DRIVE PROGRAM SEMESTER SUBJECT CODE & NAME BK ID CREDIT & MARKS

ASSIGNMENT WINTER 2013 MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2 2 MB0046-Marketing Management B 1629 4 Credits, 60 marks

Questions Q.No Marks Total Marks 1 Planning is a process of designing the Blueprint for the future. In this context, explain Marketing Planning in detail. Explanation of Marketing plan 4 10 Explanation of marketing planning process 6 2 Explain Henry Assael Model of buying decision behaviour along with the diagram. Explanation of Model. 7 10 Diagram 3 3 Packaging includes all the actions that involve the development of a container and a graphic design for a product .In the light of the statement, explain packaging and labelling. Explanation of packaging considerations 5 10 Explanation of Labelling Considerations 5 4 Explain Brand Extension and its kind. Explanation of brand extension 4 10 Types 6 Logistics has always been a central and essential feature of all economic activities. In this context, explain logistics management and its major functions. Explanation 4 10 Functions 6 Write short notes on: a) Integrated Marketing Communication b) Direct Marketing a) Meaning and components 5 10 b) Meaning and Advantages 5

Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.