Media/Origin: Product Group: Brand: Advertiser: Advert title(s): Creative Agency:

Print / Indian Confections | Snacks | Foods Cadbury Dairy Milk Silk Cadbury India “Shubh Aarambh. Kuch Meetha Ho Jaye.” Ogilvy, India

National Creative Director: Abhijit Avasthi Production House: Foot Candles Film Pvt. Ltd Director: Vinil Mathew This commercial opens with a young girl standing at a bus stop relishing a bar of Dairy Milk, as a young boy comes up to her and requests her for a cube of the chocolate. Astonished, the girl asks if she knows him, to which he shakes his head in negation. The girl nonchalantly then asks him for a reason for her to share her Dairy Milk. The boy explains to the girl that his mother told him that before starting anything auspicious, it is a must to have something sweet, so as to be successful in the task. The girl ponders over this and reluctantly gives him a cube of her chocolate. She then asks him what auspicious work he was planning to do. To this, the boy sweetly tells her that he was thinking of dropping her back home. The girl looks at him, amazed; the boy smiles at her, and she starts to blush. The voiceover then states, “Shubh Aarambh. Kuch Meetha Ho Jaye.” The campaign will be supported by a 360-degree engagement through media like radio, print, digital and outdoor.

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