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CHAPTER -I 1.

Introduction
Marketing involves a study of the consumers and their preference means the preferring of one thing to another. Today the consumers have number of alternatives products of a particular type at their disposal. Thus they have to prefer one particular product to another. After having received information regarding the alternatives the consumers evaluates the alternatives and then arrives at a purchase of decision. A marketing manager is required to be aware of the reason for preferring a particular product. Buying is an important function, consumers spend more time in buying includes the determination of one’s need, finding out of the source of supply, the making of business connections, the negotiating of prices and other terms and conditions and the transfer of title the seller to the purchaser. Product selling beings with product buying. The success of selling depends upon buying. It is generally experienced that the costs of the raw materials, supplies, etc, are about half of the sales amount of manufactured products. Therefore almost all the producers or manufacturers are basically interested in buying the best quality as purchases only try to minimize the cost of buying. This is the case with middleman agents etc. Because the businessmen are interested in selling is always at a profit. Thus we can mark that, “goods well bought are half sold” for good buying correct buying decision is essentials. Perfect knowledge of consumers demand and consumer want must be studied by the marketing manager. Now a days a large companies follow the modern marketing concept. It can be expressed as, the achievement of corporate goods through meeting and exceeding customer needs better than the competition. In the study consumer behaviour involves the study of use and disposal of products as well as the study of how they are purchased.

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The study of consumer behaviour helps firms improve their marketing strategy by understanding the psychology of consumers, behaviour of customers, how consumer are motivated and decide on differ products .By understanding the consumers we will be able to make a more effective decision as to which strategy to employ. The underlying foundation of demand, therefore, is a model of how consumers behave. The individual consumer has a set of preferences and values whose determination are outside the realm of economics. They are no doubt dependent upon culture, education, and individual tastes, among a plethora of other factors. The measure of these values in this model for a particular good is in terms of the real opportunity cost to the consumer who purchases and consumes the good. If an individual purchases a particular good, then the opportunity cost of that purchase is the forgone goods the consumer could have bought instead. We develop a model in which we map or graphically derive consumer preferences. These are measured in terms of the level of satisfaction the consumer obtains from consuming various combinations or bundles of goods. The consumer’s objective is to choose the bundle of goods which provides the greatest level of satisfaction as they the consumer define it. But consumers are very much constrained in their choices. These constraints are defined by the consumer’s income, and the prices the consumer pays for the goods. We will formally present the model of consumer choice. As we go along, we will establish a vocabulary in order to explain the model. Development of the model will be in three stages. After a formal statement of the consumer’s objectives, we will map the consumer’s preferences. Secondly, we present the consumer’s budget constraint; and lastly, combine the two in order to examine the consumer’s choices of goods Consumer make decisions by allocating their scarce income across all possible goods in order to obtain the greatest satisfaction. Formally, we say that consumers maximize their utility subject to budget constraint. Utility is defined as the satisfaction that a consumer derives from the consumption of a good. As noted above, utility’s determinants are decided by a host of noneconomic factors. Consumer value is measured in terms of the relative utilities between goods. These reflect the consumer’s preferences. Theory of Consumer Preference is defined as the subjective (individual) tastes, as measured by utility, of various bundles of goods. They permit the consumer to rank these bundles of goods according to the levels of utility they give the consumer. Note that preferences are independent of income and prices.

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1.2 Objective of the study

To study the customer preference about Pothys.

To know the benefits about the Pothys.

To know the customer satisfaction of the dress material in Pothys

To know the occupational level of customer

To know the the opinion about the price of dress material.

1.3 Limitations of the study
Some respondents were not ready to co-opearte with the researchers due to some un wanted fear

Most of the respondents were have lack of knowledge. So we explain The questions into Tamil it leads to wastage of time.

Time and cost are other factors limiting the study to sample of 75 percentages Respondents did not take it as a serious concern.

