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The Year of the Facebook | Gadget Lab | WIRED
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com/2014/05/facebook-f8/ Backcountry Small Type SCIENCE Science Absurd Creature of the Week: This Marsupial Has Marathon Sex Until It Goes Blind and Drops Dead Fantastic Sci-Fi Art Shows You a Beautiful.The Year of the Facebook | Gadget Lab | WIRED http://www.2014 17:39 .05. Bewildering Future Science Graphic of the Week: Dying Star Collapsing Into Black Hole Emits Corkscrew Light Science Blogs 3 of 22 02.wired.
The Year of the Facebook | Gadget Lab | WIRED http://www.2014 17:39 .wired.05.com/2014/05/facebook-f8/ On the Cutting Edge of Musical Innovation What's the Pressure Inside an Exploding Whale? Should Spider-Man Swing or Run? ENTERTAINMENT Game|Life 10 Years Later. Final Fantasy Concerts Get a Much-Needed Reboot 4 of 22 02.
05.The Year of the Facebook | Gadget Lab | WIRED http://www.com/2014/05/facebook-f8/ How Obsessed Fans Finally Exhumed Atari's Secret Game Graveyard This Portal 2 Mod Lets You Play Against Yourself Playbook The Soul of Surﬁng: Hand-Shaped Boards in a Factory-Built World New Camera System Helps Soccer Refs Make the Right Calls Wheeling and Dealing: The Latest Trends and Toys for the Biking Set Underwire 5 of 22 02.wired.2014 17:39 .
05.2014 17:39 .wired.The Year of the Facebook | Gadget Lab | WIRED http://www.com/2014/05/facebook-f8/ You Can Snag These 10 Awesome Comics for Free Tomorrow Catch Up On All the Must-Watch TV You Missed This Week We're Keeping Things Cool (Mostly) in This Weekend's Playlist BUSINESS Business Snapchat Isn’t Just for Selﬁes Anymore 6 of 22 02.
we celebrate the creative power of bold new ideas and the people that make them happen.com/2014/05/facebook-f8/ Surprise! Your FarmVille Games Have Helped Raise Millions for Charity Facebook Can Now Deliver Ads to Almost Any App Business Conference Promotion In today's business world. At the annual WIRED Business Conference: Disruptive by Design.2014 17:39 . See the event > Enterprise Tech Time Warp of the Week: Watch Steve Jobs Play FDR in an Epic Apple Sales Video 7 of 22 02.The Year of the Facebook | Gadget Lab | WIRED http://www.wired. disruption is a constant force that never lets up.05.
But So Is Failure.wired.2014 17:39 .05.com/2014/05/facebook-f8/ How Netﬂix Is Transforming the Economics of the Web Ohio Bans Buying Booze With Bitcoin Innovation Insights The Way to the Future Through Collaboration: Tinkering With the Bounds of What’s Possible Business Success Is Happening Faster Than Ever. How to Adapt Wearable Tech: From Smartphones to Smart Living 8 of 22 02.The Year of the Facebook | Gadget Lab | WIRED http://www.
2014 17:39 .0 > SECURITY Danger Room Black Hawk Drone: Army's Iconic Helicopter Goes Pilotless Pentagon's Superpowered Autopilot Will Do the Work of 5 Crew Members 9 of 22 02.0 Sponsor Content Explore what’s new and innovative in the era of the Internet of Everything.The Year of the Facebook | Gadget Lab | WIRED http://www.com/2014/05/facebook-f8/ The Connective 2.wired.05. Visit the Connective 2.
05.2014 17:39 .wired.com/2014/05/facebook-f8/ The Silent Hybrid Motorcycles the Pentagon Will Use for Stealth Raids Threat Level Cops Must Swear Silence to Access Vehicle Tracking System Hackers Can Mess With Traﬃc Lights to Jam Roads and Reroute Cars 'Dark Wallet' Is About to Make Bitcoin Money Laundering Easier Than Ever DESIGN Design 10 of 22 02.The Year of the Facebook | Gadget Lab | WIRED http://www.
05.com/2014/05/facebook-f8/ 5 New Record-Breaking Roller Coasters That Will Terrify You This Summer Conduct a Virtual Symphony With Touchscreens and an Interactive Baton A Wild Modernized Disco Ball That Will Melt Your Mind Raw File Step Inside Eerie Rooms Meticulously Pieced Together by Hand 11 of 22 02.wired.The Year of the Facebook | Gadget Lab | WIRED http://www.2014 17:39 .
