You are on page 1of 4

PROGRAM TITLE: ADucate: Learning from the pros.

TRT: 3HOURS
WRITER: Norman Sam Narbuada

JOJO: MAY WE REQUEST EVERYBODY TO PLEASE RISE FOR THE INVOCATION


TO BE FOLLOWED BY THE SINGING OF THE PHILIPPINE NATIONAL
ANTHEM.

JOJO: GOODMORNING LETRANITES, I AM YOUR HOST JOWELDIN SAPARITA


AND MY CO-HOST IRWIN CARIÑO.

BOTH: AND WELCOME TO ADUCATE: LEARNING FROM THE PROS.

IRX: TODAY WE WILL WITNESS THE EXPERIENCES AND STORIES OF THE


PROS IN THE FIELD OF ADVERTISING, NOT JUST THEIR OWN
OPINION BUT WHAT LIES IN THEIR FIELD OF PROFESSION.

JOJO: YOU’RE RIGHT IRWIN! AND TO START WITH MAY WE CALL ON


MS.REGGIE AVANZADO FOR THE OPENING REMARKS

OPENING REMARKS: MS. REGGIE AVANZADO

IRX: VERY WELL SAID MAM REGGIE <ADLIB> THANK YOU FOR THAT VERY
WONDERFUL REMARKS.DO YOU KNOW ANYTHING ABOUT THE WHAT’S
BETWEEN THE CLIENT AND THE AD AGENCY?
JOJO: I’VE HEARD SOME INFO BUT I KNOW SOMEONE WHO CAN HELP US SO
WE CAN HAVE A CLEAR VISION ON WHAT IT IS.

HE IS A B.S. COMMERCE GRADUATE AND A MAJOR IN MARKETING


MANAGEMENT FROM DE LA SALLE UNIVERSITY. GRADUATED THE AGE
OF 19 AND NOW IS ASSIGNED TO HANDLE THE FOLLOWING BRANDS.

Smart Gold and Infinity - the two postpaid brands of Smart


Smart Money – Smart’s financial service brand
Talk ‘N Text – the company’s fastest growing prepaid brand
Red mobile – the newest prepaid brand positioned to compete
with Sun Cellular

IRX: He has experienced both Client and Agency Sides please


welcome to the stage Mr. Jan CLARO.

1ST SPEAKER: CLIENT-AGENCY RELATIONSHIP

IRX: WOW! THANK YOU VERY MUCH FOR THAT VERY INFORMATIONAL TALK,
MR. JAN CLARO. IM SURE EVERYONE NOW HAS THE IDEA OF WHAT
CLIENT-AGENCY RELATIONSHIP IS ALL ABOUT.

JOJO: I KNOW YOU HAVE QUESTION MARKS ON YOU MINDS, SO WE ARE NOW
GIVING YOU TIME TO ASK QUESTIONS TO OUR SPEAKER REGARDING
HIS TALK. PLEASE APPROACH THE MICROPHONE.
<PAGWALANG NAGTANONG, HOST MAGTANONG>
<QUESTION AND ANSWER>

IRX: AND NOW FOR OUR INTERMISSION NUMBER,PLEASE WELCOME JETHRO


ADRIANO AND MY CO-HOST JOWELDIN SAPARITA.
<INTERMISSION_NUMBER>

IRX: WHAT A GREAT PERFORMANCE! <ADBLIB/COMMENTS> EVEN


ADVERTISING STUDENTS HAS A HIDDEN TALENT BEHIND THEIR
PERSONALITIES.

JOJO: THANK YOU IRWIN! AND NOW MOVING ON TO OUR NEXT SPEAKERS
SHE IS A COMMUNICATION ARTS GRADUATE OF ATENEO DE
MANILA.INTERNSHIP AT MCCANN ERIKSON AND JOINED ACE SAATCHI
AND SAATCHI IN 2006. SHE HAS WON THE MUCH COVETED PLATINUM
AWARD AT THE LAST ARAW VALUES AWARDS FOR HER YABANG PINOY
CAMPAIGN.

IRX: HIS MOTTO IS STAY SEXY!. HIS CREATIVE GENES COME FROM
HIS FOLKS. HIS MOTHER IS A CREATIVE DIRECTOR WHILE HIS
FATHER IS AN ART DIRECTOR. GRADUATED FROM UST IN 2007 AND
WON AWARDS FOR BEST RADIO COMMERCIAL, BEST JINGLE, BEST
RADIO ADVOCACY, BEST PR PLAN, BEST DOCUMENTARY, AND BEST
FILM SCRIPT, AMONG OTHERS.AN INTERN COPYWRITER AT MCCANN
ERICKSON WHERE HE DID RADIO ADS FOR COCOCOLA’S “EVERY DROP
OF LIFE” CAMPAIGN. HIS OTHER WORKS ARE PLDT-MY-DSL, KRAFT
TIGER BISCUITS, AND NORTH FACE. ONE OF THE CREATIVE GUYS
BEHIND THE AWARD WINNING ACE-SAATCHI “MIND MAP” PRINT AD.

NOW TO GIVE US SOME HINTS ON HOW TO BE CREATIVE LET’S CALL


ON STAGE, MS.BIA FERNANDEZ AND MR.PAOLO AGULTO.

<2ND AND 3RD SPEAKERS: CREATIVITY>

IRX: THANK YOU, MS.BIA FERNANDEZ AND MR.PAOLO AGULTO FOR


SHARING WITH US YOUR PRINCIPLES AND IDEAS.

JOJO: FOR THOSE WHO WANT TO RAISE THEIR QUESTIONS PLEASE


APPROACH THE MICROPHONE.
<QUESTION AND ANSWER>

JOJO: OK GUYS! THANK YOU FOR THE SMART INQUIRIES, I KNOW YOUR
QUESTIONS ARE ANSWERED VERY WELL. AND NOW MAY I CALL ON
THE SPEAKERS TO MOVE TOWARD THE STAGE FOR THE AWARDING OF
THE CERTIFICATES OF RECOGNITION.

IRX: AND OFCOURSE THANK YOU, SPEAKERS, FOR PARTICIPATING AND


CONTRIBUTING A LOT IN OUR AGENDA. AND TO FORMALLY CLOSE
THIS PROGRAM LET US ALL WELCOME, MS.ELEANOR AGULTO.