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1. 2. Preparing a detailed report by explaining the concept of research topic research design discussion and finding. 4. 3.4.3 Research design: The design of the research project popularly known as the “research design”.2 Research methodology Research methodology is a way to solve a research problem in a systematic manner.4 Methodology of the project 1. 1.1 Meaning Redman and mory define research as systematized effort to gain new knowledge some people consider research as a movement from the known to the unknown. 1. Analysing the collected primary data through percentage analysis and statistical procedures. Preparation of interview schedule and collecting primary data from the buyers of the Pothys textile ltd. In it various steps that are generally adopted by a researcher in studying the research problem with logic behind them are explained in detail. The under mentioned steps and procedure are followed in this study.4. Identifying the study area based on the rational of the study and the problem to be solved by doing a research.4. A research design is the arrangement of conditions for collections and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. It is actually a voyage of discovery. 1. 4 .

The main characteristics has no control over the variable she can only report what has happen or what is happening.6 Sampling method: Convenience sampling is used for the study under this method the units are selected according to convenience of the researcher such as nearness easy availability of data.5 Sampling size: The sampling size should be large enough to give a confidence interval of desired width and as such the size of the sample must be chosen by the universe the sample size for the study is 75. 1.8 Tools for analysis: The tools used for analysis in percentage analysis. 1.4.4. 1.4 Descriptive research: Descriptive research includes survey facts finding enquiries of different kinds.7 Tools for data collection: The tool used in questionnaire construction is an art.9 Research area: The research selected in tiruneiveli for the research.4.4. 5 .4. Questionnaire is schedule to be filled up information rather by the researcher. 1.1. 1. Questionnaires are used primarily status of current practice &in conducting opinion tools & surveying attitude.4.

The researcher requested and motivated the respondents to be frank in their opinion. Primary data are those which are collected for the first time.Methods of data collection: The researcher collected the data’s from two different sources. As the questionnaires in English the researcher translated the question into Tamil for the accurate responses. The researcher interviewed the respondent in person with the help of questionnaire after explain the aim of this study. journals. ii) Secondary data: Secondary data refers to those data which have already been collected and used by some agency for some purpose and are available for the study. The researcher collected the secondary data from the publications. The questionnaire method is used by the researcher to collect the primary data. internet and unpublished records. newspapers and internet. i) Primary data ii) Secondary data i) Primary data: Primary data refers to those data which are gathered by observation. As the questionnaire after explain the aims of this study. newspapers. 6 . Measurement and count during the source of investigation. Secondary data are collected through some publications. The secondary data have been collect from books. periodical reports.

5 Scope of the study: The research was conducted in Tirunelveli. 1. percentage analysis and statistical procedure to interpret the collected primary data. Then they used tabulation.Data analysis: The data has been analyzed by using appropriate statistical techniques such as percentage. The market study in used to determine the satisfaction level and also the opinion about the Pothys among the buying behavior of user. 7 . The research was conducted for consumer preference with special reference to Pothys. The researcher prepared the master table for the collected primary data. By this way the research design was framed to collect the primary data.

6 Organization structure Managing director General manager finance General Manager Production General Manager Quality Control Manager Administration Manager Accounts Manager Production Manager Quality Control Personal Officer Accounts Officer Supervisor Quality Control Inspector Personal Assistants Clerk Line Supervisor Figure 1 8 .1.

The potyhs family had forefather whom were the dedicated weavers for the maharajas in the past. Our hard work. *It have attained the status of most preferred saree show room in Chennai by SUN TV nelson survey during the year 2002 9 .k.dedication and perseverance has earned us the distination of being voted the most preferred saree show room in Chennai. He first sold the cloths like cotton sarees. dhoties and towels woven in his own loom under the name’pothy mooopanar’ and it became the first show room of Pothys at srivilliputtur. Awards and recognitions won by Pothys *Pothys is the first retail show room in Tamilnadu to be accredited with ISO 9001 certification during the year 2003. Pothys has established itself as house hold name in the textile industry in tamilnadu. according to SUNTVneilson survey in the year 2002.CHAPTER II 2. Pothys was founded by mr. *during the year 2005 Pothys made a ‘Guinness world record for weaving longest silk saree’. Pothys gathered up the threads of our dream. Pothys desire to innovate and excel in silk manufacturing won us the Guinness world record in the year 2005 for creating the world ’s longest silk saree.we are also the first retail show room in tamil nadu to be accredited with ISO 9001 certification way back in 2003.pothy moopanar . They started a small loom in srivilliputtur in tamilnadu.v.1 About the Pothys In 1930. exclusive and diverse clothing options and unmatched customer service.founder of Pothys before about 90 years. The Pothys has made many records in the field of textile industry. Our indisputed reputation stems froms our unflinching dedication to give you the highest quality.