2014 17:39 .wired.com/2014/05/facebook-f8/ The Crazy Train Surfers Who Flirt With Death for Sport Gritty Instagrams of the Biggest Election in the World OPINION Opinion The Universe Is Programmable.05.The Year of the Facebook | Gadget Lab | WIRED http://www. We Need an API for Everything We Need Online Alter Egos Now More Than Ever Here's the Right Way to Build the Futuristic Cities of Our Dreams MAGAZINE 12 of 22 02.
com/2014/05/facebook-f8/ Current Issue Subscribe 5 New Record-Breaking Roller Coasters That Will Terrify You This Summer Find an Apartment in No Time With These Essential Apps How Thoroughbreds Convert Air Into Blazing Speed Video 13 of 22 02.The Year of the Facebook | Gadget Lab | WIRED http://www.05.2014 17:39 .wired.
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com/2014/05/facebook-f8/ Follow Wired Twitter Facebook RSS The Year of the Facebook By Mat Honan 05.The Year of the Facebook | Gadget Lab | WIRED http://www.05.wired.02.2014 17:39 .14 | 6:30 am | Permalink Share on Facebook 0 Tweet 15 of 22 02.
I walked to the convention center. There were homeless people and other desperate types all around. dangling from the helpful wrist of the helpful lady: a bright yellow Fjallraven Swedish hipster backpack. I’d seen these bags all over Portland and Brooklyn.2014 17:39 . I said yes.com/2014/05/facebook-f8/ Mark Zuckerberg. They felt a bit young. the fog of war blew away from its eyes and into those of its enemies. But it was a very nice bag. but had never had one of my own.The Year of the Facebook | Gadget Lab | WIRED http://www. For 15 years. a Facebooker tried to hand me a bag. this Fjallraven was the ﬁrst result. and almost put my toe in a pile of human feces. It was the age of the app. where developers and press got together to hear the new gospel according to Mark. But just as I said no. At the time. It was just ﬁring.05. and we were all still rich. people at registration desks had been handing me canvas tote bags full of useless papers and schedules that I typically only carried as far as the nearest trash can. past the big Google bus stop on 8th street where tired techies lounged on their phones for the long ride to Mountain View. When I arrived at the conference. when you Googled Swedish Hipster Backpack. It was the day of the F8 conference. and remembering this I pocketed my phone.wired. I reconsidered. Photo: David Paul Morris/Bloomberg via Getty These were the days when everyone was still beautiful. I actually looked at the bag. I preferred my schedules on apps. And ﬁring. which I had been staring down at as I hoofed it. I didn’t want a bag. The things big bubble-pop doomsayers kept predicting hadn’t happened yet. 16 of 22 02. And ﬁring. and I was getting older. after all. It seemed like only Mark could see clearly. Even the misses–Paper and Home and Poke–seemed like they didn’t matter because its hits were so vital. It was a gorgeous day and I didn’t mind the walk. Whatever. and Facebook was on top of everything else. I stepped into the street to see if the city bus was approaching. And with the wind at its back.
So much money you could hardly smell the brown bullshit through that green aroma. One day before F8. And as he talked about What Facebook Was Doing. and so convincing that his personality almost seemed real. Vic Gundotra. compared with Zuck’s media training and charisma lessons. Satya Nadella was suddenly and at last Microsoft’s new CEO. the man Google had tapped to lead its own social network. Mark took the stage. A great speaker. Click click click. many considered Dropbox’s latest board member to be a war criminal. Facebook’s leader was almost 30. it was hard not to draw comparisons with its competition– assuming you thought it had any competition.5 billion just that ﬁrst quarter alone. the backpack probably cost next to nothing. iPad sales were down. He was good. And besides.com/2014/05/facebook-f8/ Photo: Ariel Zambelich/WIRED I mean. He was amazing.05. and it was easy to see that he was a man now. At any moment now. A true CEO.wired. His moment. Even at mighty Apple. His training had paid oﬀ. The week before that. left the company–presumably forced out. if Facebook wanted to buy us all $100 backpacks. A fortune in ads. He was conﬁdent and poised and showed no signs of the awkwardness or petulance of his youth. The newly-minted Big Companies weren’t faring much better. still unproven and tasked with turning around a lumbering giant. I kept expecting him to have an actual emotion.The Year of the Facebook | Gadget Lab | WIRED http://www.2014 17:39 . Nobody really knew what the hell was happening with the Box IPO. Twitter (possibly the closest thing Facebook had to a cousin) posted laughable growth numbers. leading The Atlantic to publish a eulogy for it that very morning. who was I to say no? Money was ﬂowing from the air vents down in Menlo Park: $2. and Steve Jobs was still 17 of 22 02.
