A PROJECT REPORT ON “SALES MARKETING OF BAJAJ AUTOMOBILES” SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR

OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF Dr. AMIT GUPTA SUBMITTED BY:
Vipul Enrollment no. (BBA III sem., Section A)

1

DECLARATION I hereby declare that this project entitled “SALES MARKETING OF BAJAJ AUTOMOBILES” is an original work and the same has not been submitted to any another institute for any other degree. All sources of information and help are authentic and have been acknowledged in the project report.

Vipul
(STUDENT)

2

CERTIFICATE This is to certify that Vipul, student of BBA 3rd sem of MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES affiliated to “Guru Gobind Singh Indraprastha University,Delhi”has completed his project under my supervision.He made this project with my complete satisfaction and as per the requirement of thecourse.

Dr. AMIT GUPTA Project Guide Faculty(MAIMS)

3

ACKNOWLEDGEMENT With an overwhelming sense of gratitude,I acknowledge the valuable guidance and consistent encouragement extended to me by our knowledgeable faculty members with whose guidance,I am able to accomplish this endeavor.Their technical acumen and years of experience have provided me with crucial inputs at a critical stage. I am especially thankful and grateful to my project guide Dr. Amit Gupta who motivated and helped me in completing my project.

STUDENT Vipul

4

TABLE OF CONTENTS
Student declaration…………………………………………………………...i Certificate from Guide………………………………………………….…...ii Acknowledgement………………….……………………………..…..……iii CHAPTER- 1
INTRODUCTION COMPANY PROFILE PRODUCTS PROFILE Page no. 2 3 5

CHAPTER-2
SIGNIFICANCE AND MANAGERIAL USEFULNESS OBJECTIVES SCOPE OF STUDY CONCEPTUAL DISCUSSION 23 24 24 26

CHAPTER-3
RESEARCH & METHODOLOGY 28

CHAPTER-4
MARKET SHARE SWOT ANALYSIS ANNUAL REPORTS 32 37 40

CHAPTER-5
SUGGESTIONS AND RECOMMENDATIONS BIBLIOGRAPHY 48 v

5

CHAPTER- 1

6

INTRODUCTION
BAJAJ Brand is the visual expression of our thoughts and actions.It conveys to everyone our intention to constantly inspire confidence.Our customers are the primary audience for our brand.Indeed, our Brand Identity is shaped as much by their belief in Bajaj as it is by our own vision. Everything we do is always reinforce the distinctiveness and the power of our brand. We do this by living our brand essence and by continuously seeking to enhance our customers’ experience.Our brand essence encapsulates our mission at Bajaj.It is the singular representation of our terms of endearment with our customers.It provides the basis on which we grow profitably in the market.Blending together and the implicit expectations of our customers.By challenging the given. By exploring the unknown and thereby stretching ourselves towards future.

7

COMPANY PROFILE
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115, Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy Industries has crafted new technologies for over a hundred years. These technologies have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants, construction machinery, automation systems, apart from a range of high quality, high reliability two-wheelers. Kawasaki has given the world its legendary series of 6001200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as performance.

Our
Brand values: Learning,

Brand
Innovation, Perfection, Speed and

Values
Transparency.

Bajaj constantly inspires confidence through excitement engineering.

Learning:
Learning is how we ensure proactivity. It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive actions.

8

Innovation:
Innovation is how we create the future. It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary.

Perfection:
Perfection is how we set new standards. It is a value that exhibits our determination to excel by endeavouring to establish new benchmarks all the time.

Speed:
Speed is how we convey clear conviction. It is a value that keeps us sharply responsive, mirroring our commitment towards our goals and processes.

Transparency:
Transparency is how we characterise ourselves. It is a value that makes us worthy of credibility through integrity, of trust through sensitivity and of loyalty through interdependence

9

HISTORICAL BACKGROUND
December June February Sept/Oct August May January October October July February November January Bajaj Dicsover launched Bajaj Avenger launched Bajaj Wave launched Bajaj Discover DTS-i launched New Bajaj Chetak 4 stroke with Wonder Gear launched Bajaj CT100 Launched Bajaj unveils new brand identity, dons new symbol, logo and brandline Pulsar DTS-i is launched. 107,115 Motorcycles sold in a month. Bajaj Wind 125,The World Bike, is launched in India. Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment. Bajaj Auto launches its latest offering in the premium bike segment ‘Pulsar’. The Eliminator is launched. The Bajaj Saffire is introduced. Caliber motorcycle notches up 100,000 sales in record time of 12 months. Production commences at Chakan plant.

