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Ways to Go Green Without Losing Your Shirt
By Rita Amladi and Erica Aitken Design by Erica Aitken Editing and Research by Richard Zarrella
Chapter 5 - Design for Print
www.graphicsgonegreen.com • Santa Cruz, California • (831) 421 0131
and Leela. Inc. All other trademarks. and are used only for reference. without the prior written permission of the publisher. Santa Cruz. product names. 501 Mission Street. Svalbard. Inc. All rights reserved. And for our kids. All contents copyright © 2009 by Rods and Cones. CA 95060 t u . by any means. Kedar. copyrights. or named features mentioned herein are assumed to be the property of their respective owners. Laura. Published by Rods and Cones. Ian.This book is for Geir Wing Gabrielsen and the international scientific community of Ny-Ålesund. No part of this document or the related files may be redistributed in any form.
A note from the authors If you’re a creative professional who’s anywhere on the path of a project that’s going to press or the Internet, Graphics Gone Green is for you. We show you ways to work efficiently, and profitably, while conserving all resources. Our ebook will give you an understanding of what you can and cannot change, and how to reduce your carbon footprint at work. As a graphic or product designer, a photographer, or a print buyer, you are both client and vendor. Help your clients make environmentally safe decisions when they choose paper, ink, and a printer. Click to view Table of Contents The content loosely follows “a designer’s day at work,” starting with matters relating to your studio or work environment, followed by tips on efficient Internet use, streamlining client and workgroup communication, “green” design strategies, print-related issues, and finally, locating and working with sustainable print providers. We thought long and hard about how busy, creative professionals would prefer to read, watch, and learn—then designed the interface, navigation, and appearance accordingly. Navigation is simple: Use the “home” and “return” buttons to take you to the Table of Contents and the previously viewed page, respectively, at any time. Thank you for purchasing this chapter from our ebook. We’re sure that you’ll be back for more. Please consider getting the full ebook because you will be taken through a complete workflow, and you will save money when compared to buying individual chapters. The full version comes with additional features, such as a detailed visual colophon and Erica’s travel essay with images from her trip to Svalbard, Norway. And if you prefer to read the book in print, you’ll find it at Blurb.com, where books are printed on-demand, one at a time. Enjoy the book. Don’t hesitate to contact us with comments, stories, and feedback. Graphics Gone Green is a live and constantly changing story that you can track on our blog at www.graphicsgonegreen.com. Be sure to download the latest Adobe Reader software for a problem-free experience with the ebook! - Rita Amladi and Erica Aitken
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Table of Contents
Graphics Gone Green
Ways to go Green Without Losing Your Shirt
Written by Rita Amladi and Erica Aitken Research and special topics by Richard Zarrella
Chapter 1 - The Greening of the Workplace
A look at what you can do to transform your power hungry office into a lean, low CO2-producing environment. (Buy)
Chapter 2 - The Internet
A planet-friendly alternative to print, the Internet is rich with tools to streamline and enhance digital content. (Buy)
Chapter 3 - Digital Communication
Remote collaboration: the key to eliminating costly, fuel-burning trips and deliveries. (Buy)
Chapter 4 - Design Strategies
With a sustainability plan in place, your work is cost- and planet-effective from the start. (Buy)
Chapter 5 - Design for Print
- Work closely with your printer.
www.rodsandcones.com, Santa Cruz, California • (831) 421 0131
- Case Study: Design By Nature, Viola eco-graphic design. - Color-managed workflows save costs and resources. - Digital Proofing. Eliminate costly proofing cycles. - Case Study: Roger Siminoff spearheads a major move to replace hard proofs at Time, Inc. - Use your studio printer to simulate press output. - Use a RIP for better color and production tools. - Case Study: Title Nine brings prepress in house. - Case Study: Michael Hodgson of Ph.D, A Design Office, outlines sustainable projects. - Case Study: 13thirtyone Design’s self promotion has minimum impact on the environment. and maximum impact on customers.
Graphics Gone Green: an easy-to use digital book full of advice, case studies, and stories of pioneers who found ways to make their contribution to the well-being of our planet. Every chapter takes you a step further toward a green, sustainable environment, from lowering CO2 consumption in the office to what, or when, to print. (Buy) For a printed version of Graphics Gone Green, visit Blurb.com.
Chapter 6 - Prepress and Production
About paper and inks, zero impact packaging, and getting your job ready for press. (Buy)
Chapter 7 - Low Impact Printing
Printers who care about what they’re doing to the planet. A look at how to find them and what to look for. (Buy)
Design for Print
Consider every step you take to get your job printed and in the hands of your clients and beyond. Work closely with your print service provider to use your resources efficiently, and to minimize chemical and paper waste. Work closely with your printer Case Study: Design By Nature, Viola Eco-Graphic Design Color-managed workflows save costs and resources Digital Proofing. Eliminate costly proofing cycles Case Study: Roger Siminoff spearheads a major move to replace hard proofs at Time, Inc. Use your studio printer to simulate press output Use a RIP for better color and production tools Case Study: Title Nine brings prepress in house Case Study: Michael Hodgson of Ph.D, A Design Office, outlines sustainable projects Case Study: 13thirtyone Design’s self promotion has minimum impact on the environment and maximum impact on customers
Clockwise, from top: Viewing prints under the best conditions. Nomad Editing Company’s DVD tray. Desktop guide of resources for green printing and design.
Design for Print
Work closely with your printer
1. Double duty Use it again 2. Trim fat Really, metallic spot ink? 3. Size matters Smaller sheet, less paper 4. Working with bleeds Design smaller to include bleeds on your sheet 5. Simplify No frills, no waste 6. Print double-sided comps Half the paper 7. Combine jobs Gang jobs on press 8. Digital proofing Use your profiled monitor 9. Deliver files digitally No more shipments Long before you finalize the size and scope of your project, meet with your print provider to discuss your goals and concerns. Evaluate prepress and printing choices from an ecological standpoint, and ask lots of questions. You’ll be surprised by the sheer number of design and formatting choices you can make to streamline prepress, cut waste, and trim cost. Print providers like to work from the end to the front of the process because the size of the print job, or “print run,” determines the press and paper options, including sheet sizes, stock, and thickness — and which all affect the design and layout. Here are some questions to consider: Double-duty. Can the piece serve more than one purpose? Angela Ferraro-Fanning of 13thirtyone Design designed a tote bag as a selfpromotional piece at a tradeshow. The distinctive bag, printed with her logo, was a hit with conference attendees and outlived its original use. Read more. Sheets can be printed double-sided. Ask if a brochure can double as a poster; or a mail promotion can be a self-mailer. Trim fat. Could using a different, more condensed or smaller typeface decrease the page count without jeopardizing legibility? Could part of the information be available online, like the financials of an annual report? Would a smaller page make an impact on usage and still present a strong design? Postage too is affected by size, weight, and the number of pieces in a direct mail package. These are some of the questions that should be asked before you start your project.
