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التخطيط الإستراتيجى وعلاقته بالكفاءة الإنتاجية

التخطيط الإستراتيجى وعلاقته بالكفاءة الإنتاجية

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Published by: sameh-mk on Oct 13, 2009
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12/24/2015

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ﻤﺩﻘﻤ ـ ﺔ Introduction
ﺭـ ﺒﺘﻌﺘ ﺔﻋﺎﻨﺼ ﻋﺎﻨﺼﻟﺍ ﻥﻤ ﺓﺯﻫﺎﺠﻟﺍ ﺱﺒﻼﻤﻟﺍ ـ ﺕﺎ ﻲﺘﻟﺍ ﺎﻴﻭﻴﺤ ﺍﺭﻭﺩ ﺏﻌﻠﺘ ﻪﻴـ ﻤﻨﺘ ﻲﻓ
ﺕﺎﻴﺩﺎـ ﺼﺘﻗﺇ ﻟﺍ ـ ـ لﻭﺩ ﺔﻴـ ﻤﺎﻨﻟﺍ ﻁﻋﺃ ﻙﻟﺫﻟ ﺘ ﺔﻟﻭﺩﻟﺍ ﺎﻬ ﺎﻤﺎﻤﺘﻫﺍ " ﺍﺭﻴﺒﻜ " ﺍ لﺠﺃ ﻥﻤ ﻙﻠﺘﺒ ﺽﻭﻬﻨﻟ
ﻋﺎﻨـ ﺼﻟﺍ ـ ﺔ , لﻼﺨ ﻥﻤ ﻙﻟﺫ ﻕﻘﺤﺘـ ﻴﻭ ﺕﺎﻬﺠﻭﺘﻟﺍ ﺴﻹﺍ ـ ﺴﻓﺎﻨﺘﻟﺍ ﺕﺍﺭﺩﻘﻟﺍ ﻥﻴﺴﺤﺘﻟ ﺔﻴﺠﻴﺘﺍﺭﺘ ﺔﻴ
ﺱﺒﻼﻤﻟﺍ ﺔﻋﺎﻨﺼﻟ ﺓﺯﻫﺎﺠﻟﺍ ﻲﻓ لﻅ ﺕﺍﺭﻴﻐﺘﻤ ﻤﻟﻭﻌﻟﺍ ﺔ ﺕﻻﻭﺤﺘﻟﺍﻭ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺎﻌﻟﺍ ﻟ ﺔﻨﻭﻜﻤﻟﺍ ﺔﻴﻤ
ﻬﻟ ـ ـ ﺩـ ﻘﻓ ﻙﻟﺫـ ﻟ ،ﺎ ﻋﺩ ﺕ ﺔﺠﺎﺤﻟﺍ ﻴﺠﻭﺘ ﻰﻟﺇ ـ ﻪ ﻡﻠﻌﻟﺍ ﻊﻓﺭﻟ ﺎﻴﺠﻭﻟﻭﻨﻜﺘﻟﺍﻭ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺩﺎﺼﺘﻗﻹﺍ
ﻫﺎﺠﻟﺍ ﺱﺒﻼﻤﻟﺍ ﻊﻨﺎﺼﻤﻟ ﺔﻴـ ﺠﺎﺘﻨﻹﺍﻭ ـ ﺓﺯ ﻭ ﻰﻟﺇ لﻭﺼﻭﻟﺍ ﻡﺜ ﻥﻤ ﺠﻟﺍ ﺕﺎﻴﻭﺘﺴﻤ ـ ﺔﻟﻭﺒﻘﻤﻟﺍ ﺓﺩﻭ
ﺎﻴﻤﻟﺎﻋ ."
) ٢٢ - ٢٨ (
ﻠﻋ ﺀﺎﻨﺒﻭ ﻰ ﺔﻠﻤﺎﺸﻟﺍ ﺓﺩﻭﺠﻟﺍ ﺓﺭﺍﺩﺇ لﺜﻤ ﻩﺩﻴﺩﺠ ﻡﻴﻫﺎﻔﻤ ﺕﺭﻭﻁﺘ ﺩﻘﻓ ﺭﻜﻔﻟﺍ ﺍﺫﻫ , ﺔﺴﺩﻨﻫ ﻭ
ﺓﺀﺎﻔﻜﻟﺍ ﻯﻭﺘﺴﻤ ﻊﻓﺭ ﻰﻟﺇ لﻭﺼﻭﻠﻟ ﻙﻟﺫ ﻭ ﻥﻤﺍﺯﺘﻤﻟﺍ ﺝﺎﺘﻨﻹﺍ ﻭ ﺭﻤﺘﺴﻤﻟﺍ ﻥﻴﺴﺤﺘﻟﺍ ﻭ ﺕﺎﻴـ ﻠﻤﻌﻟﺍ
ﺓﺭﻭﺭﻀﺒ ﻥﻤﺅﺘ ﻩﺩﻴﺩﺠ ﻪﻴﻤﻴﻅﻨﺘ ﺔﻓﺎﻘﺜ ﺓﺩﺎﻴﺴﻟ ﺎﻘﻓﻭ ﺓﺭﺍﺩﻹﺍ ﻲﻓ ﻕﻭﻔﺘـ ﻟﺍ ﻕﻴـ ﻘﺤﺘ ﻭ ﺔﻴـ ﺠﺎﺘﻨﻹﺍ
ﺔﻠﺼﺍﻭﻤ ﻥﻴﺴﺤﺘﻟﺍ ﻭ ﺭﻴﻭﻁﺘﻟﺍ .
) ١٩ (

ﻰﻠﻋ ﺓﺭﺩﺎﻗ ﺔﻤﻅﻨﻤﻟﺍ ﺀﺎﻘﺒﻟ ﺔﻤﺯﻼﻟﺍ ﺔﻴﺴﺎﺴﻷﺍ ﺭﻭﺎﺤﻤﻟﺍ ﻡﻫﺃ ﺩﺤﺃ ﺏﻴﺭﺩﺘﻟﺍﻭ ﻡﻠﻌﺘﻟﺍ ﺭـ ﺒﺘﻌﻴﻭ
ﺔﻴﻤﻟﺎﻌﻟﺍ ﻭ ﺔﻴـ ﻠﺤﻤﻟﺍ ﻕﺍﻭـ ﺴﻷﺍ ﻊـ ﻤ لﻤﺎﻌﺘـ ﻟﺍ , ﺎﻴﺠﻭﻟﻭﻨﻜﺘ ﻕﻴﺒﻁﺘ لﻼﺨ ﻥﻤ ﻙﻟﺫ ﻕﻘﺤﺘﻴ ﻭ
ﺕﺎﻤﻭـ ﻠﻌﻤﻟﺍ , ﻑﺩﻬﺒ ﺕﺎﻨﺎﻴﺒﻟﺍ لﻘﻨ ﻭ ﻪﺠﻟﺎﻌﻤ ﻭ ﻑﻴﻨﺼﺘ ﻭ ﻊﻴﻤﺠﺘ ﻡﻠﻋ ﺭﺒﺘﻌﺘ ﻲـ ﺘﻟﺍﻭ ﺔﻤﻫﺎﺴﻤﻟﺍ
ﺔﻁﺸﻨﻷﺍ ﻑﻠﺘﺨﻤ ﻲﻓ ﺕﺎﻜﺭﺸﻟﺍ ﺎﻬﺒ لﻤﺎﻌﺘﺘ ﻲﺘﻟﺍ ﺏﻴﻟﺎﺴﻷﺍ ﻭ ﻕﺭﻁﻟﺍ ﺭﻴﻴﻐﺘ ﻲﻓ لﺎـ ﻌﻓ لﻜـ ﺸﺒ
ﻑﺩﻬﺒ ﺎﻬﺴﺭﺎﻤﺘ ﻲﺘﻟﺍ ﻘﻟﺍ ﻥﻴﺴﺤﺘ ـ ﻴﺴﻓﺎﻨﺘﻟﺍ ﺕﺍﺭﺩ ـ ﺔ ﺎﻴﻠﺤﻤ ﺎﻬﻟ " ﺎﻴﻤﻟﺎﻋﻭ " .
) ٥ (


ﻰﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻁﻴﻁﺨﺘﻟﺍ Strategic planning
ﺍ ﺭﺎﻴﺘﺨﺇ ﻭ ﺎﻬﻤﻴﻘﺘﻟ ﺔﻴﺠﺎﺘﻨﻹﺍ ﻑﺍﺩﻫﻷﺍ ﻡﻴﻤﺼﺘ ﺔﻴـ ﻠﻤﻋ ﻭـ ﻫ ﺎﻬﻨﻤ ﺏﺴﺎﻨﻤﻟ , ﻪﻴﺠﻭﺘﻟ ﻙﻟﺫﻭ
ﺔﻴﺠﺎﺘﻨﻹﺍ ﺓﺀﺎﻔﻜﻟﺍ ﻥﻴﺴﺤﺘ ﻰﻓ ﻊﻨﺼﻤﻟﺍ ﺕﺎﻴﻨﺎﻜﻤﺇ .
) ٦٤ (

ﻥﻴﺴﺤﺘﻟﻭ ﺕﺍﺭﺩﻘﻟﺍ ﺱﺒﻼﻤﻟﺍ ﻊﻨﺎﺼﻤﻟ ﺔﻴﺴﻓﺎﻨﺘﻟﺍ ﺓﺯﻫﺎﺠﻟﺍ ﺩﻘﻓ ﻪﺠﺘﺇ ﻰﻟﺇ ﺎﻴﻤﻟﺎﻋ ﻥﻭﺼﺼﺨﺘﻤﻟﺍ
ﻡﻅﻨ ﻕـ ﻴﻘﺤﺘ ﻁﻴﻁﺨﺘﻟﺍ ﻲﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻱﺫﻟﺍ ﻤﻀﻴ ـ ﺓﺯﻫﺎﺠﻟﺍ ﺱﺒﻼﻤﻟﺍ ﻊﻨﺎﺼﻤ ﺀﺍﺩﺃ ﻥﻴﺴﺤﺘ ﻥ .

١ - ١ - ﻹﺍ ﻁﻴﻁﺨﺘﻟﺍ ﺕﺍﻭﻁﺨ ﻲﺠﻴﺘﺍﺭﺘﺴ ﺱﺒﻼﻤﻟﺍ ﻊﻨﺎﺼﻤﻟ ﺓﺯﻫﺎﺠﻟﺍ
Strategic planning steps for apparel factories
١ - ١ - ١ - ﺩﻴﺩﺤﺘ ﺕﺎﺠﺎﻴﺘﺤﺇ ﻥﻤ ﺀﻼﻤﻌﻟﺍ ﺞﺘﻨﻤﻟﺍ
Definition the Customer Requires From a Product
ﺇ ﺝﺎﺘﺤﺘ ﻲﺘﻟﺍ ﺕﺎﻋﺎﻨﺼﻟﺍ ﻥﻤ ﺓﺯﻫﺎﺠﻟﺍ ﺱﺒﻼﻤﻟﺍ ﻪﻋﺎﻨﺼ ﺭـ ﺒﺘﻌﺘ ﺙﻴـ ﺤ ﺭﻴﻭﻁﺘ ﻰﻟ
ﻟﺍ ﻁﻭﻁﺨ ﻲﻓ ﺓﺭﻤﺘﺴﻤﻟﺍ ﺔﻴﻤﻟﺎﻌﻟﺍ ﺕﺍﺭﻭﻁﺘﻟﺍ ﻩﺭﻴﺎﺴﻤ ﻥﺎـ ﻜﻤﻹ ﻕﺤﻼﺘـ ﻤ ﻤ ﻉﺍﻭﻨﺃ ﻭ ﺔﻀﻭ
ﻙﻠﻬﺘﺴﻤﻟﺍ ﻕﻭﺫ ﻰﻀﺭﻴ ﺭﻭﻁﺘﻤ ﺞﺘﻨﻤ ﻡﻴﺩﻘﺘ ﻥﻜﻤﻴ ﻰﺘﺤ ﺔﺸﻤﻗﻷﺍ .
) ٤ (

