Professional Documents
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Speakers
Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind
Paul Fisher, CEO, IAB Australia
Mobile Monetization
6 Facts You Need to Know about Mobile
Carolyn Bollaci
November 2011
Ad Serving
Unified campaign management solution
Intuitive and turn key Wide publisher network
Ad Formats
Standard ad formats Advanced capabilities Custom development
Analytics
Unified metrics Real time analytics Unique user reporting
Unified Reporting
Online
Impressions
Conversions Video Clicks Search
etc...
Mobile
Management
Creation Delivery
Optimization
Analytics
Publishers
Mobile Advertising
2010 MediaMind Technologies Inc. | All rights reserved
Fact #1
Effective
for click through rates
Fact #2
Apple
Trumps
Android
2010 MediaMind Technologies Inc. | All rights reserved
Fact #3
Affluent
BlackBerry
users click less
Fact #4
CTR
CTR
than your PC campaign
Fact #5
CTRs
than their PC counterparts
Fact #6
branding
Millions
Tiny Ads
Huge
Results
2010 MediaMind Technologies Inc. | All rights reserved
Lessons learned
Weight mobile campaigns to ensure the bulk is served in the evening
Have an HTML5 site ready for users who click through from your ads
Media Cost
Mobile Online 900,000
Delivery Rate
Mobile 90% Online 90%
Interaction Rate
Mobile 5 Online
Expansion Rate
Mobile 6 Online
Enhanced Analytics
Unique Impressions
Mobile Online
14,000,000
Conversions
Mobile Online
0.02 0.01
Online
28,000
1,000,000
Unique Impressions
Conversions (%)
Creative examples
Avatar
Campaign: Avatar DVD Release Creative Agency: Thinkjam Advertiser: 20th Century Fox Ad Format: Expandable Banner Interactive Features: Interactive Video Vertical: Entertainment Country: US
2010 MediaMind Technologies Inc. | All rights reserved
Creative examples
White Collar
Campaign: White Collar Creative Agency: Ignighted Advertiser: USA Network Ad Format: Home Page Takeover Interactive Features: Interactive game Vertical: Entertainment
Country: US
2010 MediaMind Technologies Inc. | All rights reserved
www.mediamind.com
Thank You!
Mobiles update
Market overview- the context of mobile What does this mean for mobile advertising? Advertising opportunities in mobile Challenges for the future Opportunities for the future Conclusions
8.5m
3.9%
6.9%
2.7%
Source: comScore Sept 2011
Mobile browsing & apps are not just for the youth
Used a mobile browser or app in the last month
000s
14.3m
Source: comScore Mobilens
14.0m
40%
In Easy Living this month there was a dinner plate set featured so I used my mobile to look it up on the supplier website and purchase it. Katie Y
Source: IABs Mobile & the Media Day Study, Jan 2011 Base: Average of 500 respondents, over 7 days
Market overview- the context of mobile What does this mean for mobile advertising? Advertising opportunities in mobile Challenges for the future Opportunities for the future Conclusions
992m
1,000,000
767m
800,000 Video
(000s)
600,000
Search
498m
294m 142m
400,000
200,000
FirstPartner
Market overview- the context of mobile What does this mean for mobile advertising? Advertising opportunities in mobile Challenges for the future Opportunities for the future Conclusions
Mobile Vouchers
NFC
Market overview- the context of mobile What does this mean for mobile advertising? Advertising opportunities in mobile Challenges for the future Opportunities for the future Conclusions
Client understanding is the biggest barrier to mobile taking a bigger share of digital spend
Case studies are key to getting agencies to increase their spend on mobile
What single thing would the mobile advertising industry need to do in order for you to increase your spend on mobile?
Market overview- the context of mobile What does this mean for mobile advertising? Advertising opportunities in mobile Challenges for the future Opportunities for the future Conclusions
NFC joins, and location remains to be, the most exciting development for mobile
What do you think is the most exciting development in mobile advertising?
Q1 2010
Q1 2011
Market overview- the context of mobile What does this mean for mobile advertising? Advertising opportunities in mobile Challenges for the future Opportunities for the future Conclusions
Conclusions
More people than ever use mobiles and tablets to
Mobile Advertising
Q&A
Questions