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ADVERTISEMENT BUDGETS

ANALYSIS
Print Media
Top Spenders on Print
Advertiser 2007 2008
Pantaloons retail 6 1
Miscellaneous 1 2
LG Electronics 4 3
Maruti Suzuki 3 4
SBI 10 5
Planman Consultant 12 6
IndiaMotors
Tata 13 7
General Display- 5 8
shops
Nokia 7 9
BSNL 11 10
TV Advertisement
Viewership Share
Genres 2007 2008 Growth
Southern 25.7 23.8
Channels
Hindi Mass 15.4 18.2
Entertainment
Hindi Movies 10.9 11.6
News 6.3 5.6
Sports 3.1 3.3
Kids 4.8 5.1
Radio
Online Advertisement
Top Indian Online Websites
Online Properties Total Unique Visitors in ‘000
Total Indian Internet Audience 28,886
Google Sites 19,746
Yahoo! Sites 18,704
Microsoft Sites 11,980
Rediff.com India 9,246
News Paper Rates
RUN ON LINE 5
Times of 1 4 7 13 25 LINES Ext
40
India
Mumbai 2360 2230 2100 1980 1850 1730 Line
400
Delhi 1450 1410 1350 1320 1305 360
Pune 350 285 265 240 220 210 100
Economics
Times
Mumbai 950 800 650 640 560 500 200
Delhi 700 660 630 620 600 125
Magazines Ad rate
Publications Base Rate Multiple
FEMINA 325,000 280,000
FILMFARE 295,000 250,000
HELLO 150,000 120,000
TOP GEAR 100,000 75,000
All rates in Rs Per
Page
Google Site Search
Number of web pages Search Query Limited Pricing (annual)
Up to 1,000 (annual)
250,000 $100
1,001-5,000 250,000 $250
5,001-25,000 500,000 $750
25,001-100,000 500,000 $2000
TV Ad Rates
• IPL rates- Rs 1.3-1.5 lakh per 10 second

• IPL Rates Final India Vs Pak- Rs 2-2.5 Lakh per
10 second

• Sony, Star Plus Prime time Ad rate-
 Rs 50, 000 – Rs 70,000 per 10 second
• Radio
• FM 93.5 – For Every Second – Rs
2,000-3,500, pulse rate 1 second.
(Prime time shows)

• Fm 98.3 – For ever 5 second – Rs
1,800- Rs 3,300 ( Prime time
shows)