Market-Segment Analysis of

BlackberryMessenger
Bina Andhika
Pratama Adi Nugraha
Ryan Andika
Objective Destination Content to be
transmitted
Timeframe &
Duration
Geo Bandung Inside and
outside
Bandung






Text, Picture,
Video, Voice
Notes,






Various duration
and use when
needed.
Demo Age: 18-24 years
old
Male and
Female
Friends and
Family
Psycho Social Inside and
Outside
Bandung
Needs Chat with
friends or family,
Discussing Work,
Sharing Files
Chat with
friends or family,
Discussing Work,
Sharing Files

9
23
2
1
1
Age
18
19
20
21
24
17
19
Gender
Male
Female
20
1
1
3
1
1
Origin
Bandung
Bekasi
Solo
Bogor
Surabaya
Malang
4
20
10
2
Cost
<IDR 30.000
IDR 30.000-60.000
IDR 60.000-100.000
>IDR 100.000
21
13
2
Device
Blackberry
Android
iOS
2
12
4
1
16
Content
Chat, Group, Business,
Sharing
Chat, Group, Sharing
Chat, Group,
Chat, Sharing
Chat
15
12
9
Frequency
Very often
Normal
Very Rare
30
2
4
Package
Monthly
Weekly
Daily
4
1
3
2
11
15
Item Mostyly Sent
Text, Pict, Vid, VN, File,
BBM Contact
Text, Pict, Vid
Text, Pict, VN
Text, Pict, BBM Contact
Text, Pict
Text
2
1
1
1
1
1
1
1
1
1
1
1
1
1
5
2
1
1
1
10
1
Other Chatting Medias
YM, Line, KT, Skype, FB, WA
YM, Line, KT, Skype, FB
YM, Skype, Line, WA, WE
Line, Skype, FB, WA
Line, KT, Skype, FB
YM, Line, FB, WA
YM, Line, WA
YM, Line, FB
YM, Line, Skype
Line, Skype, WA
Line, KT, WA
Line, FB, WA
Line, Skype, FB
Line, Skype
Line, WA
Line, FB
WA
FB
YM
L
YM, Line, FB, WA
3
12
17
3
1
Rating
Excellent
Good
Average
Bad
Very Bad

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