Ad_Revenue_2009_Opening_Keynote

Welcome to

Amar Goel Founder & Chairman

The 1st Channel is guaranteed inventory that is directly sold by a publisher’s direct sales force

The 2nd Channel is non-guaranteed inventory sold through intermediaries

New Revenue Opportunity

* ThinkEquity, 2009.

THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS

THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS
Led  by  Greg  Stuart   30+  Sit  Down  Execu9ve  Interviews   Over  4  Months  to  Conduct  

Key Takeaway #1

Revenue matters most

Key Takeaway #2

Drivers for increased eCPM not clearly understood

Key Takeaway #3

Lack of transparency and trust

IMPROVING THE 2ND CHANNEL: WHAT’S NEXT

#1 A shift in how media is bought and sold

+Right Impression +Right User +Right Time +Right Buyer +Real-Time Solutions

#2 Innovation

Circa 2005
• Ad Servers • Ad Networks & Targeting Platforms • Inventory and Sales Management • Measurement & Analytics

• Ad Servers • Ad Networks & Targeting Platforms • Inventory and Sales Management • Measurement & Analytics • Ad Revenue Optimizers • Data Exchanges & Platforms • Ad Exchanges • Media Buying Platforms • Dynamic Ad Creative Technologies

2009

Media Buying Platforms Leveraing Intermediaries

#3 Ad pricing recovery

Ad Pricing Recovery

Ad  Price  Index  Image   (wai9ng  on  stand  alone  graphic)  

Navigating the 2nd Channel Ecosystem

Thank You
Amar.Goel@PubMatic.com Twitter.com/PubMatic

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