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Ad Shop Wins Fifth Consecutive Creative, Innovation Award in 2009 – Adrenalina
Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, has been awarded a silver trophy at the renowned El Ojo de Iberoamerica Festival in Buenos Aires, Argentina. Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate “Disclaimer” spot, which is part of Tecate brand’s 2009 multimedia campaign rolled out in April. The award was bestowed on Wednesday (Nov. 4), the final day of the international creative festival that was held Nov. 2-4 at the Hilton Buenos Aires, Puerto Madero. El Ojo is the latest in a string of recognitions for the celebrated Tecate “Disclaimer” spot, which captured a silver award in September at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami and a bronze award from Argentina’s Festival Iberoamericano de la Publicidad (FIAP) honoring the best advertising and production in Spanish. Adrenalina also picked up its first-ever gold prize in September from the Advertising Age Hispanic Creative Advertising Awards, winning the most prestigious award for best TV campaign for its Tecate Light “Papas” series and taking home a silver award in the TV category for Tecate Light’s “Papas Medias de Seda” (”Papas Silk Stockings”) spot. “El Ojo is further recognition that our team’s creative work resonates among our colleagues in the global advertising community,” said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina. As the lead agency for Tecate and sister brand, Tecate Light, Adrenalina recently embarked on its third consecutive advertising and marketing programs for the brands’ distributor, Heineken USA via Cerveceria Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico. New creative for both brands is expected to roll out in early 2010. El Ojo de Iberoamerica is considered the Iberian Peninsula’s most important marketing and advertising event showcasing creativity and innovation in advertising, communication, marketing and entertainment in Latin America, Spain and Portugal. For more information about Adrenalina, send an email to: news@getadrenalina.com. About Adrenalina Like the Spanish word for adrenaline, a hormone generated in the human body when we experience emotions, Adrenalina, New York, creates ideas that provoke engagement, experience and emotion between brands and consumers. The agency specializes in media agnostic ideas, breakthrough advertising, digital innovation and grassroots, retail promotional and channel marketing. Adrenalina, a new kind of agency for a new America, is a minority-owned and managed business. About MDC Partners MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners’ philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. “MDC Partners is the Place Where Great Talent Lives.” MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the symbol “MDZA.”"

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