Digital  Communications  Packet    

Description  &  Grading  Rubric  
WRTG  3040:  Writing  on/in  Business  and  Society  
D.  Singer,  Spring,  2014  
 
************************************************************************************  
 

Description  &  Purpose  

 
This  is  the  SECOND  of  the  three  PACKETS  we  will  produce  in  this  course—each  
one  being  groupings  of  materials  we’ve  designed  to  move  us  through  a  situation  in  
which  we’re  seeking  a  job  to  one  in  which  we’ve  gotten  the  job  and  have  to  perform  
well  in  the  professional  community  we’ve  entered.    
 
The  FIRST  packet,  The  Job  Application  Packet,  was  designed  to  help  us  learn  
about/develop  some  content  knowledge  ABOUT  the  rhetorics  and  genres  of  job  
applications,  as  well  as  to  help  us  get  some  practice  with  the  rhetorical  situations,  
writing  processes,  writing  conventions/styles  and  mechanics  of  resumes,  cover  
letters,  and  job  ads/postings.  
 
Each  Packet  contributes  to  the  Professional  Writing  Experiments  portion  of  your  
course  grade  (see  below)  and  will  help  us  develop  a  range  of  content  knowledge  
about  The  Genres  and  Rhetorics  of/on/for  The  Job,  as  well  as  our  understanding  
of,  and  skills  in,  Writing  Process,  Management/Analysis  of  Rhetorical  Situations,  
and  Writing  Conventions/Mechanics  and  Style.  
 
Your  Digital  Communications  Packet  will  be  developed  between  the  end  of  
January  and  the  beginning  of  March,  will  incorporate  a  range  of  research,  
readings,  writing  experiments,  and  workshops,  and,  in  the  end,  will  include:    
 
1) An  Email  Packet  and  Analysis,    
2) A  Personal-­Professional  FB  Page  and  Analysis,    
3) A  Professional  Video  Introduction  and  Analysis  
4) And  an  Analysis  of  Growth  and  Transfer-­Ability.    
 
***Optional  Personal-­‐Professional  Website  Workshop!  
 
The  PURPOSE  of  putting  this  material  together,  and  learning  about  the  rhetorics  
and  genres  involved,  is  to  help  you  develop  the  ability  to  gain  some  CONTROL  over  
(to  ‘take  skillfully  in  hand,’  i.e.  ‘manipulate’)  your  ONLINE/DIGITAL  ETHOI—
particularly  in  the  predictable  scenario  in  which  a  potential  employer  has  placed  
your  Application  Packet  in  the  top  10%  and  is  deciding  whether  to  bring  you  in  for  
an  interview!  
 

Check  your  NOTES  from  the  first  two  days  of  our  work  on  this  Packet  to  help  you  
REMEMBER  what  means!  

************************************************************************************  

Grading  

(Contributing  to  the  Professional  Writing  Experiments    
portion  of  Your  Course  Grade,  which  is  20%)  

 

Excellent  (90+%)  
 

By  Reading/Analyzing  your  Digital  Communications  Packet  &  Analysis,  I  can  see  
that  your  materials  appear  successfully  developed  a  complex  and  cohesive,  
multi-­text,  multi-­genre,  multi-­modal  DIGITAL  PRESENCE  for  yourself  that  
can  help  you  secure  a  position  for  which  you  are/would  be  applying.  

And,  by  Reading/Analyzing  your  Digital  Communications  Packet  &  Analysis,  I  
can  see  that  your  materials  appear  to  consciously  demonstrate  some  
observable  growth  in  ALL  FOUR  of  the  following  categories:  

 

 

1. Extended  and  Practical  Knowledge  of  Rhetorical  Situation  in  Business  
Writing  in/and  Social  Environments  (in  this  case,  ___________________________  
____________________________________________________________________________________
___________________________________________________________________________________)  
 
 

 
 

 
 