لﺜﻤﺘﺘﻭ ﺕﺎﺠﺎﻴﺘﺤﺇ ﻥﻤ ﺀﻼﻤﻌﻟﺍ ﺞﺘﻨﻤﻟﺍ ﻲﻓ ﺔﻴﻟﺎﺘﻟﺍ ﺭﺼﺎﻨﻌﻟﺍ : -
ﺓﺩﻭﺠﻟﺍ Quality
ﻡﻴﻠﺴﺘﻟﺍ Delivery
ﺔﻔﻠﻜﺘﻟﺍ Cost
ﻭ ﺞﺘﻨﻤﻟﺍ ﺹﺌﺎﺼﺨﻭ ﺔﻌﻴﺒﻁﻟ ﺎﻘﻓﻭ ﺓﺭﻴﻐﺘﻤ ﺞﺘﻨﻤﻟﺍ ﻥﻤ ﺀﻼﻤﻌﻟﺍ ﺕﺎﺠﺎﻴﺘﺤﺍ ﺭﺒﺘﻌﺘ ﻭ
ﺔﻘﺒﺎﺴﻟﺍ ﺭﺼﺎﻨﻌﻟﺍ ﻥﻤ ﻪﻘﻴﻘﺤﺘ ﺏﻭـ ﻠﻁﻤﻟﺍ ﻯﻭﺘﺴﻤﻟﺍ ﻙﻟﺫﻜ .
) ٦٧ (



٢
١ - ١ - ٢ - ﺔﺴﺍﺭﺩ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﺞﺘﻨﻤﻟﺍ ﻊﻴﻨﺼﺘ
A Framework for Operations Strategy in Manufacturing

١ - ١ - ٢ - ١ - ﻑﺩﻫ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﺞﺘﻨﻤﻟﺍ ﻊﻴﻨﺼﺘ Operations Strategy goal
ﻑﺩﻬﺘ ﺠﻴﺘﺍﺭﺘﺴﺇ ـ ﺔﻴ ﻊﻴﻨﺼﺘﻟﺍ ﻰﻟﺇ ﻁﺨﺘﻭ ﺩﻴﺩﺤﺘ ـ ﻠﻁﺘﻤﻭ ﺕﺎﻴﻭﻟﻭﺃ ﻁﻴ ﺒ ﺕﺎﻴﻠﻤﻋ ﺕﺎ
ﻘﺤﺘ ﻰـ ﺘﻟﺍ ﻊﻴﻨـ ﺼﺘﻟﺍ ـ ﻕ ﺕﺎﺠﺎﻴﺘﺤﺇ ﺀﻼﻤﻌﻟﺍ , ﻪﻋﻭﻤﺠﻤ ﺔﺴﺍﺭﺩ لﻼـ ﺨ ﻥﻤ ﻙﻟﺫ ﻡﺘﻴ ﻭ
ﻊﻴﻨﺼﺘﻟﺍ ﻪﻴﻠﻤﻌﻟ ﺔﻨﻭﻜﻤﻟﺍ ﺭﺼﺎﻨﻌﻟﺍ .
) ٦٤ (


١ - ١ - ٢ - ٢ - ﺔﻴﺅﺭﻟﺍ ﻹﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴ ﻟ ﺕﺎﻨﻭﻜﻤ ﻊﻴﻨﺼﺘﻟﺍ ﺔﻴﻠﻤﻋ
Strategic vision for component of Manufacture Operation
لﻜﺸﻟﺍ ﺭﻴﺸﻴ ) ١ - ١ ( ﻡﺎﻅﻨﻠﻟ ﺔﻨﻭﻜﻤﻟﺍ ﺭﺼﺎﻨﻌﻟﺍ ﻰﻟﺇ ﻲﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻊﻴﻨﺼﺘﻟﺍ ﻪﻴﻠﻤﻌﻟ
ﻲﻠﻴ ﺎﻤﻴﻓ لﺜﻤﺘﺘ ﻲﺘﻟﺍﻭ : -
ﻕﻭﺴﻟﺍ ﻑﺩﻬﺘﺴﻤﻟﺍ The Target Market
لﻴﻤﻌﻟﺍ ﺕﺎﺠﺎﻴﺘﺤﺇ ﺔﺴﺍﺭﺩﻟ ﺎﻘﻓﻭ ﻩﺩﻴﺩﺤﺘ ﻡﺘﻴ ﻯﺫﻟﺍ ﻭ Customer needs ﺀﺍﻭﺴ
ﺓﺩﻴﺩﺠﻟﺍ ﺕﺎﺠﺘﻨﻤﻠﻟ ﻙﻟﺫ ﻥﺎﻜ New Products , ﺎﻬﺠﺎﺘﻨﺇ ﻡﺘﻴ ﻰﺘﻟﺍ ﺔﻴﻁﻤﻨﻟﺍ ﺕﺎﺠﺘﻨﻤﻠﻟ ﻭﺃ
ﻕﻭﺴﻠﻟ ﺔﻘﺒﺴﻤ ﺔﺴﺍﺭﺩﻟ ﺎﻘﻓﻭ Current Products .

Production Enterprise Capabilities ﺕﺍﺭﺩﻗ ﻊﻨﺼﻤﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ
Product Lines ﻁﻭﻁﺨ ﺝﺎﺘﻨﺇ ﺍ ﺞﺘﻨﻤﻟ
ﻴﻠﻤﻌﻟﺍ ﺕﺎ ﺔﻴﺠﺎﺘﻨﻹﺍ
ﻲﺘﻟﺍﻭ ﻥﻤ ﻥﻭﻜﺘﺘ ﺭﺼﺎﻨﻋ ﺝﺎﺘﻨﻹﺍ ﻡﺎﻅﻨﻟ ﺔﺤﺎﺘﻤﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺔﻗﺎﻁﻟﺍ : -
ﺃ - ﺩﺍﺭﻓﻵﺍ People
ﺏ - ﺔﻤﻅﻨﻷﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ Systems
ﺝ - ﺎﻴﺠﻭﻟﻭﻨﻜﺘﻟﺍ ﺔﻤﺩﺨﺘﺴﻤﻟﺍ Technology
و ﺔﻴﺟﺎﺘﻧﻹا ﺔﻗﺎﻄﻟا ﺔﻌﺑﺎﺘﻣ و ﻂﻴﻄﺨﺗ ﻲﻓ ﻢـﻜﺤﺘﻟا ﻢﺘﻳ ﻦﻣ ﻦﻣ ﺔﻋﻮﻤﺠﻣ لﻼﺥ
ﺔﻤﻈﻧﻷا ﻲﺘﻟا ﺮﺻﺎﻨﻋ ﻪﺟﻮﺗ ﻲﻠﻳ ﺎﻤﻴﻓ ﻞﺜﻤﺘﺗ ﻲﺘﻟاو جﺎﺘﻧﻹا مﺎﻈﻨﻟ ﺔﻴﺟﺎﺘﻧﻹا ﺔﻗﺎﻄﻟا : -
أ - ﺔﻤﻅﻨﺃ ﻊﻴﻨﺼﺘﻟﺍ ﻟﺎﺒ ﺔﻠﻤﺎﻜﺘﻤﻟﺍ ﺭﺘﻭﻴﺒﻤﻜ
Computer Integrated Manufacturing (CIM)
ﺏ - ﺇ ﺯﺎﺠﻨ لﻤﻌﻟﺍ ﻲﻓ ﺩﺩﺤﻤﻟﺍ ﺕﻗﻭﻟﺍ Just in Time (JIT)
ﺝ - ﺇ ﺓﺭﺍﺩ ﺔﻠﻤﺎﺸﻟﺍ ﺓﺩﻭﺠﻟﺍ Total Quality Management(TQM)
تارادﻹا ةﺪﻋﺎﺴﻤﻟا Support Plateforms ﻲﻠﻳ ﺎﻤﻴﻓ ﻞﺜﻤﺘﺗ ﻲﺘﻟاو : -
ﺃ - ﺓﺭﺍﺩﺇ ﺕﺎﻤﻭﻠﻌﻤﻟﺍ Information Management
ﺏ - ﺓﺭﺍﺩﺇ ﺔﻴﺭﺸﺒﻟﺍ ﺩﺭﺍﻭﻤﻟﺍ Human Resource Management
ﺝ - ﺔﻴﻟﺎﻤﻟﺍ ﺓﺭﺍﺩﺇ
) ٣٧ (
Financial Mangement



٣

لﻜﺸﻟﺍ ) ١ - ١ ( ﻡﺎﻅﻨﻠﻟ ﺔﻨﻭﻜﻤﻟﺍ ﺭﺼﺎﻨﻌﻟﺍ ﻰﻟﺇ ﺭﻴﺸﻴ ﻲﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻊﻴﻨﺼﺘﻟﺍ ﻪﻴﻠﻤﻌﻟ
) ٣٧ (


١ - ١ - ٣ - ﺓﺩﺎﻋﺇ ﺒ ﻊﻨﺼﻤﻟﺍ ﻡﻴﻅﻨﺘ ﺈ ﻡﺍﺩﺨﺘﺴ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻊﻴﻨﺼﺘﻟﺍ :
The Reorganisation of the Factory by Manufacturing Strategy
ﻭ ﻡﺘـ ﻴ ﺔﻴﺅﺭـ ﻟ ﺎـ ﻘﻓﻭ ﻊﻨـ ﺼﻤﻟﺍ ﻡﻴـ ﻅﻨﺘ ﺓﺩﺎـ ﻋﺇ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻥﻤ ﺞﺘﻨﻤﻟﺍ ﻊﻴﻨﺼﺘ
ﺕﺎﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻥﻤ ﻥﻴﻋﻭﻨ لﻼﺨ : -
١ - ١ - ٣ - ١ - ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻕﻴﻭﺴﺘﻟﺍ The Marketing Strategy
١ - ١ - ٣ - ١ - ١ - ﻑﺩﻫ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻕﻴﻭﺴﺘﻟﺍ
The Marketing Strategy goal
لﺜﻤﺘﻴ ﻑﺩﻫ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻕﻴﻭﺴﺘﻟﺍ ﻰﻠﻴ ﺎﻤﻴﻓ : -
ﻪﻴﺠﻭﺘ ﺔﻋﺎﻨﺼ ﺓﺯﻫﺎﺠﻟﺍ ﺱﺒﻼﻤﻟﺍ ﺠﺍﻭﻤ ﻰﻠﻋ ﺓﺭﺩﻘﻟﺍ ﻕﻴﻘﺤﺘ ﻰﻟﺇ ﻪ ﺕﺍﺭﻴﻐﺘ ﻕﻭﺴﻟﺍ .
) ٤٢ (

ﺕﺍﺫ ﺕﻼﻴﺩﻭﻤﻟﺍﻭ ﺕﺎﺠﺘﻨﻤﻟﺍ ﻥﻤ ﺔﻔﻠﺘﺨﻤ ﻉﺍﻭﻨﺃ ﺝﺎﺘـ ﻨﺇ ﺕﺎﻔﺼﺍﻭﻤﻟﺍ ﺭﻴﻐﺘﻤﻟﺍ ﺓ ﻲﻓ لﻗﺃ
ﻥﻤﺯ ﻪﻨﻜﻤﻤ ﻪﻔﻠﻜﺘ ﻭ .
) ٤٨ (






٤
١ - ١ - ٣ - ١ - ٢ - لﻤﺍﻭﻌﻟﺍ ﺓﺭﺜﺅﻤﻟﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻥﻴﺴﺤﺘ ﻰﻠﻋ ﻕﻴﻭﺴﺘﻟﺍ : -
The effects of improving The Marketing Strategy
ﻰﻓ لﺜﻤﺘﺘ ﺕﺎﻫﺎﺠﺘﺇ ﻕﻴﻘﺤﺘ ﻰﻠﻋ ﺓﺭﺩﻘﻟﺍ ﻕﻭﺴﻟﺍ ﻲﻠﻴ ﺎﻤﻴﻓ لﺜﻤﺘﺘ ﻲﺘﻟﺍﻭ : -
) ٦٧ (
Quick Response ﺔﺒﺎﺠﺘﺴﻻﺍ ﻌﻴﺭﺴﻟﺍ ﻪ
Small Order ﺭﻤﺍﻭﺃ ﺝﺎﺘﻨﺇ ﻡﺠﺤﻟﺍ ﺓﺭﻴﻐﺼ
High Rotation of Models لﻭﺤﺘﻟﺍ ﺭﻴﺒﻜﻟﺍ ﺕﻼﻴﺩﻭﻤﻟﺍ ﻰﻓ
ﻭ لﻜـ ﺸﻟﺍ ﺭﻴـ ﺸﻴ ) ١ - ٢ ( ﻰﻟﺇ ﺔﻨﻭﻜﻤﻟﺍ ﺭﺼﺎﻨﻌﻟﺍ ﻹ ﺔﻴﺠﻴﺘﺍﺭﺘﺴ ﻕﻴﻭﺴﺘﻟﺍ ﻰﺘﻟﺍﻭ
ﺎﻬﻤﺍﺩﺨﺘﺴﺇ لﻼﺨ ﻥﻤ ﻥﻴﺴﺤﺘﻟﺍ ﺔﻴﻨﺎﻜﻤﺇ ﻯﺩﻤ ﻰﻠﻋ ﺭﺜﺅﺘ .

