Q1. Have you heard of the Brand AMUL Ice-creams ?

OPTIONS YES NO
60 50 40 30 20 10 0 YES NO East

RESPONSE (No.) 60 6

Q2. What all Brands of Ice creams do you sell
OPTIONS AMUL KWALITY WALLS MOTHER DAIRY VADILAL & OTHERS RESPONSE (%) 12 34 28 26

AMUL KW. WALLS M DAIRY OTHERS

Q3. What is the total weekly consumption of Ice cream
OPTIONS 0-10 ltrs 10-20 ltrs 20-30 ltrs 30-40 ltrs 40 ltrs and more RESPONSE (%) 15 21 40 20 4

0-10 20-Oct 20-30 30-40 40-more

Q4. What is the percentage rise in Amul Ice cream sales in last 1 year ?
OPTIONS Negative 0-5 % 5-10% 10-20% 20% & more RESPONSE (%) 2 16 38 29 15

0-10 20-Oct 20-30 30-40 40-more

Q5. Is the Pricing of Amul Competitive with other brands ?
OPTIONS YES NO RESPONSE (%) 65 35

YES NO

Q6. Is Amuls Branding and Marketing satisfactory
OPTIONS YES NO RESPONSE (%) 80 20

YES NO

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