Can a smaller piece serve the same purpose and deliver the same impact as a larger piece? On the printing side. reused or recycled paper. Simplify Simplify the design or. but also the amount of trim waste. but they also impact the waste stream. Printing two-. For example. press sheets come in several standard sizes. t 5. we planned a width that would allow bleed without going to a larger sheet. while elegant. energy consumption. Working with Bleeds Bleeds can give design more impact. smaller. Consider a smaller size to allow for trim on bleeds without upgrading to an oversized sheet of paper. request the use of double-sided. which results in tons of waste. the format. Printing Comps When making comps. you can custom-order a sheet size that meets the specifications of your design.3 u . Sometimes reducing complexity without giving up the punch of an unusual format. and more paper is waste. Large or odd-sized pieces are rarely an efficient use of paper. or four-up (or more) uses less paper and minimizes waste. folded to reveal the printed side only. at least. might be as simple as adjusting the size of a pocket or a fold. three-. This not only increases the number of paper sheets. Complex folding uses more paper. For large runs. This saves money and minimizes wasted inks and media. significantly reducing paper waste while saving money. Combine Jobs Work with your printer early in the conceptual stage to gang multiple print jobs When we developed this handout for Rods and Cones. a french-folded brochure or book uses twice the paper because it is composed of sheets with printing on one side.Design for Print Size matters Reducing size minimizes waste. Art with bleeds is printed on oversized sheets and then trimmed to finish size. and cost. Simplify. Set up your studio inkjet or laser printer to match SWOP-certified proofs. Meeting with your printer at the start of your project will give you the best chance of making efficient use of standard sheet sizes.
Design for Print The exception that confirms the rule. which creates validated. as well as its beautiful look. press-ready PDF/X files that can be directly emailed or uploaded to your print provider’s web site. Soft-proofing is a tested and mature technology that can closely match press output. An example of a French-fold brochure. because it eliminates costly prepress steps. It was designed as an easy-to-update system.4 u . with pages bound by an elastic band for the quick removal or addition of case studies without having to reprint the whole piece. and saving money. This company brochure has an environmental angle. PDF technology not only saves time. Photos courtesy David Thompson t 5. decreasing the number of press make-readies. but media and resources. This is very convenient if you print on the print shop’s “house” paper. Digital File Delivery Most printers are set up to receive files by uploading PDF (Portable Document Format) documents or other digital formats directly. Ganging allows the printer to combine multiple jobs that use the same paper stock and ink in the same print run. with the pros and cons that often complicate our decisions. on press. Digital Proofing Implement soft-proofing on your calibrated monitor instead of printing hard proofs. using fewer printing plates. Ganged print runs reduce paper. Save time and wasted media by printing accurate press proofs by using specialized RIP software on your inkjet printer. and share a press run with other jobs. The french-fold gives the pages strength when bound together. Learn how to use the PDF options built into the Adobe Creative Suite.
Design for Print
Anna Carlile, Eco-designer
Design by Nature Guide.
Anna Carlile is the owner of Viola, an eco-graphic design company based in Melbourne, Australia. Well-known in the Australian design community, Viola is unique, because it is absolutely committed to ecofriendly practices.
Anna has a Masters degree in Environmental Sustainability from the University of Melbourne. “There were very few “green” resources that a designer could turn to in those days,” says Anna. For her, leading the way with sustainable design practices wasn’t enough—she wanted to educate and inspire other creative professionals. This led to the development of Design by Nature, the community arm
of Viola Eco-Graphic Design. Founded by Viola in collaboration with the Center for Design and the Eco-Design Foundation, Design by Nature is an online resource forum intended to inspire, educate, and inform Australian graphic designers to work towards sustainable practices. Design by Nature produces a guide to green working practices and dispenses useful and up-todate information, such as designing without waste, tips for selecting environmentally responsible paper, packaging, inks, and how to choose the right printer.
The ISO 14000 environmental management standards exist to help organizations minimize how their operations negatively affect the environment (cause adverse changes to air. The Dalai Lama’s 2002 tour committed to minimizing its environmental impacts. and only work for clients with similar vision.6 u . stationery. postcards. A print sponsorship was secured and. water. ISO 14001 is the international specification for an environmental management system (EMS). brochures. style guide for the tour. t 5. following conversations about environmental values. She launched Viola Eco-Graphic Design and searched for clients among not-for-profit groups with matching values—clients who were environmentally and socially aware and committed to ethical business practices. Anna describes herself as being naïve and idealistic when she formulated a vision for her own company: focus on best practices for the environment. certified ISO 14001. All promotions were printed on 100% recycled Australian-made paper. or land) and comply with applicable laws and regulations. and merchandise was Australian-made.Design for Print Anna Carlile Case Study ISO? ISO 14000 and ISO 14001. Anna developed the logo. the printer went on to implement an environmental management system. Viola’s first major project was to design and manage the graphics for His Holiness the Dalai Lama’s first visit to Australia. She was an idealistic graphic design graduate working in her first job when she faced a conflict of values. She realized the impact of our industry on the environment and felt alienated by business practices that turned its back to environmental concerns. and a wide range of merchandise for the 2-year build up to the tour.
Viola Eco-Graphic Design moved into offices at the Ross House in central Melbourne. Since then. t 5. Anna gave her clients a marketing tool that would last through the year. and respect. Anna and her team designed a versatile piece that communicated the group’s message and thanked their supporters. the right clients knocked on her doors solely by word of mouth. Viola suggested combining it with a calendar to create a nice thank-you gift for their supporters. Using a beautiful collection of striking photographs.Design for Print Anna Carlile Case Study Viola’s design for the IWDA annual report and calendar The International Women’s Development Agency — an Australian non-profit organization that creates positive change for women and their communities — approached Viola to design something special for their 2003-2004 annual report in celebration of their 10th anniversary. Viola Eco-Graphic Design has developed a diverse portfolio and successful campaigns that integrate creativity with the ecological impact of design on the environment. trust.7 u . on 100% recycled papers. In addition to minimizing the impact on our planet. It was printed on an ISO4001 compliant press with an environmental management system utilizing non-toxic inks and sealing varnishes. Having clients who are as passionate as her promotes dialog. After Viola’s successful launch. a non-profit resource and home to creative arts and community-driven businesses. who credits her successful collaborations and high client loyalty to this business perspective. says Anna.
