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Book Retail Market India

October 2010

Executive Summary
The book industry is estimated at over INR a bn in 20-- and has been growing at 15% CAGR Text and curriculum books account for about j% of the total sales generated in the market The market is segmented into Online and Offline Market, where online book industry is presently k % of the entire book market

Market

Drivers: Increasing income, growing paper industry, growth in organized retail, internet

Drivers & Challenges

penetration, advent of technical gadgets, popular as gift items and secure payment mechanisms

Challenges: Low literacy rates, competition from unorganised sector, low credit card
penetration and consumer perception, and time lag due to lack of proper inventory PE/VC investments Bookstores coming up with coffee shops Expanding product portfolio and presence Bookstores find new ways of launching books Bookstores gaining greater visibility through book fairs

Trends

E L P M A S
BOOK RETAILING IN INDIA 2010.PPT

Competition

Market is highly unorganized with only a few retail players utilising the opportunity of the market Major retailers are in an expansion mode setting targets of increasing their footprints all over India Some of the players in both online and offline segment are Company 1, Company 2 and Company 3
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Market Overview Drivers & Challenges Trends Competition Key Developments

BOOK RETAILING IN INDIA 2010.PPT

Book retail is poised to touch new horizons with booming technology and growth in retail space
Market Overview Book Retail
The book industry was estimated at INR a bn out of which organized retail accounts for only p% in 20-(at INR r bn) This segment is seen to be emerging with text and curriculum books accounting for about j % of the total sales The market is segmented into Online and Offline

Market Size and Growth


INR bn
40 30 20 10 0

c% a

Online book industry is presently k% of the entire book market and is expected to witness a rapid growth due to wide scale internet penetration in tier II and tier III level cities

Book Retail Market(20--)

Organized Retail H%

E L P M SA

20--

20--e

Segmentation of Book Market (20--)


Online Book Market E%

J% Unorganized Retail
Source:

F% Offline Book Market

Drivers Summary

Offline Market Drivers

Common Drivers

Online Market Drivers

Growth in organized retail

Increasing Income

Internet penetration Advent of technical gadgets

Growing paper industry

High return value and popular as gift items

Secure payment mechanisms

Challenges Summary

Low literacy rates

Competition from unorganized market

Time lag due to lack of proper inventory

Low credit card penetration consumer perception

Trends Summary

PE/VC investments

Bookstores gaining greater visibility through book fairs

Bookstores coming up with coffee shops

Key Trends

Bookstores find new ways of launching books

Expanding product portfolio and presence

Players in the Market (X/X)


Company Snapshot: Company 1
Corporate Information
Headquarters Founded Products Key People City A 19-Product 1, Product 2 Mr. X
Store Profile Company 1 Company 2 Company 3 Company 4 Company 5 Retail Outlets Current Plans

x1

x2

Business Highlights

It is a wholly owned subsidiary Company of Company H Indian department store chain Currently has m stores across n cities in the country It plans to launch its online store in within 2010 Total income amounted to INR b2 mn in 2010 from INR b1 mn in 2009

E L P M A S

Source: BOOK RETAILING IN INDIA 2010.PPT

Thank you for the attention


Book Retail India report is a part of Research on Indias Consumer Goods Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal
Phone: E-Mail: +91 22 4098 7530 gagan.uppal@netscribes.com

Gaurav Kumar
Phone: E-Mail: +91 33 4064 6214 gaurav.kumar@netscribes.com

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