لﻜﺸﻟﺍ ) ١ - ٢ ( ﻰﻟﺇ ﺭﻴﺸﻴ ﺔﻨﻭﻜﻤﻟﺍ ﺭﺼﺎﻨﻌﻟﺍ ﻹ ﺍﺭﺘﺴ ﺔﻴﺠﻴﺘ ﻕﻴﻭﺴﺘﻟﺍ
) ٣٧ (


ﺀﻼﻤﻌﻠﻟ ﻕﻭﺴﻟﺍ ﻡﺎـ ﻅﻨ ﺔﻴﺠﻴﺘﺍﺭﺘـ ﺴﺇ ﺩﻤﺘـ ﻌﺘﻭ Customer Market System ﻰﻠﻋ
ﻥﻴﻴﺴﺎﺴﺃ ﻥﻴﺌﺯﺠ :
• ﺕﺎﻌﻴﺒﻤﻟﺍ ﻭ ﻕﻴﻭﺴﺘﻟﺍ Marketing and Sales ﻴﻟﺎﺘﻟﺍ ﺭﺼﺎﻨﻌﻟﺍ ﻰﻠﻋ ﻰﻨﺒﻴ ﻯﺫﻟﺍﻭ ﺔ :
ﺃ - ﻕﻴﻭﺴﺘﻟﺍ Marketing : -
ﹰ ﺎﺴﺎﺴﺃ ﺭﺒﺘﻌﺘ ﻰﺘﻟﺍﻭ ﺀﻼﻤﻌﻟﺍ ﺕﺎﺠﺎﻴـ ﺘﺤﺇ ﺔـ ﺴﺍﺭﺩ ﻰـ ﻠﻋ ﻕﻴﻭـ ﺴﺘﻟﺍ ﺩﻤﺘـ ﻌﻴ ﺔﻴﻠﻤﻌﻟ
ﺞﻴﻭﺭﺘﻟﺍ Promotion
ﺏ - ﺕﺎﻌﻴﺒﻤﻟﺍ Sales : -
ﻰﻠﻋ ﻡﺘﻴ ﻰﺘﻟﺍ ﻭ ﺀﻼﻤﻌﻟﺍ لﻴﻐﺸﺘ ﺭﻤﺍﻭﺃ لﻴﻠﺤﺘ ﻭ ﺔﺴﺍﺭﺩ ﻰـ ﻠﻋ ﺕﺎﻌﻴـ ﺒﻤﻟﺍ ﺩﻤﺘـ ﻌﺘ
ﺀﻼﻤﻌﻟﺍ ﺕﺎﻴﺒﻠﻁﺩﻴﺩﺤﺘ ﺎﻬﺴﺎﺴﺃ .
• ﺞﺘﻨﻤﻟﺍ ﺭﻴﻭﻁﺘ Product Development ﺔﻴﻟﺎﺘﻟﺍ ﺭﺼﺎﻨﻌﻟﺍ ﻰﻠﻋ ﻰﻨﺒﻴ ﻯﺫﻟﺍﻭ :
ﺃ - ﺘ ﺙﻭﺤﺒ لﻼﺨ ﻥﻤ ﺞﺘﻨﻤﻠﻟ ﺓﺩﻴﺩﺠ ﺭﺎﻜﻓﺃ ﺩﻴﺩﺤﺘ ﺔﻴﺒﻴﺭﺠ .
ﺏ - ﺕﺎﻔﺼﺍﻭﻤﻟﺍ ﻥﻤ ﻪﻋﻭﻤﺠﻤﻟ ﹰ ﺎﻘﻓﻭ ﺞﺘﻨﻤﻟﺍ ﻡﻴﻤﺼﺘ Product Specifications
) ٣٧ (




٥
١ - ١ - ٣ - ٢ - ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﺝﺎﺘﻨﻹﺍ The Production Strategy

١ - ١ - ٣ - ٢ - ١ - ﻑﺩﻫ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﺝﺎﺘﻨﻹﺍ The Production Strategy goal
ﻑﺩـ ﻬﺘ ﺔﻴﺠﻴﺘﺍﺭﺘـ ﺴﺇ ﺝﺎﺘﻨﻹﺍ ﻲﻓ ﻴﺩﻌﺘ ﻰﻟﺇ ﻊﻨﺎﺼﻤﻟﺍ ﻰﻟﺇ لﻭﺼﻭﻠﻟ ﺝﺎﺘﻨﻹﺍ ﺔﻔﻠﻜﺘ ل
ﺕﺎﻴﻭﺘـ ﺴﻤﻟﺍ ﺔﻴـ ﻤﻟﺎﻌﻟﺍ ﻥﻤ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺓﺀﺎﻔﻜﻟﺍ ﻥﻤ ﺩﺒﻻ ﻙﻟﺫ ﻕﻴﻘﺤﺘﻟﻭ ، ﺇ ﺨﺘﺴ ـ ﻡﺍﺩ ﺕﺎﻴﻨﻘﺘ
ﻨﻹﺍ ـ ﺝﺎﺘ Production Techniques ﺎﻬﻤﺍﺩﺨﺘﺴﺇ ﺡﺎﺘﻴ ﻲﺘﻟﺍﻭ ﻥﻤ ﺨ ـ لﻼ ﺔﻋﻭﻤﺠﻤ
ﻥﻤ ﺕﺎﺴﺍﺭﺩﻟﺍ ﻲﺘﻟﺍ ﻊﻨﺼﻤﻟﺍ ﺓﺭﺍﺩﻹ ﻡﺩﻘﺘ ﺞﺘﻨﻤ ﻲﻟﺎﻋ ﺓﺩﻭﺠﻟﺍ ﻔﻠﻜﺘ لﻗﺄﺒ ﻊﻨﺼﻤﻭ ، ﻪ ﺝﺎﺘﻨﺇ
ﺔﻨﻜﻤﻤ ﻭ ﺘ ﻥﻜﻤﻴ ﻠﺴ ﻴ ﻤ ﻪ ﻲﻓ ﺩﺎﻌﻴﻤﻟﺍ .
) ٤ - ٥ (


١ - ١ - ٣ - ٢ - ٢ - لﻤﺍﻭﻌﻟﺍ ﺓﺭﺜﺅﻤﻟﺍ ﺝﺎﺘﻨﻹﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻥﻴﺴﺤﺘ ﻰﻠﻋ : -
) ٦٧ (
The effects of improving The Production Strategy

ﻰﻠﻴ ﺎﻤﻴﻓ لﺜﻤﺘﺘ : -
Organization Chart لﻜﻴﻬﻟﺍ ﻲﻤﻴﻅﻨﺘﻟﺍ ﻊﻨﺼﻤﻠﻟ
Method of Work ﺔﻘﻴﺭﻁ لﻤﻌﻟﺍ
Layout ﻁﻴﻁﺨﺘ ﻁﺨ ﺝﺎﺘﻨﻹﺍ
Line Balancing ﻭﺘ ﺍ ﻥﺯ ﻁﺨ ﺝﺎﺘﻨﻹﺍ
Production Planning ﻁﻴﻁﺨﺘ ﺝﺎﺘﻨﻹﺍ
Quality ﺓﺩﻭﺠﻟﺍ
Production Control ﺔﻌﺒﺎﺘﻤ ﺝﺎﺘﻨﻹﺍ
Machinery Maintenance ﺔﻨﺎﻴﺼ ﺕﻵﻻﺍ
Training ﺏﻴﺭﺩﺘﻟﺍ
Investment ﺭﺎﻤﺜﺘﺴﻹﺍ
Electronic Data Processing Equipment ﻡﺍﺩﺨﺘﺴﺇ ﻤﻭﻠﻌﻤﻟﺍ ﺎﻴﺠﻭﻟﻭﻨﻜﺘ ﺕﺎ

١ - ١ - ٤ - ﺱﺎﻴﻗ ﻩﺀﺎﻔﻜ ﺀﺍﺩﺃ ﺔﻴﻋﺎﻨﺼﻟﺍ ﺔﻴﻠﻤﻌﻟﺍ
Performance efficiency measurement of the industrial Operation

ﺓﺩﺤﻭﻟﺍ لﺜﻤﺘ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﻔﻤﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ـ ﻴﺴﺎﺴﻷﺍ ﺓﺩﺭ ـ ﺔ ﺩﺎﺼﺘﻗﻺﻟ ﻲﻤﻭﻘﻟﺍ ، ﻭ
ﻙﻟﺫـ ﻟ ﻴ ﺯـ ﻜﺭ ﻡﺎﻤﺘﻫﻹﺍ ﺎﻴﻗ ﻰﻠﻋ ﺍ ﺕﺎﺴ ﺀﺍﺩﻷ ﺓﺩﺎﻔﺘﺴﻹﺍﻭ ﺕﺎﺴﺎﻴﻘﻟﺍ ﻩﺫﻫ ﻥﻤ ﻲﻓ ﺹﻴﺨﺸﺘ
ﻥﻴـ ﺴﺤﺘﻭ ﻁﻴـ ﻁﺨﺘ ﺕﻼﻜـ ﺸﻤ ﺓﺀﺎﻔﻜﻟﺍ ، ﺔﻴﺠﺎﺘﻨﻹﺍ ﻙﻟﺫﻟ ﻭ ﻊﻴﻁﺘﺴﻨ ﻙﻟﺫ لﻼﺨ ﻥﻤ ﺎﻨﻨﺈﻓ
ﻜـ ﺸﻤﻟﺍ ﻥـ ﻤ ﺝﻭﺭـ ﺨﻟﺍﻭ ﻡﺩﻘﺘـ ﻟﺍ ـ ﺭﺜﻌﺘﻠﻟ ﺓﺩﺩﻌﺘﻤﻟﺍ ﺕﻼ ﻕﻼﻁﻨﻹﺍﻭ ﻴﺯﻤ ﻭﺤﻨ ـ ﻥﻤ ﺩ
ﻴﺤﺒﺭﻟﺍ ـ ﺭﻴﺩﺼﺘﻟﺍﻭ ﺔ .
) ١٧ (






٦
١ - ١ - ٤ - ١ - ﻑﺍﺩﻫﺃ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﻲﻓ ﻪﻋﺎﻨﺼ ﺱﺒﻼﻤﻟﺍ ﺓﺯﻫﺎﺠﻟﺍ
The Performance measurement goals in apparel industry