The piece had other eco-friendly features.8 u . They wanted to promote a series of four workshops on eco-design that would occur over the space of a year. and printed using vegetable-based inks at a shop that already had an environmental management system in place. 100% post-consumer recycled. approached Viola with an interesting project. a new initiative by the Victorian Government to help Victoria’s designers succeed in local and global markets. utilizing a gumming seal and perforations to open and fold. and remind them when they were on throughout the year. The envelope was incorporated into the design. Viola designed a self-mailing A4 forme cut brochure that assembles to form a freestanding calendar.Design for Print Anna Carlile Case Study A recent project gets high marks for strategy and sustainable production. The design was kept to one color to minimize ink use and Viola used embossing as a design element. as well. t 5. They asked for a “retainable” invitation that would demonstrate eco-design principles. Design Victoria. inspire the audience to register for the events. Anna chose an uncoated paper stock.
Since the content would change constantly. Melbourne University was keen to explore new ways of meeting communication needs while protecting the environment. To promote the website to the publication departments at the University.com initiative. and produced by a manufacturer with EMAS accreditation. which required no binding. Instead. It was produced using low toxic inks and envirocare paper composed of 65% postconsumer.9 u . Viola created an innovative. The printing was sponsored by the ISO14001 compliant cleangreenprint. free-standing desktop piece. Viola’s solution was a comprehensive guide that showed the potential of ecodesign as an environmental discipline. Anna decided against creating a 24-page brochure. The University hired Viola to develop an internal environmental management manual that outlined new practices for the reduction of the environmental impact of its publications. t 5.Design for Print Anne Carlile Case Study In addition to the design shop. she proposed a website as the most appropriate medium. Viola designed a desktop guide listing the website resource for the University of Melbourne publication departments. Viola’s consulting arm provides consulting services and conducts eco-design workshops. and would last. was attractive. 35% pre-consumer recycled material.
Design for Print
Working smart is the same as working sustainably. When you manage color in your workflow, you can accurately predict the appearance of final output, saving consumables and time. Today, you need powerful organization and technical skills to manage a single job. That’s because projects are so openended — files and source art come from all different sources (clients, original art, stock art, archives). Output is even more varied. A designer might need high resolution 4-color spreads and a black and white ad insert, art blown-up to billboard-size, or scaled down to postagestamp size for a web site. You use different papers and work with the unique characteristics of each, but the one constant is color fidelity. If this scenario is familiar (and overwhelming), then try this tested, flexbile workflow.
A color-managed workflow
By Rita Amladi
Why RGB? This workflow keeps images in the larger RGB color space for as long as possible. Today, RGB source art is routinely “repurposed,” or transformed for different output. You need a flexible workflow and a master image you can twist and bend to suit your output needs. Compared to CMYK, the RGB mode is well suited to these diverse needs with a larger color gamut and dynamic range. In this workflow, a master RGB image is color corrected and archived in RGB form. From there, duplicates may end up as varied kinds of output. Since you rely on your monitor to make critical color decisions, invest in a high-quality monitor with a calibration device.
1. Understand the goals.
You’ll save yourself a lot of trouble by understanding your clients’ goals. Do they expect you to match the tones, hues and overall appearance of an existing printed piece? Or, are you asked to produce pleasing colors with the freedom to alter colors and saturation? While anyone with basic Photoshop skills could tackle the latter successfully, matching an original image takes skill, especially in workflows that involve many devices and source files. Scanners, digital cameras, third party files, monitors, proofers and printers all produce colors differently.
Should you match the original tones and color appearance or produce “pleasing” colors?
If you have no clue about its origin. Acquire files at higher bit depth. Tailored Lighting. you tell the color management system how to display colors in the document. only 256. A higher bit depth gives you 65. or appear posterized when edited extensively. The extra bit depth gives you headroom to work with. especially if the image requires extensive editing. vs. simply assign the sRGB profile and click Ok. so you can maintain subtle tonal gradations better. 4. When you assign a color profile to a file. Assign a source profile to an untagged image. Inc. A lower-bit depth image will show gaps. or by using a portable viewing booth. Analyze and evaluate the original to determine the corrections. Make a guess about where the file may have originated and assign its profile if available.Design for Print Field Notes 2. If the document is missing a profile. Note: Higher bit images create bigger files.000 colors per channel. the Missing Profile dialog box appears.11 u . To assign meaning to the colors. 3. For maximum flexibility. acquire images at a higher bit depth than the standard 8-bits per channel. Apply the source profile. t 5. you need to choose an “assumed” profile to display the colors. Standard studio lighting (tungsten and generic fluorescent lamps) will add a color cast to your work environment which you’ll avoid by working under controlled lighting like a daylightbalanced task lamp. so if you’re happy with the appearance. save a working version of the file and move on. data is stretched or compressed. assess corrections. Many cameras and scanners embed a profile. Analyze art. When you make corrections with tools such as Levels or Curves in Photoshop. offers color-balanced task lamps and track lighting for color proofing. so you’ll convert back to 8-bits when color corrections are complete. proofing lights.
and other flexible methods to color-correct your images. Duplicate and target for various output. At this point. etc. Don’t forget to apply a pass of sharpening to compensate for fuzziness when importing the image. masks. 6. which features a larger color gamut. If the file will be printed. Then convert the profile to the final output (CMYK press profile. Save final art. you should convert from a device profile such as a scanner.12 u .) 5. Use a consistent naming convention for file names to help you maintain and locate your project files. t 5.Design for Print Field Notes In the Adobe Video Workshop. JPEG. adjustment layers. From here. you’ll set up a workflow that minimizes waste in all areas while accurately matching colors to the final output. Many experts feel a print workflow requires an extra pass later to compensate for any fuzziness when printed. To keep image data from degrading. black and white art. Save the master. duplicate the master RGB file. such as PDF. If not. Which one to use? Ask your print provider for a recommendation. and any masks in a non-lossy file format like TIFF. each time you have to output the art to a specific printer or medium. use adjustment layers. 7. web art. Katrin Eisemann demonstrates professional color correction techniques. Convert to another profile (optional). Making tonal corrections and Non-destructive editing with Camera Raw under Photoshop CS3. Save each file created for a destination in a suitable file format. These device-independent reference color spaces can be used to make color edits outside of the unique behavior and limitations of a device. embed the profile — unless your print service provider specifically asks you not to save profiles. etc. rather than editing the image itself. use the AdobeRGB color space. If the image needs extensive corrections. to a suitable RGB working space like AdobeRGB or sRGB. If you follow these steps. 8. save the master RGB file with layers. Adjust tone and color.
