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Jumbo King Vada Pav

History
 Vada Pav is considered staple teatime snack in
Maharashtra
 Karjat railway station and Chiplun railway station on
the Konkan Railway are famous for the vada pavs
 Vada pav was first made when Ashok Vaidya, a snack
seller outside Dadar railway station
HISTORY
 grandfather was the real pioneer
 migrated to Mumbai from a village close to Haryana in the '40s
 built a business of vending stalls
 father and uncles took over and built the restaurant and hotel
business
 catering course from the Dadar Catering College and have a
management degree from a Pune institute.
 decided to set up my own business selling packaged Indian sweets
in 1998
 set up a company called Manali Foods
HISTORY
 Business did not go too well and had to be closed down soon
 Went to UK to explore opportunities for export
 He and his wife were eating at Burger King. It was then that the
similarity between the burger and the Vada Pav struck them
 Studied the Mcdonald’s model intently
 Set up an outlet, which the family owned, near Malad station,
a Mumbai suburb, and called it Chaat Factory.
 Introduced temperature controlled frying machines to
automate the manufacturing process for hygiene and to
reduce waste. We have also put the cold chain in place
Preparation
 Potatoes are mashed & made into patties
 Coated and mixed with green chilies, ginger and a
tadka (tempering) of mustard seeds and turmeric
 Balls are then dipped in an herb-seasoned batter
made with gram flour
 It is deep fried
 Finished vada is then wrapped in bread and served
with chutney, red chili powder or green chilies
MENU
 JUMBOKING REGULAR Rs. 7
 JUMBOKING CHEESE Rs. 15
 JUMBOKING CHOLE Rs. 12
 JUMBOKING SCHEZWAN Rs. 13
 PANEER MAKHANI Rs. 25
 REGULAR COMBO Rs. 14
 CHEESE COMBO Rs. 20
 CHOLE KULCHA Rs. 18
 PAV BHAJI Rs. 27
 DAL MAKHANI Rs. 22
Contd….

BEVERAGES
 COLD COFFEE
 VANILLA MILKSHAKE
 CHOCOLATE MILKSHAKE
 STRAWBERRY MILKSHAKE
 HOT TEA
 HOT COFFEE
 LASSI`
Structure

Director
Dheeraj Gupta

CEO
Karanjeet Singh

General Manager

Marketing Manager Operations Manager


Shikha Chowdry Harish

Finance Manager HR Manager


FUTURE PLANS
 BRAND MASCOT
 GOING DOWN SOUTH
 CONCENTRATION ON OWNED OUTLETS
 I.P.O.
 PROMOTION THROUGH:
 MAGAZINES
 RADIO JINGLES
 CO-BRANDING
CORE COMPETENCIES
 QUALITY
 HYGIENE
 SIZE
TARGET AUDIENCE

 URBAN POPULATION
 AGE GROUP: 18-30 YRS
 COLLEGE STUDENTS
 WORKING PEOPLE
 EXECUTIVES
MARKETING STRATEGIES
 MAINLY THROUGH P.R.
 LCDs AT OUTLETS
CHALLENGE

TO SUSTAIN EXISTING
CUSTOMERS AND CREATE
NEW ONES
MIS
 Management Information System (MIS) is a subset of the
overall internal controls of a business covering the application
of people, documents, technologies, and procedures by
management accountants to solving business problems such
as costing a product, service or a business-wide strategy
 'MIS' is a planned system of collecting, processing,
storing and disseminating data in the form of
information needed to carry out the functions of
management