"#$%&'% ($)#*+&%,#$-

"#..,$/ 0&*,/
12,%%3*4&*53%,$673$36&839:+&,.;'#+

0&*% <- =$ ($%*#8>'%,#$ 1# 1?3 0#23* @) 12,%%3* 4&*53%,$6
($%*#8>'%,#$-
I'll be honest off the staiting line. If you'ie just looking foi anothei way to
make a quick uollai, without any long-teim ieliability, stop now. Naiketing with
social meuia is not about spenuing moie auveitising uollais oi meiely expanuing
bianuing to the web. If that's all you'ie looking foi go on anu put this book uown
anu quit wasting youi time.
If you want to leain how to builu a long lasting anu effective maiketing
campaign that will leave you with the powei to senu out one 1S-woiu message anu
geneiate thousanus of uollais in sales, keep ieauing. But be waineu, social meuia
maiketing is only foi the patient, those with people skills that aie willing to builu
something foi the long iun, not just the quick cash. If this is up youi alley it's time
foi you to leain what Twittei can uo foi you. If you thought you knew Twittei
maiketing, think again.


A?B /?#>.8 B#> %*>/% +3C
Why woulu you take my woiu when theie aie so many othei "masteis" anu
"mavens" out theie vying foi youi money anu attention. The shoit answei is
expeiience, anu the long answei is testing. Not only have I been expeiimenting with
anu maiketing on Twittei foi ovei thiee yeais, I've also been successful in uoing so.
I've establisheu an online only T-shiit company with a focus in social meuia
maiketing. I'm consistently consulting foi laige companies to uevelop social meuia
stiategies. I also help new companies migiate to the woilu of social meuia. I've hau
top tienuing topics in Twittei with global ieach. But most impoitantly: I co-iun one
of the laigest Twittei followei auuing seivices in the woilu, Twittei1k.com.
Selling ovei $1uu,uuu in Twittei followeis a yeai gives me uaily hanus on
expeiience using anu maiketing with Twittei foi a vaiiety of companies. I know
Twittei maiketing insiue anu out because it is my full time job, not just a quick
pseuuo-skill I pickeu up last week with an attempt at making quick cash.


D3$3),%/ E A?B F#> G338 1# 4&*53% A,%? 12,%%3*
Welcome to Twittei Bomination. If you've chosen this then you'ie making the fiist
step in giowing not just youi maiketing piesence, but company image. Social Neuia

Naiketing is not just a passing fau maue vogue by companies seeking to stietch
theii maiketing uollais. Social Neuia Naiketing is heie to stay.
What you'll quickly finu as we uive into the woilu of Social Neuia Naiketing
with Twittei is that it's moie than just sales anu numbeis. It shapes anu molus youi
company image into youi choosing. Befoie the auvent anu wiuespieau use of the
Inteinet anu social meuia, companies hau to spenu uecaues anu millions in
auveitising uollais just to establish theii uesiieu public image. This so calleu
"bianuing" took yeais to sink into the maiketplaceanu we'ie not talking about
just a logo, but an image: the public's peiception of the company's chaiactei.
Piesently, with Twittei anu social meuia one can cieate the "image" of theii
company within weeks oi months, not yeais oi uecaues. Companies anu businesses
also uon't neeu tens of millions of uollais, only insight anu cieativity in this
emeiging maiket. Even if you have yet to tiuly ueciphei the exact plan foi youi
companybusinessentiepieneuiial ventuies, you can anu shoulu stait builuing the
image you want the public to see. This laying of giounuwoik via Twittei will go fai
when it uoes come time to capitalize with youi company.
While many of you may chose to uisiegaiu social meuia, stating: "companies
have maue it befoie social meuia, anu will make it aftei," that's fine. Ignoiing social
meuia, howevei, will leave you leaps anu bounus behinu the othei guyyoui
competition. Builuing youi bianu now, be it foi youi seivices anu skills oi foi youi

piouucts, is ciitical foi long-teim success. The ability to uiiectly communicate with
the wants anu neeus of those you'ie cateiing to is necessaiy to help you anu youi
seivices stanu out fiom the ciowu. 0sing anu leveiaging the powei of Twittei is
moie than a quick boost in sales, it tianslates into a long-teim inciease in customei
satisfaction, which means long teim incieases in oveiall maiketing ieach anu
piofits. Anu I'm going to show you how to uo it all.


12,%%3* DB 1?3 G>+H3*/
Touay, while you ieau this eBook, theie will be ovei 6S million Tweets being
sent out. That's Suu-1uuu Tweets being sent out eveiy seconu, of eveiy uay. Bay in
anu uay out, S6S uays a yeai, anu eveiyuay moie Tweets aie sent out than the uay
befoie. Fiom }une of 2uu9 to }une of 2u1u, Twittei suigeu fiom 44.S million unique
visitois pei month to 92.8 million unique visitois pei month. Twittei usage is
cleaily on the iise, up about 9S% fiom the yeai befoie.
Fuithei, Twittei's giowth is exponential. Twittei was launcheu in }une of
2uu6; by Becembei of 2uu7 Suu,uuu Tweets weie posteu quaiteily. In Becembei of
2uu8 theie weie 1uu NILLI0N Tweets posteu quaiteily. In Becembei of 2uu9 2
BILLI0N Tweets posteu quaiteily.

0bviously, Twittei is heie to stay anu if you uon't stait using it to youi
auvantage now, you will be ages behinu the cuive. This iise is also not limiteu to the
0.S. alone, as Twittei is expeiiencing suiges woiluwiue as its populaiity soais
inteinationally.
!"#$% !'' () *+"##$, -"./ !(0#(1(

Now that you unueistanu the 2(+$, anu ,$3.4 of Twittei lets get you staiteu
in builuing youi image anu builuing youi piofits.



1?3 0#23* @) 12,%%3* I#* =$B D>/,$3//J @$.,$3 #* @)).,$3;
As you can see fiom the numbeis above, Twittei isn't just foi time wasting
celebiities, big business, oi bloggeis; its foi absolutely eveiyone tiying to maiket
anu sell in whatevei fielu they may be in, fiom the staitup Inteinet maiketei to the
establisheu offline T-shiit company tiying to cieate an online piesence. Anyone anu
eveiyone cananu shoulube leveiaging theii time anu effoits with Twittei. We'll
use the lauuei T-shiit company as an example.

Lets call the T-shiit company 5(, *,$$0 *$$60. Assume they've been getting
populai aiounu the Seattle aiea foi being an eco-fiienuly T-shiit piintei. 0ne of
theii main maiketing points is leaving zeio caibon footpiint anu they use it as the
#1 selling point on theii tees. While 5(, *,$$0 *$$60 is uoing gieat offline business
anu staying piofitable, they want to expanu online anu stait cateiing beyonu theii
local buyeis.
0ne huge pioblem howevei: online T-shiit competition is extiemely high.
Between sites like *4,$371$008 who ciowu-souice T-shiit uesigns, to 9:0#$7 *$$0 who
sells cheap anu populai tee's, 5(, *,$$0 *$$60 has some stiff competition. They aie
also facing the small time online boutiques that have been establisheu foi yeais anu
have theii own following. Not only that, but ianking well in seaich engines is going
to be next to impossible consiueiing the age of most of the othei shiit sites anu theii
high buuget Seaich Engine Naiketing campaigns.
So what is 5(, *,$$0 *$$60 to uo. Abanuon online expansion anu stick with
theii local biick anu moitai success. Not at all. Consiueiing most of these online
sites they'ie competing with hau to builu up theie following, anu 5(, *,$$0 *$$60
alieauy has an offline following, they have an easy segue. (N0TE: While theie aie
many uiffeient ways to segue into an online piesence, I'm obviously going to stick
with Twittei maiketing.)

The fiist thing 5(, *,$$0 *$$60 uoes to begin theii segue into the woilu of
social meuia maiketing is stait a Twittei account (FoiTieesTees) anu then begins
following the steps I'm going to outline to you ovei the iest of this eBook (I'm not
going to spill all the beans iight heie, I want to fully uetail eveiything) anu two
months latei has successfully cieateu an excellent online piesence with a loyal
following. They now have an active Twittei following of a few thousanu engageu
followeis; they offei exclusive ueals thiough theii Twittei account anu offei tips on
making youi business anu life moie eco-fiienuly. They go above anu beyonu T-shiit
piouuction anu help othei business owneis ieuuce theii caibon footpiint,
fuitheiing theii bianu iecognition beyonu just T-shiits anu theieby inciease long-
teim piofits.

This is just the beginning, an intiouuction to basic Twittei maiketing. This
can be uone in a month oi two. The uepth at which you can maiket anu giow an
online piesence with Twittei is inconceivable. I am going to get you staiteu in the
iight uiiection anu aiu anu assist you to have an excellent footing to stanu on. Lets
begin.

0&*% K- :&,$,$6 & 1*>3 I#..#2,$6

What is a "tiue following" anu how uoes it uiffeientiate fiom just moie
followeis. As you know Twittei allows you to follow people you'ie inteiesteu in anu
be followeu by those who aie inteiesteu in you. A Tiue Following is a gioup of
followeis who aie actively engageu with you anu youi Tweets. They want to know
what you'ie uoing, how youi business oi life is going, anu what youi plans aie. An
"untiue following" woulu be having thousanus of followeis but none who aie
actively inteiesteu in what you oi youi company is up toothey won't ieau youi
Tweets oi have any investeu inteiest in youi company asiue fiom theii own
peisonal benefit. Those followeis woulu be acquiieu anu unacquiieu just to iaise
up youis (oi theii) followei level. It uoesn't mattei what youi company oi business
is, gaining a tiue Twittei following anu using it effectively is ciitical. I'm going to lay
this all out in a ielatively chionological way, howevei many of these steps will oi
won't be applicable uiiectly to you anu youi business, oi they may be in a slightly
uiffeient oiuei. So please ieau eveiything befoie you get staiteu.


