WHAT IS IT?

There is no single meaning that can capture the true essence of hip hop in its entirety.

To have a better understanding of hip hop, let us say that is the constantly evolving spirit and consciousness of the urban youth that keeps recreating itself in a never-ending cycle.

Hip hop in itself has four main core values.

Hip hop Dance Defined: There are three main styles recognized as the foundations of hip hop dance.

What the mainstream promotes as hip hop is only a commercial product misleading you into believing that it represents Hip Hop in its totality.

At its core, hip hop is so much more than mere art and entertainment.

Hip hop origin can be traced back to Kevin Donovan, more commonly known as Afrika Bambataa and Clive Campbell, more commonly known as DJ Kool Herc

Afrika Bambaataa started the Universal Zulu Nation to help the ease out the negativity that plagued the streets of the Bronx after he himself witnessed the hard life of the people in the Zulu Tribe in Africa. He was most impressed by the fact that they were much poorer but did not resort to stealing and other crimes to have a better life. They worked hard every day of their lives. The Zulu Nation gave the youth different means of livelihood.

Aside from popping, locking and breaking, there are also other elements of hip hop recognized worldwide.

DJing

GRAFFITI

The Hip Hop Generation of Today

Youth culture and hip hop culture become synonymous entities when thinking critically about how they both influence one another.

Influences of rap music and hip hop culture on youth are pervasive. These influences are not only on Black urban youth, but affect many diverse youth groups nationally and globally.

Hip hop and its Fashion

Hip hop fashion has changed significantly during its history, and today, it is a prominent part of popular fashion as a whole across the world and for all ethnicities.

The style went mainstream when sportswear brands began to associate themselves with hip hop culture, and it became a trend for rap artists to start clothing lines of their own.

In recent years the hip hop world has seen a resurgence of old fads as well as the emergence of new ones.

Through the process of marketing goods, large corporations are able to sell their product to the masses; utilizing hip hops popularity.
Product placement is transmitted through multi avenues of media, such as music videos, magazines, commercial advertisements and other facets of media.

Advertisements, music videos, magazines, and even hip hop music itself influenced us to replicate and mimic what we thought was cool.

Hip hop makes advertisements desirable to young people, so they can go out and purchase it.

Hip hop and Social Media

The most followed account in twitter, as of October 2013, is Hip hop recording artist Justin Bieber

Reference: http://www.etechhut.com/most-followed-celebrities-on-twitter/

The top 2 personalities of the most liked pages on facebook are well - known Hip hop artists. (Rihanna, Eminem)

Reference: http://www.insidefacebook.com/2013/10/01/top-25-facebook-pages-october-2013/

3 out of the Top 10 Accounts with MOST VIEWED videos are hip hop artists. (Rihanna, Justin Bieber, Eminem)

Reference: http://socialblade.com/youtube/top/100

2 out of the Top 5 MOST VIEWED VIDEOS are from hip hop artists. (Justin Bieber, Rihanna, Eminem)

Reference: http://en.wikipedia.org/wiki/List_of_most_viewed_YouTube_videos

#PusWoodOnASAP trended 1st and #BigshiftonAsap trended 5th in the Philippines

#PusWoodOnASAP trended 2nd Worldwide

Within the Hip-Hop community if you can maintain your integrity and not give the impression that you are selling out in any way, people will allow you to market to them. Its an entrepreneurial culture and so for the most part we try to respect and support each others business ventures.

Social media in the context of any recording artist is a marketing tool.

Hip hop in Mainstream TV

The founders of Hip Hop International, Howard and Karen Schwartz, created the reality hip-hop dance competition America's Best Dance Crew (ABDC) in 2008. On the show, different crews competed in dance challenges against each other every week.

ABDC contributed to the exposure of several crews such as Jabbawockeez, Quest, Beat Freaks, and Poreotics. These crews now have official websites, work with musical artists, and perform at live events.

A west Philadelphian, born and raised, Will Smith is sent to live with his rich aunty and uncle to escape a couple of guys who are up to no good. The sitcom's moralistic storylines and representation of black affluence, provided a family-friendly face for hip-hop in the 90s, as well as a career-rescuing turn for rapper turned-actor Will Smith. And that's how he became the prince of a town called Bel Air.

Hip hop in movies

Hip hop in movies

Hip hop in movies

Hip hop in movies

Hip hop in movies

Hip hop in movies

Hip hop in movies

Hip hop in movies

Hip hop in movies

Hip hop in movies

Hip hop in movies

Evolution of

Hip hop music is a musical genre that developed as part of hip hop culture, and is defined by four key stylistic elements: rapping, DJing/scratching, sampling (or synthesis), and beatboxing

Hip hop in the 80s

Kurtis Blow's appearance in a Sprite commercial marked the first hip hop musician to represent a major product.

