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summer training Preset of Vishal

summer training Preset of Vishal

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10/04/2012

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Summer Training Report On ´EMERGING TRENDS OF INDIAN RETAIL INDUSTRY & PROSPECTS FOR

Submitted in the partial fulfillment of the award of POST GRADUATE DIPLOMA INMANAGEMENT (RETAIL MANAGEMENT)

2008-2010

SUBMITTED TO
AMITABH PANDEY SIR READER SMS,VARANASI

SUBMITTED BY
PUSHPESH KUMAR PGRM/02/35 SMS, ARANASI

Under upervision of Mr. MAR STORE MANAGER
AGRA-2

V Value

I Increase

S Shopping

H Hypermarket

A Affordable

L Low Price

COMPANY PROFILE
‡ ‡ ‡ ‡ Founded in1986 in Kolkata. 180 showrooms in 100 cities/24 states. Opened as Indian 1st hyper-market. Turnover(Rs in crores) : 2005 - Rs. 146.312 2006 - Rs. 288.443 2007 - Rs. 602.653 2008 ± Rs. 1,005.31 It has over 70,000 products range. Covering about 29,90,146 sq. ft. in 24 states across india.

‡ ‡

Growth Path of vishal retail
Vishal started as a humble one store enterprise in 1986 Kolkata(erstwhile, Calcutta) .
1. 2. 3. 4. 5. 6. 7. 8. 2001 ±Launched the Vishal Retail Ltd. 2002 ±Launched the first store at Delhi. 2003 ±Start the first manufacturing unit at Gurgaon. 2004 ±Launched the biggest store 80,000 sqft. 2006 ±Installation of SAP. 2007 ±Launched the first IPO. 2008 ±Nominated for Gold Medal at Gwalior. 2008 ±Break the story of centuries of 100 retail chain outlets in India.

The Founders

Mr. Ram Chandra Agarwal

Mrs. Uma Agarwal

Mr. Surendra Agarwal

SWOT 
STRENGTHS : - Strong in µvalue retail¶ segment. - Efficient supply chain management. - Efficient logistics and distribution network. - Wide geographical spread. - Good performance in Tier II and Tier III cities. OPPORTUNITIES : - Greater consumer preferences for organized retailing. - Increasing consumer preference for value for money (VFM). - Changing lifestyles. - Growing Indian middle class. - Rise in disposable income.  

SIS
WEAKNESSES : - Viewed as a poor cousin of biggies like Pantaloon, Big Bazaar, etc. - Customer dissatisfaction with billing, store interior, sales staff . - Slow adoption of technology.  - Brand-building not aggressive. THREATS : - Multiple legislation. - High cost/unavailability of real estate. - Supply chain bottlenecks. - Stiff Competition from small traditional format. - Dearth of trained manpower. - Possible entry of MNC giants.

FACTS OF THE AGRA VISHAL STORE
STORE NAME: ADDRESS: REGION: ZONE: TOTAL SERVICE AREA: TOTAL RETAIL AREA: AREA OF THE STORE: NUMBER OF FLOORS: NO. OF GANDOLAS: OPENING DAYS: SHWROOM TIMINGS: TOTAL SKU TOTAL STAFF STRENGHT:

VISHAL MEGA MART AGRA-2 537-38, NEAR TULSI TALKIES BHAGWAN TALKIES CROSSING, AGRA DELHI HIGHWAY R2(U.P) NORTH 2000 20077 22077 2 (GROUND FLOOR,1ST FLOOR,.) 478 7 10:00am TO 10:00pm 20540 (11290 + 9250 own brands ) 75(70+5 LPO)

STORE PERFORMANCE OF MAY-JUNE 09
Avg.TARGET Avg.NET SALE Avg.% ACHIVEMENT Avg. FOOTFALL Avg.NO. OF CASH MEMO Avg.Total Qty (SKU) Sold Avg. BILL SIZE Avg.CONVERSION RATE Avg.Qty per bill or Basket size Avg.PSR

Rs 13203940 Rs 6498807 49.21869 26672 14772 93387.72 Rs 442 55.38392 6.321941 294.37

PROJECT WORK
Objective of the Research 
T l t t r c r rt c t it r t il c i s - Vis l sl t k  i lt t r s r t il tl ts. T k rt. t c s t tr r s t r¶s x s f I i r t il i cts f r I i ¶s rt. l ct ti rc s fr ti Vis s s str i fl i s l 

T c t it c cl si s & s sti l sis & i t r r t ti ft t . t

RESEARCH METHODOLOGY

‡ ‡ ‡ ‡ ‡ ‡ ‡

Descriptive research Type of research : Random sampling Sampling technique: 100 Size of the sample : Primary data Type of data : Vishal store,agra Universe of study: Questionnaire method Data collection instrument: Sources statistical analysis: Through chart table

WORK DONE DURING SUMMER TRAINING Layouts Plano gram Announcements Customer Handling Bar-coding E change Offer zones D C Operations

FINDINGS
Q1. How frequently you visit Vishal Mega Mart?
More than once in a week No. of Respondents 5 30 25 40 Once in a week Once in a month As per requirement

No of Respondents
45 40 35 30 25 20 15 10 5 0 More than once in a week Once in a week Once in a month As per requirment

Int rpr t ti n: This question was designed in order to study the buying pattern of the consumers. The findings showed that 40% consumers most of them are not random in their buying. Although there are 30% & 25% people who visit Vishal Mega Mart once in a week and month respectively. We can say around half of the buying in Vishal Mega Mart is frequent & random and the rest is vice-versa.

