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50th FishCon Evaluation Report 2013

50th FishCon Evaluation Report 2013

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Published by Mary Grace Cagay

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Published by: Mary Grace Cagay on Apr 23, 2014
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10/30/2015

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EVALUATION REPORT

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2nd FISH IS LIFE FESTIVAL (2013) AQUA TRADE FAIR & EXHIBIT
SM Megamall, Mandaluyong City October 15-17, 2013
Prepared by: MARY GRACE S. CAGAY Aquaculturist I (COS) WENNIL ANGELA MEDRANO Administrative Aide (COS)

FISH is LIFE FESTIVAL 50th Fish Conservation Week Celebration October 15-17, 2013, SM Megatrade Hall 3

“Pangisdaang Pinagyaman Ngayon, Henerasyong Sagana sa Panghabang Panahon”

* OUR MESSAGE:
FISH is . . . LIVELIHOOD The capture, farming and processing of fish and other aquatic products generate jobs and livelihoods that improve the lives of coastal families and other stakeholders; INCOME

Fisheries contribute significantly to the country’s Gross Domestic Products, and therefore strengthen our economy;

FUTURE GENERATION As an archipelagic country, the lives of our future generation depend on how well our present generation protects and conserves our fisheries and aquatic resources; ECOLOGICAL BALANCE Fish and other aquatic lives are intricately interlinked with every creature on earth including men. Like a web of life – take away one strand and the balance is destroyed.

* FISH IS LIFE is a 3-in-1 show featuring: KAUGNAY AKO Agency Exhibition KABALIKAT KAMI Producers Show KAYA NATIN Technical Symposia

CHART OF OPERATIONS TEAM Bureau of Fisheries & Aquatic Resources National Technical Working Group Other Sub-Committees Sub-Committee/ Exhibit Organizer Communication & Promotion Registration & Clientele Services Logistics & Service Providers’ Relation .

Mega Sardines Food Corp. Philippine Seawealth (Seakid) 15 16 17 KIV Marketing Co. Bayang Pinoy Org.LIST OF EXHIBITORS Booth # 1 Exhibitor Bulacan Aquarist Club Booth # 18 Exhibitor Land Bank of the Philippines 2 3 4 & 13 5 6 7 8&9 Guppy Club Philippines Phil. Betta All Stars FISHTAH Bluebay Aquaculture Inc. DTG Pearl Royale Fenor Foods Corp. NGOs for Fisheries Reform 32 33 & 34 35 Navarro Foods Int’l. RAMC Food Industry . FINFISH Concord Fishing & Canning Bluefin Seafoods Export 19 20 22 & 23 24 25 26 27 DA-ACPC Bank of the Philippine Islands Calbayog City LGU RG Food Products Marietta Native Foods Wonder Country Bilma’s Herbal Products 10 11 12 14 FRI Seafoods Trading Jess Aqua Marine Traders Sulu MPC SPAMAST 28 29 30 31 Michael Concepts Int’l.

Legacy BFAR Regional Office 13 BFAR Regional Office 11 BFAR Regional Office 12 BFAR Regional Office 6 BFAR Regional Office 2 Citra Mina 55 56 57 58 59 60 61 & 68 62 63 64 65 BFAR Regional Office 9 BFAR Regional Office 8 BFAR Regional Office ARMM San Isidro MPC Calbiga Food Processors.Booth # 36 37 Exhibitor Trans Ocean Food Products Permex Producer & Exporter Booth # 53 54 Exhibitor BFAR Regional Office 10 BFAR Regional Office 7 38 39 40 41 42 43 44 45 46 47 48 BFAR Regional Office 5 APAMI La Familia Foods Carmela’s Tahong Crackers Getzon Int’l. MCPI BFAR FRQD/ Manila Ocean Park BFAR Regional Office 4-b BFAR Regional Office 4-a D & L Seafoods Technology Resource Center (TRC 49 50 51 52 Frabelle Market Corp. Inc. RDEX John Peter Fishing & Trading BFAR Regional Office 1 66 67 69 70 PFDA NFRDI Alch Food Express Kat Rosario’s Kitchen .

