ENTERPRENEUR’S, KARAN WADHERA SAMMARJEET MANN SUNNY SEEMA BHATIA MEGHA RAJPUT

MARKETING PLAN

   

PRODUCT- is the most important element of marketing mix, it’s the starting point of all activities. Indian food Chinese food Hard Drinks Soft Drinks

Price
Pricing strategy is Going rate pricing strategy  Discounts would be given to those customers who will be booking in advance through internet for lunch or dinner.  Cash discount is also given to the customers during the initial stage of our business.  We will also issue discount coupens for our regular customers.

Promotion

      

Focusing on the unique aspect of the product theme (healthy, tasty foods) a mix of marketing vehicles will be created to convey our presence, our image, and our message . Advertising-Print media -- local newspapers, hoardings Broadcast media -- special interest shows A public relations firm has been retained to create special events and broadcast coverage, especially at the start-up Sales Promotion Discounted price on advance bookings or through the online reservation would be announced Offer corporate discounts on meals Offers of two meals for the price of one may cause a visitor to choose our restaurant over another. We will follow word-of-mouth advertisement in starting of business

PHYSICAL EVIDENCE
Physical evidence, that related to the environment in which the service is delivered, and the tangibles that help to communicate and perform the service  Design,Furnishing,Layout and Decoration of Restaurant  Infrastructure  Apperance and attitude of employees  Uniform of food servers  Sensor Lcd’s on tables

Place
 Jalandhar

Highway is approachable to every customer located at better place and there is no parking problem because we are providing enough sp.ace for it.

People
Employees Customers Chef's Consumers

Process
             

CUSTOMER ARRIVAL ↓ CHECKING ON COUNTER THE AVAILABLE OR BOOKED TABLE ↓ ORDER GIVEN ON LCD OR ORDER ALREADY PLACED THROUGH INTERNET SERVICES TIMING WOULD BE TOLD TO CUSTOMERS ↓ IN KITCHEN 4 TECHNICIANS WILL CHECK THE ORDER AND DIRECT THE CHEFS AND WAITERS TO SERVE THE FOOD ↓ FOOD SERVED TO CUSTOMERS ↓ PAYMENT OF FOOD THROUGH CREDIT CARDS OR CASH ↓ CUSTOMER WILL BE ASKED TO GIVE FEEDBACK ABOUT THE SERVICES (POSITIVE OR NEGATIVE)

Marketing strategies(S.T.P)
Segmentation
1.Demographic Segmentation – Age & Life-Cycle Stage – Gender – Income – Generation – Social Class 3. Behavioural Segmentation - Occasion 2.PsychographicSegment. – Lifestyle – Personality – Values

Targeting
We shall follow product specialization strategy which is designed to cater different market segments.

Positioning
Creating a unique image of our product or services in the mind of consumer.  TECHNIQUE OF POSITIONING - Umbrella Positioning - Positioning can be done by generation unique selling preposition(U.S.P) of our service.
 -

Our tagline will be ,” We are always here for you”

The differences will be on the bases of :  Important-----------------------high stnd. of service  Superior------------------------quality of food  Distinctive----------------------venue & ambence  Communicate able ------------+tive word of mouth  Affordable---------------------- prices  Profitable----------------------- money & market