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A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

I will make YOURS stand out & Get it Sold

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Communication Your needs always come first. I will provide the service we agree to and communicate in the ways that work for you, whether once a week, once a day, by phone, email or text message. That's how we'll do it. You'll always be kept in the loop. From listing to closing, you'll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. Experience and Expertise The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear. Marketing Your home will get the exposure it deserves. My marketing systems maximize your property's exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing. Pricing Your home will be priced right, adjusted as needed and sold quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips. Staging Homes sell because of correct pricing and great presentation. I know what it takes to make the terrific first impression that will get your home sold. Satisfaction I'll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your right to end our relationship if you're disappointed.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Market Research

Sign Listing Agreement

Place The Sign in Yard!

I Instantly Start Marketing your Home

Review feedback with you and see how its going!

I follow up with Clients and Realtors on Showings received and gain feedback

Receive Showings

Schedule Open House

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Receive Offers

10

Counteroffer if needed!

11

Contract Accepted!!

12

Receive Earnest Money

The Closing !!!

16

Assemble Paper Work!

15

Choose Closing Company!

14

Inspection!! & Appraisal

13

In house title option! SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Facts that matter


Realtor.com is the industrys most engaging real estate search site.*
More Minutes More Visits

More Pages Viewed

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME


Importance of internet home search
Home Buyers And Sellers

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

90% of home buyers and sellers use the internet to search for their home1

Reach the widest audience of potential buyers


More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

90%

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

How will I showcase your home to the most buyers? I will help your home rise to the top of the search, above other homes, by adding more photos.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

How will I showcase your home to the most buyers? I place my cell phone number at multiple points to increase buyer calls for your property.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Realtor.com tracking report shows how many buyers are looking at your home.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

With KWLS I will get the lead and that is best for you since I will know the most about the property and be able to sell it better than anyone else!

Brokerage Websites

National Portals

Social Media

Realtor.com

Search Engines

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

How buyers found their homes


2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is THREE TIMES as powerful as signs
Internet 42%

90%

Signs 10% Print Ads 1%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Where buyers find homes


42% of buyers found a home via the internet up from 8% in 2001

Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME


(In Millions)

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.
7.1

Source: National Association of REALTORS


4.6 4.4 4.3 4.3

4.7

89

90

91

92

93

94

95

96

97

98

99

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

2012

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which is approximately 18% above where we are today.
12.2% 5.9% 2.9% 5.5% 7.5% 8.3% 6.3% 7.0% 1.3% 0.6% (1.8%)

5.2% 5.4% 4.0% 3.1% 4.8% 3.8% 4.3% 2.7% 3.4%

6.3%

(2.7%)

Source: National Association of REALTORS

(9.8%) (12.5%) 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 8.41% 3.93% 5.24% 4.48% 2.35% 3.95% 1.04% 2.69%

0.00%

(1.86%) (3.25%) (6.85%) 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Mortgage rates hit a record low for the year 2012 at 3.66%.

10.3%10.1%

9.3% 8.4% 7.3% 8.4% 7.9% 7.8% 7.6% 6.9% 7.4% 8.1% 7.0% 6.5% 5.8% 5.8% 5.9% 6.4% 6.3% 6.0% 5.0% 4.7% 4.5%

3.7

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

2012

Source: National Association of REALTORS


SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Pricing vs. potential buyers


Properly priced, you will have the possibility of many more buyers competing for your property.
Asking Price Compared to Market Value +15% Percentage of Potential Buyers who will look for Property 10%

+10%
Market Value

30% 60% 75%

-10%

-15%

90%

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

To get your home sold for the most money in the least time, we have to price it in the market.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Critical weeks when listed Pricing correctly helps you strike a deal when there is more
competition for your home.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME


Strategically pricing your home to get it sold for the most money in the least amount of time

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Price too low and you lose the value. Price too high and you lose the buyers.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Agent Productivity
INCREASE IN UNITS CLOSED U.S. | END OF YEAR 2012

NAR: 9.2%

KW: 17.8%

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME


Our agents businesses are growing

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

PRODUCTIVITY PER AGENT (Increase in Avg. Volume Closed) | END OF YEAR 2012

Industry: 9.2%

kw: +17.8%

0%

5%

10 %

15 %

20 %

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Preparing Your Home for Sale Cleanliness Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers do! Showtime When your home is being shown, please do the following: Keep all lights on Keep all drapes and shutters open Keep all doors unlocked Leave soft music playing Take a short excursion with your children and pets Let the buyer be at ease and let the agents do their job Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arr ive. Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us useful information to use in marketing your home. Paint & Carpet Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more money than you have to replace carpet. They don't. They simply buy elsewhere. Curb Appeal Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

F.A.Q.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home.

Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal.
What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

Receiving Offers Presentation of Offers When an offer is generated on your home, you can expect the following from us: 1. Present the offer to you personally. 2. Have the cooperating agent share the buyers qualifications. 3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what they are asking for. 4. Discuss all offers with you in private, after listening to the other agents input. We will give you as much information as possible regarding: 1. Current market and finance activity. 2. Other sales to date. 3. Competition. 4. Agent comments. Negotiating the Sale When purchase contracts are negotiated, you will be kept informed every step of the way. Other items to expect during the selling process: 1. Establish and explain guidelines prior to presentation. 2. Present all offers to youas quickly as possible. 3. Review the contract with you. 4. Keep you up to date on current market activity, which may affect the strength of the offer. 5. Ensure that all parties in all transactions are treated fairly and with honest consideration. 6. Make certain that there is compliance with disclosure laws and ordinances.

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT CALL: 507.424.4422 EMAIL: sally@kw.com WEB: www.sallyagent.com

I will make YOURS stand out & Get it Sold

SALLY AGENT | CALL: 507.424.1102| EMAIL: sally@kw.com | WEB:www.sallyagent.com