II.

Target Market The companys target market is Chinese people in Canton who are 18-40 years old and likes travelling in countries. Geography of Canton Canton is the third largest city in China and is the political, economic, sci-tech, educational and cultural hub of southern China. It is located in south-central Guangdong Province, north of the Pearl River Delta. It lies close to the South China Sea, Hong Kong and Macau. Demography of Canton The region around Canton is known for its huge influx of migrants, with up to 30 million additional migrants living in the area for at least 6 months out of every year. This huge influx of people from other areas, called the floating population, is due to the city's fast-growing economy and high labor demands. Historical population Year 2007[33] 2008[33] 2009[33] 2010[33] 2011[33] Pop. 10,530,100 11,153,400 11,869,700 12,709,600 12,751,400 % +5.7% +5.9% +6.4% +7.1% +0.3%

The company chose Canton as the target country because it is the third largest Chinese city and southern China's largest city. As of the 2010 census, the city had a population of 12.78 million. Economy of Canton Canton is the main manufacturing hub of the Pearl River Delta, Chinas leading commercial region. In 2009, the GDP reached 911.28 billion (US $133.5 billion), per capita was 89,498 (US $13,111).