June 7th Kawasaki Bajaj Caliber rolls out of Waluj. July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi. October Spirit launched. The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced. November 29 Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and

10

moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year. The Bajaj Classic is introduced. The Kawasaki Bajaj 4S Champion is introduced. The Bajaj Sunny is introduced. The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced. 500,000 vehicles produced and sold in a single financial year. The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh. Production commences at Waluj, Aurangabad in a record time of 16 months. 1984 January 19 1981 1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year. 1976 The Bajaj Super is introduced. 1975 BAL & Maharashtra Scooters Ltd. joint venture. 1972 The Bajaj Chetak is introduced. 1971 The three-wheeler goods carrier is introduced. 1970 Bajaj Auto rolls out its 100,000th vehicle. 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.

November

Foundation stone laid for the new Plant at Waluj, Aurangabad.

The Bajaj M-50 is introduced.

11

1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers. 1948 Sales in India commence by importing two- and three-wheelers. 1945 November Bajaj Auto comes into existence as M/s Bachraj Trading Corporation 29 Private Limited.

ORGANIZATIONAL CHART
Board of Directors Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S. Mehta Kantikumar R. Podar Shekhar Bajaj D.J. Balaji Rao J.N. Godrej S.H. Khan Mrs. Suman Kirloskar Naresh Chandra

Chairman Vice Chairman & Whole-Time Director Managing Director Executive Director Whole-Time Director Director Director Director Director Director Director Director

12

Nanoo Pamnani Manish Kejriwal

Director Director

Committees of the Board Audit Committee S.H. Khan Chairman J.N. Godrej Nanoo Pamnani D.J. Balaji Rao Naresh Chandra Shareholders’ & Investors’ Grievance committee D.J. Balaji Rao Chairman J.N. Godrej Naresh Chandra Remuneration committee D.J. Balaji Rao S.H. Khan Naresh Chandra

Chairman

13

PRODUCTS PROFILE

BAJAJ AVENGER

Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre 14

4 Stroke, Single Cylinder, Air Cooled 178.6cc 16.5 BHP @ 8000rpm 5 Speed CDI Disc Drum 90/90 X 17

Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity

130/90 X 15 1475mm 0mm 154 Kg 14 Litres

BAJAJ DISCOVER ELECTRICSTART

Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity Price On Road Mumbai

4 Stroke, Single Cylinder, Air Cooled 124.52cc 11.51 BHP @ 8000rpm 4 Speed CDI 130mm Drum 130mm Drum 2.75 X 17 3.00 X 17 1305mm 0mm 129 Kg 10 Litres Rs. 50710

15

BAJAJ PULSAR

Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity Price On Road Mumbai Colours

4 Stroke, Single Cylinder, Air Cooled 143.9cc 13.02 BHP @ 8500rpm 5 Speed CDI 240mm Disc 130mm Drum 2.75 X 18 100/90 X 18 1320mm 155mm 134 Kg 18 Litres Rs. 58700 Black, Silver, Blue & Red

16

BAJAJ WAVE

17

Model: Year: Category: Rating:

Bajaj Wave DTS-i 2006 Scooter Do you know this bike? Click here to rate it. We miss 1 vote to show the rating. Engine and transmission

Displacement: Engine type: Stroke: Power: Torque: Fuel system: Ignition: Cooling system: Transmission type final drive:

110.00 ccm (6.71 cubic inches) Single cylinder 4 8.00 HP (5.8 kW)) 1.22 Nm (0.1 kgf-m or 0.9 ft.lbs) Injection CDI Electronic Air

Belt Physical measures

Weight incl. oil, gas, etc: Wheelbase: Front brakes: Rear brakes:

110.0 kg (242.5 pounds) 1,225 mm (48.2 inches) Chassis and dimensions Expanding brake (drum brake) Expanding brake (drum brake) Speed and acceleration Other specifications

Fuel capacity:

5.00 litres (1.32 gallons)

18

19

20

21

BAJAJ WIND 125

22

Model: Year: Category: Rating:

Bajaj Wind 125 2006 Sport 68.9 out of 100. Show full rating and compare with other bikes Engine and transmission

Displacement: Engine type: Stroke: Power: Torque: Gearbox: Transmission type final drive:

