QUALITATIVE RESEARCH STORE VISITED LOCATION PETER ENGLAND (MENSWEAR) Pheonix Mall(kurla) R-City Mall (Ghatkopar) Sakinaka - Andheri(E)

5/Location Total 15

SAMPLE -

OBSERVATION -

1.Majority of the footfalls were during 5.p.m - 8.pm. 2.Most of the customers were male. 3.Discount attracted most of the people. 4.Most of the people entered into the store moved toward the rack pla 5.People who were individual made purchase decision very late. 6.People in group made quick purchase decision. 7.Most of the people were browsers (i.e they entered the store browse 8.Few people who came out from adjescent store directly entered in pe 9.Two people made more purchase during the time period of bill paym

NAME ROLL NO DIV COLG

KHAN ZIYA HASAN M 118 B RIMSR

moved toward the rack placed on right side. decision very late.

entered the store browse the whole store and came out without any purchase. tore directly entered in peter england. e time period of bill payment.