Q2. L l f ti f ti n in Vi l M g M rt fr m: a) Am i nce ) cust mer dealing c) Pr duct quality d)Schemes e) ASS f) security measure
Customer Product Ambience dealing quality 15 10 55 30 20 48 10 12
10 90% 80% 70% 60% 50% 40% 30% 30 20% 10% 0% Ambience Customer dealing Product quality Schemes 15 12 10 11 12 5 After sales services 16 4 security measure 29 55 28 48 50 38 63 55 20 12 10 22 20 25

v.good good average poor
100%

After sales security Schemes services measure 11 12 5 4 29 28 12 16 50 38 63 55 10 22 20 25

v.good

good

average

poor

Q3.Do you purchase the in store rand¶s products of Vishal Mega Mart in Food mart section?
Always No. of Respondents
60 50 40 30 20 10 0 Always Mostly Sometimes No

Mostly 23

Sometimes 52

No 21

4

No. of Respondents

Interpretation: Results show that there are very few customers, who purchase the Vishal in store brand¶s products in food mart section, which is not the favorable condition for Vishal Mega Mart.

Q4. If no, what¶s the reason?
Quality No. of Respondents 3 0 13 5 Price Brand Loyalty Awareness

No. of Respondents
14 12 10 8 6 4 2 0
Quality Price Brand Loyalty Awareness

Interpretation: This question is designed to know why customers are not interested in Vishal in store brand¶s product ? & the result is quite surprising that approx 66% of them are preferred branded products.

Q5.Do you feel that Vishal retail stores provide you value for money?
Yes No. of Respondents 85 3 12 No Can't say

No. of Respondents
90 80 70 60 50 40 30 20 10 0 Yes No Can't say

Interpretation: From the graph it is clearly seen that 85% consumer are satisfied with their shopings at vishal store.

Q6. How you grade Vishal Mega Mart as a big retail chain ?
The best No. of Respondents 1 Better 15 Good 34 Average 40 Can't say 10

No. of Respondents
45 40 35 30 25 20 15 10 5 0
The best Better Good Average Can't say

Interpretation: Finally this question was asked in order to identify the level of grading of Vishal Mega Mart by its customers in comparison to other retail chains. & the result shows that most of the respondents (74%) are giving to it good position, according to very few respondents (16%) it is better than other retail chains.

1) From the above research done on the trends of Indian retail industry, following conclusion will be drawn : ‡ Indian retail industry has metamorphosed from kirana s (pop and mom stores) to big space super markets. The unorganized retailing has overtaken by the organized retailing though the share of organized retailing is very less in current scenario. Organized retailing is mostly seen in urban areas due to more disposable income of this population. Now the format of retailing has changed a lot to give more buying experience to consumers. Indians prefer to shop at modern trade (super markets, hypermarket etc.) due to higher standards of hygiene and attractive ambience. Changes in lifestyle demand for global trends have given thrust on the growth of specialty shops etc. Consumer durables are another promising sector because, with increasing purchasing power, consumers tend to spend the most on this category. As government is continuing its plans to liberalize FDI in the retail sector in India. Malls have mushroomed in various locations and they become the centre s of entertainment for the new generation. Rural markets emerging as a huge opportunity for retailers reflected in the share of the rural market across most categories of consumption.

CONCLUSION

2) On the basis of the study of consumer behavior of Vishal Mega Mart, it can be safely concluded that various factors affect buying behavior of retail consumers differently at different levels. These factors have to be taken in consideration while deciding and targeting the consumers. If the Vishal Mega Mart focuses and targets on recent trends of Indian Retail Industry priority wise, definitely the outcome will be very favorable for them. The conclusions drawn from the study of their consumer behavior is as follows : Today customers want a complete shopping experience rather than only to go & purchase the products & to get this shopping experience they prefer to go to malls or those retail chains, which provide it to them. Some of the consumers of Vishal Mega Mart are loyal towards it,but loyalty of most of them depends on their requirements & convenience. Their level of satisfaction from Ambience : Average Customer dealing : Good & Average Product quality : Good Schemes : Very good, Good & Average After sales services : Good Security measures : Good Some of its customers are able to locate their preferred product easily, but some of get it tough too, which shows the inefficiency in display & Visual Merchandising of their employee. The survey shows that there are many of the customers, who are unaware of their in store brand s products in food mart section. A very large no. of consumers are willing to use home delivery services in future, if Vishal Mega Mart provides it to its consumers. Fun stations, Play stations, Food junctions, PVRs etc. are some of those factors, whish provides the customers a complete shopping experience.

SUGGESTIONS
First of all, Vishal Mega Mart should provide Fun stations, Play stations, Junk food stalls etc.to its consumers that they could get a complete shopping experience, what they actually want.

The next effort should be to make some investment in improving the interiors of their respective establishments to make shopping an enjoyable experience for the customer. Sales executives should be trained properly about how to deal with customers, proper Display of products & Visual Merchandising, Colour Blocking, so that customers could easily locate their preferred products. It should use different kind of Sales Promotion Tools to make aware to its customers about their in store brand s products. It should provide more hygienic and attractive environment & ambience to its customers.

LIMITATIONS OF STUDY

The reliability always depends upon the responses of respondents how sincerely they have given answer. Constraint of time and resources limited the scope of study.

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