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Visual Merchandisers Checklist

Are window displays creative, attractive & inviting? Are all senses appropriately stimulated? Is lighting effective? Is all signage clear and professional? Is the store interior clean, welcoming and comfortable? Is merchandise presentation logically ordered and appealing? Is high-margin merchandise placed in high profile locations? Are demand items positioned at the rear of the store? Are opportunities for add-on/impulse purchases maximised? Are displays appropriate for your target customers? Overall, is the store appearance professional?