In each saree. Simple urt classy is what this creation stands for. Vastrakala pattu Vastrakala pattu combines the richness and grandeur of kancheepuram silk with an intricate embroidery work of north india. Together they create an captivating blend of north 10 .2 Product profile: Samudrika pattu Our new collection of samudrika pattu reflects the artistic diversity of our master weavers. The authentic artistry of this collection can never be replicated again. The antique mango designs and authentic meens work borders create an extremely royal and luxurious appeal. The rich borders and head piece carry exhaustive meena work. observe how the colour is enhanced by the embellished border designs. Parampara pattu Inspired by tradition.Branches of Pothys in south India *Chennai *Srivilliputhur *Madurai *Tirunelveli *Coimbatore *Thiruvananthapuram 2. our exclusive heritage collection of parampara pattu epitomizes a woman’s beauty and grace.

You can choose from delicate patterns or opulent designs ideal for any social gathering. Mayuri pattu Mayuri menpattu is a beautiful collection of silk saree with all over woven butta. Vasundhra pattu Pothys brings its latest collection of vasundhra pattu. Be the center of attraction with this budget saree ranges between Rs. designs and patterns.000. 000 to Rs. These designs symbolise tradition and feminity. lined with embrioded border and a heavy brocade pallu. They can be worn on any special occasion. Available in the price range between Rs. 00.5000. This light weight pure silk saree suits for any type of occasion. All our sarees bear the silk mark that assures you wardrobe.3500 to Rs. The choice is wide and designs are stunning.ellorukkum pattu”. colour and fabric. raw silk and many other. Partywear sarees The elegant party wear sarees offer a lovely combination of design.2. the zari is half fine & made of pure silk with silk mark tag. These sarees are made in various silk textures like tussar silk. 11 . this butter like light weight silk plans toad style to your wardrobe Kancheepuram silks Pothy’s brings to you authentic and designer kanchipuram silk sarees in multiple colour combinations.the material is handloom weave.and south to give you the perfect dress and keep you in sync with current trend. Available in multiple colour combinations.10. ”vasundara pattu.

semi-crepes and much more. Crepe silks If nyou are looking around to get the best dress for the next formal party. Silk cotton Pothy’s unveils its latest collection of silk cotton sarees that combine the sheen of silk with the comfort of pure cotton available in classic designs. The range of materials is as the designs consisting of semi-georgettes. Far away from the older generation of printed silks. 12 . which are lightweight. Pothys range of crepe silks reflects the mysore silk genre of sarees. eiegant colour combinations and zari work to give you that perfect contemporary look. geometrical designs to animal prints there is something for every womern in this collection . These creations are available in a wide range of colours with sober yet distinctive gold zari border work.Printed silks Printed sarees have gained a huge popularity for its simple yet smart sync. The new range embodies fashionable designs. these sarees come in a wide array of colours. Casual wear The unique collection of casual sarees at Pothys lends a new flattering look to your casual wear. semi-chiffons. tredy and make a definite fashion statement. From stunning floral patterns. consider a crepe saree. These sarees embody a distinctive style statement of simple elegance and classiness. breezy colour combinations and bold patterns to give you a fresh view of fashion. At Pothys find an exclusive range of printed silks. borders and designs.

