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Tour of Missouri 2009

Total Spectator Spend $38,480,157

Locals Non-locals Non-Missourian

Food & Beverage $26.87 $62.75 $61.22


Lodging $8.92 $62.22 $83.20
Ground Transportation $4.18 $20.95 $21.48
Shopping / Souvenirs $19.95 $46.16 $50.34
Other $2.10 $9.60 $7.20
Total $62.02 $201.68 $223.44

Average Party Size 2.48 2.61 2.29

Per person spend $25.01 $77.27 $97.57

Unique Spectators 226,448 41,044 49,339

Total Spend Per Day $5,663,026.19 $3,171,553.23 $4,814,107.49

Average Days 1 3.79 4.32

Total Spend $5,663,026 $12,020,187 $20,796,944


Trip Planning Importance
Non Missourian

(1 - Not Important ) 39 6.0


2 15 2.3
3 19 2.9
4 33 5.1 Important and
(5 - Very Important ) 543 83.7 Very Important =
Total 649 100.0 88.8%
Tour of Missouri 2009

Missourian Non-Missourian

Gender
Male 5127.6% 5863.1%
Female 4872.4% 4136.9%

Average Age 45.3 45.3

Household Income
<$24,000 927.7% 320.0%
$24,000 - $34,999 755.0% 272.0%
$35,000 - $44,999 815.3% 416.0%
$45,000 - $64,999 1485.9% 1360.0%
$65,000 - $84,999 1365.5% 1488.0%
$85,000 - $119,999 2269.1% 2640.0%
$120,000 - $149,999 927.7% 1408.0%
$150,000+ 1453.8% 2096.0%
Average Income $87,708 $105,542