” she promised. Facebook’s Person Who Makes Facebook Make Everybody Money. “We had to ﬁgure it out. had long been the top app on both iOS and Android. Who cares! Facebook was still shooting. generated by clicks. The company was so conﬁdent it didn’t even bother to roll out any new products at its developer fest that day. Everything was right. Pretty pretty ads for pretty pretty apps. Tap tap tap here’s an app app app. “Beautiful ads. Nothing was wrong. No.com/2014/05/facebook-f8/ dead. 18 of 22 02.The Year of the Facebook | Gadget Lab | WIRED http://www. And over it all loomed the question of The Bubble. pretty ads. “I click and I buy. Nothing seemed certain. and back in those days. Deborah Liu. Facebook. eyes sincere.” she explained. Liu told developers how Facebook’s new mobile ad platform would let anyone run Facebook-network ads from inside their own apps–ads for apps inside your app. And they did! Ads for apps within its own app ads would bring mountains of app ad money. Or taps? Click. Today wasn’t a day for cards to fall.wired. and that if the app bubble pops. but couldn’t cash in on mobile. Nevermind that much of Facebook’s advertising comes from venture-backed apps. Enjoy your new newsfeed.2014 17:39 . Click. and still knocking down targets. Instead. “Relevant ads. eyes big. pounced on the stage and began with a lament.05. she said. Click. we did too.” Pretty.” she said. Facebook’s money machine could seize up–just as it had happened to magazines a decade before.
I sat in a chair on the aisle. And the world was there to be changed: countless countries in attendance. In fairness. exposing millions of previously internet-starved subsistence farmers to the magic of Facebook.2014 17:39 . far past the oversized LEGO furniture. I watched her go. At its front.05.The Year of the Facebook | Gadget Lab | WIRED http://www. Instead I left to wander the exhibits and see what Facebook wanted to show me. young men in masks with haircuts from one-eyed barbers ducked and weaved in their chairs. greeting a red-headed technology reporter seated to my left. India (Facebook) and Denmark (developer). Internet. the guys 19 of 22 02. peering around nonexistent corners at the future. France (developer). The line to try out Oculus stretched more than 75 people-long. We never met. Sheryl Sandberg walked up and down the corridor greeting the press. Israel (press). sleeves rolled up to reveal armlengths of tattoos.com/2014/05/facebook-f8/ The crowd as Zuck delivers his keynote address at F8. my hand still extended. Downstairs. And then she was oﬀ to talk to a large bear of a bearded fellow in plaid.org was literally changing the world. I talked to people from Italy (press). the Ukraine (Facebook).wired. We sauntered on to the press room and ate sushi and roast beef. and she leaned in over me. Photo: Justin Sullivan/Getty As the keynote ended. I saw kale salad on the menu but never tried it.
wanted to share the wealth. And Facebook. On that day it was 90 degrees and sunny in San Francisco. Not when Facebook was the only company doing it right. The company on top of the heap. The ads had done their thing.com/2014/05/facebook-f8/ from Denmark. It really was a beautiful day.The Year of the Facebook | Gadget Lab | WIRED http://www. Share on Facebook 0 Tweet Reddit Digg Stumble Upon Email Discuss | Permalink Subscribe to Wired Magazine Advertisement Wired gadgetlab Editors Michael Calore Bryan Gardiner 20 of 22 02. here they were. And the in-app ads for apps backed by angels and venture would wither. Money everywhere. India. San Francisco would empty out and we would all be so melancholy. But not on that Wednesday. One day the party would have to end. $19 billion for What’sApp? Sure. And as I walked down to Ocean Beach at the end of that day to watch the sun sink into the Paciﬁc ocean. and the Ukraine already lived in the Bay Area.wired. I pulled a craft-brewed IPA from my yellow hipster backpack and drank it right there. mature but still young and conﬁdent and never more beautiful. The big circle of money would ﬂatten out and thud to a halt and the people on the surface would go soaring oﬀ. But still. there was just so much goddamned money. There were hundreds or maybe even thousands of people all lounging on the normally sparse and windy shore.com. Ahhhhhh. Another $2 billion for Oculus? Why the hell not. launched into the void like kozmo. generously. but a cool breeze blew in from the ocean.05. even though we were ﬁnally able to aﬀord apartments again.2014 17:39 .
wired.com/2014/05/facebook-f8/ Senior Writer Mat Honan Staﬀ Writers Christina Bonnington Tim Moynihan Reviews Fellow Pranav Dixit Send us a tip Services Quick Links: Contact Us | Login/Register | Newsletter | RSS Feeds | WIRED Jobs | WIRED Mobile | FAQ | Sitemap Collapse Previous Article Tech Time Warp of the Week: Watch Steve Jobs Play FDR in an Epic Apple Sales Video Next Article A Stylish Motorcycle Jacket That Doesn't Sacriﬁce Safety for Cool Sitemap | FAQ | Contact Us | WIRED Staﬀ | Advertising | Press Center | Subscription Services | Newsletter | RSS Feeds Condé Nast Web Sites: Webmonkey | Reddit | ArsTechnica | Details | Golf Digest | GQ | New Yorker 21 of 22 02.The Year of the Facebook | Gadget Lab | WIRED http://www.05.2014 17:39 .
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