dull paper. inkjet proofs that simulate press output. and select a device to simulate (choose a printer Soft proof output to any device as long as you have a valid color profile installed on your system. With profiles in place. etc. you can anticipate the loss of brilliance and detail that invariably occur when printing on an uncoated. First choose View > Custom Proof Setup. digital contract proofers. resources. You will need accurate profiles for your monitor and printers. can now be reliably used for fast. such as soft proofing. high-volume. and accurate printing.Design for Print Digital proofing There are many options in digital proofing. In 2007.13 u . and print provider) time. or you cannot rely on what you see. For example. Soft proofing in the Adobe Creative Suite You can soft proof output in any of the applications of the Creative Suite. and money. In-house laser printers. Inkjet proofs can achieve a 98% match to SWOP-certified proofs. which could never produce accurate color consistently. It’s also the last chance to catch errors and check color accuracy. you can preview how colors will be produced on any device — provided you have a profile for it. you Photo courtesy Eizo Nanao Corporation can preview your file on different printers using unique profiles for specific ink-and-paper combinations. when you are designing an ad that will be printed in Sunday’s paper. t 5. Digital proofing technology is mature and saves all parties (designer. Every option lets you skip many resource-intensive steps that were once required to output your files. client. and are widely accepted as contract proofs. IPA’s Proofing RoundUP verified that soft proofing systems are producing results that are comparable to hard proofs. proofing of spot colors. Soft proofing By soft proofing. Viewing your file as it will print allows you to manipulate your images to give them more contrast and better color — before they hit the press.
You can simulate the quality of black ink described by the profile. Reviewers can track all changes and trace the history of edits.) You can achieve significant savings from using this feature. or Vertically.14 u . Simply arrange multiple windows with each window displaying a soft proof for each printer. and the effect of the inks on the actual paper stock. Digital Communication. (Window menu > Arrange> New Window. we described some of the communication protocols built into commercial soft proofing products to facilitate live reviews. Most systems also query remote stations to confirm that the monitor is calibrated to guarantee accurate viewing conditions.Design for Print Some key players ICS Remote Director ORIS Color Tuner//Web DALiM Dialogue Kodak InSite from the menu). You can also compare output from two different printers or services by using unique profiles for each. Compare multiple proof setups simultaneously. In chapter 3. Clients can annotate parts of an image that need correcting. a high-end monitor with adjustable RGB controls. Then choose Arrange > Tile Horizontally. t 5. Most soft proofing packages require three components: A monitor calibration/profiling package. and a viewing booth calibrated to D50.
They resolved issues like: which profile to use. Time. and Kodak’s KPG soft proofing solution. Digital files meant no messenger services. RR Donnelley. The team used Apple Cinema Displays. In 2005. Time Life. a viewing booth by GTI. successful installations at companies such as Hallmark. no elevator rides between departments. He successfully spearheaded one of the most drastic transitions in the world of print. but the agreement to agree was even more so. The press operators were excited about potential savings in cost and materials they had never considered. reaching good color faster than ever before. loved it.” says Roger. As Apple’s Senior Marketing Manager for professional markets. McGraw-Hill. color management. what to call it. But with virtual proofing. At the first press check. Roger had overseen many smaller. The trafficking of proofs for their magazine titles was a staggering drain on resources. Using Apple Cinema Display monitors. no FedEx. A digital proof was delivered by email within seconds. a digital file could be fired to a press console anywhere in the world. and setting up standards for communicating and working together.Design for Print Case Study Roger Siminoff As a ColorSync Evangelist at Apple. monitor calibration packages. Printers were starting to feel that.. he helped Time Magazine give up hard contract proofs in favor of digital proofs to be matched on press. Director of Digital Development at Time Inc. and Time. new technology notwithstanding. but never needed to open the envelope. Roger orchestrated the new workflow by bringing together World Color Press (formely QuebecorWorld). Roger Siminoff specialized in innovative color technologies. Press time Roger and Kin Wah faced press operators who were skeptical of the idea of matching a virtual proof on press. t 5. Inc. Roger and Kin Wah brought along proofs. monitor calibration procedures. two of the largest print providers. The technology and careful planning was a huge success. “The procedure was important. Inc.15 u . to oversee their efforts to implement a monitor-based soft proofing system for four weekly titles. Press make-ready took half the time. He organized an amazing three-hour meeting to hash out a workflow using ColorSync with ICC color profiles. and Sports Illustrated. Roger worked with Kin Wah Lam. digital files were better for the customer. and ICS Remote Director software.
Most creative studios have a workhorse printer or two lying around. a relatively inexpensive printer can give you pretty accurate colors. but you’ll be surprised to learn that. Check Black Point Compensation to stretch the dynamic range of the image and generate crisp shadows. Check Simulate Paper Color to preview how the image will print to the selected paper. such as a LightJet. And if you work in a photo lab or a copy shop. Check Preview to see an accurate preview of the printed image on your monitor. Soft proofing before you print. avoiding wasted ink and media. All applications in the Adobe Creative Suite enable soft proofing in an identical fashion. Done correctly. Choose View > Proof Setup > Custom. Before you start. your large format photographic printers. They’re not seen as hard-hitting proofing devices. Great uses for your printer Soft proofing before you print and using your printer to print a contract proof are two techniques that will make your inkjet printer more productive than ever before. with careful profiling and using quality inks and paper. While inkjet printers are stable and the best choice for contract proofing. Soft proofing allows you to accurately preview your printed artwork on your monitor. can also be used for proofing. Soft proofing your printer’s paper profile. you’ll save time and money by utilizing your color-managed studio printers as proofers to rival more expensive SWOPcertified proofing devices. 1. With all applications working in sync. Types of printers to use Color inkjets with 4 or more inks and color laser printers are some of the typical printers you might expect to see in every studio. t 5. or a Durst Lambda.Design for Print Use your inkjet printer to simulate press output Make the most of the resources you already own. We’ll use Photoshop CS3 to demonstrate this technique. make sure that you have accurate profiles for your monitor and printer. it lets you preview the effect of printing on different papers. color lasers can produce colors consistently and predictably. and a suitable viewing environment. used for comping layouts and printing quick proofs. although not as accurately. Select a paper profile for your inkjet or laser printer.16 u .
2. The title bar will indicate the name of the profile you’re viewing. 2. Choose File > Print. The Proof Setup menu is set to use the Current Custom Setup you chose in step 1. Set up the Custom Proof dialog to preview your final press output. Most prepress and printing companies use inkjet printers with the intention of phasing out expensive laminated proofs. Because you’re previewing the printed appearance in a special preview mode. 3. or a reference CMYK profile (SWOP coated. Finally. and the profile for your studio printer as the Printer Profile. Using your inkjet printer to print a contract proof. proofer. as the Device to Simulate. check Simulate Paper Color. etc. Print the file using the same paper stock specified in the profile. Inkjet printers have larger color gamuts than those of most offset presses.17 u . Choose the Color Management option. 1. and be sure that the image will print consistently. Good inkjet printers and high quality photographic printers are now used to print contract proofs. Choose the press.). Additionally. Choose View > Proof Setup > Custom. That’s it! The resulting print from your inkjet printer will match the colors you’ll get off the press. As always. you’ll need accurate profiles and an understanding of what standard your printer’s press is printing to.Design for Print Color Lasers as Proofing Devices Click to hear Rods and Cones’ co-founder Son Do’s thoughts on using color lasers in a studio environment. Click OK. the colors in the image might appear less saturated than before. A view of the Print dialog set up for proofing t 5. and select Proof in the Print section below. and you can toggle the preview on and off by typing Command-Y/ Ctrl-Y. select Let Photoshop Determine Colors. The best part is that you can perform any color corrections to the image while in this preview mode.