ﻑﺍﺩﻫﻷﺍ ﻡﻴﻴﻘﺘ ﻭ ﻁﻴﻁﺨﺘ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺕﺎﻴﻭﺘﺴﻤﻠﻟ ﺎﻘﺒﻁ ﺔﻴﺭﺎﻴﻌﻤﻟﺍ .
) ٦٩ (

ﻑﺎـ ﺸﺘﻜﺇ ﺀﺍﺩﺃ ﻥﻴﺴﺤﺘﻟ ﺔﻔﻠﺘـ ﺨﻤﻟﺍ لﺌﺎـ ﺴﻭﻟﺍ ﻑﺍﺩﻫﺃ ﻥﻴﺒ ﻕﻓﺍﻭﺘﻟﺍ لﻼﺨ ﻥﻤ ﻊﻨﺼﻤﻟﺍ
ﺀﺍﺩﻷﺍ ﻥﻴﺴﺤﺘ ﺭﺼﺎﻨﻋ ﻭ ﻊﻨﺼﻤﻟﺍ .
) ١ (

ﻭ ﻡﺘـ ﻴ ﺫ ﻙـ ﻟ ﺇ لﺠﺃ ﻥﻤ ﺕﺎﻴﻭﺘﺴﻤﻟﺍ ﻰﻟﺇ ﺀﺍﺩﻷﺍ ﻩﺩﺎﻋ ﺔﻁﻁﺨﻤﻟﺍ ﻴﻘﺤﺘ ﻭﺃ ـ ﻕ
ﻩﺩﻴﺩﺠ ﺕﺎﻴﻭﺘﺴﻤ ﹸ ﺍﺭﻭﻁﺘ ﺭﺜﻜﺃ ﺀﺍﺩﻷﺍ ﻥﻤ .
) ٣١ (

ﺓﺀﺎﻔﻜ ﺩﻴﺩﺤﺘ ﻡﺍﺩﺨﺘﺴﺇ ﺩﺭﺍﻭﻤﻟﺍ ﺀﺍﺩﻷﺍ ﺭﺼﺎﻨﻋ ﻥﻴﺴﺤﺘ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻡﺍﺩﺨﺘﺴﺈﺒ لﻼﺨ ﻥﻤ
ﻤ ـ ﺭﻭﺼﻘﻟﺍ ﻪﻌﺠﺍﺭ ﻲﻓ ﻴﻭﺘﺴﻤ ـ ﻁﻁﺨﻤﻟﺍ ﺀﺍﺩﻷﺍ ﺕﺎ ـ ﻪ .
) ٦٠ (


ﺼﺎﻨﻋ ﻥﻴﺴﺤﺘ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ لﺜﻤﺘﺘﻭ ﺀﺍﺩﻷﺍ ﺭ لﻜﺸﻠﻟ ﺎﻘﺒﻁ ) ١ - ٣ ( ﻰﻠﻴ ﺎﻤﻴﻓ : -
ﺃ - ﺔﻋﺭـ ﺴﻟﺍ Speed : - ﺫﻴﻔﻨﺘ ﻩﺀﺎﻔﻜ ﻁﺎﺒﺘﺭﺇ ﻯﺩﻤ ﻥﻴﺒﺘ ﻲﺘﻟﺍ ﻭ Orders ﻡﻴﻠﺴﺘ ﺔﻋﺭﺴﺒ
ﺓﺩﺩﺤﻤﻟﺍ ﺩﻴﻋﺍﻭﻤﻟﺍ ﻲﻓ ﺝﺎﺘﻨﻹﺍ ﺕﺎﻴﻤﻜ .

ﺏ - ﺓﺩﻭـ ﺠﻟﺍ Quality : - ﺕﺎﻔﺼﺍﻭﻤ ﻉﻭﻨﺘ ﻪﻠﺒﺎﻘﻤ ﻰﻠﻋ ﻊﻨﺼﻤﻟﺍ ﻩﺭﺩﻗ ﺢﻀﻭﺘ ﻲـ ﺘﻟﺍﻭ
ﻤﻟﺍ ﺓﺩﻭﺠﻟﺍ ﺕﺎﻴﻨﻘﺘ ﻡﺍﺩﺨﺘﺴﺇ لﻼﺨ ﻥﻤ ﺀﻼﻤﻌﻟﺍ ﺕﺎﺠﺘﻨﻤ ﺔﺤﺎﺘ


ﺝ - ﻊﻴﺒﻟﺍ ﺭﻌﺴ Cost : - ﻲﻓ ﺝﺎﺘﻨﻹﺍ ﻪﻔﻠﻜﺘ ﻭ ﺀﻼﻤﻌﻠﻟ ﻊﻴﺒﻟﺍ ﺭﻌﺴﻥﻴﺒ ﺔﻗﻼﻌﻟﺍ ﻥﻴﺒﺘ ﻲﺘﻟﺍﻭ
ﻊﻨﺼﻤﻟﺍ , لﻭﺼﻭﻟﺍ ﻭﻫ ﺎﻬﻨﻤ ﻑﺩﻬﻟﺍ ﻭ ﺕﺎﺠﺘﻨﻤﻟﺍ ﻊﻴﻨﺼﺘ ﻰﻟﺇ
ﻟ ﻪﻔﻠﻜﺘ لﻗﺄﺒ ﻪﻴﺤﺒﺭ ﻰﻠﻋﺄﺒ ﺞﺘﻨﻤﻟﺍ ﻊﻴﺒ .

ﺩ - ﺔﻨﻭﺭﻤﻟﺍ Flexibility : - ﻕﻭﺴﻟﺍ ﺕﺍﺭﻴﻐﺘ ﻪﺠﺍﻭﻤ ﻰﻠﻋ ﻊﻨﺼﻤﻟﺍ ﻩﺭﺩﻗ لﺜﻤﺘ ﻲﺘﻟﺍﻭ
ﻰﻠﻋ ﺱﻜﻌﻨﺘ ﻲﺘﻟﺍﻭ ﺀﻼﻤﻌﻟﺍ ﺕﺎﺒﻠﻁ .


ﻩ - لﻼﻘﺘـ ﺴﻻﺍ Dependable : - ﺱﻜﻌﺘ ﻰـ ﺘﻟﺍ ﻡﻴﻠﺴﺘ ﺕﺎﻴﻠﻤﻋ ﺫﻴﻔﻨﺘ ﻰﻠﻋ ﻊﻨﺼﻤﻟﺍ ﻩﺭﺩﻗ
orders ﻯﺭﺨﻷﺍ ﻥﻋ ﺔﻴﺒﻠﻁلﻜﻟ ﺔﻠﻘﺘﺴﻤ ﻩﺭﻭﺼﺒ ﺀﻼﻤﻌﻠﻟ .
) ٦٥ (





٧


لﻜﺸ ) ١ - ٣ ( ﺀﺍﺩﻷﺍ ﺭﺼﺎﻨﻋ ﻥﻴﺴﺤﺘ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻰﻟﺇ ﺭﻴﺸﻴ
) ٣٩ (

ﺘﺍﺭﺘـ ﺴﺇ ﺯـ ﻴﻤﺘﺘﻭ ﺀﺍﺩﻷﺍ ﺭﺼﺎﻨﻋ ﻥﻴﺴﺤﺘ ﺔﻴﺠﻴ ﺔﻴﻠﺨﺍﺩﻟﺍ لﻤﺍﻭﻌﻟﺍ ﻥﻴﺒ ﺔﻗﻼﻋ ﺩﺎﺠﻴﺈﺒ
ﺀﺍﺩﻷﺍ ﻥﻴﺴﺤﺘ ﺭﺼﺎﻨﻋ ﻰـ ﻠﻋ ﺓﺭـ ﺜﺅﻤﻟﺍ ﺔﻴـ ﺠﺭﺎﺨﻟﺍﻭ , ﺕﺎﻗﻼﻌﻟﺍ ﻩﺫﻫ ﻡﻬﻓ ﻥﺈﻓ ﻡﺜ ﻥﻤﻭ
ﺏﺴﺎﻨﻤﻟﺍ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﻉﻭﻨ ﺩﻴﺩﺤﺘﻭ ﻥﻴﺴﺤﺘﻟﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﺩﻴﺩﺤﺘ ﻰﻠﻋ ﺩﻋﺎﺴﻴ .
) ٤١ (


١ - ١ - ٤ - ٢ - ﺕﺎﻤﺍﺩﺨﺘﺴﺇ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﻲﻓ ﺱﺒﻼﻤﻟﺍ ﻊﻨﺎﺼﻤ ﺎﺠﻟﺍ ﺓﺯﻫ
) ٥٥ (
The Performance measurement uses in apparel factories
ﺔﻌﺒﺎﺘﻤﻟﺍ Control : لﻴﻠﻘﺘ ﻰﻓ ﺕﺎﺴﺎﻴﻘﻟﺍ ﻡﺩﺨﺘﺴﺘ ﺎﻌﻴﻭﻨﺘ ﺕ لﻼﺨ ﻥﻤ ﺀﺍﺩﻷﺍ
ﻡﺍﺩﺨﺘﺴﺇ ﺀﺍﺩﻷﺍ ﻡﻴﻴﻘﺘ ﻪﻁﺨ ) PEP ( Performance Evaluation Plan .
) ٦٩ (

ﻡﻴـ ﻴﻘﺘﻟﺍ ﻲـ ﺘﺍﺫﻟﺍ Self-Assessment : ﺕﺎﺴﺎﻴﻘﻟﺍ ﻡﺩﺨﺘـ ﺴﺘ ﻲﻓ ﻴﻜ ﺩﻴﺩﺤﺘ ﺀﺍﺩﺃ ﻪﻴﻔ
ﻤﻴﻴﻘﺘ ﻭ ﻪﺤﻴﺤﺼ ﻩﺭﻭﺼﺒ ﺕﺎﻴﻠﻤﻌﻟﺍ ﺎﻬ ﺕﺎﻨﻴﺴﺤﺘﻟﺍ ﺩﻴﺩﺤﺘ ﻡﺜ ﻥﻤ ﻭ ﻲﺘﻟﺍ ﺎﻬﻠﻤﻋ ﺏﺠﻴ .
ﺭﻤﺘﺴﻤﻟﺍ ﻥﻴﺴﺤﺘﻟﺍ Continuous Improvement : ﺕﺎﺴﺎﻴﻘﻟﺍ ﻡﺩﺨﺘﺴﺘ ﻲﻓ ﺩﻴﺩﺤﺘ
ﺼﻤ ـ ﺼﻘﻟﺍ ﺭﺩﺎ ـ ﺭﻭ ﻲﻓ ﺕﺎﻴﻠﻤﻌﻟﺍ ﻭ ﺙﻭﺩﺤ ﻊﻨﻤ ﻡﺜ ﻥﻤ ﻩﺫﻫ ﺭﻭﺼﻘﻟﺍ , ﻭ ﻩﺀﺎﻔﻜ ﺩﻴﺩﺤﺘ
ﺕﺎﻴﻠﻤﻌﻟﺍ ﻪﻴﻟﺎﻌﻓ ﻭ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺤﺘ ﻭ ـ ﺘ ﺹﺭﻓ ﺩﻴﺩ ﻨﻴﺴﺤ ﺎﻬ .
ﺓﺭﺍﺩﺇ ﻡﻴﻴﻘﺘﻟﺍ Management Assesssment : ﺕﺎﺴﺎﻴﻘﻟﺍ ﻡﺩﺨﺘﺴﺘ ﻯﺩﻤ ﺭﺎﺒﺘﺨﻹ
ﻡﻴﻘﻟﺍ ﻕﻴﻘﺤﺘ ﺔﻴﺭﺎﻴﻌﻤﻟﺍ ﺕﺎﻴﻠﻤﻌﻟﺍ ﻡﻴﻴﻘﺘ ﻭﺃ ﺕﺎﻴﻠﻤﻌﻟﺍ ﺀﺍﺩﻷ ﺙﺤﺒ ﻭ ﻯﺩﻤ ﺎﻬﺘﺀﺎﻔﻜ .





