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(Sesi : 9 November 2009)

Hari kedua

Materi Pelatihan Pendirian & Pengembangan Usaha

IV.Analisa Lingkungan USAHA


V. Analisa Hubungan & Prospektif Keuntungan

ORGANISASI KEUANGAN

ORG SOSIAL POLITIK PEMERINTAH/DPR DAN BUDAYA

NASABAH

PERUSAHAAN

PEMASOK

PESAING
PRODUK SERUPA PRODUK SUBSTITUSI PRODUK BARU

Outward Looking Strategy

Political forces

Economic forces

Domestic Environment (uncontrollable)

Foreign Environment (uncontrollable)

Product

Controllable
Promotion Channel of Distribution

Economic climate

Structure of Distribution

Competitive structure

Price

Foreign Environment (uncontrollable)

Political forces

Competitive forces

Membangun bangsa yang maju sampai ke desa-desa diperlukan transformasi pola fikir masyarakat dari yang bersifat subsistem ekonomi (ketergantungan pada alam dan kebiasaan) kepada pola fikir bernuansa industrialis.
transformasi dalam rangka mempercepat pertumbuhan pembangunan, diukur dengan GNP atau GDP . Karena itu, diperlukan investasi untuk pengembangan teknologi produk dan jasa-jasa terkait
(Ferroux, F. 1961; Baun, W.C. et.al., 1985; P.Hugon, 1989;)

Industrialisasi berarti

Untuk itu maka Usaha Kecil dan Menengah mesti distimulasi dan diberikan peluang seluas-luasnya dalam proses industrialisasi karena pada area inilah masyarakat bisa lebih banyak berpartisipasi dan pro-aktif dalam pembangunan bangsa
(Destananne de Bernis G., 1966; Freeman C., 1982; F. Stankiewicsz, 1988)

Business Network System


Global System :
International business, trade, marketing, MNC,.

Vision, Missions & Objective,

BOD

Sub Macro System : EC, ASEAN, COMECON.

Sub-Macro System MAN-STAFFS

Very Micro System

Staff

Sub-Sub System
Very Micro System

Labors

System Macro Economic

System Micro Economic


(individual firm)

KOTA
(Over capacity)

?
Cash flows Not regular & Continue (Wasted Financing)

Di DESA Banyak Yg Terbuang


Tangkapan kurang Produktif (Wasted Productivity)

DESA
Less derivated of Product (Wasted Products) Less Value Added Of Potensilities (Wasted Ressources & Sources)

Less Information Market & Technology (Wasted Communication System)

Waktu Less Utilized (Wasted Time)

Lahan Less Utilized (Wasted Capacities)

Pikiran kurang Proaktive (Wasted Ideas)

TOP DOWN PLANNING

CENTRALIZATION

REGIONAL AUTONOMY

Strong Roles of Central Government

SRCG In Macro policy

Roles of Provincial Government

Roles of Provincial Government

LRRG

Strong Roles of Regency (Kabupaten/Kota) Government In Micro Policy

BEFORE

N O W
( the condition after reformation )

BUTTOM UP PLANNING

Materi Pelatihan Pendirian & Pengembangan Usaha

V.

Analisa Hubungan & Prospektif Keuntungan


Rencana Tindak Pendirian dan Pengembangan Usaha Managemen Pengawasan

VI.

VII.

NILAI/ WAKTU

>
4 3 2 NILAI TAMBAH

RESIKO
PENGALAMAN

KETIDAKPASTIAN

Worldwide Market
Strong Link Products Market

Buah

Derivative products
Cabang

Batang

More Technology vs More Product development

Akar

Strong Base

Rich- Idea Vs Scientific Research

Not-Worldwide Market
Less Link Products-Market

Buah

Less-Derivative products
Cabang

Batang

Les -Technology vs Less- Product development

Akar

Not-Strong Base
Less- Idea Vs Scientific Research

Materi Pelatihan Pendirian & Pengembangan Usaha

VI. Rencana Tindak Pendirian & Pengembangan


VII. Managemen Pengawasan

100 90 80 70 60 50 40 30 20 10 0 idea of creation concretion of idea market penetration development & growth

services available
Source : our research, 2008

services required

etc

DEMAND
Stimulation

Marketing Surplus

Products/Services
With Quality Surplus

Growth of SUPPLY

INNO

VATION

INVESTMENT

Creation/Development Of Entreprises (SMTEs)

BGN ?
NILAI/ WAKTU 0 0 0

NILAI TAMBAH
3

RESIKO
PENGALAMAN

KETIDAKPASTIAN

KEMITRAAN

V E R T I C A L

HORIZONTAL

KEMITRAAN

ANDA
S-NO & A-OK S&A-OK

SAYA
S-NO & A-OK S-OK & A-NO

SAYA

ANDA

TOURISM NETWORK SYSTEM


Jambi

Phillipines
Archiological Remains (Jambi, Bengkulu Riau)

DIY

Jepang
Bali/NTT

Australia

Jakarta

Danau (beautifulness) : Singkarak, Danau Diatas, Maninjau Kerinci,.

Archiological Remains (Maharaja Diraja, G.Merapai) Di T.Datar

P.Panjang Payakumbuh B.Sangkar L.Basung

MIA ke/dari BTinggi

Hongkong

Pesta Adat Minangkabau (cultural Attraction)

Anai Golft Resort, Buru Babi Binatang langka

Titik Tumbuh Kegiatan Wisata

T.Bayur, Wisata Pantai

B.TINGGI
Kereta Api Wisata

Bengkulu

Rumah2 gadang/ Adat, mesjid2 tua Dan Mesium

Kepulauan TRADE Mentawai Marks, Kerajinan Resort tangan Hotel & Informasi Pasar tradisi Wisata Islands Sungai puar, Resort & Tea Kota Gadang Keindahan Plantation, Alam Lain2 Tumbuhan Langka Tokoh2 Kemerdekaan, Perantau

Phuket Thailand

Padang

Langkawi Malaisia

Singapura
Medan

Taman2 Budaya, Tarian spesifik, Termasuk TNKS

Batam

Losengles USA

Pekanbaru

Paris Perancis

What,... And.... How...?

TOTAL PARTNERSHIPS

PARTIAL PARTNERSHIPS
MULTIPLE PARTNERSHIPS

MONOPARTNERSHIPS

Proses Realisasi
Kerjasama

Pengawasan & Evaluasi


Dukungan Pihal Lain

BHUSB

Konko2
OK

PP Aturan Main

OK

UU

NO

Saling Pengertian

NO OK

Kontrak
NO OK

PB
OK NO

MOU

OK

NO

UB

Proses Realisasi Kerjasama


(Development of Foreign Joint Venture Company)

Monitoring & Evaluation


JOINT VENTURE

Gathering
OK

FDI Regulations

PP
PERDA

OK

UU

MOU
NO

NO

OK

MOA
NO OK

Joint Program
OK NO

NO

Joint Committee

Materi Pelatihan Pendirian & Pengembangan Usaha

VII. Managemen Pengawasan

WHERE

WHY

HOW

WHAT

Quality Innovation

Quantity Innovation

Market Innovation

Product Innovation

Supply Create Its Owned Demand

HE WHO KNOWS OTHERS IS SMART;

HE WHO KNOWS HIMSELF


IS WISE
(Lao-Tse, Chinese Philosopher)

TERIMA KASIH