Marketing Concept and Implementation in Blog

Ari Purwani u4296063

Outline
     

Introduction Marketing mix concept (4P) 4P in blog New definition of 4P Optimization of blog Conclusion

Introduction

Marketing Mix Concept

Product
Actual product or service that you are delivering to you the market weather direct to consumer (B2C) or to businesses (B2B)

Price
how much to sell your products for, based on your cost and value

Marketing Mix Concept (con’t)

Place

Available at the right place, at the right time, in the right quantities How your product might reach the customers/reader

Promotion
(How) are the chosen target groups informed or educated about the organization and its products?

4P in Blog
 

Blog is a media that presenting any information. The platform: blogger, wordpress, and typepad. Product  Content is everything; this is your product  Good, service, or experience? Price  FACT: mostly used for non-commercial purposes  difficult to do pricing ~ internet connection  However, some people use it for internet advertising  product pricing

4P in Blog (con’t)

Place

Distribution channel:
  

Placement on Major Search engines Google, Yahoo, Live etc… Placement on vertical search engines / guides and Local Search Placement through affiliates Direct/indirect: subscribing offers Online and offline contact

Accessibility
 

4P in Blog (con’t)

Promotion

Promotion on topical, industry and trade sites: involved in site that has same concern as you Promotion through Search Marketing: use SEO tools (i.e. webseo) Promotion through Public Relations: direct email, providing a shout box

New Definition of 4P

 

Passionate Shows your intention about issue and represented in the writing Purposeful Always link bank the basic reason why are you blogging Present Keep up-to-date with the critical issue Positional Take a position between discussion and shows consistency

Optimization of blog

Writing content
  

Write less Create a lot of link Be consistent with your style

Optimization of blog (con’t)

Value adding (widgets)

 

Shout box oggix.com, freeshoutbox.net, myshoutbox.com, Sitemeter googleanalytics, bravenet.com Subscription feedburner, del.icio.us, googlereader SEO (search engine optimization) googleping, webseo Photos flickr.com

Conclusion

Implementation of 4P in blog marketing Possibility of new definition of 4P in blog marketing Optimization of blog

References

 

Matthews, J., 2008, “The 4P’s of Marketing Online”, http://www.10e20.com/blog/2008/02/06/product-price-place-promotion/ , cited on 12 May 2008 Straup, S., 2002, “The 4P’s of Marketing”, http://cob.bloomu.edu/jolivo/4ps.htm, cited on 7 May 2008 Jain, A., 2007, “The 4Ps of Blog Marketing”, http://www.livemint.com/2007/10/20005256/The-4Ps-of-blog-marketing.html , cited on 12 May 2008 Rubel, S., 2006, “The Four P’s of Blog Marketing”, http://www.micropersuasion.com/2006/02/the_four_ps_of_.html, cited on 9 May 2008 Rowse, D., 2005, “Ten Tips for Writing a Blog Post”, http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-po , cited on 12 May 2008 McCarthy, 2008, “Marketing Mix 4P’s Model 5P’s”, http://www.valuebasedmanagement.net/methods_marketing_mix.html , cited on 7 May 2008