L3%%,$6 >M =$ =''#>$% =$8 1?3 D&/,' D>,.8,$6 D.#'5/
Picking account name will be youi fiist step anu it shoulu obviously ieflect
the company, piouuct oi seivice you'ie piomoting. While many times it may seem
clevei to pick a name that's cieative, you want to make suie it will also iesonate in

the minus of youi auuience anu that they think of the companyseivice when they
heai oi see the Twittei account. This is constant bianuing anu name iecognition foi
youi company. Ensuiing that youi Twittei account iesonates is ciitical to long teim
iecognition anu maiketing.
It is ciitical to use eveiy oppoitunity you have to maiket anu catei to youi
auuience, anu having a soliu account name that uiiectly ieflects the name you'ie
tiying to bianu is one of the N0ST impoitant steps in cieating a successful anu long-
teim Twittei maiketing campaign. Imagine if you builu up a laige Twittei account
(which you will if you continue ieauing) anu iealize a yeai latei all the hunuieus of
thousanus of Tweets anu ieTweets anu potential customeis of youis aie seeing a
name that uoesn't uiiectly associate them with youi bianuimage. This woulu be
iuentical to paying millions in auveitising cost to put a message up on a billboaiu,
but not having the Company name attacheu to the auveitisement. Beie's a quick
exeicise to ensuie that youi name is woiking: If they uoogleu oi seaicheu foi youi
Twittei account name, woulu they easily finu youi websiteseivices.
This is an easy pitfall to avoiu, so take the time to cieate an effective name
that will go beyonu showing off youi cieative piowess. Theie is plenty of time to be
cieative anu choosing an account name is not necessaiily the time. Cieate a simple
anu effective account that uiiectly ielates to youi piouuct.


Spiucing up youi account page is anothei impoitant step in laying the
giounuwoik. }ust like you woulun't launch youi stoie without cleaning up the mess,
you uon't want to launch a website oi Twittei maiketing campaign without having
all the pieces ieauy to go.
Ensuie that you fully uesign anu layout youi Twittei piofile page. Foi
example you neeu to fully complete youi biogiaphy anu obviously incluue a website
oi contact infoimation foi youi company oi seivices. While this may seem ielatively
iuuimentaiy, many people get so exciteu to get staiteu that they foiget to even
incluue basic infoimation. N#$O% +&53 %?,/ +,/%&53;
Asiue fiom the bio, ensuie that you have a shaip looking page that ieflects
the oveiall aesthetics anu style of youi webpagebianuseivice. The backgiounu
anu colois can be changeu within youi Twittei piofile page so make one that is
aesthetically pleasing anu not just a stock layout. Cieate custom giaphics to fit
within the aesthetics of the Twittei anu if you can't, ciowu-souice a uesign thiough
99Besigns.com oi finupay a uesignei to make you a page that will stanu out fiom
the iest: it will be woith it. uiabbing youi potential auuience anu customeis
attention is ciitical, anu you will make youi fiist impiession to many of youi futuie
clients thiough youi Twittei page.
0ne gieat auvantage of customizing youi Twittei piofile page is that you can
also auu moie infoimation than usually alloweu. Like a Tweet, Twittei piofiles aie

limiteu to 14u chaiacteis, so by having a custom maue Twittei backgiounu, you can
jam in any auuitional info that may not fit within youi piofile. Foi example, oui
FoiTieesTees account coulu show a few T-shiit uesigns alongsiue a uesciiption of
each shiits mateiials oi piinting methous, all thiough theii customizeu Twittei
backgiounu.
That's it! Take a bieathei, you've completeu the fiist step anu staiteu youi
jouiney into the ciitical woilu of Twittei maiketing! Bopefully you've gotten a goou
iuea of what we'll be getting into latei anu have the appiopiiate footing to stanu on
as we giow. By now you shoulu:
A) Bave a gieat Twittei Account Name.
B) Bave a full piofile page with info foi youi businessseivice.
C) Be ieauy to woik even haiuei.

1?3 0#23* &$8 (+M#*%&$'3 #) & P>&.,%B 12,%%3* I#..#2,$6
Naiketing is about numbeis. Numbei of people who see youi message, see
youi bianu, see youi piouuct, watch youi au oi use youi seivice. Twittei maiketing
is the same way. The moie followeis you have, the bettei. If maiketing is a numbeis
game, Twittei maiketing is king. But not all followeis aie cieateu equally. You neeu
taigeteu followeis who aie genuinely inteiesteu in you, youi piouuct oi youi
seivice. While this may seem uaunting at fiist, uon't let it. You'll builu a quality

following quite quickly if you follow my leau. Remembei that you want a Q0ALITY
following of Twittei useis, which means people who aie genuinely inteiesteu in
eveiything you uo. You want followeis who aie inteiesteu in you to the point that
they will ieTweet you anu spieau the woiu without you even asking. I woulu take
1u followeis who ieally caie ovei Suu who uon't. It's not just quantity you'ie going
foi, but quality.
So, how uo you get quality followeis to genuinely caie about what you have
to offei oi say. You "ieciuit" them, uay-by-uay. They will giow oiganically fiom the
following steps anu you'll quickly iealize theii tiue powei.

The goluen iule of Twittei maiketing: N# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B
6#&. #) B#>* 12,%%3* &''#>$%; 0*#),%/ &*3 /3'#$8 %# ,+&63;
If the sole puipose of youi Twittei account is to maiket to people anu make
moie money, then youi view of Twittei anu social meuia is skeweu. Social meuia
outlets such as Twittei aie theie to builu up a quality anu loyal following of people
who will watch youi eveiy move (foi bettei (, woise) anu will pioviue you with
quality feeuback anu gieat ietuins (incluuing but not limiteu to financial ietuins).
The Twittei account anu stiong following uoes so much moie than make a
few extia uollais. Reveiting back to oui FoiTieesTees example, lets say they have
theii following of S,uuu fans. FoiTieesTees ueciues to ielease a new T-shiit anu

offeis an exclusive ueal to theii Twittei fans. Those who ieceive the Tweet aie
given a uiscount coue oi a link to a pie-ielease page on theii website. By
empoweiing the followeis anu making them tiuly feel special, you builu up youi
quality following while still enabling you to test on a iesponsive anu laige-scale
maiket.
This one Tweeta meie 14u chaiacteisuoes not only geneiate moie sales,
it geneiates a bonu between followeis anu company, theieby becoming an outlet foi
the company to show theii thanks to theii customeis. This also allows the company
to test launch a new shiit anu gauge feeuback to juuge if a laigei piint iun is
necessaiy, in tuin saving the company money on piinting cost. The ancillaiy effects
of this one message iuns ueepei as well. Theie will be many people who then
ieTweet this message to theii followeis, some of whom might ieTweet again to #4$",
followeis. This not only gaineis moie sales fiom those who aien't uiiectly following
FoiTieesTees, but also has the potential to incieases the numbei of followeis (anu
the maiketing ieach of the company) FoiTieesTees has because those who
ieceiveu the ReTweet may be inteiesteu in following them foi moie exclusive
"Twittei only" ueals.
Let me ieiteiate oui goluen iule: N# $#% ?&Q3 +#$3B +&5,$6 &/ %?3
M*,+&*B 6#&. #) B#>* 12,%%3* &''#>$%; (% 2,.. '#+3 $&%>*&..B ,) B#> H>,.8 >M &
17RS I@TT@A(G:;

As you can see fiom the chain ieaction one Tweet can have foi the goou, one
Tweet foi the bau can have the same uevastating effect. If you tiy anu constantly
oveisell to youi following they will giow weaiy of youi Tweets anu youi message.
You will stait to lose followeis; people will stop ieTweeting youi message anu begin
ignoiing you all togethei. But this can all be avoiueu!
You may ask what the point of Twittei is if it won't boost maiketing anu
uiive sales. The goal is simple yet so many people miss it: A social meuia piesence
,/ going to push maiketing effoits ueepei &$8 uiive sales, even if initial social meuia
effoits aie not uiiectly geaieu towaius that. Seems like backwaius logic, but that is
exactly why most companies 8#$O% get it.
By having a social meuia piesence anu giving back to the community, the
inheient viiility of social meuia allows the iueals anu message of you anu youi
company to giow oiganically thiough woiu of mouth within the Twittei woilu.
People talking anu buzzing about youi company, not just because of youi piouucts,
but also because of youi oveiall tone anu message will inheiently uiive people anu
sales to you anu youi seivice. uianteu, this is only tiue if youi piouuct oi seivice is
goouwoithyetc. Like I saiu, it's a numbeis game anu you can nevei have too many
people who aie genuinely inteiesteu in eveiything you oi youi company uoes. But
you must also be awaie that eveiything you uo anu say is cieating youi image, foi
bettei oi woise. Be caieful what you put out theie as it is shaping youi company.


:&,$,$6 = P>&.,%B I#..#2,$6 E A?3*3 1# L%&*%
To stait gaining a following to youi Twittei account covei the basics anu
iethink the way you maiket anu talk about youiself oi youi companypiouuct. The
fiist place to piouuly uisplay youi Twittei piofile page is obviously on youi website.
Foi FoiTieesTees, this means builuing a website to put it on as they segue into the
online woilu anu builu theii online piesence. 0theis may alieauy have a website oi
othei online piesenceuse it. When online, link to youi Twittei page absolutely
ANYWBERE anu EvERYWBERE. These links auu up, especially in the beginning.
This incluues:
Website
Email Signatuies
Facebook Pages
Any 0thei Social Netwoik you may be involveu with
LinkeuIn
Blogs
Foiums
0nline Website Piofiles

