PRESS RELEASE

THE SPECTRUM OF WRITTEN COMMUNICATION

THE PREMISE
5

Ws and 1 How What Where When Who & Why

COMPONENTS
          

HEADER SLUG DATE/CITY/COUNTRY EMBARGO/FOR IMMEDIATE RELEASE LEAD PARA SECOND LEAD SPOKES- PERSON’S QUOTE RELATED INFORMATION INDUSTRY OVERVIEW BOILER PLATE MEDIA RSVP

PRESS REPORT VS PRESS RELEASE
PRESS RELEASE 5ws and 1 How Spokes person’s quote Biased / one sided Adjectives used PRESS REPORT 5 Ws and 1 how Spokes person’s quote Unbiased /two sided Truth as it were

Kinds of releases
 Event

release: pre / post  Launch release  Announcement  Collection release  Social release  Optimized for the net release  Related information

THE FORMAT

Boiler plate

Spokesperson quote Other relevant info

5 Ws and 1 How All other related information

WHAT COMPLETES THE PRESS INFORMATION PACK
 DOCKET

FOLDER  CD WITH IMAGES  COMPANY BACRGROUNDER  PROFILE OF SPOKESPERSON  PRINTED IMAGES  SOME FAQS ANSWERED  PRODUCT INFORMATION

IMPORTANT BRIEFING DOCUMENTS
       

INDUSTRY BACKGROUND MEDIA BACKGROUND MEDIA UNIVERSE MEDIA MAP MEDIA GRID PITCH NOTE COMPETION OVERVIEW FAQS

CREATIVE VS FACTUAL RELEASE
CREATIVE INVERTED TRIANGLE GENEROUS USE OF ADJECTIVE CAPTURES THE MOOD FACTUAL TRIANGLE JUDICIOUS STATES FACTS

PR AS A TOOL OF COMMUNICATION
 GIVES

YOUR STAND IN CLARITY  OFFERS AN OVERVIEW TO YOUR GROWTH PLAN  GIVES YOU A CHANCE TO SELL YOUR WARE  REACHES OUT TO A MEDIA UNIVERSE YOU CANNOT TAP PHYSICALLY