٨
١ - ١ - ٤ - ٣ - ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗﻉﺍﻭﻨﺃ ﻑﻴﻨﺼﺘ ﻲﻓ ﻊﻨﺎﺼﻤ ﺓﺯﻫﺎﺠﻟﺍ ﺱﺒﻼﻤﻟﺍ
) ٥٣ (

Classification of Performance measurement in apparel factories

لﻭﺩﺠﻟﺍ ) ١ - ١ ( ﺢﻀﻭﻴ ﺀﺍﺩﻷﺍ ﺱﺎﻴﻗ ﻉﺍﻭﻨﺃ ﻑﻴﻨﺼﺘ ﻲﻓ ﻊﻨﺎﺼﻤ ﺓﺯﻫﺎﺠﻟﺍ ﺱﺒﻼﻤﻟﺍ
ﺔﻟﺩﺎﻌﻤ ﺱﺎﻴﻘﻟﺍ
Expressed as a Ratio
ﺱﺎﻴﻘﻟﺍ ﻡﺍﺩﺨﺘﺴﺇ ﻴﻘﻟﺍ ﻉﻭﻨ ﺱﺎ
ﺕﻼﺨﺩﻤﻟﺍ ﺔﻴﻠﻌﻔﻟﺍ Actual Inputs
ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﺕﻼﺨﺩﻤﻟﺍ ﺔﻁﻁﺨﻤﻟﺍ Planned Inputs
ﻊﻨــ ﺼﻤﻟﺍ ﻩﺭﺩــ ﻗ
ﺀﺍﺩﺃ ﻰﻠﻋ ﺔﻴﻠﻤﻌﻟﺍ
ﺔﻴﺠﺎﺘﻨﻹﺍ .
ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ
Efficiency
ﺕﺍﺩﺤﻭﻟﺍ ﺩﺩﻋ ﺔﺤﻴﺤﺼﻟﺍ ﺔﺠﺘﻨﻤﻟﺍ
ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﻲﻟﺎﻤﺠﺇ ﺕﺍﺩﺤﻭﻟﺍ ﺩﺩﻋ ﺔﺠﺘﻨﻤﻟﺍ
ﻟﺍ ﺱﺎﻴـ ﻗ ﻊﻨﺼﻤ
ﻟ لـ ﻤﻌﻠ لﻫ ﻡﺘﻴ
ﻡﺃ ﻩﺩﻴﺠ ﻩﺭﻭﺼﺒ
ﻻ .
ﻡﻴـ ﻴﻘﺘ ﺀﻼﻤﻌﻟﺍ
ﻟ ﺩﻴﺠﻟﺍ لﻤﻌﻠ .
ﺓﺩﻭﺠﻟﺍ
Quality
ﺕﺎﺠﺭﺨﻤﻟﺍ ﺔﻴﻠﻌﻔﻟﺍ
ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﺕﺎﺠﺭﺨﻤﻟﺍ ﺔﻁﻁﺨﻤﻟﺍ
ﻊﻨﺼﻤﻟﺍ ﻩﺭﺩﻗ
ﻁﻴﻁﺨﺘ ﻰﻠﻋ
ﺕﺎﻴﻠﻤﻌﻟﺍ
ﺕﺎﺠﺘﻨﻤﻠﻟ .
ﺔﻴﻠﻋﺎﻔﻟﺍ
Effectiveness
ﻟﺍ ﺩﺩﻋ ﺕﺍﺩﺤﻭ ﺔﺠﺘﻨﻤﻟﺍ ﻲﻓ ﻤﻟﺍ ﻴ ﺩﺎﻌ
ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﻲﻟﺎﻤﺠﺇ ﺕﺍﺩﺤﻭﻟﺍ ﺩﺩﻋ ﺔﺒﻭﻠﻁﻤﻟﺍ
ﺱﺎﻴـ ﻗ ﻟﺍ ﻊﻨﺼﻤ
ﻟ لﻤﻌﻠ لﻫ ﻡﺘ ﻲﻓ
ﻡﺃ ﺩﺩﺤﻤﻟﺍ ﺕﻗﻭﻟﺍ
ﻻ .
ﺘ ﻘ ـ ﻴ ﺀﻼﻤﻌﻟﺍ ﻡﻴ
ﻟ ﺀﺎﻓﻭــ ﻟﺍ ﻯﺩــ ﻤ
ﺒ ﺩﻴﻋﺍﻭﻤ ﻡﻴﻠﺴﺘﻟﺍ
ﺔﻘﻓﺍﻭﻤﻟﺍ
Timeliness
ﺕﺎﺠﺭﺨﻤﻟﺍ Output
ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﺕﻼﺨﺩﻤﻟﺍ Input
ﺔﻗﺎﻁﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ
ﺔﻤﺯﻼﻟﺍ ﺝﺎﺘﻨﻹ
ﺩﺤﻭ ﻩ لﻤﻌﻟﺍ ﻥﻤ
) ﺞﺘﻨﻤ ( .
ﺔﻴﺠﺎﺘﻨﻹﺍ
Productivity





٩
١ - ١ - ٤ - ٤ - ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﻊﻨﺎﺼﻤ ﻯﻭﺘﺴﻤ ﻰﻠﻋ ﺱﺒﻼﻤﻟﺍ ﺓﺯﻫﺎﺠﻟﺍ :
The Efficiency in apparel factories
١ - ١ - ٤ - ٤ - ١ - ﻡﻭﻬﻔﻤ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ The Efficiency Definition
ﺩـ ﺼﻘﻴ ﺓﺀﺎـ ﻔﻜﻟﺎﺒ ﺔﻴـ ﺠﺎﺘﻨﻹﺍ ﺭﺎﻴـ ﻌﻤﻟﺍ ﻱﺫﻟﺍ ﻥﺴﺤ ﻰﻠﻋ ﻉﻭﺭﺸﻤﻟﺍ ﻩﺭﺩﻗ ﺱﻜﻌﻴ
لﻼﻐﺘﺴﺇ ﺞﺘﻨﻤﻟﺍ ﻰﻓ ﺝﺎﺘﻨﻹﺍ ﺭﺼﺎﻨﻋ ﺔﻴﻤﻜﻟﺎﺒ ﺔﺒﻭﻠﻁﻤﻟﺍ ﻪﻔﻠﻜﺘ لﻗﺄﺒ ﻭ ﻨﻜﻤﻤ ﺔ .
) ١٦ (


ﻥﺄﺒ لﻭﻘﻟﺍ ﻥﻜﻤﻴ ﻑﻴﺭﻌﺘﻟﺍ ﺍﺫﻬﻟ ﺎﻨﻠﻴﻠﺤﺘ ﻰﻓﻭ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﻲﻫ ﻟﺍ ﻴﻌﻤ ـ ﺭﺎ ﻯﺫﻟﺍ
ﻩﺭﺩـ ﻗ ﻥﻴـ ﺒﻴ ﺓﺭﺍﺩﺇ ﻰﻠﻋ ﻊﻨﺼﻤﻟﺍ لﻼﻐﺘﺴﺇ ﺝﺎﺘﻨﻹﺍ ﺭﺼﺎﻨﻋ ﺔﺤﺎﺘﻤﻟﺍ ﻭ ﺎﻬﻨﻴﺒ ﻕﻴﻓﻭﺘﻟﺍ ﻭ
ﺩـ ﻴﺩﺤﺘ ﻯﻭﺘـ ﺴﻤ لﻼﻐﺘـ ﺴﺇ ﻑﺍﺩﻫﺃ ﻕﻴﻘﺤﺘ ﻑﺩﻬﺒ ﺭﺼﺎﻨﻌﻟﺍ ﻩﺫﻫ ﺔﻴﻠﻤﻌﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﻥﻤ
ﺔﻴﺠﺎﺘﻨﻹﺍ ﻭ ﺍ ﺓﺩﻭﺠﻟ ﻭ ﺔﻔﻠﻜﺘﻟﺍ .
) ٢٦ (


١ - ١ - ٤ - ٤ - ٢ - ﺔﻴﺠﺎﺘﻨﻹﺍ ﺓﺀﺎﻔﻜﻟﺍ ﺕﺎﺴﺎﻴﻗﻉﺍﻭﻨﺃ
The Efficiency measures sorts
ﺱـ ـ ﻴﻴﺎﻘﻤﻠﻟ ﺽﺭﻌﺘﻟﺍ لﺒﻗ ﻲﻐﺒﻨﻴ ﻥﺃ ﻰﻟﺇ ﺓﺭﺎﺸﻹﺍ :
ﻥﻴﺴﺤﺘ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺓﺭﺍﺩﺇ ﻰﻟﺇ ﺝﺎﺘﺤﻴ ﺔﻴﻠﻤﻌﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ
ﺔﻟﺎﻌﻔﻟﺍ ﺓﺭﺍﺩﻹﺍ ﺔﺒﺎﻗﺭﻟﺍ ﻰﻟﺇ ﺝﺎﺘﺤﺘ
ﻟﺍ ﺔﻴﻘﻁﻨﻤﻟﺍ ﺔﺒﺎﻗﺭ ﺱﺎﻴﻘﻠﻟ ﺝﺎﺘﺤﺘ
ﺔﻴﺤﻼﺼﻟﺍ ﺱﺎﻴﻗ ﻑﻴﺭﻌﺘﻠﻟ ﺝﺎﺘﺤﻴ
ﻕﻴﻗﺩﻟﺍ ﻑﻴﺭﻌﺘﻟﺍ ﺕﺎﻴﻤﻜﻟﺍ ﺩﻴﺩﺤﺘﻟ ﺝﺎﺘﺤﻴ
) ١ (

ﺱﻴﻴﺎﻘﻤﻟ ﻡﺎﻌﻟﺍ ﻑﻴﺭﻌﺘﻟﺎﻓ ﺍﺫﺇ ﺀﺍﺩﻷﺍ ﻲﻫ لﺨﺩﻤ ﻥﻴﺒ ﺔﻗﻼﻌﻟﺍ ﺕﺍﺫ ﺱﻴﻴﺎﻘﻤﻟﺍ ﻙﻠﺘ
ﺓﺩﺎﻋ ﺎﻬﻨﻋ ﺭﺒﻌﻴﻭ ، ﺕﺎﺠﺭﺨﻤﻟﺍﻭ ﺭﺜﻜﺃ ﻭﺃ ﺩﺤﺍﻭ ﻲﻓ ﺔﺒﺴﻨ لﻜﺸ .
) ٦٩ (


ﻭ ﺕﺎﺴﺎﻴﻘﻟﺍ ﻥﻤ ﻥﺎﻴﺴﻴﺌﺭ ﻥﺎﻋﻭﻨ ﻙﺎﻨﻫ ﻲﺘﻟﺍ ﺓﺯﻫﺎﺠﻟﺍ ﺱﺒﻼﻤﻟﺍ ﻊﻨﺎﺼﻤ ﻰﻠﻋ ﻕﺒﻁﺘ
ﻲﻟﺎﺘﻟﺎﻜ ﻰﻫﻭ : -
ﻻﻭﺃ : ﺔﻴﻁﻤﻨﻟﺍ ﺕﺍﺭﺸﺅﻤﻟﺍ ﺍ ﺓﺀﺎﻔﻜﻠﻟ ﺔﻴﺠﺎﺘﻨﻹ The Standard Efficiency
ﻰﻟإ ﻢﺴﻘﻨﺗو : -
ﺃ - ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﻠﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ Efficiency The Total
ﺏ - ﺓﺀﺎﻔﻜﻟﺍ ﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺔﻴﺌﺯﺠ The Partial Efficiency