Theie aie liteially hunuieus, if not thousanus, of places to "link uiop" youi
Twittei page. This shoulu be a constant focus foi you anu youi maiketing effoits.
Boes oui FoiTieesTees fiequent a T-shiit Naking foium. Why not have it in youi
signatuie aftei eveiy post you make. What if you wiite guest post foi a T-shiit
blog. Put it theie. It shoulu be eveiywheie you make a uigital footpiint. You nevei
know when someone may ieau youi woik oi see youi Twittei account anu be
genuinely inteiesteu in following you.
But these uigital footpiints aie not limiteu to just youi online piesence. If you
own a shop put a postei oi sign in youi shop winuow encouiaging customeis anu
fans to follow you on Twittei foi exclusive ueals. Ensuie that you give people a
ieason to follow you beyonu just upuates. Place youi Twittei page on youi business
caius you pass out iegulaily. Incluue a small flyei with eveiy sale infoiming
customeis of youi Twittei page anu the benefits foi following you. Tell people
vocally about youi Twittei page anu what benefits may come to youi followeis.
You'll be suipiiseu how quickly you can inciease the numbei of followeis you have
by just tapping youi cuiient iesouices. We'll get into what to uosay with all these
followeis latei, iight now we want to focus on getting youi Twittei piofile name out
to the masses thiough the channels you'ie alieauy auveitising thiough.
This iequiies you to think lateially in specific iegaius to what you'ie
piomoting oi selling. You must think of wheie you oi youi company has a piesence
anu put youi Twittei piofile out theie with incentives foi people to follow you. This

will be uiffeient foi most, but think about wheie people see you oi youi piouuct, oi
wheie you catch eithei a lot of foot tiaffic oi uigital tiaffic. These aie the best
builuing blocks anu will continue to piomote foi you anu youi Twittei page uay in
anu uay out as you giow.
0nce you've coveieu these basic aieas wheie you've alieauy got customeis
anu clients attention, contact eveiyone you know anu uo the same. Tell fiienus,
family anu past clients what you have going with Twittei anu encouiage them to
follow you anu pass on the woiu to anyone else who may be inteiesteu. By uoing
this uigitally (i.e.: thiough an e-mail), you can pioviue a link which then allows them
easy access to youi Twittei piofile page insteau of having to seaich foi you latei. By
senuing out an email, it also acts as a follow up to those you've alieauy tolu anu can
ieminu them that you have an online piesence on Twittei. Ensuie, howevei, that
you'ie not meiely baiiaging them with messages anu iequests to follow you on
Twittei, but a gentle ieminuei. If they uon't have enough inteiest in you, youi
company, oi youi piouucts, to follow youi Twittei account then uon't foice them, as
they won't help builu youi "tiue following" anyway.
0ne of the most impoitant anu influential ways to inciease genuine followeis
is to give people a ieason to follow you asiue fiom them spenuing money foi youi
financial gain. The ieasons people will have to follow you vaiy baseu on the type of
businessoffeiseivices you'ie pioviuing, but you shoulu piesent youi followeis

with something moie than just offeis anu haiu sales. Builuing up the confiuence
anu tiust in youi customeis is ciitical foi maintaining long-teim success.
Pioviuing something useful to youi followeis is ciucial, it gives them a
ieason to ieau youi Tweets anu ieTweet youi Tweets, which builu followeis
oiganically. This infoimation will many times not be ielateu to youi business at all
anu shoulu be solely foi infoimational oi enteitainment puiposes.
Now you may ask: why woulu I just give out all this fiee infoimation that
uoesn't uiiectly sell my company, seivice oi piouuct in the least bit. The answei is
because it is inauveitently piomoting you anu youi companyseivice by getting
youi name out theie anu you'ie shaping the way people see youi company. Look at
the type of clients you'ie tiying to attiact then think about how you can pioviue
them with moie than just a sale. Imagine youi taiget client foi youi business oi
seivice, be them gianola eating hippies oi online entiepieneuis, think about what
kinu of people they aie, not just clients. Ask youiself questions like:
What uoes my taiget client uo in theii spaie time.
What aie they also inteiesteu in asiue fiom my piouuctseivice.
What uo they uo with theii extia spenuing money.
Bow uo they spenu theii weekenus.
What enteitains them.
Anu so on.

Imagine what (#4$, inteiest the client has othei than just youi piouuct. You
alieauy know youi piouuct anu know you'ie going to be selling them youi piouuct,
but you want to builu tiust. You want to builu a ielationship with youi clients that
go beyonu meie piofit. Even though you'ie using a uigital meuium, it's the
founuation of all stiong sales anu successful Twittei maiketing is a healthy
ielationship built on tiust. You want to give them moie than just youi piouuct; you
want them to maiket anu auveitise foi you oiganically because they enjoy heaiing
about, anu fiom, you so often.
1?,/ )#..#2,$6 '#>M.3 #) M&*&6*&M?/ &*3 '*,%,'&. )#.5/ /# H3 &2&*3 #)
2?&% 23O*3 %&.5,$6 &H#>% *,6?% $#2J M>% %?3 H33* 8#2$J 8*#M %?3 5,8/ #)) &% %?3
/,%%3* ( $338 )#'>/ *,6?% $#2;

Lets iefei back to FoiTieesTees. FoiTieesTees obviously sells T-shiits,
but they'ie also inteiesteu in sustainability foi business, homes anu the
enviionment, alongsiue making money thiough T-shiit sales. They woulu assume
that people who buy theii T-shiits aie inteiesteu in the enviionment anu
sustainability as well as T-shiit uesign, maybe even healthy eating anu fitness.
So, insteau of FoiTieesTees just selling to theii followeis, they give them
infoimation, iesouices, tips anu enteitainment that they think theii followeis may
enjoy.

Foi example FoiTieesTees gives out a uaily tip foi iunning a sustainable
company, uefines a few teims iegaiuing theii eco-fiienuly piinting piocess, anu talk
about cuiient issuesiegulations iegaiuing the enviionment. They also will ielate
these issues to theii company anu theii beliefs. By uoing this FoiTieesTees has a
peisonality, a face, a soul. They aie moie than a coipoiation yeaining foi youi haiu
eaineu uollais. 1?3B 8# %?,/ %# '*3&%3 & *3.&%,#$/?,M &$8 H>,.8 >M %?3,*
'*38,H,.,%B H3B#$8 &8Q3*%,/,$6 8#..&*/; 1?,/ ,/ 2?&% ,$%3*&'%,Q3 +38,& ,/ &..
&H#>%;
This is the best way to attiact a tiue following. It attiacts clientele that they
will latei maiket anu sell to. Remembei that tiue following we talkeu about eailiei.
Those followeis who aie genuinely inteiesteu in you, youi company oi business.
This is one of the best ways to builu it. FoiTieesTees senus out 1u-2u Tweets a
uay similai to the ones uesciibeu above iegaiuing the potential inteiest of theii
taiget clients.
What happens is magical. People stait to listen. People stait to caie. People
stait to inteiact with you. People stait talking with one anothei about !"#, !"#$
&"'()*! oi !"#$ ($"+#&,-. You'll stait getting iesponses, ieTweets, messages anu
genuine inteiest. You'll stait gaining new followeis, anu thus, new clients. Those
alieauy following you will ieTweet youi messages to theii Twittei followeis of
similai inteiest, anu in tuin some of those followeis will stait to show inteiest in
you, youi company anu youi piouuctsseivices. You'ie not only builuing a
Joey Pizzolato 8/24/10 7:13 PM
Comment: This is what I'm talking about
in the comment way above. This piocess
neeus to be a bit moie uetaileu.

peisonality foi youi company, but youi geneiating new clients anu business foi
when you uo piomote youi piouucts oi Tweet special offeis, ueals, sales oi new
piouucts.
While you want to catei to the inteiest of youi following, you can still sell to
them. Twittei natuially allows foi a moie peisonable enviionment to sell in. It feels
moie face-to-face, moie tiusting anu authentic because the company has beliefs anu
opinions anu can be contacteu uiiectly. You can see what the "ieal" company looks
like.
These tips aie uiiectly ielatable to each anu eveiy peison ieauing this eBook,
be them a web uesignei looking foi new clients, a bloggei piomoting theii site, oi an
online entiepieneui inteiesteu in Inteinet maiketing. It's not just foi the biick anu
moitai "salesy" companies oi seivices. uive anu you shall ieceive.
() B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*
'>/%#+3*/J B#>O8 *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8
/3*Q,'3/;
I iepeat.
() B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*
'>/%#+3*/J B#>O8 *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8
/3*Q,'3/;


That's now 2 goluen iules to live by in the woilu of Twittei maiketing:

V< N# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B 6#&. #) B#>* 12,%%3* &''#>$%;
VK () B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*
'>/%#+3*/J B#>O.. *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8 /3*Q,'3/;

Stuuy these two iules anu live by them. Bo N0T have meie auveitising as the
piimaiy goal of you account. uive out quality infoimation in the fielu of inteiest of
youi followeis anu you shall ieap the benefits of Twittei. Naiketing thiough social
meuia outlets, namely Twittei, is that easy.

($)#*+&%,#$&. SW&+M.3/-
I like to be veiy cleai when outlining a methou oi piactice anu I'm not going
to stop now. I'm going to pioviue some examples of fiee infoimation that a company
woulu be Tweeting uaily to uium up a genuine following.
A fieelance web uesignei looking foi new clients: Baily uesign tips anu tiicks
foi impioving oveiall website aesthetics oi tiaffic.

A bakeiy: Baking auvice anu a new seciet iecipe oi tiick eveiy uay.
An Inteinet Naiketei: Tips foi incieasing Seaich engine ianking, uiiving
tiaffic to websites anu online social meuia tips.
A tiavel bloggei: Tiaveling on a buuget tips along with tiavel clothing
guiuelines anu packing auvice.
A cai iepaiiman: Pieventative maintenance tips anu getting moie gas
mileage out of youi cai.
As you can see theie aie obviously tips anu benefits foi following absolutely
anyone no mattei what youi business oi seivice may be.

So lets iecap what we'ie uoing anu the entiie piocess so fai:
L%3M <- Cieate a Twittei account that ieflects youi business.
L%3M K- Fill out youi account uetails.
L%3M X- Auveitise youi Twittei account wheievei you can.
L%3M Y- Pioviue quality infoimation N0T iegaiuing youi piouuctseivice.


You may be wonueiing when you'll be getting to youi actual business oi
seivice, but iest assuieu if you weie patient you'u have business chomping at the bit
to buy fiom you. Theie aie ways to automate anu simplify the above piocesses, but
we'll get into those in the next chaptei. The next chaptei focuses solely on builuing
youi followeis anu pioviuing them with gieat infoimation in youi fielu.
You also may be asking youiself wheie you'ie going to get enough
infoimation to be senuing out 2u Tweets uaily ielating to youi fielu. We'll get theie
too. Fiist we want to make suie we've got a nice founuation to builu on.


:&,$,$6 F#>* I,*/% I32 I#..#23*/
uaining youi fiist few followeis may seem tough. It may seem even moie
uifficult if you have absolutely no following on a website, 0R you'ie a biick anu
moitai company anu all you have aie a few fiienus anu an email signatuie. Well
feai not, foi this will be a laige majoiity of businesses tiying to bieak into social
meuia maiketing, anu I won't leave you high anu uiy. Some companies will have an
inheient auvantage of alieauy having uigital tiaffic oi foot tiaffic to youi website oi
business, you too can gain a quality following immeuiately.

