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Science For A Better Life

Engaging employees in environmental sustainability


B-Green Program: William Malpass, Bayer NZ Ltd

Business Areas

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112,500 employees Full year sales: EUR 35.1 billion 291 subsidiaries R&D expenditures: EUR 3.1 billion
As of December 31, 2010 / Employees: March 31, 2011

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Key Locations / Regions

North America

Europe

Asia / Pacific Africa / Middle East

Latin America

The Bayer Group is a global enterprise with companies in almost every country
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Bayer Invests Heavily in R&D


Sustained innovation output from all subgroups
Input
Bayer HealthCare EUR 2,066 million R&D staff: ~7,700

Output*

Strong pharma R&D pipeline with round about 50 projects in clinical trials

Bayer CropScience EUR 722 million R&D staff: ~4,300 Bayer MaterialScience EUR 231 million R&D staff: ~1,000 Other EUR 34 million R&D staff: ~200

23.6%

R&D budget 2010:

67.7 %
Six new substances to be introduced to the market between 2010 and 2012 have total peak annual sales potential of more than EUR 1 billion

EUR 3.1 bn

7.6%
More than 20% of sales based on products launched since 2005

1.1%

* as of February 2011
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The Bayer Sustainability Concept

Corporate Social Responsibility Business Activities Products & Innovations

Goal: Successful and sustainable business in harmony with social objectives and needs
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Sustainable Development and Corporate Social Responsibility


Commitment to the principles of sustainable development and our role as a socially and ethically responsible corporate citizen Economy, ecology and social commitment are objectives of equal rank Social activities in the fields of education and research, environment and nature, basic social needs, sports and the arts

Foundations:
Bayer Science & Education Foundation: Support for talented schoolchildren, ambitious students and outstanding scientists Bayer Cares Foundation: Improve living conditions at our sites and solve central social problems

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Why? The case for a local sustainability initiative

Fulfil Bayers commitment to climate change at a local level in Australia and New Zealand Create a local environmental strategy where we can make a difference Build on the global Climate Change Program Provides a local context for our 850 employees Complement Bayers Mission Statement Science For A Better Life.

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Survey

93% - environmental sustainability will be very important to Bayer in the future 90% - environmental sustainability important to them in their personal lives. 94% - changing their behaviour can improve Bayers sustainability performance. 33% believed leaders not committed 47% did not know how to help 36% didnt think it a priority

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Employee Champions: Green Team

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Top level endorsement

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Results

Champions workshops
30 champions - 3 workshops - 2 countries 100% agreed or strongly agreed that the workshop, Bayer sustainability strategy and their role as a champion were important and valuable.

Online training
64 managers and champions completed pilot 81% wish to undertake further education 91% want to get more involved in Bayers sustainability initiatives 100% thought the sustainability office challenge would be valuable to all employees 91% want to know how they can reduce their personal footprint.

Global feedback
This is fantastic. Can we borrow?
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Pilot online training

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Visual identity and logo

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Our Environmental Strategy


Four focus areas and TARGETS

11% Reduction

10% Efficiency & Waste

10% Production & Operations

External

1. Green Transport 2. Improving energy efficiency

1. Reduce Water 2. Increase Water Efficiency

1. Increase Recycling 2. Reduce Waste 3. Greener packaging

1. Raise Stakeholder Awareness 2. Tailored platforms for each business

Behavioural change !
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Think. Act. Live.

Add montage from guidebook.

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B-Green intranet site

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Guidebook

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Employee Challenge

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Employee Challenge: weekly email teasers

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Ralf Gehring
Bayer MaterialScience
Photo = 12cm x 11cm or 340px x 312px

Planets to maintain lifestyle 3.9

I love spending time in my garden and have always used sprinklers to keep it green. Now I am in Australia, I will change my habits and only water when allowed to keep my garden green and growing.

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Vincent Truijens

Planets to maintain lifestyle 3.4

Bayer Corporate & Business Services


Photo = 12cm x 11cm or 340px x 312px

I haven't replaced all my incandescent bulbs with energysaving fluorescent bulbs. I know I should. I know it's good for the environment.

I intend to change them at home.

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Rob Hall
Bayer CropScience
Photo = 12cm x 11cm or 340px x 312px

Planets to maintain lifestyle 3.8

I have gone through thousands of nappies with my one-year old son! Im not prepared to wash cloth nappies, so I'll have to repent by clocking up thousands of km on my bike instead!

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David Clarke
Bayer CropScience
Photo = 12cm x 11cm or 340px x 312px

Planets to maintain lifestyle 5.6

As a Queenslander it seems I dont like darkness - I always forget to turn the lights out!
I am going to put yellow post-it notes on lights and equipment to remind me to switch off - until it becomes a habit!

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Kirsten Impey
Corporate Communications
Photo = 12cm x 11cm or 340px x 312px

Planets to maintain lifestyle 3.4

I remember to buy the reusable bags, but I NEVER remember to take them into the shopping centre with me. I will put them in the boot of my car.

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Jackie Herd
Environment, Health & Safety
Photo = 12cm x 11cm or 340px x 312px

Planets to maintain lifestyle XXX

I buy too much water in plastic bottles: it takes a lot of energy to get the bottles to me in the shop. I am going to take a proper bottle from home from now on.

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Mark Sargent
Consumer Care
Photo = 12cm x 11cm or 340px x 312px

Planets to maintain lifestyle XXX

Anyone who has seen my office knows that filing is not my strong point. Neither, unfortunately, is recycling paper. I am going to print less paper.

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Eric Ruggirello
Finance & Administration
Photo = 12cm x 11cm

Planets to maintain lifestyle 4.6

I know that I spend TOO LONG in the shower.

I will set a timer to make sure I have shorter showers

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B-Green launch: CEO Roadshow

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Results

Roadshow
524 employees - 9 events - 5 cities - 2 countries (840 total employees)
85% - overwhelmingly positive (Excellent, Enlightening, Great Program, A responsible attitude and fully support it, improves Bayers reputation). 95% - launch of B-Green (and Bayers focus on environmental sustainability) was highly relevant to them. 94% found the B-Green DVD relevant to them in their business.

B-Green Hub
More than 200 suggestions submitted from employees

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Examples of small changes

56 new eco- friendly vehicles ordered through the new green policy in May 2009. (A reduction of 107 tonnes CO2 equivalent emissions/year.) Delamping in carparks, foyers, lunch areas, hallways etc Timers and sensors on lighting, electronic equipment and taps Biodegradable kitchenware Installing ecobulbs Blinds installed to reduce heat transmission Employee suggestion Makrolon sheeting skylights in two warehouses - improve lighting and reduce energy consumption.
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Examples of small changes

Marketing teams are cleaning up databases to reduce mailouts Accounts have organised for all employee phone bills to be distributed online 35 employees joined the Ride to Work day. Employee suggestion: install bike racks. Many continue to ride regularly Employees at home Say no to ATM receipts Buy local produce only Catch public transport Hang laundry on the line, not electric dryer Shorter showers Plant vegetable gardens Car pooling
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Science For A Better Life

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