Names & matric no.

Hani Zahirah Bt Abd Halim (213892) Nur Syuhada Binti Rosli (214046)

Yt_0919@hotmail.com

4) Further research- Research Sonys competitors and determine the advantages and disadvantages they possess compared to Sony. How might they deal with these disadvantages in order to be more competitive with Sony? Some of the Sonys competitors are: 1) Samsung Electronics 2) Koninklijke Philips Electronics NV Advantages and disadvantages the competitors compared to Sony. Companies Sony Corporation Samsung Electronics Koninklijke Electronics NV Advantages Technology benefits Brand advantage Diverse product line reliability Health and wellbeing product Longer-lasting product Philips

Disadvantages

Joint

venture &

Lack innovation Low segment

of

internal companys problem

enterprise cultural integration Low

end

Less new product Lack of software Low end products

effective

distribution channel Low segment end

How Samsung Electronics deal with their disadvantages? As competition in electronics has intensified, Sony and Samsung have come to realize that they depend on each other in areas of technology and developing new product. Samsung engineer Jang Insik and his Sony counterpart Hiroshi Murayama talk by phone several times a day. If we can learn from Sony, it will help us in advancing our technology, says Jang. By working closely with Sony, Samsung engineers and managers can know their strategy to get better in a new product. Samsung also take substantial risk in its pre-emptive investment to achieve its goals. It kept its winning team refreshed by constant vigilance and talent renewal. How Koninklijke Philips Electronics NV deal with their disadvantages? The company aims to increasingly touch every aspect of consumers daily life with advanced, easy to use products that are design specifically to meet their needs, whatever in the world they may be. Philips is committed to being a leading company in matters of sustainability. The company looks at sustainability through the lenses of its sectors and defines specific ambitions for each of them. They also want to be seen by all stakeholders as making a positive difference in peoples lives.

Reference
Chang, S.-J. (2011). Sony VS Samsung-The inside story of the electronic giant's battle for global supremacy. John Wiley and Sons.