The tiick is to stait seaiching within Twittei ANB within uoogle foi accounts
to follow. These will obviously vaiy baseu on youi business oi seivice, but you want
to finu people within youi niche anu follow them. Iueally, we'ie aiming foi them to
follow you back. If they begin following you, youi Tweets will get you in theii
timeline. What this means is that they will stait seeing youi Tweets in theii Twittei
feeu, thus giving youi Tweets the oppoitunity to be ie-Tweeteu, which has the
potential to fuithei giow youi own following.
To finu othei accounts that may be of inteiest, seaich within Twittei using a
vaiiety of uiffeient keywoius. Bunt foi useis inteiesteu in youi fielu. Also, go to
websites wheie these people may be anu look foi Twittei links. Foi example if we
use oui FoiTieesTees Twittei account, you coulu go to online T-shiit foiums anu
finu Twittei useis. You coulu also go to laigei T-shiit ait sites oi any ait sites anu
finu useis with links to theii Twittei accounts. Follow many of these people then
hope they follow you back. You'll be suipiiseu at how many people follow you!
Conveisely, you can also finu othei big playeis in youi fielu anu follow theii
accounts anu look at the useis that follow them. You have the powei to see
eveiyone that is following any Twittei account, so take auvantage of this featuie.
Bo some ieseaich, poke aiounu anu follow these people who have similai inteiest.
This will allow you to builu youi following oiganically.









($%3*&'%,$6 A,%? F#>* 12,%%3* =''#>$% 1# D>,.8 F#>* 1*>3 I#..#2,$6
Builuing a consistent stieam of new followeis may seem uaunting, but if you
aie pioviuing quality infoimation anu instigating people to ieTweet, youi name will
spieau. 0thei than meiely having youi messages ieTweeteu, inteiacting anu
engaging with followeis is essential.
The huge auvantage of Twittei maiketing is the inteiaction factoi. With
Twittei you can uiiectly communicate with youi clients anu customeis. You can get
messages, you can be ieTweeteu; you can see what people aie inteiesteu in; anu you
can see what people aien't inteiesteu in. It is impeiative to pay attention anu
inteiact with youi following, oi you will seem stale anu appeai to be caieless about
youi company anu customeis. Remembei that youi Twittei account is youi image;

the way potential customeis (oi actual customeis) peiceive youi company.
Eveiything you uo is seen thiough youi Twittei account as whowhat you oi youi
company is all about.
1?3 0#23* @) 1?3 731233%
You will be ieTweeteu. When you aie, thank the peison foi ieTweeting you.
uianteu you uon't have to uo this $;$,< time it happens, but once in a while is nice,
as it lets that peison know you'ie watching, anu that you caie. Also, pay close
attention to which message was ieTweeteu anu tiy anu figuie out why that
paiticulai message was chosen to be passeu along when otheis haven't. If you stait
to notice tienus in ieTweets then catei to youi listeneis with similai Tweets oi
infoimation. Builuing up soliu iepo iie such as this with youi following will builu
confiuence in you anu youi bianu.
An example of oui FoiTieesTees account will pioviue insight into the
impoitance of coiiect naming. Lets say FoiTieesTees has S,uuu loyal followeis.
That means eveiy time they senu out a Tweet, S,uuu people see it, many of which
will ieTweet it. What happens when it gets ieTweeteu. Bunuieus oi thousanus of
othei people will see FoiTieesTees.
Bow uoes the ReTweet woik exactly. Lets say FoiTieesTees has S,uuu
followeis anu his message gets ietweeteu by 2% of his followeis. That means 1uu of
his followeis aie ietweeting it to theii followeis. So now FoiTieesTees has spieau

his message to those who follow those 1uu twittei accounts, which auus up to an
auuitional 2S,uuu twittei useis.
Now how woulu that be uiffeient if theii Twittei account name was
EcoTees oi anothei name that ieflecteu moie of theii iueals oi abbieviateu theii
company name. Those hunuieus if not thousanus of followeis acioss multiple
accounts woulun't necessaiily be "bianueu" with the company name oi may nevei
even know the Twittei account was associateu with a T-shiit company.
When staiting youi new Twittei account make a spieausheet of youi Tweets
that get ie-Tweeteu. Nake suie to log vital infoimation, like the time you Tweeteu,
anu the content of the account that ie-Tweeteu youi message (i.e.: is it a Twittei
account geaieu towaius social meuia, inuepenuent aitists, T-shiit uesign, etc). As
this spieausheet giows ovei a few weeks look foi tienus in content oi time of the ie-
Tweets. Nany times you may get ie-Tweeteu at peak Twittei times foi youi
paiticulai ciowu (which can vaiy baseu on niche). These aie times to Tweet uaily if
you uo happen to notice a tienu.
You may notice what type of content youi ciowu loves to shaie, which is
ciucial foi giowth anu long-teim success. 0nce you finu what is woiking, stick with
it, anu youi Twittei accountanu the ieach of youi bianuis suie to expanu
exponentially.
731233%,$6 @%?3*/O 43//&63/

While having youi messages ie-Tweeteu is gieat, ie-Tweeting otheis you
follow is an excellent way to builu up confiuence in youi woiu, youi piouuct anu
youi seivice. Re-Tweeting shows potential customeis anu clients that you caie
enough to notice what they'ie saying, anu moie impoitantly, that you inteiact anu
shaie it with otheis. Again this helps builu up youi cieuibility within a ceitain
sectoi oi niche anu oveiall tiustwoithiness. It makes youi company look like it has
someone behinu it, not just a faceless entity, anu people will be moie inclineu to
piomote it themselves.
This leaus me to my thiiu goluen iule: "&*3 &H#>% B#>* )#..#23*/J +&53
/>*3 %?3B 5$#2 B#> '&*3J &$8 H>,.8 B#>* #2$ '#++>$,%B &*#>$8 2?&% B#>O*3
8#,$6;
Let us again iecap oui S goluen iules so fai, as they aie extiemely impoitant.
Live by them:
V< N# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B 6#&. #) B#>* 12,%%3*
&''#>$%;
VK () B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*
'>/%#+3*/J B#>O.. *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8 /3*Q,'3/;
VX "&*3 &H#>% B#>* )#..#23*/J +&53 />*3 %?3B 5$#2 ,% &$8 H>,.8 B#>*
#2$ '#++>$,%B &*#>$8 2?&% B#>O*3 8#,$6;


A?# L?#>.8 . I#..#2 1?#>6?C
While you may have a nice following, you also want to follow those with
similai inteiest within the community you'ie builuing. Nany useis will simply
follow eveiyone who follows them, but this can be uetiimental. Besiues people
you'ie inteiesteu in, I'u iecommenu following those that ie-Tweet anu inteiact with
you uiiectly. These aie the people that will help giow youi community anu you
shoulu follow them anu inteiact with them. Besiues, you'll also neeu to follow
people to be able to ie-Tweet.
Keep youi iatio of following to followeis low. It looks bettei to have a laige
amount of followeis anu be following only a select few. Not only uoes keeping youi
iatio of following to followeis low look iespectful, but it allows you to genuinely
watch anu inteiact with those who you ueem woithy of inteiacting with. If you aie
following 2uuu people, theie is no way you can even see all theii Tweets, much less
inteiact with the people you follow. The people you shoulu be following aie those
who will be ie-Tweeting anu inteiacting with you the most. Finu these people anu
ie-Tweet them.

We've almost built oui base. You've got youi account maue, you've
auveitiseu eveiywheie you can foi fiee, anu you'ie inteiacting with youi

community. Now, it's time to stait giving back anu making it woithwhile foi people
to follow you.

0*#Q,8,$6 Z&.>3 1# F#>* I#..#23*/
Pioviuing something valuable to youi followeis will be ciitical foi youi
success. As we've mentioneu befoie, to encouiage people to ie-Tweet you anu thus
giow youi following anu iespect foi youi piouuct oi seivice, it is ciitical to have a
voice anu to give back to the community. No mattei what fielu you'ie in, theie is
always valuable infoimation shaie with youi new Twittei community. This can
even be automateu with fiee Twittei piogiams anu seivices, so you uon't have to sit
aiounu senuing out Tweets all uay, you can let Twittei maiket foi you.

A?&% 1BM3 @) ($)#*+&%,#$ L?#>.8 ( D3 :,Q,$6 @>%C
The type of infoimation you shoulu give out will obviously vaiy baseu on the
type of business you'ie opeiating. What you want to ensuie is that you'ie giving out
is "Eveigieen" infoimation. Eveigieen infoimation is infoimation that uoesn't
expiie, that will be valuable to youi auuience anu otheis in youi fielu no mattei
when they ieau it. This is ciitical because you'll be automating eveiything in the

futuie so cuiient stoiies at the time of scheuuling won't seem as iecent a month oi
two latei.
1?,/ ,$)#*+&%,#$ B#> 6,Q3 #>% 2,.. Q&*B H&/38 #$ %BM3 #) /3*Q,'3[H>/,$3// B#>
*>$J H>% /?#>.8 &.2&B/ M*#Q,83 Q&.>3 %# B#>* '>/%#+3*/; N,66,$6 833M3* %?&$
\>/% />*)&'3 +&*53%,$6;
We talkeu about FoiTieesTees pioviuing gieen tips foi theii followeis
uaily anu linking to aiticles anu policies in the fielu. But what about a website oi
uigital piouuct. What about an Inteinet maiketei who is selling eBooks oi
piomoting a seivice. What coulu they pioviue in iegaiu to valuable infoimation foi
theii following.
They coulu easily give out tips anu infoimation baseu on online maiketing
within theii fielu. uiving out fiee tips anu valuable infoimation will get you a long
way with youi following.
Beie's one example: / 01(- 2"$ 3,$4)'51*1*6 074 8*51*4 974&:"#, ;$"&4--
< =.*&5#+4 >?@A
Beie we've got a valuable piece of infoimation uiiectly ielateu to youi fielu
that will encouiage otheis to ie-Tweet it anu give people a ieason to follow you.
Pioviuing value beyonu meie auveitising youi own seivices.