800.00 7.00 26.720.000.780.000.00 20.78 .953.000.000.00 13.00 9.034.00 11.00 19.720.00 BFAR Regional Office 7 Philippine Seawealth (Seakid) La Familia Foods DTG Pearl Royale Technology Resource Center (TRC) BFAR Regional Office 11 9.00 7.00 20.616.00 21.00 14.00 8.SALES REPORT OF 45 EHIBITORS (based on submitted Daily Sales Report) Booth # Exhibitor Mega Fishing Corp Marietta Native Food Products Permex Producer & Exporter Corp.628.030.290. Bilma’s Herbal Products Marketing BFAR Regional Office ARMM Filipinas Inventors BFAR Regional Office 9 BFAR Regional Office 2 Namnama’s Food Products Total Sales per Exhibitor 46.00 7.500.

00 5.00 4. Navarro Foods BFAR Regional Office 10 RAMC Food Industry BFAR Regional Office 13 Frabelle Market Corporation Total Sales per Exhibitor 7.00 .420.00 4.150.000.00 4.00 4.050.720.625.00 3.00 4.Booth # RG Foods Exhibitor Mo.700.700.800.256.00 4.624.00 6.600.00 BFAR Regional Office 12 Wonder Country Calbiga Food Processors RDEX BFAR Regional Office 7 Island Marketing NFRDI 4.50 3.00 5.00 3.485.850.00 3. Bonifacia Rodriguez FDN/ BFAR 4-a Getzon’s Legacy Concord Fishing & Canning Corporation Michael Concepts Int’l.00 3.910.00 5.590.609.

00 2.560.600.621.00 1.00 550.00 2.00 2.76 7.190.00 3.000.92 . Inc. LGU Trans Ocean Food Products D & L Seafoods Alch Food Express BFAR Regional Office 4-b BFAR Regional Office 5 3.00 3.846.111.00 Jess Aqua Marine Traders. Calbayog City.28 117.000.00 1.185.835.00 3.Booth # Exhibitor Mc Grill Industries BFAR Regional Office 8 Kat Rosario’s Kitchen APAMI Total Sales per Exhibitor 3.00 1.00 TOTAL SALES: AVERAGE DAILY SALES: AVERAGE DAILY SALES PER EXHIBITOR: 353.100.025.703.424.00 SULU MPC Bluebay Aquaculture 1.860.

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In view of your objectives. How successful was the Trade Show for you? AS EXPECTED 5. Were you able to generate actual sales in the event? YES 6-7 SEE SALES REPORT SUMMARY .EXHIBITOR’S QUESTIONNAIRE (RESULTS SUMMARY) 45 RESPONDENTS (70%) OUT OF 64 EXHIBITORS ANSWERED THE EXHIBITOR’S QUESTIONNAIRE WHICH POSED 16 SURVEY QUESTIONS 1. how would you judge your participation at this Trade Show? GOOD 3. How would you assess your company/product’s promotional exposure in this event? GOOD 4. Objective of Participation (Pls. rank according to prioritized concerns. with #1 as the lowest and #5 the highest): TO PROMOTE PRODUCTS 2.

How would you assess the choice of venue. SM MEGATRADE HALL 1? GOOD 11. How would you assess the support and services of the Organizer? EXCELLENT 9. How would you assess the support and services of RUBERT JAMES. How would you assess the quality of the visitors? GOOD 12. How would you assess the publicity made for the Show? GOOD 13. the official stand contractor? GOOD 10.8. How would you assess the management of the show during ingress/egress procedures? GOOD .

What is the ideal number of days for FISHCON (FISH IS LIFE FESTIVAL)? 3 DAYS 16.14. Any other comments and suggestions? (see last slide) . Would you be interested to exhibit in FISHCON (FISH IS LIFE FESTIVAL) 2011? YES 15.