• Multiple print queues allow for better job tracking and scheduling. crop and scale tools allow for large format applications. Today they not only offer their core functionality of converting postscript and other non-raster code into raster images. but also include many production and verification tools. Color control reduces paper waste and increases productivity. because the turnaround is quicker and they have better control. Photo courtesy of EFI t 5. have evolved into essential tools for the prepress and graphic arts market.Design for Print Field Notes Use a RIP for proofing press output By Son Do RIPs. or Raster Image Processors. The EFI Fiery XF RIP gives easy access to production tools. In-house corporate marketing and production facilities now utilize RIPs for their in-house proofing needs instead of the traditional outsourced proof. • Allow for feedback and adjustments without the cost of color changes made at the plating stage. Today’s RIPs are multifunction. • Nesting features allow for reduced consumable costs.18 u . • Tiling. Photo courtesy of EFI These enhanced capabilities make RIPs highly attractive to a host of new users. with a host of new benefits: • Produce color accurate proofs well before the printing stage.
By working closely with their press vendor. giving them an opportunity to make changes early and save time and money. For Title Nine. In the Winter of 2008. because they are able to use the same imagery that was painstakingly prepared for the catalog. Title Nine used outside vendors to color-manage and produce their catalogs and their in-store signage and posters. To ensure the highest color fidelity possible. In addition. California. Color management ensures that the posters and catalog images match the actual product. They have stores in multiple states and publish a national catalog. Title Nine is now able to produce proofs much earlier in their design process. The look has improved too. In addition to making proofs. Rods and Cones calibrated and profiled the two printers so that they would produce accurate proofs within the SWOP specifications of the press vendor.Design for Print Case Study Title Nine brings PrePress in-House Title Nine is a women’s athletic apparel and casual clothing company based in Emeryville. The graphical interface of the RIP ensures that the posters are printed correctly at the proper size and orientation to eliminate paper waste. they decided to bring a prepress department in-house. Title Nine hired Rods and Cones. a seasoned digital workflow integrator (whose president co-authored this book). color-correct. Title Nine now produces all store posters on the inkjets. t 5.19 u . color is a vital component because consistent color presentations give their customers the assurance their purchase will match what they ordered. In the past. This allows Title Nine greater flexibility because they produce signage on demand for all of their retail stores much faster than before. to develop the workflow and install an inkjet proofing system. Title Nine can utilize both printers simultaneously and manage both sets of job priorities. By using a RIP. and proof the images used in catalog and poster production.The in-house department allows Title Nine to design. the cost of the inkjet consumables is low compared to their previous vendor proofs. Inkjet Proofing System Title Nine uses two large format inkjet systems coupled with a proofing RIP that drives them.
the Otis School of Art & Design. This solution cost a bit more. using solid guidelines and directives prescribed by the Designers Accord. they saved in shipping costs. Michael describes his design process. He was always interested in sustainability.Design for Print Case Study Sustainable projects by Michael Hodgson of Ph. Now. Michael Hodgson is a past president of the LA chapter of the AIGA and recipient of the prestigious AIGA Fellow Award. He has taught at Art Center College of Design. Michael joined the Designers Accord as a founding member and pledged to adopt its principles.D. but as the package was smaller and weighed less. they can talk about it publicly and with clients.20 u . and is on the advisory board of AIGA’s Center for Sustainable Design. He believes it has come at a crucial time for designers interested in sustainability. The design firm develops visual personalities for companies and business visionaries.D Michael Hodgson’s design for the DVD case and tray insert. Nomad went for it. A Design Office in Santa Monica. DVD tray insert for Nomad Editing Company During initial discussions. Michael shared a couple of his recent sustainable projects. Last year. t 5. CA. long before it became trendy. It wasn’t always easy to get clients to follow their lead. Nomad’s only concern was cost. and has since reported that it is a conversation piece for their clients. Michael Hodgson runs Ph.
30%PCW. 20th Century Fox packaging Michael was approached by the company to design a box set that would hold a twelve feature-film DVD collection and two large trade paperback books.D did this by die cutting a half-circle into the board with a small thumb hole at the top and mounting this to a backing sheet. The books were very simple “trade paper backs” printed on Mohawk Via. and Frank Borzage (silents and early talkies). Murnau (silent movies). featuring the work of F. The trick with any DVD packaging is how to hold DVDs in place without using plastic or any kind of grommet.Design for Print Michael Hodgson Case Study Watch Michael outline the parameters of this project. assuming anyone would ever recycle a $250 box set! t 5. Ph. while making sure that it would also hold the DVDs.21 u .D was to propose a design structure for the packaging and the book design. all made for the Fox studio. board and paper. Ph.W. using just book cloth. This whole box is easily recyclable. which the team did. The first part of the design was to create the actual box structure.
being eco-friendly doesn’t mean skimping on effectiveness! To produce the bag. Angela hired Robert Bosworth of Graphic Design. Angela started to think of the design. Decision made.22 u . single-sided. As an added bonus. and ideally. Inc. it had to be reusable and produced sustainably. The tag would carry details describing her business and services. The bag had to connect with women. Angela wanted to support a local area business. Angela wanted a piece to hand out at the 11th Annual Professional Women’s Network Tradeshow that was environmentally friendly and eye-catching. she worked with Erin Robideaux. The bags were an amazing hit at the tradeshow. located in Hastings. Printing specs for the tag: Kraft 80 lb Royal Fiber Cover. of Carlen Enterprises in Hudson. It was printed with one-color (black) silk-screening. WI. She didn’t think attendees would be attracted if she simply slapped her logo on the side of the bag. Printing specs for the bag: a solid color non-woven 90 gsm polypropylene tote bag in tear-resistant. many attendees joined Angela’s email list in order to receive a bag. Most importantly. Furthermore. one-color. Many attendees approached her booth just because they wanted to have one. She decided to create business cardsize tags using Kraft paper to tie on each bag with hemp string. And finally. she could easily spot women walking around with her bright orange bags. a member of the Professional Women’s Network.Design for Print Case Study 13thirtyone Design self promotion Angela Ferraro Fanning of 13thirtyone describes how she conceived. and Angela walked away with many new contacts. Create marketing tools that work for your target audience as well as dovetail with your principles and promotional efforts. because it matched her branding color scheme. She chose an orange bag. She decided that a reusable tote bag was the way to go. The marketing effort resulted in three new clients for 13thirtyone Design. MN. It needed to be fun and enticing while advertising her business and services. designed and produced a selfpromotional piece with minimal environmental impact. t 5. and several referrals for the printer. and something that people could use and re-use. For the tag. water-repellent fabric with self handles. Angela shares her thoughts… Keep it simple.
