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DRYSDALE

TVC 30’s

CARIÑO, IRWIN
NICOMEDES, DICKTRACY
HERNANDEZ, BLAHDIMIR A.K D.
ADV3
BIG IDEA

Majority of the frames concentrated on the falling orange fruit. The


concept banked on the idea that the oranges used in Drysdale were
perfectly harvested on time. As a result, Drysdale sets its edge over
its competition because the fruits used were perfectly ready to be
extracted.
Roll orange, roll!

VIDEO: Establishing shot of the field VIDEO: Close up shot of the orange tree
showing the orange tree VO (female): Carefully selected oranges
MUSIC: Smooth Jazz (throughout)
VIDEO: shot of falling orange
VO (female): perfectly harvested on time
VIDEO: orange fell on the ground
VO (female): guaranteed freshness
VIDEO: shot of an orange transforming into a glass bottle VIDEO: shot of the Drysdale glass bottle
VO (female): and health-giving goodness VO (female): in a glass bottle
VIDEO: hand picking up a glass bottle VIDEO: fade in new setting: City
Girl drinking Drysdale
MUSIC: Upbeat music
VIDEO: Product ID
VO (female): Drysdale, freshness all the way.
Supers: Freshness all the way