]#2 @)%3$ L?#>.8 ( L3$8 @>% 1?,/ Z&.>&H.3 ($)#*+&%,#$C
The moie the bettei, but you want to ensuie that you'ie not just ovei
satuiating youi Twittei feeu with gaibage. If you have quality infoimation, then
senu it out moie often. If you uon't have goou info, iefiain fiom spamming it anu
wait until you have something woith shaiing.
Peisonally, I'll stait anu automate (moie of that latei) the feeu anu senu out
thiee oi foui a uay foi a month oi so, then fill in gaps as I finu moie. The soonei you
can stait the bettei, even if you'ie just occasionally Tweeting. Nake suie eveiy
Tweet is valuable though. N#$O% \>/% 1233% )#* %?3 /&53 #) 1233%,$6. This is
because you want people to be actively inteiesteu in youi account. You want them
to check youi feeu uaily, anu ieau eveiything you have to say. You can't achieve this
kinu of clout without excellent infoimation that pioviues value to the ieauei.

A?3*3 "&$ ( ),$8 1?,/ ($)#*+&%,#$C
You may be saying: all that above is gieat, but wheie am I going to finu this
much valuable infoimation. It may seem quite uaunting to finu all this genuine
infoimation, especially finuing enough quality infoimation that can be sent out
multiple times uaily foi extenueu peiious of time! Feai not though, I have an

excellent solution, so you can spenu youi time on youi piouuct, seivice oi company
while still acquiiing a laige pool of quality infoimation to shaie with youi followeis
anu builu youi ieputation.
The answei. Stumble0pon. If you'ie unawaie of Stumble0pon, it is one of
the best ways to finu gieat stuff on the Inteinet, because unlike iegulai seaich
engines, youi iesults aie ciowu-souiceu (think the powei of many anu not one) anu
voteu up oi uown in populaiity. The moie votes up, the moie often it shows up.
You only see pages in topics anu categoiies you'ie inteiesteu in, thus leaving you
with some gieat content to be shaieu anu spieau to youi following.
0sing Stumble0pon is a gieat way to finu infoimation no mattei what fielu
you'ie in, be it online maiketing oi T-shiit uesign.
Beie's what to uo in step by step foim in iegaius to collecting, soiting anu
stoiing youi infoimation you'll be using latei when scheuuling youi Tweets.
L%3M <- L,6$ RM I#* L%>+H.3RM#$
This is faiily simple, heau ovei to Stumble0pon.com anu sign up foi a fiee
account. You'll be able to install Stumble0pon's toolbai in one of youi biowseis (I
piefei FiieFox) foi ease of use. I'll be showing scieenshots fiom FiieFox as
iefeience.


L%3M K- 0,'5 "&%36#*,3/ 1?&% =*3 73.&%38 1# F#>* I,3.8 (If none aie uiiectly
ielateu, you can use Stumble0pon seaich, moie on that latei)
0nce you've signeu up anu got the toolbai installeu, it's time to pick some
categoiies oi niches that woulu be of inteiest to youi following. This can vaiy wiuely
anu will iequiie some lateial thinking. Tiy anu stick to ielatively safe bets foi youi
following. Steei cleai of long shots foi now. You can uo some testing latei on once
youi following is laigei, but foi the time being lets stick within the iealm of safety as
fai as categoiies go.
You have hunuieus of options heie to choose fiom, so take youi time looking
thiough all the categoiies anu only pick those that will catei to youi auuience. Bon't
woiiy if you want to change them latei, you can easily change which categoiies
you'ie stumbling.
I'm going to use an example uiffeient than the T-shiit company fiom befoie.
I'm going to use an online maiketei anu entiepieneui inteiesteu in Inteinet
maiketing anu gaining a following of those in web entiepieneuiship. In this
example I'm going to pick the keywoius S'#++3*'3J S$%*3M*3$3>*/?,MJ ]#+3
D>/,$3// anu LS@J as these topics woulu be of inteiest foi those involveu in
Inteinet maiketing. 0nce you've pickeu a few categoiies you think woulu be of
inteiest foi youi following, click "Save Piefeiences." Beie's a quick scieenshot:


L%3M X- L%&*% L%>+H.,$6^
Now the fun pait. Stumbling! What you'll be uoing is stumbling anu saving
these gieat sites anu iesouices you finu foi latei Tweeting to youi following. Spenu
time stumbling anu finuing a vaiiety of sites that will be of inteiest to youi
followeis. Bon't just finu iehasheu infoimation; look foi iesouices that will tiuly be
of value to youi followeis. You want to finu new infoimation that if you weie
following them, you woulu want to ieau oi expeiience. You can select what

categoiies you want to stumble, upuate youi categoiies anu even seaich thiough
Stumble0pon. Seaiching thiough Stumble0pon is gieat if you'ie looking foi some
specific infoimation aiounu one topic oi theme, anu it can help you in toughei
niches.

Take time to Stumble anu look aiounu familiaiizing youiself with the
inteiface if you've nevei useu it befoie anu become accustomeu to the woikings of
theii iecommenuation engine. 0nce you feel accustomeu it's time to save the sites!

L%3M Y- L&Q,$6 1?3 L,%3/
What I uo is Stumble foi a bit anu save the sites in an excel file. I uo this foi
oiganizational puiposes, as it will make the next couple of steps extiemely easy. So
lets say I've founu 1u websites that I want to save, I'll make a simple excel oi othei
spieausheet of the uil anu a quick uesciiption of the page in a few woius. If you
uon't have a spieausheet, I'u iecommenu using the uoogle Bocs spieausheet, which
is fiee! You can access uoogle Bocs at uocs.google.com
Beie's an example foi a film website that shows off quality shoit films anu
expanus theii following by Tweeting about films anu filmmaking techniques.


As you can see, theie aie a gieat vaiiety of uiffeient types of inteiesting film-
ielateu sites in theie. Some aie comical, some enteitainment, anu some foi seiious
euucational puiposes. Each, howevei, is to encouiage youi following to spieau the
woiu anu ie-Tweet. By spieauing the woiu anu ieTweeting, you enu up with moie
followeis on youi Twittei account anu moie people to youi website, which in tuin
means moie money in whatevei way you monetize.

L%3M _- I#*+&% R7T =$8 1233%

0nce you have a nice long list you want to foimat the 0RL's foi ease of use
when Tweeting anu scheuuling youi Tweets. I usually scheuule at least a month out
so I can batch my woik, which I'm a huge auvocate of uoing. By batching the woik
you can set up an automateu stieam of this quality info ovei the next month anu
have youi Tweets sent out while you'ie uoing othei things. This allows you to be
piouuctive asiue fiom being tieu to youi Twittei account uaily.
Collect 1Su websites if you can, which will allow you to senu out S Tweets
pei uay foi a month. It may seem like a lot anu take a couple houis to finu some
quality stuff, but it will be moie than woith it when youi following giows
oiganically anu you ieap the financial benefits fiom it. 0nce you have them all in
youi spieausheet as shown above, we neeu to shoiten the 0RL because of the 14u-
chaiactei limit on Tweets.
I piefei Bit.ly because it has a ieliable anu peimanent 0RL shoitening
seivice, which also allows you to check ie-Tweets anu link clicks! This can be ciitical
to measuiing effectiveness on uiffeient pieces of infoimation anu sites. Sign up foi a
fiee basic Bit.Ly account, as it will allow you to tiack clicks on links which will be
ciitical foi gauging sites anu long teim success. Noie on testing latei though. To
shoiten just go to Bit.Ly anu take the 0RL you put in the spieausheet anu pop it in
the Shoiten box.


Click shoiten anu you'll be left with a shoitei veision of the 0RL, which is gieat foi
Tweeting as pei the 14u chaiactei limit on Tweets.

Take this shoitei veision anu put it insiue the thiiu column of youi spieausheet you
maue eailiei.


Now go thiough anu fill out youi Bit.Ly 0RL's until you've got S full columns.
I hope you'ie getting exciteu now because you'ie on you way to having an
automateu maiketing machine.
L%3M `- 1,+3 1# =>%#+&%3
It woulu be uifficult to jump on Twittei multiple times a uay, eveiy uay, anu
senu out all these valuable Tweets. You'u have to iemembei to get on Twittei anu
hassle ovei links anu be within close pioximity of a computei oi a smait phone all
uay eveiy uay. This coulu be a buiuen. I'm going to teach you how to completely
avoiu this. Spenu a couple houis setting up the system now anu you'll have an auto
Tweeting machine that will be gaining you a following ovei the next month oi two.

While you uon't always have to scheuule valuable links to be Tweeteu to youi
following, it's easiest. Nany of you will have an encyclopeuic amount of knowleuge
of the subject anu coulu piobably wiite out 1Su quick bluibs of useful infoimation.
If so, even bettei! I piefei to finu websites I think woulu be valuable to my following
as they piomote shaiing anu oiganic giowth.
Theie aie a vaiiety of fiee Twittei scheuuling websites anu apps. I piefei
BootSuite because it's fiee anu I can use it on my Smaitphone as well to check up on
piogiess when I'm not neai a computei.
So heau on ovei to BootSuite.com anu sign up foi an account. 0nce you've
signeu up anu inseiteu youi Twittei uetails, it's time to get staiteu. Boot Suite will
show you youi native Twittei feeu along with uiiect messages, ieplies, anu
penuing Tweets. Theie aie a vaiiety of uiffeient layouts to choose fiom anu you can
select accoiuing to what woulu fit youi visual piefeiences. 0nce you'ie ieauy, click
the text box at the top of Boot Suite to scheuule youi Tweets. Pop in youi fiist
uesciiption anu 0RL, then click the Calenuai icon anu scheuule the message. Since I
have 1Su Tweets to scheuule ovei the next month, I'm going to scheuule S pei uay,
anu ensuie that they aie uuiing the uay oi evening, as Twittei usage is uown in the
late night when folks aie sleeping.


Now you cioss this Tweet off youi list anu iepeat until you've finisheu
scheuuling all the Tweets you hau planneu out. Take a ueep bieath anu ielax. The
haiu pait is ovei, now it's time to ieap the benefits!

T3%/ 73Q,32
Bopefully you unueistanu eveiything up to heie if not lets have a ieview of
wheie you shoulu be by now:
L%3M <- Set up youi Twittei account.
L%3M K- Link to youi account eveiywheie you can.