124.60 ccm (7.60 cubic inches) Single cylinder 4 10.80 HP (7.9 kW)) @ 8500 RPM 9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM 5-speed Chain Physical measures

Cooling system: Air

Weight incl. oil, gas, etc: Wheelbase: Front brakes: Rear brakes:

121.0 kg (266.8 pounds) 1,260 mm (49.6 inches) Chassis and dimensions Single disc Expanding brake (drum brake) Speed and acceleration Other specifications

Fuel capacity: Reserve fuel capacity:

13.00 litres (3.43 gallons) 2.00 litres (0.53 gallons)

BAJAJ CT 100
Engine Type 4 stroke 23

Cooling Type Displacement Max Power Max Torque Ignition Type Carburettor Transmission Type Electrical System

Air Cooled 99.27 cc 8.2 bhp( 6.03 kW) @ 7500 rpm 8.05 Nm @ 4500 rpm C.D.I Keihin-Fie 4 speed gear box

System Head Light Horn Chassis Chassis Type Suspension Front Suspension Rear Suspension Tyres Front Tyre Size Rear Tyre Size Brakes Front Brakes Rear Brakes Fuel Tank Fuel Tank Capacity Reserve Capacity Dimensions Overall length Overall width Overall height Wheel Base

12 V, AC+DC 35/35 W 12 V, DC Tubular construction Telescopic Swing arm type with dual co-axial springs (springin-spring) and hydraulic shock absorbers 2.75 x 17, 4/6 PR 3.00 x 17, 6 PR Mechanical expanding shoe, Friction type Mechanical expanding shoe, Friction type 10.5 litres 2.2 litres 1945 mm 770 mm 1065 mm 1235 mm

24

BAJAJ GC 1000

25

Engine Type Cooling Type Displacement Max Power Max Torque Ignition Type Transmission Type Clutch Type Electrical System System Chassis Chassis Type Suspension Front Suspension Rear Suspension Tyres Front Tyre Size Rear Tyre Size Brakes 4.5x10,8PR 4.5x10,8PR Antidive leading link with helical compression spring & shock absorber Independent suspension with spring & shock absorber Semi Monocoque System 12V DC Four Stroke, Single Cylinder, IDI, Compression Ignition Forced Air Cooled 416 cc 8.5 bhp( 6.25 kW) @ 3600 rpm 20 Nm @ 2400 rpm Electric start 4 forward & 1 reverse gear Single plate,dry friction type,foot operated

26

Front Brakes Rear Brakes Fuel Tank Fuel Tank Capacity Dimensions Overall length Overall width Overall height Wheel Base Ground Clearance Minimum Turning Radius GVW Loading Tray Length (Pick up) Width (Pick up) Height (Pick up) Length (HiDec) Width (HiDec) Height (HiDec)

Hydraulic brakes with auto adjuster Hydraulic brakes with auto adjuster 8 litres 2960 mm 1375 mm 1810 mm 2025 mm 170 mm 2.75 m 990 kg 1500 mm 1325 mm 250 mm 1500 mm 1325 mm 1050 mm

BAJAJ RE DISEL MEGA

27

Engine Type Cooling Type Displacement Max Power Max Torque Ignition Type Clutch Type Electrical System System Chassis Chassis Type Suspension Front Suspension Rear Suspension Tyres Front Tyre Size Rear Tyre Size Brakes Front Brakes Rear Brakes Hydraulic brakes with tandem mater cylinder & auto adjuster Hydraulic brakes with tandem mater cylinder & 4.5x10,8PR 4.5x10,8PR Antidive link with helical coil compression spring & shock absorbers Swing arm with helical coil compression spring & shock absorbers Semi monocoque chassis with stamped members welded 12 V, DC 4 stroke, single cylinder, compression ignition Forced Air Cooled 416.6 cc 8.5 bhp( 6.25 kW) @ 3600 rpm 20 Nm @ 2400 rpm Electric start single plate, dry friction, foot operated

28

auto adjuster Fuel Tank Fuel Tank Capacity Dimensions Overall length Overall width Overall height Wheel Base Ground Clearance GVW 3090 mm 1375 mm 1880 mm 2025 mm 170 mm 876 kg 8 litres

29

CHAPTER-2

SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE STUDY It isn't surprising that the company is in no mood to take its hand off the throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly puts it, "We pioneered India's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there.''

