A STUDY ON DEALERS ATTITUDE

A.SUKUMAR M.Com., M.Phil., PGDCA

A Study on Dealers Attitude towards Acc Cement with Special Reference to Coimbatore District

Personal data:
1. Name(Optional) 2. Age : :  Below 35yrs 35-45yrs Above 45yrs PG

3. Educational Level :  Below Pre degree 4. Nature of the Shop o Cement Outlet o Cement Cum Hardware o Cement / Building materials 5. No of Years in Business? o Less than 5 years o 6 – 10 years o 11 – 15 years o More than 15 years 6. What are the grades you are dealing with? o 43 grade cement o 53 grade cement o Blended cement o All grade cement 7. Which grade is more Saleable? o 43 grade cement o 53 grade cement o Blended cement 8. Which influence you to buy this product? o Quality o Price o Brand Image

UG/Diploma

9. How much quantity of cement you sell per month? o 200 – 400 tons o 400 – 600 tons o 600 – 800 tons o More than 800 tons

A STUDY ON DEALERS ATTITUDE

A.SUKUMAR M.Com., M.Phil., PGDCA

10. How often you are getting the supply of product? o Daily o Once in a week o Once in 15 days o Once in a month 11. Reason for selling cement? o Customer Acceptance o Increased profitability o Availability of product 12. What is the mode of payment? o Cash o Credit 13. Does the company provide any Incentive Scheme? o Yes o No 14. If yes then mention the scheme? ________________ 15. Opinion about the company’s Incentive Scheme? o Very Good o Good o Satisfactory o Poor 16. Comparing to other brand cements how is the price of Acc cement? o High o Normal o Low 17. Which type of customer buying the product constantly? o Retailers & Contractors o Retailers & Engineers 18. Do Consumer generally request cement? o Always o Frequently o Sometimes o Never

A STUDY ON DEALERS ATTITUDE

A.SUKUMAR M.Com., M.Phil., PGDCA

19. Does the company give any advertisement for the product if yes through what medium? o TV o Radio o Newspaper o Magazines o Others ___________ 20. Does the company give information about the different grades and their quality standards periodically? o Yes o No 21. If yes through what medium? o Letters o E mail o Phone 22. Apart from the company did you take any steps to increase the sales? o Manson meeting o Discount o Credit Facility 23. Whether the company conduct dealers meet regularly? o Yes o No 24. If yes specify the frequency in which the meets were conducted? o Once in a year o Twice in a year o More than twice 25. Opinion on the timely distribution system? o On time o Not on time __________THANK YOU_________

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