ﺎﻴﻨﺎﺜ : ﺔﻴﻁﻤﻨﻟﺍ ﺭﻴﻏ ﺕﺍﺭﺸﺅﻤﻟﺍ ﺓﺀﺎﻔﻜﻠﻟ ﺔﻴﺠﺎﺘﻨﻹﺍ The Non-standard Efficiency





١٠
ﻻﻭﺃ : ﺏﺎﺴﺤ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺔﻴﻁﻤﻨﻟﺍ
The Standard Efficiency calculation
ﺃ - ﺕﺍﺭﺸﺅﻤ ﺓﺀﺎﻔﻜﻟﺍ ﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺔﻴﻠﻜ The Total Efficiency measures
ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﻠﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﻲﻫ ﺕﺎﺠﺭﺨﻤﻟﺍ ﻥﻴﺒ ﺔﺒﺴﻨﻟﺍ ﻥﻤ " ﺕﺎﺠﺘﻨﻤﻟﺍ " ﻭ ، ﻉﻭﻤﺠﻤ
ﺓﺩﺤﻭﻟﺍ ﻯﻭﺘﺴﻤ ﻰﻠﻋ ﺕﺎﺠﺭﺨﻤﻟﺍ ﻩﺫﻬﺒ ﺔﻗﻼﻌﻟﺍ ﺕﺍﺫ ﺕﻼﺨﺩﻤﻟﺍ ﺔﻴﺩﺎﺼﺘﻗﻹﺍ ﺓﺭﺘﻓ لﻼﺨ
ﺓﺄﺸﻨﻤﻠﻟ ﻰﻠﻜﻟﺍ ﺀﺍﺩﻷﺍ ﻥﻋ ﺔﺒﺴﻨﻟﺍ ﻩﺫﻫ ﺭﺒﻌﺘﻭ ﺓﺩﺩﺤﻤ ﺔﻴﻨﻤﺯ . ﻡﺩﺨﺘﺴﺘﻭ ﺕﺎﻗﻼﻌﻟﺍ ﻩﺫﻫ
ﺔﻔﻠﺘﺨﻤﻟﺍ ﺔﻴﻨﻤﺯﻟﺍ ﺕﺍﺭﺘﻔﻟﺍ ﺔﻴﺠﺎﺘﻨﺇ ﺔﻨﺭﺎﻘﻤ ﺎﻬﻟﻼﺨ ﻥﻤ ﻥﻜﻤﻴﻭ ﺓﺩﺩﺤﻤ ﺔﻴﻨﻤﺯ ﺕﺍﺭﺘﻓ لﻼﺨ
ﻰﻟﻭﻷﺍ ﺓﺭﺘﻔﻟﺍ ﻊﻤ ﻲﺘﻟﺍﻭ ﺎﻬﻴﻠﻋ ﻕﻠﻁﻴ ) ﺱﺎﺴﻷﺍ ﺓﺭﺘﻓ ( ﻥﻋ ﺭﻴﺒﻌﺘﻟﺍ ﻥﻜﻤﻴﻭ ، ﺓﺀﺎﻔﻜﻟﺍ
ﺎﻤﻜ ﺔﻴﻠﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﻲﻠﻴ : -

ﺔﻴﻠﻜﻟﺍ ﺕﺎﺠﺭﺨﻤﻟﺍ
ﻟﺍ ﺓﺀﺎﻔﻜ ﺔﻴﻠﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﺝﺎﺘﻨﻹﺍ ﺭﺼﺎﻨﻋ
) ٢٥ (

ﻭ لﻐﺘﺸﻤﻟﺍ ﻪﺠﺍﻭـ ﻴ ﻲﻓ ﺕﺎﺴﺎﻴﻗ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺔﻴﻠﻜﻟﺍ ﺔﻴﺎﻏ ﺕﻼﻜﺸﻤ ﻲﻓ ﺩﻴﻘﻌﺘﻟﺍ
ﻭ ، ﺕﺎﺠﺭـ ﺨﻤﻟﺍ ﺩﺩﻌﺘـ ﻟ ﺍﺭـ ﻅﻨ ﻟ ﺭﻤﺘﺴﻤﻟﺍ ﺭﻴﻐﺘﻟﺍﻭ ، ﺕﺎﺠﺭﺨﻤﻠﻟ ﺔﻔﻠﺘﺨﻤﻟﺍ ﺔﻌﻴـ ﺒﻁﻠ ﻲﻓ
ﻜﺘﻟﺍﻭ ﺭﺎﻌﺴﻷﺍ ﻕﻭﺴﻟﺍ ﺕﺍﺭﻴﻐﺘﻤﺒ ﺎﻬﺘﻗﻼﻋﻭ ﺓﺩﻭﺠﻟﺍﻭ ﺔﻔﻠ .
) ١ (


ﺏ - ﺕﺍﺭﺸﺅﻤ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺌﺯﺠﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ The Partial Efficiency measures
ﺱﻴﻴﺎﻘﻤﻟﺍ ﻡﻫﺃ ﻥﻤ ﺭﺒﺘﻌﺘ ﻲﺘﻟﺍ ﺭﻴﺒﻜ ﻕﺎﻁﻨ ﻰﻠﻋ ﻡﺩﺨﺘﺴﺘ ﻲﻓ ﺔﻋﺎﻨﺼ لﺎﺠﻤ ﺱﺒﻼﻤﻟﺍ
ﻩﺯﻫﺎﺠﻟﺍ ﻭ ، ﺓﺀﺎﻔﻜﻟﺍ ﻴﺌﺯﺠﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﻪ ﻁﻴﺴﺒﻟﺍ ﺎﻬﻤﻭﻬﻔﻤﺒ ﻲﻫ ﺒ ﺔﺒﺴﻨﻟﺍ ﺕﺎﺠﺭﺨﻤﻟﺍ ﻥﻴ
ﺎـ ﻬﻨﻋ ﺭﻴﺒﻌﺘﻟﺍ ﻥﻜﻤﻴﻭ ﻁﻘﻓ ﺩﺤﺍﻭ لﺨﺩﻤ ﻰﻟﺇ ﺔﻴﻠﻜﻟﺍ ﻲﻟﺎﺘﻟﺎﻜ : -

ﻰﻠﻜﻟﺍ ﺝﺎﺘﻨﻹﺍ
ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺔﻴﺌﺯﺠﻟﺍ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﺝﺎﺘﻨﻹﺍ ﺭﺼﺎﻨﻋ ﺩﺤﺃ
ﻭ ﻥﺃ ﻻﺇ ﻉﻭﻨﻟﺍ ﺍﺫﻫ ﺭﺼﺎﻨﻋ ﺩﺩﻌﺘ ﻥﻤ ﻡﻏﺭـ ﻟﺎﺒ ﺱﺎﻴﻘﻟﺍ ﻲﺌﺯﺠﻟﺍ ﺓﺀﺎﻔﻜﻠﻟ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺯﻜﺭﻴ
ﺝﺎﺘﻨﻹﺍ ﺭﺼﺎﻨﻋ ﻥﻤ ﻡﻫﻷﺍ ﺭﺼﻨﻌﻟﺍ ﻰﻠﻋ .
) ٢٥ (






١١
ﺎﻴﻨﺎﺜ : ﺏﺎﺴﺤ ﺭﻴﻏ ﺕﺍﺭﺸﺅﻤﻟﺍ ﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺓﺀﺎﻔﻜﻠﻟ ﺔﻴﻁﻤﻨ
The Non-standard Efficiency calculation
ﺱﻴﻴﺎﻘﻤ ﻥﻋ ﺝﺭﺨﺘ ﻲﺘﻟﺍ ﺕﻻﺩﻌﻤﻟﺍ ﻭﺃ ﺏﺴﻨﻟﺍ ﻰﻨﻌﺘ ﺕﺍﺭﺸﺅﻤﻟﺍ ﻩﺫﻫ ﺓﺀﺎﻔﻜﻟﺍ
ﻹﺍ ﺏﺴﻨﻟﺍ ﻭﺃ ﺕﺍﺭﺸﺅﻤﻟﺍ لﺜﻤ ﺭﺨﺃ ﻰﻨﻌﻤﺒ ﻭﺃ ﻡﺎﻋ لﻜﺸﺒ ﺎﻬﻴﻠﻋ ﺭﺜﺅﺘ ﺎﻬﻨﻜﻟﻭ ﺔﻴﻠﻜﻟﺍ ﺔﻴﺠﺎﺘﻨ
ﺃ ﺔﻴﻋﺭﻔﻟﺍ ﻭﺃ ﺔﻴﺴﻴﺌﺭﻟﺍ ﺔﻁﺸﻨﻷﺍ ﺔﻴﺠﺎﺘﻨﺈﺒ ﺔﻘﻠﻌﺘﻤﻟﺍ ﺕﻻﺩﻌﻤﻟﺍ ﻭﺃ ﻭ ﻭﺃ ﻡﺎﺴﻗﻷﺍ ﻭﺃ ﺕﺍﺭﺍﺩﻹﺍ
ﻤ ﺔﻋﻭﻤﺠﻤ ﺀﺍﺩﺃ ﻭﺃ لﻤﻌﻟﺍ ﻥﻜﺎﻤﺃ ﻥ ﺩﺍﺭﻓﻷﺍ , ﺏﺴﻨﻟﺍ ﻭﺃ ﺕﺍﺭﺸﺅﻤﻟﺍ ﻩﺫﻫ ﻑﻠﺘﺨﺘ ﺎﺒﻟﺎﻏﻭ
ﻷ ﻊﻗﻭﻤ ﻥﻤ ﺕﻻﺩﻌﻤﻟﺍ ﻭﺃ ﻘﻓﻭ ﺭﺨ ﺎ ﺕﺎﺴﺎﻴﻗ ﻲﻓ ﺔﻤﻜﺎﺤﻟﺍ لﻤﺍﻭﻌﻟﺍﻭ ﻊﻗﻭﻤ لﻜ ﻑﻭﺭﻅﻟ
ﺔﻴﺠﺎﺘﻨﻹﺍ ﺹﻴﺨﺸﺘﻭ .
ﺔﻴﻋﻭﻨﻟﺍ ﺙﻴﺤ ﻥﻤ ﺎﻬﻘﻤﻌﺘﻭ ﻡﻜﻟﺍ ﺙﻴﺤ ﻥﻤ ﺎﻫﺩﺩﻌﺘﺒ ﺔﻴﻁﻤﻨﻟﺍ ﺭﻴﻏ ﺕﺍﺭﺸﺅﻤﻟﺍ ﺯﻴﻤﺘﺘﻭ ,
ﺔﻴﻨﺎﻜﻤﺇ ﻰﻟﺇ ﻯﺩﺅﻴ ﺎﻤﻤ ﺎﻫﺭﻴﺜﺄﺘ لﺩﺎﺒﺘﻭ لﻤﻋ ﻥﺎﻜﻤ ﻭﺃ ﻁﺎﺸﻨ ﻥﻤ ﺭﺜﻜﻷ ﺎﻬﻟﻭﻤﺸﻭ
ﺍ ﻭﺃ ﻉﺎﻔﺘﺭﺍ ﻲﻠﻋ ﺔﻟﻻﺩﻠﻟ ﺭﺸﺅﻤ ﻥﻤ ﺭﺜﻜﺃ ﻡﺍﺩﺨﺘﺴﺇ ﺽﺎﻔﺨﻨ ﺓﺀﺎﻔﻜﻟﺍ ﻭﺃ ﺔﻴﻠﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ
ﺔﻴﺌﺯﺠﻟﺍ , ﺭﺸﺅﻤ ﻡﺍﺩﺨﺘﺴﺍ ﺱﻜﻋ ﻲﻠﻋ ﻙﻟﺫﻭ ﺓﺀﺎﻔﻜﻟﺍ ﻱﺫﻟﺍﻭ ﺔﻴﺌﺯﺠﻟﺍ ﻭﺃ ﺔﻴﻠﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ
ﺭﺨﻷ ﻥﺎﻜﻤ ﻥﻤ ﺭﻴﻴﻐﺘ ﻥﻭﺩ ﺔﻠﻤﺎﻜ ﺭﺸﺅﻤﻟﺍ ﺕﺍﺩﺭﻔﻤ ﻡﺍﺩﺨﺘﺴﺇ ﻡﺘﺤﻴ , ﻱﺭﻭﺭﻀﻟﺍ ﻥﻤﻭ
ﺔﻴﻁﻤﻨﻟﺍ ﺭﻴﻏ ﺱﻴﻴﺎﻘﻤﻟﺍ ﻥﻋ ﻰﻨﻐﺘ ﻻ ﺔﻴﻁﻤﻨﻟﺍ ﺕﺍﺭﺸﺅﻤﻟﺍ ﻥﺃ ﻲﻠﻋ ﺩﻴﻜﺄﺘﻟﺍ , ﻲﻠﻋ لﺒ
ﺍ ﺴﺍﺭﺩ ﻲﻓ ﺭﺨﻶﻟ لﻤﻜﻤ ﺎﻬﻨﻤ لﻜﻓ ﺱﻜﻌﻟ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺓﺀﺎﻔﻜﻟﺍ ﺔ .
) ٢٥ (