Your daughter will truly feel like a princess in our exquisite navarathna pavadai collection.Designer sarees The highlight of the designer collection is the elaborate and intricate sequins work available in a variety of materials ranging fron chiffon. Our dhoties are an ideal wear for religious occasions. This collection is designed to bring out the true diva in you. Make a new style statement with our designer party wear collection. patterns and jari work. The dark colours and edgy designs make them the ideal choice for evening wear. family functions and weddings. lazer. New arrivals As the name suggests. net and shimmer in stunning and seductive colour combinations. The main feature of these sarees is the creative prints and designs on exotic colour pallets. The sarees are complimented with restitch designer blouse pieces. Dhoties Pothys collection of silk Dhoties are made of pure kanchipuram silk and complimented with exquisite zari work. Pavadi collections Pothys collection of kancheepuram pure silk pavadi collections comes in awide range of designs. Available insaffron orange and white. 13 . colour combinations. these are the latest and most fashionable variants in casual wear sarees. Patch work sarees Double coloured engineered sarees with kashmiri style patch work in birder.

chiffon.Hero suit A suit in lightweight. Suitable for those occasions when you need to look your best. crush and silk crush. For your little heros at homes. You can choose from a wide range of materials like jacquard. kalmkari. the suit tht can make him look like one. There’s “junior hero”. That’s not all. meenakari. And a variety of styles including Chinese collar with extensive hand work. Khushi chudi In Pothys we have ready to wear range of chudithars for the stylish young executive. elegant fabric and bollywood styles. With multiple pockets. These designs are trendy and it’s very popular with the youth 14 . it goes well with denims. Cargo Shirts Bold Scottish checks on pure cotton fabric. Manyavar Traditional north Indian ethnic wear. designed to distinguish you and give you that regal air. And little boys can have billy boy-a 16 in combinations that can make him change his looks before you say abracadabra.

15 . Review of literature: Knowledge of review of literature is essential to understand the subject matter of any study. Consumer behaviour s the act of individually directly involved in attaining and using economic foods and services including the decision processes that proceed and determine these acts through the behavioural Studies the manager can be aware of the reasons why consumers preference. The dictionary meaning for the word preference indicated that preference means better liking for first choice. For instance ask about the objective they’ve set for their company and problem associated with them.CHAPTER III REVIEW OF LITERATURE Consumer Preference: Preference means the preferring of one thing to another. What are your customer expectations six steps to building customers loyalty” -tracey lawerence Customers expect solid information: Providing your customer with tangible information let them know that you value than and respect their ability to make sound decisions. Keeping this view in mind researcher has persecuted the post which are related to since.

They want to be able to do business with. that you do. Because they create dialogue and decisions. So if you come back at certain time. They know that they have to reinforce why it is in the customers best interst to continue going business. Customers expect single source service: Customers do not want to transfer to every unit of your business to have the problem solved. Customers expect superior communication: They may not be the best communicator but they communication excellence from you.Customers expect options: Customers don’t want to be told there is only one way or one solution they will respond positively when they are give options. Customers expect consulting: As per the expert at your business product and services you and your customer only contacts to determine how to use products and or services to get the return on investment Customers expect a seamless relationship: A best business is those that believe in going in extre mile for their customers. 16 .

Buying behaviour
The wealth of product and services produced in a contry make our economy strong. Almost all the products, which are available to buyers, have a number of alternative supplies. Therefore the seller most of his time, seeks buyers and tries to please them. In order to be successful, a seller concerned with *who is the customer? *what do customers buy? *when do customers buy? *How do customers buy? *From where do consumers buy? *why do consumers buy? A buyer makes a purchases of a particular product or a particular brand and this can termed “product buying motives” and the reason behind the purchase from a particular seller “patronage motives”.

Buying motives:
Purchasing a product is done because of certain motives. Motives refers to thought, urge, strong, feelings, emotions, drive, etc. they make a buying to react in the form of decision motivation explain the behavior of a buyer. Motive includes a consumer to purchase a particular product. The motives generally controlled by economic, social, psychological influences etc. when a product, his aims are desire for security, rest, comfort, curiosity, self-preservation fashions etc. people purchase product urged by mental and economic forces, which crete a desire; and the articles displayed for scale satisfy this desire. Motive is an inter urge that prompts one to action; it is not a mere desire. The stimulated desire is called a motive.