• Use readily available resources. • Make use of the multifunction benefits of RIPs for proofing.Design for Print Checklist • “Trim fat” and use techniques to increase sustainability and efficiency when preparing to print or working with printers. t 5. • Utilize the power of digital documents to soft proof and transfer project related files. that can—with a little effort and customization—produce high quality results for proofing. • Acquire images at higher bit depth and apply color profiles to increase image flexibility while designing.23 u . such as regular studio printers.
9 t 5.20 . Inc. Nine steps will get you to the future of color management: an all RGB workflow” Rita Amladi Arcwire.Resources and Sources Welcome to the resources and sources page. View online Download PDF Oris Color Tuner//Web Resources 5. Sources are the websites.24 u .com . publications.Design Victoria .Design for Print . agencies.ICS Remote Director .Eco-Design Foundation 5.Viola “Design by Nature” .Cleangreenprint.University of Melbourne “Little Green Guide to Printing and Design” 5.Ross House .5 .EU Eco-Management Audit Scheme (EMAS) .ISO 14000 (Includes 14001) . Use them to find more details on the subjects. Resources are companies. and tools you can use to help you connect with the topics in the chapter and accomplish your green goals.International Women’s Development Agency . Sources “Implement an ICC Workflow” Rita Amladi “Workflow of the future in RGB.IPA Proofing Roundup . and people that provided information for this book.7 .8 5.Center for Design .15 5.Adobe Video Workshop .12 5.org DALiM Dialogue ICS Remote Director Kodak InSite “Monadnock Field Guide” Monadnock Paper Mills.13 5.AIGA Center for Sustainable Design 5.6 5. organizations.
Adobe also works to be environmentally friendly.” usually referring specifically to the amount of carbon dioxide emitted by an individual. the company was based on the question of “how could text and images on a computer screen translate beautifully and accurately into print?” The company has launched widely used standards and technology. as an alternative to petroleum. including issues of of how to make things slippery/sticky. acid-free paper resists deterioration. flexible/rigid. such as PostScript and PDF. business. and has won multiple awards from the U.S. diverting up to 95% of its waste from landfills. or any of a host of other properties of materials and products.1 u . C Cannabis see hemp Canola oil Plant oil used as a conveyance material for inks. t 8. AOX (Adsorbable Organic Halogen) A general term describing the amount of chlorine compounds bound to organic matter. “How would Nature design that?” This philosophy takes nature’s best ideas and then imitates the designs and processes to solve human problems. Acid-Free Paper Paper consisting of pulp with little to no acid content. Board Paper see paper board Carbon Footprint A layperson’s term for “greenhouse gas inventory. Appropriate for archival use. B Biomimicry A philosophy of green design which asks the question. Green Building Council.Glossary A ACF (Absolutely Chlorine Free) Adjective describing pulp or paper that is bleached without using chlorine or chlorine compounds. or product over a given span of time. usually a life cycle. Adobe Founded in 1982.
These coatings consist of clay and other substances. Carbon offset See Carbon Offset Credit Chain of Custody Certification Tracks Forest Stewardship Council certified material through the production process. Chipboard Unbleached industrial board consisting of 100% recycled materials. or promotes activity that results in emission reduction (monetary incentive). gloss. or fluted.Glossary Carbon Neutrality Efforts by manufacturers. An entity that produces emissions beyond an allotted level must purchase emissions credits to offset their activity (monetary penalty) from an entity that either produces less than their allotted amount. Carbon Funding Schemes See Carbon Offset Credits Carbon Offset Credits A financial incentive/penalty system whereby carbon emissions are traded as a commodity. Partner companies commit to reducing their impact on the global environment by completing a corporate-wide inventory of their greenhouse gas emissions based on a quality management system. Corrugated Cardboard An industrial stock consisting of flat outer layers. and cast-coated) to improve reflectivity and ink holdout. t 8. government entities. Climate Leaders Program (EPA) Program is an Environmental Protection Agency industry-government partnership that works with companies to develop comprehensive climate change strategies. such as preserving wilderness areas. including all stages (FCS) of harvest. Can be made from recycled. Chlorinated Compounds Synthetic chemicals formed during the process of chlorine bleaching pulp. inner lining. unbleached paper. with a ruffled.2 u . manufacture. either by lowering consumption or by promoting the natural process of carbon reduction. and individuals to reduce atmospheric carbon emissions generated by their activities in business and daily life. and annually reporting their progress to EPA. setting aggressive reduction goals. and transportation. corporations. matte. Coated Paper Paper given coatings (dull.
evaluate human health and environmental considerations. partly due to a lower acidity.3 u . durable paper appropriate for use as a protective document cover. and modify industrial materials and practices. the chemicals associated with film processing and plate making are eliminated. eliminating the need for film. Digital Printing Often referred to as “print on demand. based on 19 criteria. generally considered highly toxic. and other undesirable substances from wastepaper. t 8. Direct-to-Plate Technology Printing process where the printing plate is produced directly from a computer.” the digital process is electronic (rather than offset). Cradle to Cradle A certification. that verifies materials are safe for the environment and for humans. Cover Stock Thick. dry toner. or ElectroInk. as is most make-ready waste. Design for the Environment (EPA) Program from the Environmental Protection Agency that convenes industry representatives and environmental groups to develop goals. accomplished through several different technologies such as ink jet. This material is stronger and more durable than wood pulp-based papers. Dioxins A class of chlorinated organic compounds. causing loss of detail.Glossary Cotton paper Paper made from cotton fibers. glues. finishes. Recycling. They are proven to be carcinogens in lab animals and suspected of causing cancer and birth defects in humans. The program focuses on industries that combine the potential for chemical risk reduction and improvements in energy efficiency. allowing for small-quantity. or composting of these materials must be possible. It is flexible. with the end result being reusable paper fiber. More environmentally friendly and cost-effective than traditional film processing. remanufacturing. Also known as ‘press gain’ and ‘dot spread’. Dot Gain The tendency of the dots that make up reproduction of photographs in printing to spread. Dot Spread See dot gain D Deinking A recycling process involving the removal of inks. rather than wood pulp. on-demand print runs that reduce stockpiles of obsolete printed materials. Because all graphic content is in electronic form from creation through printing.