L%3M X: uain a small following by seaiching anu following otheis in ielateu
fielus.
L%3M Y- Stait finuing valuable infoimation to be ieTweeteu thiough
Stumble0pon oi elsewheie.
L%3M _- Auto scheuule this infoimation to post multiple times uaily to youi
Twittei feeu.
It's simple yet time consuming, but I can peisonally guaiantee you'll stait
gaining a tiue following that will give you the maiketing powei you neeu to leveiage
youiself, youi piouuct, bianu oi seivice into consistent piofits. By builuing up a
soliu Twittei stieam you'll be encouiaging people to follow anu ieTweet you. Again,
this is ciitical to success so uon't skimp on quality. You cannot builu a iespectable
Twittei account without ueuicating some time anu eneigy into the infoimation you
Tweet.

($'*3&/,$6 F#>* I#..#23*/ (++38,&%3.B E 1?3 0&,8 =8Q&$%&63
If you aie ieauy to ieally piopel youi Twittei account into maiketing anu
auveitising ieaches that can accompany youi oiganic auuing of followeis, I woulu
iecommenu looking into buying Twittei followeis that aie specific to youi account
anu goals. Nost paiu seivices will allow you to taiget followeis thiough keywoius,
which then allows you to finu followeis with an inteiest in youi oveiall niche, thus

expanuing youi ieach. The gieat thing about buying Twittei followeis is it's
extiemely cheap foi the amount of maiketing anu auveitising ieach you'll gain.
Consiuei oui T-shiit company, FoiTieesTees, wants to buy S,uuu taigeteu
followeis fiom populai taigeteu Twittei auuing seivice Twittei1k.com foi $11S.
The followeis aie slowly auueu to the account ovei the couise of 4S uays anu uuiing
this time FoiTieesTees begins selling to them. FoiTieesTees sets up a piivate
web page to tiack sales thiough Twittei to gauge R0I (Retuin 0n Investment).
In the next month FoiTieesTees sells 2S T-shiits thiough the special
Twittei page they set up on theii website. FoiTieesTees sells T-shiits foi $22 anu
piofits $16 pei shiit solu aftei cost. This equals out to $4uu in piofits fiom theii
special Twittei sales tiacking site alone. This moie than coveis the cost of the S,uuu
followeis anu will ielay consistent piofits inuefinitely.
FoiTieesTees then ueciues to ieinvest that money anu gets 2u,uuu
followeis fiom Twittei1k ovei the next few months as a slow tiickle anu maikets to
them anu piofits inciease exponentially.
The auvantage of paying foi followeis is you can gauge youi maiketing anu
auveitising ieach immeuiately. While you still want to continuously have a
ieputable anu infoimational Twittei feeu, you can jump-stait it by puichasing
followeis.

When you uo puichase followeis ensuie that you only puichase taigeteu
followeis, anu only taiget within youi uiiect niche. Baving taigeteu followeis is
ciitical anu puichasing them is similai to gaining them, they still neeu to be
inteiesteu in what you uo.
No mattei what, you must still pioviue a valuable ieason foi people to follow
you. If people aie only getting sales messages, be them oiganic followeis oi paiu foi,
youi Twittei account will lose value.

0&*% X- L# ( ]&Q3 =.. 1?3/3 I#..#23*/a G#2 A?&%^C bb "&M,%&.,c,$6J +&*53%,$6
&$8 '&/?,$6 ,$ )*#+ B#>* &''#>$%
It's time. You've put in the haiu woik, automateu all youi Tweets so you'ie
always "Tweeting" (oi at least youi account is) anu youi following is giowing uaily.
It's time to stait capitalizing on youi following anu continuing with youi piimaiy
goal. making money! While theie aie othei guiues that will "help" you make
"quickei" money, this will help you cieate long-teim anu consistent ievenue fiom
youi Twittei account in whatevei fielu oi niche you choose. uaining a quality
following cannot be uone oveinight, but it also uoesn't take 2u yeais anu millions in
maiketing uollais to bianu potential clients like it useu to.


Lets go ovei oui uoluen iules again anu auu one final iule:
V< N# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B 6#&. #) B#>* 12,%%3*
&''#>$%;
VK () B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*
'>/%#+3*/J B#>O.. *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8 /3*Q,'3/;
VX "&*3 &H#>% B#>* )#..#23*/J +&53 />*3 %?3B 5$#2 ,% &$8 H>,.8 B#>* #2$
'#++>$,%B &*#>$8 2?&% B#>O*3 8#,$6;
Anu now iule VY- F#> '&$$#% +3&/>*3 %?3 M#23* #) B#>* 12,%%3* &''#>$% HB
,++38,&%3 /&.3/J H>% .#$6 %3*+ +&*53%,$6 *3&'?;
While this new iule shoulu seem ielatively self-explanatoiy, it's ciitical to
enfoice its impoitance. If you've followeu me up to heie anu have a goou following,
you have a veiy poweiful Twittei account. You now have followeis eating out of the
palm of youi hanu. You have people who aie inteiesteu in what you uo, people who
aie ieauing eveiy message you senu them, be it infoimational oi sales. You have a
maiketing anu auveitising ieach most companies woulu kill foi. Be youi following
1uu followeis oi 1uu,uuu, it's time to stait making money.

13/%,$6

Remembei how you signeu up foi Bit.Ly anu sent out all those Tweets ovei
the past couple of weeks. Now it's time to take a look at the iesults. Beau ovei to
Bit.Ly anu check youi clicks. See what's populai anu what isn't. You shoulu be able
to ueciphei what youi following wants anu what they'ie uninteiesteu in.
Look foi tienus in youi links anu clicks. Aie theie ceitain websites that aie
moie populai. What about the content you'ie senuing out, uo people seem moie
apt to click on infoimational pieces, euitoiials, how-to's. What about insiue scoop
on youi website oi seivice, uoes youi following tenu to be inteiacting oi ieacting to
what you'ie saying about you oi youi company. Stuuy these tienus anu analyze
what is most populai, then catei to that type of infoimation in futuie Tweets. uiving
youi auuience what they want is key. Remembei that we'ie $#% \>/% /3..,$6 %#
%?3+J but builuing up a following of inteiest.
1?3 731233%
Pay veiy close attention to which Tweets of youis aie being ie-Tweeteu.
Baving people ie-Tweet you means they caie about what you'ie saying. You'll stait
to notice tienus in what's being ie-Tweeteu alongsiue what Bit.Ly 0RL's aie being
clickeu. The ie-Tweets aie helping you builu up an oiganic following anu ciitical foi
long-teim success. You want to mimic the iesults anu hopefully get to wheie almost
all of youi Tweets aie being ie-Tweeteu by at least one peison.

Also, watch who is ie-Tweeting youi Tweets. You may notice that you have a
few big fans that seem to ie-Tweet you moie often anu have moie ieplies to you.
These aie youi supei fans anu you shoulu acknowleuge them. Thank them foi theii
inteiest anu ie-Tweets anu communicate with them uiiectly. These aie youi tiue
fans that will follow you to the enu of the woilu anu watch youi eveiy woiu. These
aie the fans that will also piomote oiganically foi you anu sell you as much as you
sell youiself. Nake suie youi supei fans know you appieciate them. uive them
special ueals anu offeis, senu them fiee stuff oi offei them seivices befoie anyone
else. They will then eat out of the palm of youi hanu inuefinitely.

4&5,$6 "?&$63/
Now that you've spent the time analyzing what is populai anu what isn't, it's
time to aujust accoiuingly. Altei vocabulaiy, context, tone anu moou of youi Tweets
to match the moie populai Tweets. Be contioveisial, be opinionateu, have a voice
anu have a message. You'ie not always just selling youiself, you'ie builuing an
image anu eveiything you uo speaks foi itself within the Twittei woilu. It's iaie
when a business ownei can communicate uiiectly with theii taiget auuience, so
make it count.

"&M,%&.,c,$6 @)) F#>* =''#>$%

While it may seem antithetical having the final chaptei of the book about
making money, it seives the goluen iule: builu youi Twittei account without sales as
youi numbei one objective anu sales will follow natuially. People want to see a
peisonality anu a human behinu the company. uive it to them.
Befoie we move on to capitalizing off all these followeis of youis, lets have
one final ieview of the goluen iules:
#1 N# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B 6#&. #) B#>* 12,%%3*
&''#>$%;
#2 () B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*
'>/%#+3*/J B#>O.. *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8 /3*Q,'3/;
#S "&*3 &H#>% B#>* )#..#23*/J +&53 />*3 %?3B 5$#2 ,% &$8 H>,.8 B#>*
#2$ '#++>$,%B &*#>$8 2?&% B#>O*3 8#,$6;
#4 F#> '&$$#% +3&/>*3 %?3 M#23* #) B#>* 12,%%3* &''#>$% HB
,++38,&%3 /&.3/J H>% .#$6 %3*+ +&*53%,$6 *3&'?;

I'm soiiy to ieiteiate these iules but they'ie ciitical to youi .#$6b%3*+ anu
3W%3$838 success. Now that you've got a tiue following, be it a following of 1Su
people oi a following of 1S,uuu people, you can maiket anu capitalize off them.
While you've got them eating out of the palm of youi hanu, pay attention to the type

of Tweets that have the laigest "stickiness" be it thiough ieTweets oi 0RL clicks.
You'll want to imitate the style of these Tweets. By style I mean the tone, vocabulaiy
oi context of the Tweet. This is why you pay close attention to what's populai anu
what isn't within youi Tweets so that not only uo you builu youi following but when
it is time to sell to them, you giab theii attention.

