Professional Documents
Culture Documents
October 2010
Executive Summary
The book industry is estimated at over INR a bn in 20-- and has been growing at 15% CAGR Text and curriculum books account for about j% of the total sales generated in the market The market is segmented into Online and Offline Market, where online book industry is presently k % of the entire book market
Market
Drivers: Increasing income, growing paper industry, growth in organized retail, internet
penetration, advent of technical gadgets, popular as gift items and secure payment mechanisms
Challenges: Low literacy rates, competition from unorganised sector, low credit card
penetration and consumer perception, and time lag due to lack of proper inventory PE/VC investments Bookstores coming up with coffee shops Expanding product portfolio and presence Bookstores find new ways of launching books Bookstores gaining greater visibility through book fairs
Trends
E L P M A S
BOOK RETAILING IN INDIA 2010.PPT
Competition
Market is highly unorganized with only a few retail players utilising the opportunity of the market Major retailers are in an expansion mode setting targets of increasing their footprints all over India Some of the players in both online and offline segment are Company 1, Company 2 and Company 3
2
Book retail is poised to touch new horizons with booming technology and growth in retail space
Market Overview Book Retail
The book industry was estimated at INR a bn out of which organized retail accounts for only p% in 20-(at INR r bn) This segment is seen to be emerging with text and curriculum books accounting for about j % of the total sales The market is segmented into Online and Offline
c% a
Online book industry is presently k% of the entire book market and is expected to witness a rapid growth due to wide scale internet penetration in tier II and tier III level cities
Organized Retail H%
E L P M SA
20--
20--e
J% Unorganized Retail
Source:
Drivers Summary
Common Drivers
Increasing Income
Challenges Summary
Trends Summary
PE/VC investments
Key Trends
x1
x2
Business Highlights
It is a wholly owned subsidiary Company of Company H Indian department store chain Currently has m stores across n cities in the country It plans to launch its online store in within 2010 Total income amounted to INR b2 mn in 2010 from INR b1 mn in 2009
E L P M A S
Gaurav Kumar
Phone: E-Mail: +91 33 4064 6214 gaurav.kumar@netscribes.com
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