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Jade Clark Look Book

The Jade Clark look book featured has since been sent to Publish in the ART in BOOK VOL2 via Send Points Publishing Co, based in the Asia Pacific area.

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The Brief: Design four look books for established Fashion Designer Jade Clark showcasing her 2011 graduate collection and freelance/bespoke work to date.

Concept: In-keeping with Jades design aesthetic, personality and style as well as her vibrant colour choices, holographic imagery and vinyl has been used. The approach to design has been inspired by her over the top, yet wonderful works of wearable art.

Content: The photography used throughout has been issued by Jade Clark and all rights to the images belong to her. Item and Price have also been included, as well as contact details.

Audience & Tone of Voice: The main audience is her existing list of clients and stockists internationally, whilst the tone remains warm, friendly and over the top in a quirky, individual manner.

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Layout: The layout remains clean, minimal, yet bright, and in-keeping with the photography, in terms of colour, gradients and filler imagery/collages.

Type: Very minimal type was used throughout the look book, Helvetica Neue, Ultra Light has been used for the small print, whilst the logo is Jades own.

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Cover: The cover has been produced entirely with vinyl reflecting the main material and print used by Jade. OUGD503 DANIELLE MUNTYAN 4/5

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Jade Clark Poster Series

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The Brief: Design 4 posters for established Fashion Designer Jade Clark showcasing most recent S/S 2014 collection.

In-keeping with Jades design aesthetic, personality and style as well as her vibrant colour choices and holographic imagery. Content: Photography as issued by Jade, content details and Jades personal design manifesto.

Audience & Tone: The main audience is her existing list of clients and stockists internationally, whilst the tone remains warm, friendly and over the top in a quirky, individual manner.

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2 x Menswear Posters 2 x Womenswear Posters Concept:

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