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International Marketing Plan

International Marketing Plan

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Published by Rezaul Huda
International Marketing Plan for Exporting Bottled Water
International Marketing Plan for Exporting Bottled Water

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Published by: Rezaul Huda on Oct 19, 2009
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07/05/2015

Market entry classified according to whether they require indirect or direct involvement on
the part of the firm, and whether they involve marketing activities only or marketing and
production both. Figure 8 shows the different mood of entry in the market.

19

Figure 8: Market Entry Modes

Sources: Author’s illustration via concept adapted from Muhlbacher & Leihs (2006)

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