Name
MD. Nazmul Hossain Nisad

ID
25015

Akij Group of Industries

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Their main target to attract customers by showing less price. • Vision: Their vision is to producing high quality product and offering that in minimum price range. . They want to create world wide business by introducing their own brand. Their mission is to target most customer by showing their goodwill and high quality product.Mission & Vision • Mission: Their mission is to increase their business in various sectors .

Objective  Showing Companies different products  Product line  Showing portfolio of their company  Promotional concept of the company  SWOT Analysis  Board of Director  Corporate Social Responsibility .

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Promotional Activities Advertising Direct Marketing IMC Mix Personal Selling Public Relations Sales Promotion .

SWOT Analysis: .

Strengths • • • • • • • Strong Management Pricing Power Asset Leverage Supply Chain Technology product's image Quality .

Weaknesses • High Debt Burden • Weak Resource & Development .

Opportunities • • • • • • Financial Leverage Online Market Innovation New Technology New Products New Markets .

Threats • International competitors • Political Risk • Substitute Products .

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corporate social responsibility • Mother and children Hospital previously owned by save the Children (UK) • Akij Group is operating a sizeable orphanage free of charge in district town .

They are trying to increase their business line and their own brand. Akij group also trying to beat the competitive market by doing different types of business . In the study i found that they will go far way in business they will be no. .Conclusion • Akij group of industries are now one of the most successful industry in our country. 1 business group in our country.

THANK YOU VERY MUCH .

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