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AN INSIGHTFUL ART

visualization to communicate with general audiences


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Is storytelling the future of visualization?


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

SOURCE: Beginning Psychology http://2012books.lardbucket.org/books/beginning-psychology/s12-01-memories-as-types-and-stages.html

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

SOURCE: Beginning Psychology http://2012books.lardbucket.org/books/beginning-psychology/s12-01-memories-as-types-and-stages.html

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Francis Gagnon http://www.chezvoila.com/ blog/visualized14

Is managing complexity the future of visualization?

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

WIND MAP!
Fernanda Viegas and Martin Wattenberg

http://hint.fm/projects/wind/
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://fellinlovewithdata.com/reections/data-soul
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Telling evidencebased stories?

Taming! complexity?

Revealing! causation?

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

2012

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

2012

2015*

Y M M U

V O C

R E

*Fingers crossed!
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

warning

SPOILERS! AHEAD!

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

What are the features that dene a great infographic or data visualization?

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5.


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

TRUTHFUL
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Journalists vs. Public Relations Specialists and Managers in the U.S.


per 100,000 people 100
Public Relations Specialists and Managers

Chart: ! The Insightful Art. Prologue!


!

Source:!
!

75

50
Total editorial workforce

25

Radio and TV

Newspapers

0 1980 1990 2000 2009


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://smallbusiness.chron.com/10-principles-public-relations-10661.html

Never deceive the public (but) present the facts in a way that sheds as much positive light on your company as possible !
!

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://smallbusiness.chron.com/10-principles-public-relations-10661.html

Never deceive the public unless you cannot present the facts in a way that sheds as much positive light on your company as possible !
!

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://blog.visual.ly/using-video-and-data-visualization-for-activism-and-social-change/

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://www.thefunctionalart.com/2014/01/article-about-infographics-gets.html

The thought starts with the message and then gets into putting other related information together to support it instead of starting with the data and thinking of what to make of it the message. The advantage of taking this route is also that you are not just restricted by topics or numbers or just presenting news. You can go a step further and air your views too to make a point.

Raj Kamal
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

The rst principle is that you must not fool yourself--and you are! the easiest person to fool
Richard Feynman, 1974, Caltech Graduation Address
http://www.lhup.edu/~DSIMANEK/cargocul.htm

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://www.periscopic.com/

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

FUNCTIONAL! AND BEAUTIFUL


Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

The great innovator - William Playfair

http://en.wikipedia.org/wiki/William_Playfair
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

"We need to fear the consequences of our work more than we love the cleverness of our ideas.
Mike Monteiro - How Designers Destroyed the World http://t.co/Kfegq3ldj6

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://www.washingtonpost.com/wp-srv/special/sports/2014-olympics/winter-vs-summer-olympics/

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

!"#$%&'#(&'($)*+,($--($)*".(-&+&%/(.0*"/0.1"--2($%3( &%.,--&/,%.-24($)*".(5&'&%/(.*(.0,(3,#$%3(.*(),(&%1*5#,34( $-,5.($%3(5,'6*%'&+,4($)*".(),&%/($)-,(.*(#$7,($('*"%3( 8$',(1*5($(80*&8,(*1 (+$-",'($%3(/*$-'4($%3($)*".(&%.,/5&.2( &%(-&+&%/($88*53&%/(.*(.0,(1*5#,5($%3(3,.,5#&%$.&*%(&%( ',,7&%/(.*($80&,+,(.0,(-$..,59

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

!"#$%&'#(&'($)*+,($--($)*".(-&+&%/(.0*"/0.1"--2($%3( &%.,--&/,%.-24($)*".(5&'&%/(.*(.0,(3,#$%3(.*(),(&%1*5#,34( $-,5.($%3(5,'6*%'&+,4($)*".(),&%/($)-,(.*(#$7,($('*"%3( 8$',(1*5($(80*&8,(*1 (+$-",'($%3(/*$-'4($%3($)*".(&%.,/5&.2( &%(-&+&%/($88*53&%/(.*(.0,(1*5#,5($%3(3,.,5#&%$.&*%(&%( ',,7&%/(.*($80&,+,(.0,(-$..,59

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

The Picasso approach to innovation in visualization

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

The Picasso approach to innovation in visualization

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://50yearsofchange.com/
Made by graduate students of cartography University of Wisconsin, Madison

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

INSIGHTFUL
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Fischer, Eric - Language Communities of Twitter

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://workshop.chromeexperiments.com/projects/armsglobe/

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Ben Fry - All Streets

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

http://graphics.wsj.com/health-care-explorer
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

ENLIGHTENING
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

Our rst responsibility is towards the planet, humankind, citizens, and only after that towards clients and employers or even towards your artsy inner world. You must be a creator of devices that make this Earth a better place before you can even think of becoming a ne artist.
http://www.thefunctionalart.com/2014/02/against-irresponsible-design-and-blind.html

Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

THANK YOU

THANK YOU
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo

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