1,+3 %# +&53 /#+3 '&/?^ T3Q3*&63 %?&% 12,%%3* &''#>$% %# ),$8 +#*3
'>/%#+3*/J .3Q3*&63 B#>* ,$).>3$'3 &$8 6*#2 B#>* H>/,$3//;

1. @))3*,$6 LM3',&. 12,%%3* @$.B N3&./
While may seem obvious, you can use youi following by offeiing them special
ueals that they woulu otheiwise not be piivy to. uive youi following the illusion
that they'ie ieceiving a special ueal anu uon't offei the ueal to youi web following oi
biick-anu-moitai following. This act may seem counteiintuitive, but by offeiing
Twittei only ueals it will encouiage moie potential customeis to follow you anu
jump on boaiu. 0nce they jump on boaiu they stait ieceiving that valuable
infoimation stieam you set up anu aie continuously bianueu.
What this can in tuin uo is conveit a woulu be one time customei into a
lifelong customei. You uon't sell 1u people a piouuct; you sell 1 peison 1u piouucts
ovei a peiiou of time. Let people maiket foi you by builuing up a following of

thousanus of tiue fans that live anu bieathe youi piouuct oi seivice. This is uone by
not only pioviuing them with gieat piouucts anu seivices, but by making them feel
appieciateu. By pioviuing them with Twittei only ueals they'll be encouiageu to
follow you closei than just checking youi website occasionally anu tell theii fiienus.
Not only will you help giow youi long-teim customeis, but you'll also be able
to tiack conveisions easily. You can use these Twittei only ueals to watch how
piouucts oi seivices sell on Twittei anu use that infoimation foi futuie maiketing of
piouucts anu seivices. See a paiticulai tienu in piouucts that sell bettei than
otheis. Analyze why it woiks anu mimic the piocess.
0ne way to uium up buzz is to pie-Tweet that you'll be offeiing a ueal. This
will help hype some up so when they see the ueal, it's alieauy in theii minus anu
won't be a shock oi iauically new offei. You'll get them thinking about it foi 24
houis while you hype it up telling them the ielease is soon, then by the time you
offei the actual ueal, they'ie sciambling to buy.
Naking youi ueal a limiteu time offei also geneiates buzz. This will allow
you to senu the messages moie often thioughout the uay without seeming to "spam"
as you count uown how much time is left on youi ueal. By senuing out messages
leaving youi following with only a couple houis left to giab a ueal on a seivice oi
offei then you'll fuithei instill youi message. While you uon't want to spam them

continuously, you uo want gentle ieminueis, but only if it's special. Not eveiy ueal is
the most amazing offei in the histoiy of Inteinet sales anu maiketing.
Encouiage ie-Tweeting of youi offei anu ueal. By encouiaging ie-Tweeting of
youi Twittei only ueals you'll help spieau the message thioughout not just youi
Twittei feeu but to the auuience of youi followeis. If youi special giows oiganically
it can have an amazing impact on sales. Bon't haiass otheis to ie-Tweet, but slight
encouiagement of ie-Tweeting can be iewaiueu by you.
Lets take FoiTieesTees as an example. They'ie iunning a special foi a
piesale of a new shiit anu tiying to uium up inteiest in theii company anu sell some
extia shiits. They offei a ueal, anu at the enu of the Tweet they say: "=$*+$$# #4"0
())$, )(, 3 ),$$ 0#"./$, 23./"
While it may cost them $S in piinting anu shipping of stickeis, how will that
tianslate in long-teim sales. If they can geneiate Su oi 1uu moie Tweets anu, thus,
thousanus of moie people to theii special offei anu also conveit them into iepeat
customeis, is it not woith the extia cash spent. You woulu spenu that money
auveitising in tiauitional methous with a much lowei R0I (ietuin on investment).

K- = ".&//,' E 1?3 "#$%3/%

Running a contest may be seemingly 198u's Publishei Cleaiing Bouse, but it
woiks. The type of contest will obviously be up to youi company, but a contest can
cieate a level of viial feeuback anu inteiest you cannot puichase with millions of
uollais in tiauitional auveitising. The contest you may iun woulu neeu to be
ielatively cateieu to oi tieu to youi business oi piouuct, anu not just an aibitiaiy
giveaway of a ianuom piouuct that has no tie to you oi youi company. You want to
ensuie it's ielateu so it will continuously iaise awaieness of youi piouuct oi seivice.
uiving away youi seivice, youi time anu youi expeitise will go much fuithei
than giving away a fiee iPou, anu it will stanu out in the sea of Tweets anu offeis.
Imagine if you saw these two Tweets back to back, which woulu stiike youi inteiest
moie (consiueiing you'ie inteiesteu in the web uesign niche of this paiticulai
Tweetei)
>?#$, *( @"? A 5,$$ "B(7 *(:.4 4$,$%
@*
C6D E";"?E 3+3< 3 ),$$ +$F0"#$ 7$0"E? (;$,43:1 )(, GH$7"3 -$0"E?8 )(11(+ D$ (?
*+"##$, +"#4 3 D$003E$ 3?7 C611 $?#$, <(: 3:#(D3#".311<I
The seconu Tweet will obviously win. The seconu Tweet not only mentions
the name of his company thus bianuing foi eveiy ie-Tweet, but it feels like it has
emotion anu a peison behinu it, as well as showing that the peison is giving up theii
time, not just money oi a piouuct to "buy you."

0ne thing the seconu Tweet uoes well beyonu the contest piize offei is
encouiaging people to follow you on Twittei. While many people may not be
inteiesteu in a fiee website oveihaul, those who aie will piobably follow this
account, thus geneiating a new taigeteu anu "tiue followei." This new followei will
then be enteieu into the stieam of gieat fiee infoimation anu fuithei exposeu to the
piouuct anu seivices you have to offei.
Encouiaging people to follow you on Twittei, but uoing it coveitly anu
inauveitently thiough the above contest example, is a gieat way to not only builu a
soliu following to youi site oi piouuct, but to youi Twittei account, wheie iapiu fiie
ie-Tweeting anu viial giowth encouiage an oiganic following foi youi piouucts anu
seivices.

X; 1?3 ]BM3 4&'?,$3
Both monetization methous mentioneu abovespecial ueals anu contest
will fuel oui thiiu Twittei moneymaking methou. The hype machine is what I call
Twittei when it ieally uiums up inteiest in youi piouuct oi seivice. The hype
machine can exploue in minutes anu uiive thousanus to a site oi seivice oi Twittei
account in no time, then uie off as quickly as it was boin. The hype machine is the
level of viiility a website oi Inteinet viueo can gain but compiesseu into minutes
anu houis. Theie is absolutely no exact algoiithm to tuining on the hype machine

but if you can, pay close attention to the piecuisoi events anu tiy to imitate oi builu
upon them to stimulate giowth anu fuel the fiie.
A viueo can get populai on YouTube in a few uays, but a tienu can exploue
anu uie in minutes oi houis on Twittei because of its inheient "shaiing" qualities.
Builuing hype foi a piouuct oi seivice oi exclusive offei is a gieat way to get youi
name (namely youi Twittei account) out to new potential customeis. uiowing youi
customei uatabase anu following will then happen oiganically fiom the ie-Tweeting
anu populaiity of the hype you geneiate. While I tiuly wish I coulu shaie an exact
foimula foi getting something populai anu spieau like wilufiie, I can offei only tips
which can anu may even seem contiauictoiy baseu on context: be contioveisial, be
opinionateu, limit quantities, tell people no, encouiage shaiing, have a voice. The
hype machine can leau to massive amount of giowth foi youi piouuct oi seivice as
it can geneiate hype foi you anu youi company oi piouuct, anu while it may not
iesult in an immeuiate R0I, it may iesult in a gieat new following that will snatch up
youi next offei.

Y; LM#$/#*,$6 1233%/
While I'm not always a fan of sponsoiing Tweets, it can woik foi ceitain
business mouels. I'm moie of a huntei of long-teim anu automateu stieams of
income, which is why I love Twittei, as it has the ability to auto scheuule eveiything

months in auvance. Neveitheless, foi ceitain type of business mouels oi seivice
pioviueis, sponsoiing Tweets can be extiemely luciative. I know of many people
who will senu out sponsoieu Tweets foi upwaius of hunuieus of uollais each, anu
theii following is none the wisei. Senuing out a couple of these a uay can leau to a
hefty stieam of ievenue.
But uon't just assume youi following is ieauy to be sent sponsoieu Tweets.
Also, uon't ueceive youi auuience because as we've saiu eailiei, it can backfiie. Not
all ciowus want to heai about piouucts oi seivices that aie seemingly
auveitisements. Blatant anu continuous auveitising will immeuiately backfiie on
you anu kill the cieuibility you woikeu so haiu to achieve. If you uo senu out
sponsoieu Tweets, ensuie that you fully stanu behinu what you'ie sponsoiing anu
that it is uiiectly ielateu oi of inteiest to youi following. This will also help you
builu a goou ielationship with auveitiseis, as they will be keenei to auveitise with
you again, ensuiing long-teim piofits insteau of a quick uollai. Ask youiself, @(:17 C
J0$ *4"0 B,(7:.# ', K$,;".$L If the answei is no, uon't senu it to youi followeis.

_; R/,$6 F#>* 12,%%3* =''#>$% I#* T3&8 :3$3*&%,#$
Leau geneiation may seemingly be unimpoitant to youi business, but nevei
unueiestimate the powei of a few moie sales. Twittei has an absolutely excellent
seaich featuie anu gives you the ability to communicate with anyone iegaiuless if

they follow you oi not. With youi account you can ieply to anyone else on Twittei
anu it will show up in his oi hei feeu.
The ieply woulu allow youi message to enu up in someone's feeu but
typing Twittei0seiname "Youi Nessage." So as an example If I weie looking foi
piospective clients oi websites to auveitise my tee shiit uesign, I coulu contact 5(,
*,$$0 *$$0 by uoing the following FoiTieesTees Bello! I've got some sweet tee
shiit uesigns at blahblahblah.com
What uoes that mean foi someone tiying to make money. The ability to finu
new clients baseu on #4$", wants anu neeus, not just senuing out aibitiaiy emails
hoping foi a bite. Sounu like spam. Bepenus how you use it.
Lets use oui FoiTieesTees fake T-shiit company again. Lets say that
they'ie looking foi new clients to biing in anu sell T-shiits to. They will uo a basic
seaich anu look thiough the iesults foi someone they coulu inteiact with.
Remembei the key heie is ,$%3*&'%,$6 2,%? people, not /M&++,$6 people. They
coulu offei this potential client a uiscount page oi a special offei, but it is ciitical to
not come off as blatantly spamming with impeisonal message like "C 0$$ <(: 1"/$ *M
04",#08 +$ 0$11 *M04",#0 3# F134F134I.(DI" A substitute is commenting on what they'ie
saying anu potentially offeiing a solution of a guiuing hanu to youi piouuct oi
seivice. Be caieful as this can backfiie if uone incoiiectly oi aggiessively.