report.) F t Foil Embossing See foil stamping Foil Stamping The process of adhering a metal or polyester film to paper using a heated die. Emboss A process that molds paper around a die that is pressed down.4 u . founded in 1992. The program provides voluntary labeling to identify and promote energy-efficient products. EPA Method 24 A process that measures VOC (volatile organic compound) emissions by heating an ink sample and measuring its weight loss. Department of Energy and the Environmental Protection Agency. To earn an EcoLogo seal. Energy Star (EPA) Joint program by the U. ECF papers may be processed with compounds such as chlorine dioxide. Also known as ‘hot foil stamping’ or ‘foil embossing’. and improve their environmental performance. 8. with the goal of saving money and protecting the environment through energy efficient products and practices.Glossary Drawn Down A sample for a job consisting of the specified paper treated with the specified inks. thereby creating a raised image in the paper. E EcoLogo A program launched by Canada in 1988 to help identify environmentally sound products that meet certain criteria. Companies and organizations apply to EMAS for an audit that evaluates environmental performance and provides future objectives. Elemental Chlorine Free (ECF) Paper made using bleaches that contain alternatives to elemental chlorine. EMAS The EU Eco-Management and Audit Scheme (EMAS) is a management tool for companies and other organizations to evaluate.S. a product must meet standards such as 50% total recycled content and 10% postconsumer fiber (for paper.
Grain Direction The primary alignment of the fibers in paper. Genetically Modified Organism An organism that has been modified using recombinant DNA technology. Also known as ‘full-color’ and ‘process printing’. breaking down easily in the recycling process. Forest Stewardship Council (FSC) An international organization formed after the 1993 Rio Earth Summit with the aim of promoting the practice of responsible forestry and socially responsible practices. through forest management standards and commercial product certification. t 8. yellow. G Gang/Ganging Grouping multiple jobs or forms on the same press sheet. idealliance.5 u . G7 A specification based on the ISO 12647-2 printing standard. the G7 method achieves more consistent visual appearance in neutral gray tones with tone curves. It is environmentally friendly because it is water-soluble. Non-GMO soybean oils are (GMO) used in sustainable soy inks. Also known as ‘Die Cut’. Glassine A translucent vegetable parchment sometimes used for the see-through area of window envelopes. and black inks to reproduce full-color prints. See also FSC Certified.org) that have since become de facto standards on many pressrooms. from the logger all the way to the printer.Glossary Four-color Process Printing process that uses magenta. Forme Cut Process that cuts paper using a form made into the shape of the finished product. cyan. Free Sheet See ground wood paper Full-color Printing See four-color process FSC Certified Logo from the Forest Stewardship Council that ensures that the materials used in the product were sourced properly through certified environmentally responsible entities. www. GRACoL Printing guidelines and recommendations created by the GRACoL® committee (now IDEAlliance. set during manufacture.
Injection-molded HDPE is resistant to warpage and distortion. resulting in a less durable paper. juice. Grain Short Paper Paper in which the grain runs parallel to the width of the sheet. 8. Hemp A fibrous annual plant that can be used in paper production. Newsprint is an example of groundwood paper. Green Seal Green Seal is an independent. Green-washing The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. It is used for products such as margarine tubs and yogurt containers. which have a longer shelf life. water and laundry products. Hot Foil Stamping See foil stamping Ink Holdout A characteristic of paper that keeps ink on its surface when drying. Unpigmented HDPE bottles are translucent and have good barrier properties and stiffness. Criteria for certification include that papers contain at least 30% post-consumer material and be manufactured without chlorine or chlorine derivatives.Glossary Grain Long Paper Paper in which the grain runs parallel to the length of the sheet.6 u . The Green Seal logo may be used by products that pass Green Seal certification. They are well suited to packaging products with short shelf lives such as milk. H t HDPE Plastics A plastic used to make bottles for milk. therefore preserving detail and keeping colors vibrant. nonprofit organization whose goal is to promote sustainability by identifying and promoting environmentally preferable products and services. These properties are needed for packaging such items as household chemicals and detergents. Also called cannabis. Pigmented HDPE bottles generally have better stress crack and chemical resistance than bottles made with unpigmented HDPE. and therefore contains more lignin. Groundwood Paper Paper that is manufactured from mechanically ground pulp instead of chemically treated pulp.
and is often used in grocery bags. LDPE Plastics A plastic used predominantly in film applications due to its toughness. Kraft Process A papermaking process where the pulp is treated with sodium-based chemicals to remove lignin. and management reviews/companywide audits. LDPE is used to manufacture flexible films such as those used for plastic retail bags and garment dry cleaning and grocery bags. Each separation is transferred to a separate sheet and the layers are fused or laminated together to give an extremely accurate representation of the final printed piece. including: an environmental policy. K Kenaf A long-fibered plant. L t Laminated Proofs Full-color proofs created from the negatives used to make the printing plates. and Communication (ISC) environmentally sustainable use of communication media. external communication protocol. LDPE is also used to manufacture some flexible lids and bottles. Kraft Paper A recyclable industrial paper that is often unbleached and brown in color. Typically. legal requirements. indigenous to India. 8. and it is widely used in wire and cable applications for its stable electrical properties and processing characteristics. Kyoto Protocol An international agreement binding many industrialized countries to benchmarks set to reduce greenhouse gas emissions. flexibility and relative transparency. making it popular for use in applications where heat sealing is necessary. that can be used in making paper.Glossary I Institute for Sustainable A non-profit organization dedicated to promoting the adoption of economically. making a stronger. It can be printed on. more durable paper. roles and responsibilities. document control. emergency preparedness. ISO 13001 Certification Specification from the International Organization for Standardization that establishes that a company has instilled an environmental management system. socially.7 u . LDPE has a low melting point.
LEED Certification (USGBC) System developed by the U.S. Green Building Council to provide third-party verification that a building or community was designed and built using green building design and construction, and that operation and maintenance requirements are also eco-friendly. Lignin A complex organic polymer that gives strength and rigidity to the fibers of trees and other vascular plants. Lignin can cause paper to deteriorate quickly if not removed. Linting A printing problem where, as paper is put through a press, ink can pull pieces of fiber off of the paper leaving small unprinted places in the inked area. Also called ‘picking’. Lithography A printing method that makes use of the repellency of oil and water. The image or text to be printed is produced on a plate in a greasy substrate, then washed in water. When applied, ink sticks only to the greased areas. A sheet of paper is pressed (in various ways, depending on the machinery) to the plate to create the printed page. See also Offset Printing. Lossy Compression Image compression technique where some data is lost to achieve a higher compression ratio. Higher compression yields a smaller file size and lower quality. An example of this compression type is JPEG. See also Lossless/Non-lossy Compression. Lossless/Non-lossy Compression Graphics compression technique where no data is lost. This compression style has larger file sizes with no loss of quality. Examples of this compression type are LZW and ZIP. See also Lossy Compression.
