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Orgnisational Behaviour Notes

Orgnisational Behaviour Notes

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Published by kamdica
Orgnisational Behaviour Notes
Orgnisational Behaviour Notes

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Published by: kamdica on Oct 18, 2009
Copyright:Attribution Non-commercial


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The management of meaning in organisations can take two forms:

persuasion: discourse which illuminates the issue at hand
o argument
o debate
o discussion
o or a well-argued speech
propaganda: suggestion or influence through the manipulation of symbols and the
psychology of the individual.
o The first documented use of propaganda was in 1622 by Pope Gregory 15th


who realised that establishing faith by force of arms in holy wars was not
particularly successful, and thus established the papal propaganda office to
bring people to “voluntarily” accept church doctrines.
o First widespread use of persuasion tactics during WW1 when it was
specifically defined and recognised as the dissemination of biased ideas and
opinions, often through use of lies and deception.
Armed with these definitions, it is not too difficulty to see the possible use – and abuse
– of persuasion and propaganda when used to shape an organisation’s culture
specifically, and employees’ expectations and understanding of work events generally.

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