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GREEN CONSUMERISM

ISSUES AND
IMPLICATIONS
BY
MRS . P . SANTHI , DR . U . JERINABI & MR . N . MOHANDAS GAND

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INTRODUCTIO
N
ØMarketing has contributed to
the current environmental
crisis , because of its central
role as a driving force behind
the unsustainable growth in
consumption or what could be
termed over consumption.
Ø
ØThis will require the
marketing of new , more
sustainable products , new
companies , new life styles , new
values and new ideas .
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GREEN CONSUMERISM
ØIt is the use of individual
consumer power to promote less
environmentally damaging
consumption , while still
satisfying consumer wants and
need .
ØInvolves making consumption
decisions based on environmental
concerns , implies a rejection of
wasteful consumption .
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GREEN PRODUCTS
ØWhat cannot or should not be
a GREEN PRODUCT…….?????
ØEndanger the health of people or
animals .
Ø
ØDamage the environment .
Ø
ØCause unnecessary waste .

ØInvolve the unnecessary use or
cruelty to animals .

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COMPETITIVE
ADVANTAGE

BOTH

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RESPONDING TO THE GREEN
CONSUMERS

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KEY ISSUES OF THE
FUTURE

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C O N C LU S I
Ø
ON
ØThere are two ways to get enough .
One is to continue to accumulate
more and more. And the other is to
desire less.
Ø
ØGreen consumerism and
environmental marketing is likely
to evolve in three phases namely ,
substitution , systematization , and
social change , during which it will
sprout , grow and finally blossom.
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BIBLIOGRAPHY
Ø Elkington j and knight p and
hailes j (1991) the green
business guide victor gollanz.
Ø
Ø Kotler p (1994) “marketing
management analysis, planning
and control”(7th edn), prentice
hall.
Ø
Ø Sontakki, c.N.,(2000), “principles
of marketing”, kalyani
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Thank you …
 !!!
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