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Knowledge of the buying motives of consumer is essential for a marketer. The consumer brings the changes in the market. The need and desire of the consumer and their having behavior greatly depends upon their income social status, psychological etc. Here we are concerned with consumer behavior and consumer is the important factor. “Buyer behavior is all psychological social and physical behavior of potential customers, as they evaluate purchases, consume and tell other about the product and service”.

DETERMINATION OF CONSUMER BUYING BEHAVIOUR:
A marketer is always interested to know how consumer respond to various stimuliproduct, price, place, and promotion and other stimuli i.e; buyers environment- economic, technological, political and cultural. The marketer studied the relationship between marketing stimuli and consumer response. The stimuli pass through buyers box, which produces the buyers response and is shown below.

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Buyers behaviour model

Outside stimuli marketing Product Price Place Promotion other Economic Technological Political cultural

Buyers response Product Brand Dealer Purchase purchase Choice Choice Choice Timing amount

The researcher prepared the master table for the collected primary data. Then they used tabulation, percentage analysis and statistical procedure to interpret the collected primary data. By this way the research design was framed to collected the primary data.

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They need to know for instance relative weight of ward of mouths explicit service promise and implicit service. A firm that does marketing research but not on the topic of customers. Marketing research must focus on service issues such as what features are most important to customer expect and what customers think the company problem occur in service delivery. In services as with any offering a firm that does no marketing research at all is unlikely to understand its customer. 20 . How might a manager of a service organization use this model to create improve on market service? First managers need to know the penitent expectation sources and perhaps even a particular customer. A firm that dose marketing research but not on the topic of customer Expectations may also fail to know what is needed to stay in tune with changing requirements.USING MARKTING RESEARCH TO UNDRSTANDING CUSTOMER EXPECTATION Finding out what customer expect is essential to providing service quality and marketing research is alcey vehicle for understanding customer expectations and perception of services. Customer Expectations: The model is the detailed view of expectations showing the two levels design and adequate and the zone of tolerance that separates of each type of expectation are shown along the sides of the model.

Interpretation we are Using Interpretatio0n is essential for the simple reason that the usefulness and utility of research finding lie in proper interpretation. Interpretation that the researcher can well understand the abstract principle that works need in his findings. it has broader meaning with in the collected data.CHAPTER IV DATA ANALYSIS AND INTERPRETATION Define Analysis The term analysis refers to the computation of certain measures along with searching for patterns of relationship exist among data groups Analysis of Data The data collection has to processes and analysed in accordance with the outline laid down for the purpose at the time of developing the research plan. In fact. Interpretation is other to understand the real significance of his research findings. Thus in the process of analysis. 21 . Define Interpretation Interpretation refers to the task of drawing inferences from the collected facts after an analytical or experimental study. The study can be understood and it also provides a theoretical conception which can serve as a guide for further researchers. relationship or differences supporting or conflicting with original or new hypothesis should be subjected to statistical tests of significant to determine with what validity data can be set ti indicate any conclusion. Interpretation helps to guide for future research studies. particularly overlapping analysis.

7% 53.No FACTORS 1 2 Male Female Total NO.1 Table showing the gender classification of respondents S. 22 .7% the respondents are male.1 show that 53.3% 100% (Source: Primary Data) Inference:The table 4.OF RESPONDENTS 35 40 75 PERCENTAGE 46.Table: 4.3% of the respondents are female 46.

of Respondents 35 34 33 32 male Female 23 .1 Charts showing the gender classification of respondent 41 40 39 38 37 Percentage 36 no.Chart: 4.

30.NO 1 2 3 4 FACTORS 18-25 26-40 41-50 Above 50 Total NO.2 Table showing the age composition of respondents S.2 shows that 53.Table 4. 8% of respondents are in age between 41-50.7% of respondents are in the ages between 26-40. 8% of respondents are in age between above 50.OF RESPONDENTS 40 23 6 6 75 PERCENTAGE 53. 24 .3% 30.3% of respondents are in ages between 18-25.7% 8% 8% 100% (Source: Primary Data) Inference:The table 4.