2. Extended  and  Practical  Knowledge  of  Writing  Processes  in  Business  
Writing  in/and  Social  Environments  (in  this  case,  ___________________________  
____________________________________________________________________________________
___________________________________________________________________________________)  
3. Extended  and  Practical  Knowledge  of  Writing  Conventions/Mechanics  
and  Style  in  Business  Writing  in/and  Social  Environments  (in  this  case,    
____________________________________________________________________________________
___________________________________________________________________________________)  
4. Advanced  (or  Advancing)  Content  Knowledge  (in  this  case,  about  the  
Genres  and  Rhetorics  of  Digital  Communications  in  the  Business/  
Professional  and  Social  spheres,  such  as  _______________________________________  
____________________________________________________________________________________
___________________________________________________________________________________)  
 

 
***POSSIBLE  BONUS  (as  much  as  a  full-­‐letter  grade)  for  consciously  demonstrated  Personal  and  
Practical  Knowledge  of  your  own  Transfer-­ability  as  a  LEARNER  who  really  knows  what  to  DO  
every  time  you  enter  a  NEW  rhetorical  situation  as  a  writer  Business  in/and  Society  (in  this  case,  
including  things  like  demonstrating  skill  and  knowledge  about  how  to  transfer  things  you  learned  about  
nonverbal  composition  to  your  resume  and  cover  letter,  how  to  transfer  things  you  learned  about  
writing  a  resume  to  figuring  out  how  to  write  a  cover  letter,  how  to  transfer  things  you  learned  about  
developing  a  job  application  packet  to  developing  other  types  of  texts  in  other  rhetorical  situations  
beyond  what  we’ve  discussed  together  in  class)  

Effective  and  Satisfactory  (75+%)  
 

By  Reading/Analyzing  your  Digital  Communications  Packet  &  Analysis,  I  can  
see  that  you  have  attempted  to  develop  a  complex  and  cohesive,  multi-­
text,  multi-­genre,  multi-­modal  DIGITAL  PRESENCE  for  yourself  that  can  
help  you  secure  a  position  for  which  you  are/would  be  applying.  

And,  by  Reading/Analyzing  your  Digital  Communications  Packet  &  Analysis,  I  
can  see  that  your  materials  appear  to  consciously  demonstrate  some  
observable  growth  in  at  least  THREE  of  the  following  categories:  

 

 

 
 

1. Extended  and  Practical  Knowledge  of  Rhetorical  Situation  in  Business  
Writing  in/and  Social  Environments  (in  this  case,  ___________________________  
____________________________________________________________________________________
___________________________________________________________________________________)  
 
 
2. Extended  and  Practical  Knowledge  of  Writing  Processes  in  Business  
Writing  in/and  Social  Environments  (in  this  case,  ___________________________  
____________________________________________________________________________________
___________________________________________________________________________________)  
 
 
3. Extended  and  Practical  Knowledge  of  Writing  Conventions/Mechanics  
and  Style  in  Business  Writing  in/and  Social  Environments  (in  this  case,    
____________________________________________________________________________________
___________________________________________________________________________________)  
 
 
4. Advanced  (or  Advancing)  Content  Knowledge  (in  this  case,  about  the  
Genres  and  Rhetorics  of  Digital  Communications  in  the  Business/  
Professional  and  Social  spheres,  such  as  _______________________________________  
____________________________________________________________________________________
___________________________________________________________________________________)  

Not  Quite  There,  Yet  (50+%)  

 

By  Reading/Analyzing  your  Digital  Communications  Packet  &  Analysis,  I  can  
see  that  you  have  attempted  to  develop  a  complex  and  cohesive,  multi-­
text,  multi-­genre,  multi-­modal  DIGITAL  PRESENCE  for  yourself  that  can  
help  you  secure  a  position  for  which  you  are/would  be  applying.  

And,  by  Reading/Analyzing  Your  Job  Application  Packet  &  Analysis,  I  can  see  
that  your  materials  appear  to  consciously  demonstrate  some  observable  
growth  in  at  least  ONE  of  the  above  categories