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Media Kit 2014

Letter from the Author — A seminal opportunity to effect change for hundreds of millions of people 2 .

Website: Visitors Returning visitors Pageviews with our viewers visiting 2 pages on average per visit Countries representing every continent except Australia and Antarctica New Visitors Social Media Connections Likes Connections Followers Outreach Efforts Traditional Media Social Media: 3 .unleashafricantrade.

Audience         4 .

About Unleashed: A New Paradigm of African Trade with the World Goals of Unleashed       5 .

Why buy or read Unleashed: A New Paradigm of African Trade with the World? Unleashed is relevant: Unleashed will work     6 .

NGOs. Discusses the challenges posed by the “do-gooder” community and how to both manage the inevitability of some NGO activity as well as addressing the need to reduce the areas in which nonprofits operate in African countries through a dual prong of localized (needs) assessment and a centralized comprehensive initiative of the African Union.  Examines the challenges posed by countervailing forces against development masquerading as help. Discusses how African countries.  Unleashed discusses institutional changes regarding:  7 . nonprofits and volunteer organizations which populate African countries and feed into Brand Africa by profusely disseminated negative messaging in their home countries. in order to begin to degrade the negative stigma attached to brand Africa and to engineer a replacement reality and regenerative perception in the 21st Century global market. through a continental and nationspecific strategy can begin to address centuries of branddefilement and restorative brandenhancement.Unleashed serves three main functions pertaining to “Brand Africa” — the image and perception of anything about Africa and its countries in the world. such as.

Unleashed Mirrors the Asia Tigers    Beyond Unleashed : An Agenda for Change   8 .


About the Author 10 .

com April Allen Marketing Support and Outreach april@unleashafricantrade.cottrill@unleashafricantrade.3228 Lisa Wansley Traditional Media Outreach Coordinator lwansley@unleashafricantrade.Additional Information Media Contact Information UnleashAfricanTrade. WI 53718 (708) Attn: Lisa Michelle Wansley 562 Apollo Way 11 .com Gayle Cottrill Marketing Coordinator g.