You can use this methou to geneiate not only new clients anu business but to
help giow youi tiue following, anu if you cannot maiket oi sell to them now, maybe
you can in the futuie. Theie aie some gieat tools such as TweetBeck that allow you
to save seaiches anu be aleiteu when founu. This can be gieat if you aie in a moie
niche specific oi iaie fielu of business, anu it woulu be haiuei to finu people talking
about youi specific seaich.
It is also useful to save seaiches anu be aleiteu of seaiches incluuing you,
youi company oi youi piouuct name. This will allow you to finu those who aie
talking about you anu communicate with them uiiectly. So, if FoiTieesTees weie
to save the seaich "Foi Tiees Tee's" they woulu then finu who was inteiesteu in

theii company. Nany times this will leau to new followeis anu business, anu if
nothing else allow you to monitoi youi maiketing ieach.
It's impeiative to expeiiment with new keywoius anu sentences in the
seaich, as it can mean sink oi swim in the leau geneiation fielu. Be specific as
possible in youi seaiches anu incluue uesciiptive aujectives that will show inteiest
of potential clients such as "#*6&$,' T-shiits" not just "T-shiits."
Finuing new clients thiough Twittei can be a gieat way to expanu business
anu shoulu be ielatively obvious to many, howevei you must be caieful not to go
oveiboaiu. Finu clients who may tiuly be inteiesteu in youi piouucts oi seivices.
Inteiact with them genuinely befoie you stait to pitch to them. 0nsoliciteu
messages won't get you anywheie, but like I've stateu befoie in oui fiist goluen iule,
builuing a long teim ielationship with someone will allow a moie natuial segue into
sales.
What most fail to unueistanu with social meuia maiketing is that you must
appioach it uiffeiently than tiauitional auveitising in meuiums such as television,
piint oi iauio. You must foige a ielationship with potential clients anu use the
social meuia tools at youi uisposal to finu the peifect potential clients baseu off
similai inteiest. You woulun't see a successful piint auu that says, "I just want to be
youi fiienu anu maybe give you some help now oi in the futuie." You also won't see

a successful social meuia maiketei scieaming, "buy this piouuct because its biggei,
bettei, fastei, boluei, newei etc etc etc." Tiauitional auveitising uoesn't woik.

"#$'.>/,#$
If theie is anything I want to stiess fiom this book it's that you must think of
auveitising in social meuia channels (in paiticulai Twittei) uiffeiently than just
thiowing auveitising money anu exposuie at a gioup of people. I want you to leain
how to sell to people foievei thiough youi Twittei account, how to think lateially
anu how to use the cieuibility anu maiketing ieach that takes some companies
yeais to cieate with clients.
I want you to use the powei of youi Twittei account to fuithei youi business
in youi own mannei. Nost of what you uo with youi Twittei account shoulu be
given away 1uu% foi fiee, but this fieemium mouel will tuin into steep piofits when
you want it too. 0nlike tiauitional auveitising that spikes anu then falls flat, you'll
be builuing a steauy anu incieasing stieam of piofit foi yeais.

0ne moie time befoie we wiap up:



#1 N# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B 6#&. #) B#>* 12,%%3*
&''#>$%;
#2 () B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*
'>/%#+3*/J B#>O.. *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8 /3*Q,'3/;
#S "&*3 &H#>% B#>* )#..#23*/J +&53 />*3 %?3B 5$#2 ,% &$8 H>,.8 B#>*
#2$ '#++>$,%B &*#>$8 2?&% B#>O*3 8#,$6;
#4 F#> '&$$#% +3&/>*3 %?3 M#23* #) B#>* 12,%%3* &''#>$% HB
,++38,&%3 /&.3/J H>% .#$6 %3*+ +&*53%,$6 *3&'?

Now get out theie, look at the checklist I've pioviueu anu the Su4S6u uay
action plans to keep you on tiack. Set goals, stait yesteiuay anu be ieauy foi a wilu
iiue. I'm ALWAYS available foi questions, comments oi feeuback, anu will take the
time to iesponu to any anu all emails oi questions to the best of my abilities, anu as
quickly as I can, heie:
Collins Paiis
TwitteiNaiketingRenegaueumail.com

Below Aie All Bonus Nateiials Anu Resouices To uet You Staiteu.


12,%%3*<5 N,/'#>$%^
Because you puichaseu you aie entitleu to a special seciet uiscount on
Twittei1k.com on puichasing Twittei Followeis. Because I iun Twittei1k I can
pioviue this 2u% uiscount to all puichaseis of Twittei Naiketing Renegaue. To
attain this bonus offei, meiely visit ?%%M-[[%2,%%3*<5;'#+[/,%3[8,/'#>$%bM&63[
If you have ANY questions iegaiuing puichasing followeis theie aie F.A.Q.'s
anu contact infoimation pioviueu on the page that shoulu answei any question you
may have!

1?3 12,%%3* `bA335 4&*53%,$6 ='%,#$ 0.&$

N&B <: Pick youi account name anu open youi account. Look thiough all youi
uiffeient meuia outlets anu get a link to youi twittei piofile page out theie; be it in
youi email signatuie, business caius, websites oi social meuia websites. Put youi
link in any easy to achieve place.

N&B K: Set up youi Twittei Page. Fill out bio on youi twittei page anu finu a gieat
uesign foi youi Twittei Backgiounu oi make one. If you cannot uesign a
backgiounu, finu a uesignei anu have one uesigneu.
N&B Xb_: Seek out those within youi niche who aie also on twittei. Builu youi small
base of twittei followeis by following those that will be inteiesteu in you, youi
piouuct oi youi seivices. You'll be hoping they follow you back as they will begin to
cieate youi "tiue following"


N&B db<Y: Sign up foi Stumble0pon anu stait builuing youi uatabase of infoimation
that you'll be tweeting foi fiee to youi following to builu up youi oiganic anu tiue
following.
N&B e: Sign 0p Foi Boot Suite oi anothei auto posting Twittei piogiam. Continue
finuing anu cataloguing all the fiee infoimation you'll soon be tweeting.
N&B f: You shoulu begin inteiacting with the following you have, this will stait
builuing a iepoiie even if youi following is small anuoi uesolate.

N&B <g: Stait Auto posting youi infoimation in a queue foi youi Twittei account
staiting on this uay, ensuiing that you have enough infoimation to cieate a
continuous stieam of infoimation without bieaks. If you feel like you won't have
enough then holu out a couple of uays to stait youi stieam. 0nce you stait it theie's
no going back.
N&B <<: Continue seaiching anu auuing any people that may be inteiesteu in youi
piouuct, seivice oi niche. These aie the people you'll be following anu hoping foi
theii follows in ietuin anu who will be enteieu into youi infoimational stieam.
N&B <KJ<X: You shoulu be uone finuing all youi infoimation anu shoulu be only
shoitening youi 0RLs, wiiting up youi tweets anu inseiting them into youi auto
stieam of infoimation.
N&B <Y: By touay you shoulu have at least 1Su tweets set up to auto post anu they
shoulu be posting. You shoulu be gaining a steauy following anu taking a bieak fiom
looking foi moie infoimation.
You shoulu also be inteiacting uaily with youi followeis anu looking foi moie
followeis within theii followeis anu finuing potential clients thiough the twittei
seaich tool.


N&B <_: It's time to ieally stait expanuing youi following. If you weie consiueiing it,
stait puichasing followeis. Like I saiu we iun Twittei1k.com anu aie offeiing special
uiscounts foi followeis that you can finu heie. You can get 2u% off taigeteu twittei
followeis since you puichaseu the eBook.
N&B <`: Continue hunting foi moie followeis. This incluues those who uiiectly
inteiact anu follow youi competition oi othei twittei accounts that aie involveu
with oi inteiesteu in youi niche.
N&B <dbK<: The iemainuei of week S is spent iesponuing to anu communicating
with youi following. As we stateu befoie it's ciitical to builu up a genuine
ielationship with eveiyone you follow anu as many of youi followeis as possible.
You'll begin now anu shoulu continuously iesponu to all ieplies anu uiiect
messages.
N&B K<: Spenu some time finuing moie info foi youi following that you'll be
shiinking with Bit.Ly anu putting in youi auto post queue. It's goou to go back anu
obseive what infoimation has uone well with youi following anu what hasn't anu
aujust accoiuingly. You shoulu spenu any extia time you have finuing moie info anu
auuing it to youi "to be tweeteu" spieausheet oi queue.


N&B K<: By now youi queue list shoulu be uwinuling anu you shoulu begin auuing
moie tweets to be auto queueu. While this can be uone accoiuing to scheuule it's
best to batch this woik anu not get buineu out on it.
N&B KK: Spenu some time analyzing feeuback on uiffeient sites that you've been
tweeting. This will help gauge feeuback. Log into youi Bit.Ly account anu have a look
to see what's getting clickeu anu what isn't. Also obseive which of youi tweets aie
moie populai amongst youi followeis.
N&B KXbKe: uet feeuback on youi piouuct oi seivice. While you can stait maiketing
now, it's gieat to test the wateis by talking about it fiist. This will also uepenu on the
size of youi following. If you have a tiny following iight now anu weie staiting fiom
a blank slate with no followeis, continue builuing youi oiganic following anu slowly
woiking youi piouuct in. If youi following is laigei, it's time to stait tiying out some
offeis anu mentioning youi piouucts oi seivices mainly foi feeuback.

It's time to stait test maiketing! This will obviously uepenu baseu on youi
business mouel, but utilize some of that feeuback anu stait making money! You
shoulu stait senuing out tweets that push people to youi site oi seivice in one way
oi anothei.

Bolu a contest to piomote ietweeting anu giowth of youi following anu
ieach. You'll want to continue conveising anu inteiacting with youi auuience but
also be giving them a taste of what you have to offei.

Now you iinse anu iepeat. Tally up what kinu of iesponse anu feeuback
you've been getting foi not only youi infoimational tweets but also foi youi
seivices. uauge anu aujust accoiuingly. If you'ie having pioblems with iesponse,
continue giowing youi tiue following oiganically. uo back now anu builu up youi
stieam of auto tweets by finuing moie infoimation anu queuing up youi tweets foi a
continuous stieam.
N&B Y_: You shoulu be familiai with what's going on within the whole system now.
Eveiything shoulu woik by itself anu be giowing oiganically. If it isn't giowing
oiganically you neeu moie fiee infoimation anu quality tweets. Remembei oui
goluen iule, that you N0SN'T have money making youi piimaiy goal.