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McDONALD’

McAGENDA

Demographic Profile

Psychographic Profile

Objective

Methodology

Primary Data: Analysis & Interpretation

Conclusion

Questions
McDEMOGRAPHICS

Age: 18 – 25 years

Gender: Male / Female

Marital Status: Single

Income: N/A

Occupation: Student

Education: Undergraduate / Postgraduate


McPSYCHOGRAPHICS - STRIVERS

Trendy

Fun loving

Motivated by achievement

Concerned about the opinions and approval of others

Money defines success, don't have enough of it to meet their


desires.

Favor stylish products

Strivers are active consumers

Impulsive consumers, as their financial circumstances will allow


McOBJECTIVES

The objective of this study on Consumer Behavior of an


existing / potential McDonald’s customers to analyze the
following parameters:

Consumer Perception

Consumer Motivation

Consumer Attitude

Consumer Satisfaction
McMETHODOLOGY

Online Questionnaire: www.mcdonalds.questionpro.com

Sampling Technique: Convinience Sampling

Survey & Analysis Tool: http://www.questionpro.com/


McSTATISTICS

Survey Statistics
Viewed 52
Started 50
Completed 50
Completion Rate 100%
Drop Outs (After Starting) 0
Overall Participant Statistics
Completes
Completion Rate (Completed / Started) 100%
Viewed Rate (Completed / Viewed) 96.15%
Started Rate (Started / Viewed) 96.15%
Dropout/Terminates
Drop Outs (After Starting) 2
Validation Errors  0
Average time taken to complete survey : 4 minute(s)
McFREQUENCY
McSPENDING
McCORRELATION

 CORRELATION ANALYSIS How often do you visit a


McDonald’s outlet?

Approximately how much do you -0.484922773


spend on a trip to McDonald’s (in
Rupees)?
McPERCEPTION
Pocket Friendly Alternative
McFood is healthy
Self – service is a good option
McMenu offers value for money
Packaging for the food is user
friendly
Seating layout is convinient
McAd
McDonald’s need advertising
McATTITUDE
Visits increases during offers
McFood without affecting schedule
Visiting McDonald’s is fun
McFood is Reliable
McPreferred

KF 1
C
Dosa
Plaza
2 3 Papa
John’s
Pizza

4 5
McSATISFACTION
Consistency of taste and quality
McMENU
McProducts on Menu are always
available
McDonald’s is always clean
Is the McStaff courteous
McStaff is Courteous
Temperature inside is Optimum
McWashrooms are always Clean
Complaints are Promptly
Addressed
McMOTIVATION
McFood satisfies your Hunger
Hangout Zone with Family and
Friends
Free Toy with Happy Meal
Good Place to Celebrate at
McANYWHERE
Easy Accessibility
Past Experience
Emotional Attachment
THANK YOU FOR VISITING
McDONALD’S

McQUESTIONS