2 Chart showing the age composition of respondents 45 40 35 30 25 20 15 10 5 0 Percentage NO.of RESPONDENTS 18-25 26-40 41-50 Above 50 25 .Chart: 4.

NO 1 2 3 FACTOR Home maker Worker Students Total NO.OF RESPONDENTS 15 39 21 75 PERCENTAGE 20% 52% 28% 100% (Source: Primary Data) Inference:The table 4. 26 .3 Table showing the occupational status of respondents.Table 4. 28% were selected from the students 20% were selected from the occupational status of home maker.3 reveals that 52% were selected from the workers. S.

respondents Home maker 0 10 20 30 40 27 .3 Chart showing the occupational status of respondents. Students Worker Percentage No.of.Chart: 4.

Table 4. 24% of respondents earn 5000-10000.3% of respondents earn monthly income between above 15.000-15.OF RESPONDENTS 8 30 18 19 75 PERCENTAGE 10.000 10.3% 100% (Source: Primary Data) Inference:The table 4.000 Above-15.4 shows that the income level of respondents.000.7% 40% 24% 25. 28 . 10.000 Total NO. 25.NO 1 2 3 4 FACTOR Below-5000 5000-10. that the 40% of respondents earn monthly income between Rs.4 Table showing the income level of respondents S.7% respondents earn below 5000. 5000-10000.

4 Chart showing the income level of respondents 30 25 20 15 No. of respondents Percentage 29 .Chart: 4. of respondents 10 5 0 Percentage No.

Table 4.3% were selected from the discount time customer 30 .7% were selected from the festival time customer 5.5 shows that 60% of respondents were selected from the regular customer 34.7% 5.NO FACTOR NO.5 Table showing the kinds of respondents S.OF RESPONDENTS PERCENTAGE 1 2 3 Regular Festival Discount Total 45 26 4 75 60% 34.3% 100% (Source: Primary Data) Inference:The table 4.

of respondents Series 2 31 .5 Chart showing the kinds of respondents 50 45 40 35 30 25 20 15 10 5 0 Regular Festival Discount No.Chart: 4.

32 .Table 4.NO 1 2 3 4 FACTOR Quality Color Variety Any other Total NO. 4% of consumers were choosing their Pothys with reference to any other.6 Table showing the Reason for selecting Pothys S. 20% of consumers were choosing their Pothys with reference to color. 32% of consumers were choosing their Pothys with reference to variety.OF RESPONDENTS 33 15 24 3 75 PERCENTAGE 44% 20% 32% 4% 100% (Source: Primary Data) Inference:The table 4.6 shows that 44% of consumers were choosing their Pothys with reference to quality.

of respondents Color Quality 0 10 20 30 40 33 .Chart: 4.6 chart showing the Reason for selecting Pothys Any other Variety Percentage No.

49.7% 100% (Source: Primary Data) Inference:The table 4. 34 .3% of the consumers for awareness about the Pothys though advertisement.7% 18.7% of the consumers for awareness about the Pothys though friends.3% of the consumers for awareness about the Pothys though relatives.7 shows that the awareness about the Pothys. 21.3% 10. 10.Table 4.7 Table showing the source of awarding above Pothys S.3% 21.7% of the consumers for awareness about the Pothys though any others. of respondents Percentage 1 2 3 4 Advertisement Relatives Friends Any other Total 37 16 8 14 75 49. 18.no Factors No.

7 Chart showing the source of awarding above Pothys Any other Friends Percentage No.Chart: 4. of respondents Relatives Advertisement 0 10 20 30 40 35 .

8 Table showing the advertising media which inference the respondents S.No 1 2 3 4 Factors News paper Television Radio Wall advertisement Total No. of respondents 6 48 1 20 75 Percentage 8% 64% 1.3% 26.8 shows that the inference of advertising media of respondents enhanced though wall advertisement 64% of respondents enhanced through television 36 .7% 100% (Source: Primary Data) Inference:The table 4.Table 4.

