"In the digital age, she has proven that word of mouth reigns supreme, more than

radio, press or touring," said Rabhan. "People responded to a notion of sinceri
ty and authenticity over a genetically engineered pop star."
"She's so real and it showed in the few interviews she did ... and whenever peop
le saw here she seemed so legit," said Caulfield of Adele's no-fuss persona. "Wh
en you match that personality with the personal stories of her own life told in
a song like 'Rolling in the Deep' and 'Someone Like You,' it resonates with the
public. When it can be something personal, but still universal, it hits home wit
h people. They're listening to her story, but it could be your own story too."