30

At BAJAJ, our goal is not only to sell you a bike, but also to help you every step of the way in making your world a better place to live in. Besides its will to provide a high-quality service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues. BAJAJ is strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind.

OBJECTIVE AND SCOPE OF STUDY Environmental policy
Towards creating and preserving a cleaner environment Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is committed to prevention of pollution, continual improvement of our environmental performance and compliance with all applicable environmental legislation and regulations. Towards this, we shall strive to: Create a proactive environment management system that addresses all environmentally significant aspects related to our products and processes,
31

Minimise the generation of waste and conserve resources Through better technology and practices, and Promote environmental awareness amongst our employees and motivate them to fulfill our commitments.

Quality Policy
We at Bajaj Auto continue to firmly believe in providing the customer Value for money, for years through our products and services. This we shall maintain and improve. In our decision making, quality, safety and service will be given as much consideration as productivity, cost and delivery.
Quality shall be built into every aspect of our work life and business operations. Quality improvements and customer satisfaction shall be the responsibility of every employee.

TPM Policy
We at Bajaj Auto adopt Total Productivity Maintenance as a means of creating a safe and participative work environment in which all employees target the elimination of losses in order to continuously enhance the capacity, flexibility, reliability and capability of its processes, leading to higher employee morale and greater organizational profitability.

32

33

CONCEPTUAL DISCUSSION
Meritorious Performance in Industrial Safety for three consecutive years Certificate of Excellence Achieving Lowest Average Frequency Rate Achieving Lowest Average Frequency Rate Meritorious Performance in Industrial Safety for three consecutive years Achieving Longest Accident-free 1999 Period under Heavy Engineering Industries Group Meritorious Performance in Industrial Safety for three consecutive years Achieving Longest Accident-free 1998 Period under Heavy Engineering Industries Group Achieving Lowest Average Frequency Rate Meritorious Performance in Industrial Safety for three consecutive years Achieving Lowest Frequency Rate under Heavy Engineering Industries Group Achieving Longest Accident-free 1997 Period under Heavy Engineering Industries Group Council of Industrial Safety 1997 Council of Industrial Safety 1998 1998 National Safety Award National Safety Council Council of Industrial Safety 1999 National Safety Council National Safety Council 2001 2001 2000 2000 National Safety Council National Safety Award National Safety Award National Safety Council 2001 National Safety Council

34

CHAPTER-3

35

Research Methodology Meaning of Research
Redman and Mory define research as a “systemized effort to gain new knowledge.” Some people consider research as a movement, a movement from the known to the unknown. Research is an academic activity and as such the term should be used in a technical sense. According to Clifford Woody, research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.

Objectives of Research
ugh the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each r The purpose of research is to discover answers to questions throesearch study has it’s own specific purpose but the research objectives can be listed into a number of broad categories, as following:• To gain familiarity with a phenomenon or to achieve new insights into it. Studies with this object in view are termed as exploratory or formulative research studies. • To portray accurately the characteristics of a particular individual, situation or a group. Studies with this object in view are known as descriptive research studies. • To determine the frequency with which something occurs or with which it is associated with something else. Studies with this object in view are known as diagnostic research studies.

36

To test a hypothesis of a casual relationship between variables. Such studies are known as hypothesis-testing research studies.

Significance of Research
“All process is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to invention.” Is a famous Hudson Maxim in context of which the significance of research can well be understood. Increased amounts of research make progress possible. Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. The role of research in several fields of applied economics, whether related to business or to the economy as a whole, has greatly increased in modern times. The increasing complex nature of business and government has focused attention on the use of research in solving operational problems. Research, as an aid to economic policy, has gained added importance, both for government and business.

Research Methodology
Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods or techniques but also the methodology.

Data Collection Source
Information was collected through both primary and secondary sources.

Primary Data:

In some cases the researchers may realize the need for collecting

the first hand information. As in the case of everyday life, if we want to have first hand information or any happening or event, we either ask someone who knows about it or we

37

observe it ourselves, we do the both. Thus, the two method by which primary data can be collected is observation and questionnaire.