8 Chart showing the advertising media which inference the respondents 50 45 40 35 30 25 Percentage 20 15 10 5 0 No. of respondents 37 .Chart: 4.

Table 4.  40% of the respondents are good.7% 1. of respondents Percentage 1 2 3 4 5 Very good good Moderate Low Very low Total 27 30 17 1 0 75 36% 40% 22.  1.No Factors No. S.  36% of the respondents are Very good.  22.3% of the respondents are low. 38 .3% 0 100% (Source: Primary Data) Inference:The table 4.9 Table showing the opinion of respondents regarding price and quality.7% of the respondents are moderate.9 shows that the opinion of respondents towards price and quality of Pothys.

of respondents Percentage 10 5 0 39 . 30 25 20 15 No.Chart: 4.9 Chart showing the opinion of respondents regarding price and quality.

40 .3% respondents are highly satisfied and 46.NO FACTORS NO.10 shows that the satisfaction level of Pothys 53.3% 46. OF RESPONDENTS PERCENTAGE 1 2 3 Highly Moderately Very low Total 40 35 0 75 53.7% of respondents are moderately.7% 0 100% (Source: Primary Data) Inference:The table 4. S.10 Table showing the satisfaction level of respondents.Table 4.

10 Chart showing the satisfaction level of respondents.Chart: 4. 45 40 35 30 25 Percentage 20 No. of respondents 15 10 5 0 Highly Moderately Very low 41 .

3% respondents are select gents and childrens.3% respondents are select ladies and 49.3% respondents are select all and 49.3% 10. S.Table 4.11 Table showing the category of respondents.NO FACTORS NO.7% 49. OF RESPONDENTS PERCENTAGE 1 2 3 4 Ladies Gents Children All Total 22 8 8 37 75 29.7% 10. 42 .3% 100% (Source: Primary Data) Inference:The table 4.11 shows the category about the Pothys 49.

of respondents Percentage 15 10 5 0 Ladies Gents Children All 43 .Chart: 4. 40 35 30 25 20 No.11 Chart showing the category of respondents.

7% 100% (Source: Primary Data) Inference:The table 4.7% respondents are shirting and suiting and 20% respondents Readymade and 6.Table 4.7% 20% 4% 6. OF RESPONDENTS PERCENTAGE 1 2 3 4 5 Sillc saree Shirting and suiting Readymade Matching section All Total 32 20 15 3 5 75 42. 44 .7% respondents are all and 4% respondents are matching section. S.12 Table showing the opinion of respondents regarding various sections.7% respondents are sillc saree and 26.12 shows the opinion about the various section of Pothys 42.7% 26.NO FACTORS NO.

of respondents Percentage 10 5 0 45 .Chart: 4. 35 30 25 20 15 No.12 Chart showing the opinion of respondents regarding various sections.

S.Table 4.7% respondents are selected not sufficient.NO FACTORS NO.3% 6.3% respondents are selected sufficient and 6.7% 100% (Source: Primary Data) Inference:The table 4. OF RESPONDENTS PERCENTAGE 1 2 Sufficient Not sufficient Total 70 5 75 93.10 shows that opinion about availability of salesman about Pothys 93. 46 .13 Table showing opinion of respondents about the availability of salesman.

Chart: 4. of respondents Sufficient 0 20 40 60 80 47 . Not sufficient Percentage No.13 Chart showing opinion of respondents about the availability of salesman .

7% 13.7% respondents are satisfied and 22. S.7% respondents are highly satisfied and 13.12 shows that the level of support from the co-worker about Pothys 74.14 Table showing the satisfaction level of respondents about the support from the co-worker.3% respondents are neutral and 2.7% respondents are dissatisfied .7% 22. OF RESPONDENTS PERCENTAGE 1 2 3 4 5 Dissatisfied Highly satisfied Neutral Satisfied Highly dissatisfied Total 2 17 10 56 0 75 2.NO FACTORS NO.7% 0% 100% (Source: Primary Data) Inference:The table 4.Table 4. 48 .3% 74.

