HULU

Unpredictable. .hulu.com “It is an profit oriented alliance formed to create a competitive advantage in digital space” • Strategic Alliance – Joint Venture • GE’S NBC & News Corp’s FOX • Market Type – Fast Cycle • No shield for imitation • Unstable Market.

hulu.com • Alliance Motto – They wanted to enjoy the economies of scale • Business level – cooperative strategy – Horizontal complementary strategic alliance • Corporate level – cooperative strategy – Diversifying strategic alliance .