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Propaganda Techniques

Warm up: In your writers notebook you responded to the picture on the screen. What time period is the
picture from? What stood out from the picture?
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Propaganda Notes:
Propaganda techniques appeal to the ____________________ of the reader or listener.
Bandwagon The basic idea behind bandwagon approach is.

Bandwagon Example Why do the McDonalds sign and Dr. Scholls commercial fit in with the
bandwagon technique?
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Testimonial The basic idea behind the testimonial technique is

Testimonial Example How do the Proactive and Weight Watchers commercials fit in with the
testimonial technique?
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Plain Folks The basic idea behind the plain folks technique is

Plain Folks Example How does Bill Clinton going to McDonalds and Sarah Palin talking about
Joe Six-Pack fit in with the plain folks technique?
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Transfer The basic idea behind the transfer technique is

Transfer Example How do the pictures of the presidents and the =Gaterade commercial
commercial fit with the transfer technique?
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Fear The basic idea behind the fear technique is

Fear Example How do the World War II poster and Tobacco commercial fit in with the fear
technique?
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Logical Fallacies The basic idea behind the logical fallacies technique is

Logical Fallacies Example


Premise 1:

Premise 2:

Premise 2:

What can you conclude from the example?


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Glittering Generalities The basic idea behind the glittering generalities technique is

Glittering Generalities Example How do the two different political advertisements represent
the glittering generalities technique?
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Name Calling The basic idea behind the name-calling technique is

Name-Calling Example What can you conclude about the name calling technique from the
excerpt from the CNN article?
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Create your own propaganda Today you will create a piece of propaganda using one
of the propaganda techniques you learned about in your notes. You may choose any
propaganda technique to use. After you create your piece of propaganda, you must write
an explanation of your propaganda piece and how it fits the propaganda technique you
chose. You must use at least two grammar techniques you have learned this year in your
writing.

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Propaganda Piece

4 - Awesome

3 - Got It

2 - Almost

1 - Not Quite

The propaganda piece is


very well made, creative,
and strongly
demonstrates knowledge
of what propaganda is.
(10Pts)

The propaganda piece is


well made, creative, and
adequately demonstrates
knowledge of what
propaganda is. (8-9pts)

The propaganda piece is


finished but it may be
messy or it may not be
clear that you understand
propaganda techniques.
(6-7pts)

The propaganda piece is


unfinished and messy. It is
not clear that you
understand propaganda
techniques. (0-5pts)

The writer clearly


identifies the propaganda
technique in their writing.
It is very evident that they
understand the
propaganda technique
they chose. (10pts)

The writer uses several


grammar techniques to
enhance their writing and
identifies those grammar
techniques (5pts)

The writer identifies the


propaganda technique in
their writing. It is evident
that they understand the
propaganda technique
they chose. (8-9pts)

The writer uses at least


two grammar techniques
to enhance their writing
and they identify the
grammar techniques
(4pts)

The writer identifies the


propaganda technique
but their writing is simple
and they may not have a
good grasp on how that
technique is used. (67pts).
The writer uses one
grammar technique in
their writing and they
identify the grammar
technique (2-3pts)

The writer may identify


the propaganda
technique but it is clear
they do not understand
how that technique is
used or they did not
identify the technique. (05pts).
The writer may use a
grammar technique but
they are note identified
and/or they do not use
the grammar techniques
correctly (0-1pts)