60 50 40 30 No. of respondents Percentage 20 10 0 No.14 Chart showing the satisfaction level of respondents about the support from the co-worker.Chart: 4. of respondents 49 .

S.3% 100% (Source: Primary Data) Inference:The table 4.15 sows that the opinion about the customers service that the 98.15 Table showing respondents opinion regarding customer service. of respondents Percentage 1 2 Yes No Total 74 1 75 98.No Factors No.Table 4.7% yes and that the 1.3% no. 50 .7% 1.

of respondents 51 .15 Chart showing respondents opinion regarding customer service.Chart: 4. of respondents Percentage 30 40 20 10 Percentage 0 Yes No No. 80 70 60 50 No.

16 Table showing the satisfaction level of respondents about dress material .7% 100% (Source: Primary Data) Inference:The table 4.7% respondents not having satisfying with the dress material.3% respondents were selected with satisfying of dress material 6.16 shows that satisfaction level of dress material that the 93. S. OF RESPONDENTS 70 5 75 PERCENTAGE 93.3% 6.Table 4.NO 1 2 FACTORS Yes No Total NO. 52 .

of respondents Percentage 30 20 10 0 Yes No 53 . 70 60 50 40 No.Chart: 4.16 Chart showing the satisfaction level of respondents about dress material.

OF RESPONDENTS PERCENTAGE 1 2 Yes No Total 70 5 75 93.17 shows that the opinion of verities of dress material 93.NO FACTORS NO.17 Table showing the opinion respondents about verities of dress material.3% 6.7% felt that the verities of dress material.3% felt that the verities of dress material and 6.7% 100% (Source: Primary Data) Inference:The above table 4.Table 4. 54 . S.

of respondents 30 Percentage 20 10 0 yes no 55 . 70 60 50 40 No.18 Chart showing the opinion respondents about verities of dress material.Chart: 4.

18 shows that the opinion of respondents towards parking facilities 86. S.7% 13. OF RESPONDENTS PERCENTAGE 1 2 Yes No Total 70 5 75 86.Table 4.3% 100% (Source: Primary Data) Inference:The table 4.18 Table showing the opinion of respondents about parking facilities.7% of respondents are yes 13.7% of respondents are no. 56 .NO FACTORS NO.

19 Chart showing the opinion of respondents about parking facilities 70 60 50 40 No. of respondents Percentage 30 20 10 Percentage 0 yes no No.Chart: 4. of respondents 57 .

 52%were selected from the workers.  60%respondents were selected from the regular customer.3%of the respondents highly satisfied of the Pothys.  93.7% of the opinion about the various sections of silk saree.3% respondents felt that the salesmen are sufficient.CHAPTER V 5.3% of the consumer got awareness about the Pothys through advertisement.  53.  40%of respondents earn monthly income between Rs.3% of the respondents are female.7%respondents are satisfied about support from co-worker. 58 .  44% of consumers were choosing their Pothys with reference to quality.5000-10000.  74.  49.1 Findings  53.  49.  40%of the respondents gets satisfaction in good on the price and quality of the Pothys.  42.3%of the category about the Pothys that all.  64%of the respondents watch through television.  53.3% of respondents are in ages between 18-25.

were require to maintain this level. It is suggested to improve other mode of an advertisement.5. It can improve new customer to satisfied for regular come. special offers and gifts can announce to Improve high satisfaction in on the price and quality. There have found Pothys were receive more demand and goodwill among customer.2 Suggestions It is suggested to play more different style of advertisement. During the festival seasons. 59 .

Now a days many people purchasing so many dresses and other things. Pothys provide some facilities and different services to their customers. 60 .5.3 Conclusions Pothys is a famous textile in Tirunelveli district. satisfied on their services. They have different costumers in these areas. So most of them want to go there. In Pothys they use innovative methods in marketing . According to this study. advertising etc.