ﺔﻴﻁﻤﻨﻟﺍ ﺭﻴﻏ ﺕﺍﺭﺸﺅﻤﻟﺍ ﺝﺫﺎﻤﻨ The Non-standard measures samples
ﺃ - ﺕﺎﻌﻴﺒﻤﻟﺍﻭ ﻕﻴﻭﺴﺘﻟﺍ ﺔﻁﺸﻨﺃ :
ﺕﺎﻌﻴﺒﻤﻟﺍ ﻲﻟﺎﻤﺠﺇ
ﻴﻭﺴﺘﻟﺍ ﺩﺌﺎﻋ ﻕ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﺔﻔﻠﻜﺘ ﻕﻴﻭﺴﺘﻟﺍ

ﺏ - ﺝﺎﺘﻨﻹﺍ ﺔﻁﺸﻨﺃ :
ﺕﺍﺩﺤﻭﻟﺍ ﺩﺩﻋ
ﺝﺎﺘﻨﻹﺍ ﺔﻴﻤﻜ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
لﻤﻌﻟﺍ ﺕﺎﻋﺎﺴﻲﻟﺎﻤﺠﺇ

ﺔﻴﻠﻌﻔﻟﺍ لﻴﻐﺸﺘﻟﺍ ﺕﺎﻋﺎﺴ
ﺎﻨﻴﻜﺎﻤﻟﺍ لﻼﻐﺘﺴﺇ ﺕ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﺔﺤﺎﺘﻤﻟﺍ ﺕﺎﻋﺎﺴﻟﺍ ﻲﻟﺎﻤﺠﺇ





١٢
ﺕ - ﺸﻨﺃ ﺓﺩﻭﺠﻟﺍ ﺔﻁ :
ﺔﻟﻭﺒﻘﻤﻟﺍ ﺕﺍﺩﺤﻭﻟﺍ ﺩﺩﻋ
ﺝﺎﺘﻨﻹﺍ ﻥﻤ لﻭﺒﻘﻤﻟﺍ ﺔﺒﺴﻨ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﺩﺤﻭﻟﺍ ﻲﻟﺎﻤﺠﺇ ﺔﺠﺘﻨﻤﻟﺍ ﺕﺍ
ﺙ - ﺕﺎﻴﺭﺘﺸﻤﻟﺍ ﺔﻁﺸﻨﺃ :
ﺎﻫﺫﻴﻔﻨﺘ ﻡﺘ ﻲﺘﻟﺍ ﺕﺎﺒﻠﻁﻟﺍ ﺩﺩﻋ
ﺕﺎﻴﺭﺘﺸﻤﻟﺍ ﺓﺭﺍﺩﺇ ﺓﺀﺎﻔﻜ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﺕﺎﺒﻠﻁﻟﺍ ﺩﺩﻋ ﻲﻟﺎﻤﺠﺇ
ﺝ - ﺔﻴﺭﺍﺩﻻﺍ ﻥﻭﺌﺸﻟﺍ ﺔﻁﺸﻨﺍ :
ﻥﻴﻠﻤﺎﻌﻟﺍ ﻲﻟﺎﻤﺠﺇ
ﺔﻠﻤﺎﻌﻟﺍ ﻯﻭﻘﻟﺍ ﻁﻴﻁﺨﺘ ﺓﺀﺎﻔﻜ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﻁﻁﺨﻤﻟﺍ ﺔﻟﺎﻤﻌﻟﺍ ﺔ
ﻥﻴﻓﺭﺸﻤﻟﺍ ﺩﺩﻋ
ﺔﻴﻤﻴﻅﻨﺘﻟﺍ ﺔﻁﻴﺭﺨﻟﺍ ﻥﺯﺍﻭﺘ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
ﻥﻴﻠﻤﺎﻌﻟﺍ ﺩﺩﻋ
ﺡ - ﻥﺯﺎﺨﻤﻟﺍ ﺔﻁﺸﻨﺃ :
ﻑﺭﺼﻟﺍ ﺭﻤﺍﻭﺃ ﺩﺭ ﺕﺍﺭﻤ ﺩﺩﻋ
ﺍ ﺓﺭﺍﺩﺇ ﺓﺀﺎﻔﻜ ﻥﺯﺎﺨﻤﻟ = ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ
) ٢٥ (

ﻥﺯﺎﺨﻤﻟﺎﺒ ﺕﺍﺩﺤﻭﻟﺍ ﺩﺩﻋ


١ - ١ - ٤ - ٤ - ٣ - ﻴﻤﻨﺘ لﺨﺍﺩﻤ ﺔ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ :
) ٤٦ – ٥٠ (

Development intromissions of The Efficiency
ﻱﺭﻴﺩﻤ ﻪﺠﺍﻭﻴ ﺱﺒﻼﻤﻟﺍ ﻊﻨﺎﺼﻤ ﺝﺎﺘﻨﺇ ﺓﺯﻫﺎﺠﻟﺍ ﻰﻓ لﺜﻤﺘﻴ ﻯﺩﺤﺘ ﻥﻴﺴﺤﺘ ﻡﺍﺩﺨﺘﺴﺇ
ﺭﺼﺎﻨﻋ ﺔﻗﺎﻁﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺔﻌﻤﺘﺠﻤ ﻩﺭﻭﺼﺒ , ﻙﻟﺫ ﻡﺘﻴﻭ لﻼﺨ ﻥﻤ : -
ﺭﺩﻬﻤﻟﺍ ﺕﻗﻭﻟﺍ ﺽﻔﺨ Reduction In Downtime
ﻪﺒﻗﺍﺭﻤ ﺓﺩﻭﺠﻟﺍ Quality Control
ﻑﻴﻟﺎﻜﺘﻟﺍ ﺽﻔﺨ Reduced Costs
ﻁﺨ ﻥﺯﺍﻭﺘ ﻥﻴﺴﺤﺘ ﺝﺎﺘﻨﻹﺍ Improve Line Balancing
ﻪﺒﺎﺠﺘﺴﻹﺍ ﺔﻌﻴﺭﺴﻟﺍ
) ٧٨ (
Quick Response


١٣
ﺕﺎﺠﺭﺨﻤﻟﺍ
ﺭﺎﻴﻌﻤ ﻥﺃ ﺙﻴﺤ ﻭ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ = ـ ـ ـ ـ ـ ـ ـ
ﺕﻼﺨﺩﻤﻟﺍ
) ٥٤ (


ﻪﻴﻤﻨﺘ لﺨﺍﺩﻤ ﻥﺈﻓ ﺓﺀﺎﻔﻜﻟﺍ ﺔﻴﺠﺎﺘﻨﻹﺍ ﻓلﺜﻤﺘﺘ ﻴ ﺎﻤ ﻲﻠﻴ :
) ١٦ (

ﺓﺩﺎﻴﺯ ﺕﺎﺠﺭﺨﻤﻟﺍ ﻊﻤ ﺕﻼﺨﺩﻤﻟﺍ ﺹﻘﻨ .
ﺓﺩﺎﻴﺯ ﺕﺎﺠﺭﺨﻤﻟﺍ ﻊﻤ ﺕﻼﺨﺩﻤﻟﺍ ﺕﺎﺒﺜ .
ﺓﺩﺎﻴﺯ ﻥﻤ ﺭﺒﻜﺃ لﺩﻌﻤﺒ ﺕﺎﺠﺭﺨﻤﻟﺍ ﺓﺩﺎﻴﺯ ﺕﻼﺨﺩﻤﻟﺍ .
ﺕﺎﺠﺭﺨﻤﻟﺍ ﺕﺎﺒﺜ ﻊﻤ ﻟﺍ ﺹﻘﻨ ﻤ ﺕﻼﺨﺩ .
ﺕﻼﺨﺩﻤﻟﺍ ﺹﻘﻨ ﻊﻤ ﺭﺒﻜﺃ لﺩﻌﻤﺒ ﺕﻼﺨﺩﻤﻟﺍ ﺹﻘﻨ .
) ٥٩ (


١ - ١ - ٤ - ٤ - ٤ - ﺔﻴﺠﺎﺘﻨﻹﺍ ﻩﺀﺎﻔﻜﻟﺍ ﻊﻓﺭ ﺏﻴﻟﺎﺴﺃ
The methods rising Efficiency
ﻻﻭﺃ : ﺇ لﺎﻤﻟﺍ ﺱﺃﺭ ﺭﺎﻤﺜﺘﺴ ﻟﺍ ﻲﻓ ﻴﺠﺎﺘﻨﻹﺍ ﺕﺎﻴﻠﻤﻌ ﺔ
Methods of The Investment
ﺃ - ﺇ ﻕﺭﻁ لﺎﻤﻟﺍ ﺱﺃﺭ ﺭﺎﻤﺜﺘﺴ :
ﺇ ﻪﻴﻠﻤﻋ ﻡﺘﺘ ﻭ لﺎﻤﻟﺍ ﺱﺃﺭ ﺭﺎﻤﺜﺘﺴ ﻠﻟ ﻨﻹﺍ ﺕﺎﻴﻠﻤﻌ ﻴﺠﺎﺘ ﻪ ﺔﻴﻟﺎﺘﻟﺍ ﻕﺭﻁﻟﺎﺒ : -
ﻥﻴﺴﺤﺘ ﺃ لﻼﺨ ﻥﻤ ﺔﻤﺌﺎﻘﻟﺍ ﺕﺎﻴﻠﻤﻌﻟﺍ ﺀﺍﺩ ﻟﺍ ﺤﺒ ﻭ ﺙ ﻟﺍ ﻘﻴﺒﻁﺘ ﻪﻴ .
ﺭـ ﻴﻭﻁﺘ ﺎﻴـ ﺠﻭﻟﻭﻨﻜﺘ ﺃ ﻴـ ﻠﻤﻌﻟﺍ ﺀﺍﺩ ﺕﺎ ﺩﻴﺩﺠ ﺱـ ﺴﺃ ﻰـ ﻠﻋ ﻩ لﻼﺨ ﻥﻤ ﺩﺤﻭ ﺕﺍ
ﻴﺒﻴﺭﺠﺘ ﺔ .
ﺔﻴﻋﺎﻨﺼ ﺓﺩـ ﺤﻭ ﺔـ ﻤﺎﻗﺇ ﻩﺩﻴﺩﺠ ﺕﺍﺫ ﺎﻴﺠﻭﻟﻭﻨﻜﺘ ﺃ لﻼﺨ ﻥﻤ لﻀﻓ ﺕﺍﺩﻌﻤ ﺀﺍﺭﺸ
ﺙﺩﺤﺃ .
ﺇ ﺍﺩﺤﺘﺴ ﺙ ﻭﻟﺍ ﺤ ﻥﻤ ﺔﻤﺌﺎﻘﻟﺍ ﺔﻴﻋﺎﻨﺼﻟﺍ ﺓﺩ ﺕﺎﻴﻠﻤﻌﻟﺍ ﺙﻭﺤﺒ لﻼﺨ .
) ١٢ - ١٣ (


