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What is creativity?
The problem with creativity is that we know it when we see it, but it is hard to define.
Picasso
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Creative stuff
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Michael Jordan
H-creativity
We saw the dangers of looking at hcreativity when we talked about insight.
There are many myths that grow up around great inventions. The significance of inventions is not realized until much later
Stories must be told in retrospect. People tend to dramatize the story.
Incremental invention
Sewing machines
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Invented in 1848
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New inventions
Innovative inventions are often based on known products.
Early railroad cars were designed like stagecoaches on tracks. Engineer and brakeman were not moved inside until later. Stagecoaches were a good solution to initial problems Other problems were not discovered until later.
P-creativity
In order to understand creative invention better, use college students. The ideas may not be h-creative
The same processes may be at work.
Questions:
Are creative ideas influenced by existing concepts? What will make people more creative? How should creativity be judged?
An example
Four conditions.
Pick a category of invention and pick parts Parts assigned; pick category Category assigned; pick parts Both category and parts assigned
Social Factors
Creativity is fostered by an environment
Creativity must be valued by a community Creativity is shaped by those who evaluate it
Creator (the individual)
Individuals must be experts
Domain (what is being worked on) Field (the collaborators, colleagues, and audience)
Group creativity
Brainstorming
Are N minds better than one? Often not
Groups often come up with a smaller number of possible solutions than the individuals would alone One persons output interferes with other peoples memories Growing conformity within a group
Sherif studies of the autokinetic effect