EXHIBITOR’S QUESTIONNAIRE (GRAPHICAL RESULTS) 45 RESPONDENTS (78%) OUT OF EXHIBITORS ANSWERED THE EXHIBITOR’S QUESTIONNAIRE WHICH POSED 16 SURVEY QUESTIONS 18% 17% 19% 46% .

Public Awareness. 5. 7. 9. . 4. 6. Negotiate offers which may result in actual orders. To promote programs and projects of BFAR To promote programs and projects of other government institutions.OTHER REASONS FOR PARTICIPATION: 1. Attend to inquiries and disseminate information. 3. 8. 2. IEC Distribution. Market-Matching. To promote technologies derived from R & D. Meet potential partners that can lead to business alliances.

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7% 14% 41% 38% .

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Sunday (3 days) 3. The NTWG should decide early on the current year for the sub-committees to work on their assigned duties and tasks 8. I strongly suggest that we. USHERS. Additional and improved advertisements and promotions for event 2. cooking demonstrations and company presentations) 4. Schedule weekends for trade fairs: Friday. SECRETARIAT. USHERETTES 1. . it is the clamor of the exhibitors (stakeholders) to have it held in more strategic venues for them to be able to target vast market (which means not only for direct sales but for bulk orders and investors) 7. Organize more activities simultaneously to encourage customers and visitors to come in 5. Saturday.exhibitors should strictly follow trade fair rules and guidelines 6. VISITORS.OTHER COMMENTS & SUGGESTIONS FROM EXHIBITORS. Ever since BFAR started organizing trade fairs.. Additional budget. ORGANIZERS. It has been observed that some exhibitors leave the venue premises earlier than allowed closing time. Improve event publicity and maximize stage events/promos and shows (i.e. Promotions should be at least 6 months prior to event (and should be intensified after 3 months) 9.

Megatrade Hall 3/ First Asia Realty Development Corp.267.68 3 179.) -Exhibitors directory panels with spotlight .700. convenience outlet.700.Stage Platform with Design .267.Lights & Sound System .193.Registration counter .Entrance Arc .Delivery/Installation/Dismantling Charge Accommodation for Regional Exhibitors: Richmonde Hotel Ortigas 17 Rooms/ Triple Occupancy/ 3 days & 3 nights UNIT PRICE 481.50TH FISCON-FISH IS LIFE FESTIVAL DETAILED EXPENSES EXPENSES INCURRED FOR THE CONDUCT OF THE AQUA TRADE FAIR ITEM/DESCRIPTION 1 Exhibit Venue Rental: SM Megamall.00 .70 2mx2m booth (complete with amenities: information table. carpet. 2013 (including ingress and egress) Booth Systems Rental: MSD Godspeed Exhibits Corp .00 179. Floor Area 900sqm Inclusive Dates: October 14-17.68 472.40 2 472.40 AMOUNT 481.Versa Board Panels with Partitions (seminar area) .193. monobloc chairs. etc. fluorescent lamps.

00 50. 2013) for 250pax b.00) b.254.00 AMOUNT 22.ITEM/DESCRIPTION 4 Printing: a. Symposia/Seminar Meals (October 16.44 5 200.000.325.00) c. Stickers on Foam Board (for display inside SM Megamall premises) Meals a.000.00 26.000.00 6 18. 2013) for 100pax (Snacks & Lunch) c.000.00 GRAND TOTAL 1.000. Poster (500 copies @P45.00 25. etc. Opening Program (October 15.000 copies @P13. giveaways. 2013) for 100pax (Snacks & Lunch) Miscellaneous Expenses (reimbursements for ribbon cutting.52 . refreshments.00 25. Brochure (2. additional decors.00 25. Symposia/Seminar Meals (October 17.500.00 13.) UNIT PRICE 45.00 250.00 250.593.

THANK YOU!!! .

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