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Emporio Newsletter- Content

Emporio Newsletter- Content

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Published by Arvind Bhadouriya

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Published by: Arvind Bhadouriya on Oct 19, 2009
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India- Riding the crest of the retail boom – Intro to Emporio Almost all the leading brands of the

world are looking at opportunities to foray in India. With the economy booming, India is also home to the youngest populace in the world with escalating levels of purchasing power. This new generation of affluent and fashionconscious Indians present on incredible opportunity for global luxury brands to enter the market. In India one of the most coveted destinations for global retailers is the capital city of New Delhi. This cosmopolitan city has witnessed the greatest economic growth in the country boasting of a maximum no. of urban households. DLF Emporio will make its luxurious debut in this promising retail climate About Emporio – The five star luxury mall Emporio has been designed as a name synonymous with luxury- offers a unique shopping experience where the accent is on exclusivity, space & aesthetics. There is simply nowhere else that such a wealth of designer and premium merchandise, lifestyle products and services will be showcased under one elegant roof. The nuances of luxurious serenity are going to be expressed at Emporio in a way found only in the fashion capitals of the world, offering just the right kind of tasteful and sublime ambience to attract high value spenders. Emporio References on some high end markets – The New Bond Street, London, (Bond Street is a major shopping street in London which runs through Mayfair from Piccadilly in the south to Oxford Street in the north. It is one of the principal streets in the West End shopping district and is more upmarket than nearby Regent Street and Oxford Street. It is in the Mayfair district of London, and has been a fashionable shopping street since the 18th century. Technically "Bond Street" does not exist: The southern section is known as Old Bond Street, and the northern section, which is rather more than half the total length, is known as New Bond Street. This distinction, however, is not generally made in everyday usage) The Fifth Avenue , New York , Burjuman, Dubai , Saville Row- London , Milan, Beverly Hills, Villa Moda, Canada Emporio Location- Emporio is located on the most ideal address to attract the affluent customer. Emporio’s Central location is one of its prime advantages. Located on the Nelson Mandela Road it is set in an uncluttered stretch between Vasant Vihar and Vasant Kunj. It is in the heart of the upscale South Delhi’s residential district, home to some of the affluent households of Delhi, diplomats, ex service men etc. Emporio is linked with DLF Place by a landscaped open-air entertainment and leisure area called the HUB. DLF Place- a vibrant mix of shops, restaurants, food courts and cinemas

Catchments - Located on the Nelson Mandela Road, Promenade and Emporio will cater to the catchment of Vasant Vihar, Vasant Kunj, Chanakya Puri, Shanti Niketan, Safdarjung Enclave, Green Park, Sainik Farms, West End, and Diplomatic Enclave Specifications Area - 3.2 lakh sq feet (approx) spread over 4 levels Emporio Retail Mix Great care is being taken to ensure that the global retail community at Emporio is the most premium. Since all spaces are leased, Emporio will remain in full control of the tenant mix. Only the finest signature brands designer labels and high end lifestyle products will co exist here. Some of the brands in Emporio include Cartier, Fendi, Dior, Just Cavalii, Armaani, Aigner, Tods, Tiffany’s, Burberry, Escada , JJ Valaya, Tarun Tahiliani , Manish Arora, Ranna Gill, Ashima & Leena to name a few Design Elements Emporio has been designed by architect Mohit Gujral in the genre of a five star style setting. Conceptualized around two dramatic atriums courtyard with a skylight, a sense of openness is the central theme. Public spaces have been thoughtfully planned, offering wide corridors, rich materials like Italian marbles, brass detailing, artful lighting, and larger than life chandeliers. A classy marble fountain welcomes the visitors of the mall The retail spaces are generously proportioned with high ceilings and large display windows to showcase the merchandise. (Interview to be scheduled with Mohit Gujral) The list of designers associated with Emporio Chief Architect/Architect- Mohit Gujral Interiors – Chandu Chaddha (We can give a section to both of them ) Periphery and Common area of Emporio and DLF Place Landscape- Bennitt & Mitchell Lighting- Kaplan Gehring McCarrol Architectural Lighting Fluidity Design Consultanats- Water features Selbert Perkins- Signages Mall Facilities The facilities include air-conditioned avenues for shopping. Parking space for upto ---cars (approx), Wide opens spaces with greenery to lounge, easy access from most parts of

Delhi, Multiple lifts & escalators. In addition there will a fine dining restaurant, a spa, a member’s only club: all designed to invite people to spend an entire day at leisure. Other facilities are full power back up and built in broadband connectivity. The seven star look even adorns the wash rooms and conveniences- epitome of the luxurious experience that Emporio aims to offer its high end customers Services – Taxi Service, Valet Parking, Safety and Security, Concierge, Imported state of the art parking equipments

Future Emporio Roll outs There are plans to come up with five more of such malls to encash on the burgeoning market for high-end luxury brands. In a span of five years, Emporio will be seen in the major metros of Mumbai, Chennai, Hyderabad and Kolkata. The properties are at present are under various stages of planning & development. Plans are also on to penetrate in the smaller cities over the next 10 years. Brand List of Emporio- Handed over Background, History behind some of the luxurious brands – Content to be done after research by the agency LV Launch in India Scheduled Brand Launches – List being collated Press deck- Some Clips related to Emporio

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