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Phm Th ip Linh Xu hng Storytelling trong marketing (Marketing bng cch k chuyn)

i. Khi qut v Storytelling Marketing: 1. nh ngha: l hnh thc marketing da trn vic xy dng, pht trin v lan ta nhng cu chuyn l th, c lin quan trc tip hoc gin tip ti thng hiu sn phm hay hnh nh ca hng. 2. Xu hng pht trin: 3. Thch thc khi s dng Storytelling: 4. p dng nguyn tc G.R.E.A.T: Mt s v d v Storytelling Marketing: 1. Trn th gii 2. Ti Vit Nam

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