New school hip hop

The new school of hip hop was the second wave of hip hop music, originating in 198384 with the early records of Run-D.M.C. and LL

Cool J.

The Beastie Boys

Hip hop music became commercially successful, as exemplified by the Beastie Boys' 1986 album Licensed to Ill, which was the first rap album to hit #1 on the Billboard charts

Gangsta rap and West Coast hip hop

The subject matter inherent in gangsta rap has caused a great deal of controversy. Criticism has come from both left wing and right wing commentators, and religious leaders. Gangsta rappers often defend themselves by saying that they are describing the reality of inner-city life, and that they are only adopting a character, like an actor playing a role, which behaves in ways that they may not necessarily endorse.

Hip hop in the 90s

In 1990, MC Hammer hit mainstream success with the multi platinum album Please Hammer, Don't Hurt 'Em. The record reached #1 and the first single, "Can't Touch This" charted on the top ten of the billboard hot 100. MC Hammer became one of the most successful rappers of the early nineties and one of the first household names in the genre. The album raised rap music to a new level of popularity. It was the first hip-hop album certified diamond by the RIAA for sales of over ten million. It remains one of the genre's all-time best-selling albums. To date, the album has sold as many as 18 million units

He was hailed as a hip hop Elvis, the white guy taking black music mainstream. More important was that his Ice Ice Baby, and MC Hammer's U Can't Touch This, proved that rap could work as pop.

In 1992, Dr. Dre released The Chronic. As well as helping to establish West Coast gangsta rap as more commercially viable than East Coast hip hop, this album founded a style called G Funk, which soon came to dominate West Coast hip hop. The style was further developed and popularized by Snoop Dogg's 1993 album Doggystyle.

Other major artists in the so-called East Coast hip hop renaissance included The Notorious B.I.G., Jay-Z, and Nas.

The midwest rap scene was also notable, with the fast vocal styles from artists such as Bone Thugs-n-Harmony, Tech N9ne and Twista.

Then came a female rapper of a totally different caliber; with her lysergic raps and gigantic, multicolored outfits, Missy Elliott was unlike any of her contemporaries.

In the 1990s, elements of hip hop continued to be assimilated into other genres of popular music. Neo soul, for example, combined hip hop and soul music. In the 1980s and 1990s, rap core, rap rock and rap metal, fusions of hip hop and hardcore punk, rock and heavy metal became popular among mainstream audiences. Rage Against the Machine and Limp Bizkit were among the most well-known bands in these fields.

Though white rappers like the Beastie Boys, had had some popular success or critical acceptance from the hip hop community, Eminem's success, beginning in 1999 with the platinum The Slim Shady LP, surprised many.

By the end of the decade, hip hop was an integral part of popular music, and many American pop songs had hip hop components.

Hip hop in the 2000s

The popularity of hip hop music continued through the 2000s. Nelly's debut LP, Country Grammar, sold over nine million copies. In the 2000s, crunk music, a derivative of Southern hip hop, gained considerable popularity via the likes of Lil Jon and the Ying Yang Twins.

It was in the later 2000s that alternative hip hop finally secured a place within the mainstream, due in part to the declining commercial viability of gangsta rap as well as the crossover success of artists such as OutKast, Kanye West, and Gnarls Barkley.

Hip hop influences also found their way increasingly into mainstream pop during this period mainly the mid 2000s. In the East Coast, popular acts during this period included 50 Cent.

Filipino hip hop icons

Francis M also known as Master Rapper, The Mouth and The Man From Manila, was a Filipino rapper, entrepreneur, songwriter, producer, actor, director, and photographer. He was the first Filipino rapper in the Philippines to cross over into the mainstream. He was credited for having pioneered the merging of rap with Pinoy rock, becoming a significant influence to artists in that genre as well.

Andrew E. saw his first glimpse of showbiz as a

DJ in a popular club, Euphoria. His first TV appearance was on That's Entertainment, a variety show hosted by German Moreno on GMA-7. He began his showbiz career in December 1990 when he released his debut single "Humanap Ka Ng Panget". The combination of his story-telling rap style, beats and risque lyrics made him a household name.

Gloc-9, is an Awit Award-winning Filipino rapper. His fast

flowing vocal style has made him one of the most successful hiphop artists in the Philippines. He was described by fellow Filipino rapper Francis Magalona as "a blacksmith of words and letters, and a true Filipino poet.

Hip hop continues to evolve, and as days go by, more and more people are influenced, inspired & motivated by its passion, fashion and lifestyle.

The Use of Dance for Brand Promotions

The Use of Dance for Brand Promotions

The Use of Dance for Brand Promotions

The Use of Dance for Brand Promotions

The Use of Dance for Brand Promotions

The Use of Dance for Brand Promotions