Make-ready Time Time taken for the press to reach desired color. Metallic Ink Ink that contains powdered metal or pigments that give the effect of metal. Mill Broke See postmill waste. Monoculture Agriculture that grows a single species of crop or plant in an area, leading to low biodiversity and generally negative impacts on soil.
It can be made of paper. tough and plastic that has good gas and moisture barrier properties. that promotes sustainably managed forests through independent third party certification. eliminating elements that are not directly needed for high quality print production.012 inches or greater. Other applications include strapping. and petroleum by-products. which affects the show-through of printing. non-profit NGO. mostly derived from metals. t 8. and packaging. It acts as a global umbrella organization for the assessment and mutual recognition of national forest certification schemes. plastic. Opacity The variable property of paper that blocks the transmission of light. that can be used for displays. or rubber. Picking See linting Pigment Coloring agent in inks. although sheet applications are increasing. PDF/X Umbrella designation given to a subset of the original PDF format that creates validated. Some of this plastic is used in PET soft drink bottles and other blow molded containers. Cleaned. metal.9 u . PET Plastics A clear.Glossary O Offset Printing A lithographic method of printing that transfers ink from plate to rubber blanket (image reversed) to paper (image reading correctly). and embedded multimedia. recycled PET flakes and pellets are in great demand for spinning fiber for carpet yarns and producing fiberfill and geotextiles. Plate A surface that carries the image to be printed. founded in 1999. with a thickness of . press-ready PDF files by restricting the content in a PDF document. molding compounds. Java actions. PEFC An independent. clays. Organochlorines See chlorinated compounds P Paperboard A heavy paper. postcards. and both food and non-food containers. Also called board paper. such as annotations.
although one or more fiber components may have originally been bleached with chlorine or chlorine derivatives. Also known as green certificates. They are also referred to as “CMYK” for cyan. Also referred to as mill broke. RECs are separate from the actual energy produced. with a higher percentage being more eco-friendly. Press Gain See dot gain Process Colors The colors used in four-color process printing: cyan. Renewable Energy Certificate (REC) Unit that represents the environmental attributes of 1 megawatt-hour of power produced from a renewable energy project.Glossary Post-Consumer Waste (PCW) Wastepaper defined by the EPA as collected “after they have passed through their end usage as a consumer item. This allows energy consumers to purchase or subsidize renewable energy regardless of geographic area. R t Recycled Content Designation given to paper that can be any blend of recycled paper fiber and may also contain some virgin paper fiber. Thus. yellow and key (black). Postmill Waste Wastepaper. Pre-Consumer Waste Content Paper Contains fiber that was recycled from waste at a mill. Recycled paper Paper made from used. 8. or printer. or tradable renewable certificates.” Recycled paper has a percentage of its pulp that is PCW. green tags. magenta. and can be bought by a consumer regardless of access to renewable projects in the local energy grid or energy supplier.10 u . such as envelope trimmings and mill scrap. Process Printing See four-color process Processed Chlorine Free (PCF) Contains recycled content produced without elemental chlorine or chlorine derivatives. magenta. which is recovered before it leaves the mill. de-inked. and chemically processed paper. a wind farm in the Midwest can be supported by an eco-friendly printing company on the East Coast. Different from pre-consumer waste paper because it has not yet made its way into consumer hands. fabricator. yellow and black.
Can be used in many different cases. SWOP certification is available to manufacturers who submit data to SWOP and meet published specifications. and eventually digital proofing as well. t 8. an organization that was originally founded to set specifications for material submitted to web offset printers as that technology came to predominate the industry. sometimes recovering as much as 95% of the energy. It is biodegradable and emits lower levels of VOCs. An example of an ROI would be a calculation that determines how much energy would be saved over specific timespan after the initial cost of an efficiency upgrade to a machine system. SWOP Certified SWOP stands for Specifications for Web Offset Publication. and the effects of that action now and in the future. Regenerative Thermal Oxidizer (RTO) Pollution control mechanism where VOC-laden exhaust is passed through heated areas to burn away (oxidize) the organic pollutants. and social impacts of a given action. rather than petroleum. often measured in dots per inch (dpi). to environmental benefit analysis.” Sustainable Forestry Initiative (SFI) A comprehensive forest management/reforestation program that balances demand with sustainability and environmental responsibility with sound business practices. Regenerative refers to ceramic heat transfer beds that recycle the heat in the system. Participation in the program is a condition of membership in the AF&PA.11 u . Developed in 1994 by the American Forest and Paper Association (AF&PA). Sustainability The balance of economic. Gro Harlem Brundtland. from financial stock performance. SWOP evolved to set standards for electronic file preparation. to small business management. environmental. S Soy Ink Ink where the oil content is derived from soybeans. sustainable development is that which “meets the needs of the present without compromising the ability of future generations to meet their own needs. the SFI member companies plant over a million acres of trees per year. Dr. In the famous words of former World Health Organization director.Glossary Resolution The fineness or coarseness of an image. Return on Investment (ROI) A ratio that determines how much is gained after an initial cost. Soy Seal A logo created by the American Soybean Association that can be used to denote various types of inks containing certain minimum percentages of soybean oil.
and can provide high quality and efficiency. with the elimination of the fountain solution. Totally Recycled Fiber (TRF) Contains 100% recycled material and may contain pre. Vegetable-based Inks Inks made from vegetable and soy derivatives. Virgin fiber Fiber that has never been recycled. Temperature controls. stains. Content Paper Uncoated paper Paper that has no coating.and post. This process uses a multi-layered. frequent cleaning. Waterless Printing Printing process that uses the lithographic system.’ The opposite side of the paper is called the ‘felt side.’ 8. inks. but cannot include recycled papers because the source fiber may have been bleached. Wire Side During papermaking. caulks. The amounts of vegetable oils in these inks can vary. and special handling are required. the side of the paper that touches the Fourdrinier wire is called the ‘wire side.12 u . such as clay or latex.consumer content. or dampening system.Glossary T U V W t Totally Chlorine Free (TCF) Paper made from 100% virgin fiber that is unbleached or bleached using compounds that do not contain chlorine. silicone covered plate and special ink. The fiber may include content from alternative sources besides wood pulp. Volatile organic compounds (VOC) Carbon-based chemical substances found in many paints. and adhesives which evaporate to produce gases that can react photo-chemically to produce ozone and cause health problems when inhaled.
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