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Facebook-Insights Sitka Herring 2014

Facebook-Insights Sitka Herring 2014

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Published by David Clark
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Published by: David Clark on Apr 09, 2014
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02/25/2015

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SITKA SAC ROE HERRING FISHERY

5 March to 3 April
Basic Stats

2.9k
FANS

803
over the past30 days

FANS

Demographics

FEMALE
52%

25-34 YEARS OLD
48%

Geo

HERE’S WHERE THEY LIVE
(location of fans, by country)

UNITED STATES

2707
TURKEY 7

CANADA

45

IRELAND

22

GREAT BRITAIN

19

AUSTRALIA

9

GERMANY 7

TUNISIA 6

FRANCE 6

SPAIN 5

OK cool, but how well is the content

PERFORMING?

WHO SEES, CLICKS ON, AND TELLS ‘STORIES’ ABOUT THE CONTENT?

673.7k IMPRESSIONS
(Views of any content)

21.9k ENGAGEMENTS
(Any click)

13.7k STORIES
(Deeper engagement: likes, shares, etc.)

This ratio can give an idea of how effectively content engages the audience

WHO IS SPREADING THE WORD?
And deeply engaging with content?

Storytellers

STORIES

13.7k 6.2k

3.9k

74
3 1

PEOPLE

NORTH AMERICA
2.3k

WOMEN
1.6k

Virality

HOW MANY PEOPLE SAW THE CONTENT?
These ratios can give a good idea of ‘virality’ and ‘reach’

98.7k 6.2k

UNIQUE IMPRESSIONS

75.9k

VIRAL UNIQUE IMPRESSIONS

STORYTELLERS
If the numbers in this chart are close together, it can mean that the content was very ‘viral’
# of people who saw the content anywhere on facebook # of people telling ‘stories’ (stories increase content reach) # of people who saw the content after a friend told a ‘story’ about it)

SITKA SAC ROE HERRING FISHERY

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