Secondary Data:

Any data, which have been gathered earlier for some other

purpose, are secondary data in the hands of researcher. Those data collected first hand, either by the researcher or by someone else, especially for the purpose of the study is known as primary data. The data collected for this project has been taken from the secondary source. Sources of secondary data are :• • • • • Internet Magazines Publications Newspapers Brouchers

38

CHAPTER-4

39

MARKET SHARE

40

41

42

43

44

S.W.O.T ANALYSIS OF BAJAJ
SWOT Analysis is a tool used for understanding an organization's strengths, weaknesses, opportunities and threats. The SWOT Analysis tool can be used in identifying an organization's strengths (S) and weaknesses (W), and examining the opportunities (O) and threats (T) it is facing. The outcome from a SWOT Analysis enables organizations to focus on strengths, minimize weaknesses, address threats, and take the greatest possible advantage of opportunities available.

Strengths:
Our members value the professional designation. We have a lower course fee structure than similar programs. We provide good customer service. Our instructors are highly-regarded in the profession. We have a small staff and low overhead.

Weaknesses:
We are slow to make decisions and adapt to changes that affect the profession. The professional designation is rarely included as a condition of employment. We are overly dependent on key volunteers who developed and teach our certification courses. We do not have the resources to research the market and promote the designation.

45

Opportunities:
Our business sector is expanding, with many future opportunities for success.Our local council wants to encourage local businesses with work where possible.Our competitors may be slow to adopt new technologies.

Threats:
Will developments in technology change this market beyond our ability to adapt?A small change in focus of a large competitor might wipe out any market position we achieve.

46

PROBLEMS OF THE COMPANY AND THEIR SOLUTIONS
At BAJAJ, our goal is not only to sell you a bike, but also to help you at every step in making your world a better place to live in. Besides its will to provide a high-quality service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues.BAJAJ is strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind. "We must do something for the community from whose land we generate our wealth." We at BAJAJ are committed to demonstrate excellence in our environmental performance on a continual basis, as an intrinsic element of our corporate philosophy. To achieve this we commit ourselves to: 1. Integrate environmental attributes and cleaner production in all our business processes and practices with specific consideration to substitution of hazardous chemicals to strengthen the greening of supply chain. 2. Continue product innovations to improve environmental compatibility.Comply with all applicable environmental legislation and also controlling our environmental discharges through the principles of"alara" (as low as reasonably achieva). 3. Institutionalise resource conservation, in particular, in the areas of oil, water, electrical energy, paints and chemicals. 4. Enhance environmental awareness of our employees and dealers / vendors, while promoting their involvement in ensuring sound environmental management.

47

ANNUAL REPORT AND SALES PERFORMANCE

48

49

50

51

52

SALES OF MOTORCYCLES IN LAST 2 YEARS

53

54

SALES PERFORMANCE FOR JULY 2009
Product Motorcycles Geared Scooters Ungeared Scooters Step thrus Total 2 wheelers Three Wheelers Grand Total For July 2006 171,115 696 1,347 173,158 26,663 199,821 Upto July 2006 739,302 5,253 4,822 749,377 97,538 846,915 For July 2005 115,216 5,642 6,627 127,485 22,585 150,070 Upto July 2005 537,759 26,184 14,885 870 579,698 75,896 655,594

Sales in numbers for the month of June 2009 1st July 2009

Product Motorcycles Geared Scooters Ungeared Scooters Step thrus Total 2 wheelers Three Wheelers Grand Total

For June 2006 183,549 3,301 1,335 188,185 25,687 213,872

Upto June 2006 568,187 4,557 3,475 576,219 70,875 647,094

For June 2005 130,710 7,640 2,987 141,337 19,966 161,303

Upto June 2005 422,543 20,542 8,258 870 452,213 53,311 505,524

55

CHAPTER 5

RECOMMENDATIONS AND SUGGESTIONS

56

The company should concentrate more on sales and marketing department so that more and more products can be sold out.

Advertisements should be the best method to advertise the products and popular among the public.

Cheaper products(Motorcycles) should be introduced by the company so that it can reach the middle class public.

Transparency should be made in between the product details and the original product sold to the customers.

Company –customer ratio should be maintained.

57

CHAPTER 6

58

BIBLIOGRAPHY

Books:• •

Marketing Management – By Philip Kotler Marketing Management- By C.B.Gupta

Magazines:• • •

Auto magazine, Aug 2008 Over drive magazine, Sep 2007 Business today, Aug 2009

Websites:• • •

www.bajajindia.com www.google.com www.msn.com

Newspapers:• •

Times of India Aug 27 , 09 The Indian Express Sep 5, 09

59

Sign up to vote on this title
UsefulNot useful