ﺏ - ﺇ ﻡﺍﺩﺨﺘﺴﺇ ﺏﻭﻴﻋ لﺎﻤﻟﺍ ﺱﺃﺭ ﺭﺎﻤﺜﺘﺴ :
ﺇ ﻡﺍﺩﺨﺘﺴﺇ ﺏﻭﻴﻋ لﺜﻤﺘﺘ ﻭ لﺎﻤﻟﺍ ﺱﺃﺭ ﺭﺎﻤﺜﺘﺴ ﻟﺍ ﻲﻓ ﻴﺠﺎﺘﻨﻹﺍ ﺕﺎﻴﻠﻤﻌ ﻪ : -
ﺔﻔﻠﻜﺘﻟﺍ ﻟﺍ ﺔﻌﻔﺘﺭﻤ ﻹ لﺎﻤﻟﺍ ﺱﺃﺭ ﺭﺎﻤﺜﺘﺴ ﻟﺍ ﻲﻓ ﻴﺠﺎﺘﻨﻹﺍ ﺕﺎﻴﻠﻤﻌ ﻪ .
ﺔﻴﺠﺎﺘﻨﻹﺍ ﻰﻠﻋ ﻥﻴﺴﺤﺘﻟﺍ ﺭﻴﺜﺄﺘ ﻪﻨﻷ ﺍﺭﻅﻨ ﻪﺴﺎﻴﻗ ﺏﻌﺼﻴ ﻭ ﺊﻁﺒﺒ ﺭﻬﻅﻴ ﻻ
ﺠﻭﻴ ﺤﻀﺍﻭ ﺩﻭﺩﺤ ﺩ ﺱﺎﻴﻘﻠﻟ ﻪ .
) ٧ (





١٤
ﺎﻴﻨﺎﺜ : ﺓﺭﺍﺩﻹﺍ ﻯﻭﺘﺴﻤ ﺭﻴﻭﻁﺘ Develop The management level
ﺔﻴﺘﻷﺍ ﻕﺭﻁﻟﺎﺒ ﻙﻟﺫ ﻡﺘﻴﻭ : -
ﺃ - ﻥﻤﺯ ﻯﻭﺘﺤﻤ ﺽﻔﺨ ﺃ ﺞﺘﻨﻤﻟﺍ ﻰﻓلﻤﻌﻟﺍ ﺀﺍﺩ
) ٧ (

لﻼﺨ ﻥﻤ ﻙﻟﺫ ﻡﺘﻴﻭ ) ﺤﺒ ﺙﻭ ﺭﻴﻭﻁﺘ ﺞﺘﻨﻤﻟﺍ ( .

ﺏ - ﻴﻋﺎﻨﺼﻟﺍ ﺔﻴﻠﻤﻌﻟﺍ ﻲﻓلﻤﻌﻟﺍ ﺔﻴﻤﻜ ﺽﻔﺨ ﺔ
) ٧ (

لﻼﺨ ﻥﻤ ﻙﻟﺫ ﻡﺘﻴﻭ : -
ﺕﺎﻴﻠﻤﻌﻟﺍ ﻁﻴﻁﺨﺘ .
ﺙﻭﺤﺒ ﻟﺍ ﺕﺎﻴﻠﻤﻌ .
ﺔﻤﺎﻗﺇ ﻴﺒﻴﺭﺠﺘ ﺓﺩﺤﻭ ﺔ .

ﺕ - ﺭﻴﻏ ﺕﻗﻭﻟﺍ ﺽﻔﺨ ﻟﺍ لﺎﻌﻔ
) ٧ (

ﺀﺍﻭﺴ ﻟ ﹰ ﺎﻌﺠﺍﺭ لﺎﻌﻓ ﺭﻴﻐﻟﺍ ﺕﻗﻭﻟﺍ ﻥﺎﻜ ﻺ لﺎﻤﻌﻟﺍ ﻭﺃ ﺓﺭﺍﺩ , لﻼﺨ ﻥﻤ ﻙﻟﺫ ﻡﺘﻴﻭ : -
ﻪﺘﺒﻗﺍﺭﻤﻭ ﺝﺎﺘﻨﻹﺍ ﻁﻴﻁﺨﺘ .
ﻕﻴﻭﺴﺘﻟﺍ ﺔﺴﺎﻴﺴ .
ﺏﻭﻠﺴﺇ ﻡﺍﺩﺨﺘﺴﺇ ﺔﻤﻴﻘﻟﺍ لﻴﻠﺤﺘ .
ﺘ ﺴﺤ ﻴ ﻥ ﻑﻭﺭﻅ ﻟﺍ لﻴﻐﺸﺘ .
ﻤﻌﻟﺍ ﺏﻴﺭﺩﺘ ﺎ ﻟ ﻪ .
ﺙ - ﺝﺎﺘﻨﻹﺍ ﺔﺴﺩﻨﻫ ﻕﺭﻁﻡﺍﺩﺨﺘﺴﺇ : -
ﻁﺘﺒ ﺝﺎﺘﻨﻹﺍ ﺔﺴﺩﻨﻫ ﺹﺘﺨﺘ ـ ﻊﻤ ﻥﻭﺎﻌﺘﻟﺍ ﻭ ﺔﻴﻨﻔﻟﺍ ﻭ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺕﻻﺎﺠﻤﻟﺍ ﺭﻴﻭ
ﻡﺍﺩﺨﺘﺴﺇ لﻼـ ﺨ ﻥﻤ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺓﺀﺎﻔﻜﻟﺍ ﻪﻴﻤﻨﺘ ﻑﺩﻬﺒ ﺔﻴﻘﻴﻭﺴﺘﻟﺍﻭ ﺔﻴﻟﺎﻤﻟﺍ ﺕﻻﺎﺠﻤﻟﺍ
ﻭﻟﺍ ﻲﻓ ﺓﺭﺍﺩﻹﺍ ﻰﻠﻋ ﺩﺎﻤﺘﻋﻻﺍ ﻭ ﺔﻴﻟﺎﺤﻟﺍ ﺕﺎﻴﻨﺎﻜﻤﻹﺍ ﻩﺩﺎﻔﺘﺴﺇ ﻰﺼﻗﺃ ﻰﻟﺇ لﻭﺼ
ﺔﻨﻜﻤﻤ .
) ٦ (

ﻕﺭﻁلﺜﻤﺘﺘ ﻭ ﺝﺎﺘﻨﻹﺍ ﺔﺴﺩﻨﻫ ﻰﻠﻴ ﺎﻤﻴﻓ : -
ﻪﺴﺍﺭﺩ لﻤﻌﻟﺍ .
ﺝﺎﺘﻨﻹﺍ ﺔﻌﺒﺎﺘﻤ ﻭ ﻁﻴﻁﺨﺘ .
ﺕﺎﻴﻠﻤﻌﻟﺍ ﻩﺩﻭﺠ ﻪﺒﻗﺍﺭﻤ .
ﺔﻴﺠﺎﺘﻨﻹﺍ ﺔﻴﻠﻤﻌﻟﺍ ﺀﺍﺩﺃ ﻩﺀﺎﻔﻜ ﻡﻴﻴﻘﺘ ﻭ لﻤﻌﻟﺍ ﻕﺭﻁلﻴﻠﺤﺘ .

١٥
ﺔﻨﺎﻴﺼﻟﺍ ﺞﻤﺍﺭﺒ ﻡﺍﺩﺨﺘﺴﺇ .
ﻴﻠﻤﻌﻟﺍ ﺀﺍﺩﺃ ﻰﻠﻋ ﺓﺭﺜﺅﻤﻟﺍ لﻤﺍﻭﻌﻟﺍ ﻭ لﻤﻌﻟﺍ ﻑﻭﺭﻅﻥﻴﺴﺤﺘ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺕﺎ .
ﺔﻴﺠﺎﺘﻨﻹﺍ ﻡﻅﻨﻟﺍ ﺕﺎﻨﻭﻜﻤ ﻩﺀﺎﻔﻜ ﻡﻴﻴﻘﺘ .
ﻰﻁﺴﻭﻟﺍ ﺓﺭﺍﺩﻹﺍ ﺕﺍﺭﺎﻬﻤ ﻪﻴﻤﻨﺘ ) ﻑﺍﺭﺸﻹﺍ ( ﺔﻟﺎﻤﻌﻟﺍ ﺏﻴﺭﺩﺘ ﻰﻠﻋ لﻤﻌﻟﺍﻭ .
لﻴﻐﺸﺘﻟﺍ ﺕﺤﺘ ﻊﻁﻘﻟﺍ ﻥﻴﺯﺨﺘﻭ ﺕﺎﻤﺎﺨﻟﺍ ﻪﻟﻭﺎﻨﻤ ﻡﻅﻨ لﻼﻐﺘﺴﺇ ﻥﻴﺴﺤﺘ .
ﺔﻴﻌﻴﺠﺸﺘﻟﺍ ﺕﺂﻓﺎﻜﻤﻟﺍ ﻭ ﺔﻴﻗﺭﺘﻟﺍ ﻡﻅﻨ ﺭﻴﻭﻁﺘ ﻭ ﺭﻭﺠﻷﺍ ﺩﻴﺩﺤﺘ .
) ٦٨ (


لﻜﺸﻟﺍ ) ١ - ٤ ( ﺭﻴﺸﻴ لﻤﻌﻟﺍ ﺔﺴﺍﺭﺩ ﺕﺎﻴﻨﻘﺘﻟ ﺝﺎﺘﻨﻹﺍ ﺔﺴﺩﻨﻫ ﻡﺍﺩﺨﺘﺴﺇ ﻰﻟﺇ
) ٧٣ (

لﻜﺸﻟﺍ ﺭﻴﺸﻴﻭ ) ١ - ٤ ( لﺌﺎﺴﻭ ﺩﺤﺄﻜ لﻤﻌﻟﺍ ﺔﺴﺍﺭﺩ ﻡﺍﺩﺨﺘﺴﺇ ﻪﻴﻤﻫﺃ ﻯﺩﻤ ﻰﻟﺇ
لﻴﻠﺤﺘ ﻡﻅﻨ لﻼﻐﺘﺴﺇ لﻼﺨ ﻥﻤ ﺔﻴﺠﺎﺘﻨﻹﺍ ﺓﺀﺎﻔﻜﻟﺍ ﻕﻘﺤﺘ ﻲﺘﻟﺍ ﺝﺎﺘﻨﻹﺍ ﺔﺴﺩﻨﻫ ﻕﺭﻁ
لﻤﻌﻟﺎﺒ ﺔﺼﺎﺨﻟﺍ ﻕﺭﻁﻟﺍ ﺔﺴﺍﺭﺩ ﻭ ﺕﻗﻭﻟﺍ ﺔﺴﺍﺭﺩ ﻡﺍﺩﺨﺘﺴﺈﺒ ﻙﻟﺫ ﻭ ﺕﺎﻴﻠﻤﻌﻟﺍ ﻲﺘﻟﺍ ﻭ
ﻩﺩﺩﺤﻤ لﻤﻌﻠﻟ ﺀﺍﺩﺃ ﻕﺭﻁلﻀﻓﺃ ﻰﻟﺇ لﻭﺼﻭﻠﻟ لﻤﻌﻟﺍ ﻕﺭﻁﻥﻴﺴﺤﺘﻭ ﻡﻴﻤﺼﺘ ﻰﻟﺇ ﻑﺩﻬﺘ
ﺯﻓﺍﻭﺤﻟﺍ ﻡﻅﻨﻭ ﺭﻭﺠﻷﺍ لﻭﺍﺩﺠﻟ ﻙﻟﺫﺒ .

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