br and book

t abl e of cont ent s

1. T he Br and St or y
2. Br and Cues
Col or s
Shapes
Wor ds
A l ogo cons i der at i on
3. T he Bar i s t a
Hi s / her s t or y
T he Ami ci uni f or m
Seas onal changes
Bar i s t a bi os ( i e: a t abl e t ent )
4. Cups , Et c.
Cup des i gns ( f our ver s i ons )
Java j acket s , t r eat s and s t i r s t i cks
Cof f ee packagi ng
Our val ue car d

5. Cus t om Cof f ee Dr i nks
T he Chocol at o l ogo & cup des i gn
Al t er nat i ve nami ng pr ot ocol s
6. Our Envi r onment
Pos t er gr aphi cs ( t wo ver s i ons )
Es pr es s O count er car d & or der s l i p
Menu Boar d ( ! ST I L L T O DO! )
I nt er i or envi r onment r ender i ng
7. Sat el l i t e L ocat i ons
T hr ee di s t i nct s t yl es
t he br and s t or y
Ami ci s t i r s t he s ens es .
T he Ami ci br and cel ebr at es t he j oy of f r i ends hi p
and t he pas s i on f or l i f e. I t i s t he es s ence of cof f ee
combi ned wi t h s pi ces and chocol at e. T he war mt h of
f r ot hed mi l k and t he r obus t f l avor of dar k r oas t ed es pr es s o
beans . Ami ci i s about t he combi nat i on of aut hent i c I t al i an
exper i ence wi t h cont empor ar y s t yl e. I t i s f or t hos e who l ove
f r i ends , f as hi on and t r avel . Ami ci i s f or t he moment , f or t hat
per s onal i ndul gence f or t hat one mi nut e when you s ay t hi s i s
f or me. T hi s i s how I cel ebr at e my l i f e.
br and cues
l ogo col or pal et t e
col or s
pr i mar y
s econdar y
t wo new addi t i ons
s hapes
wor ds
a l ogo cons i der at i on
( To ut i l i z e t he s t r engt h of t he Ami ci t ypogr aphy, whi l e gi vi ng a nod t o i t s meani ng of f r i ends hi p. )
t he bar i s t a
In Italy the name Barista
is reserved for only the greatest creators of ne coee drinks. The Barista is often renowned in his or her local village and is thought to be the friend of all who truly have a passion for great coee. That is why we train each of our Baristas in the most contemporary Eurpoean methods. And why you can be assured
that your coee is always
buono grandioso!
bar i s t a s t or y
In Italy the name Barista
is reserved for only the greatest
creators of ne coee drinks.
The Barista is often renowned
in his or her local
village and is
thought to be
the friend of all who truly have a passion
for great coee. That is why we train
each of our Baristas in the most
contemporary Eurpoean methods.
And why you can be assured
that your coee is always
buono grandioso!
uni f or ms
ami ci mock
per s onal i z ed apr on
s l eeve ar t
ami ci ber et
s eas onal uni f or ms
cel ebr at i on
( hol i day)
ant i ci pat i on
( f al l )
r ej uvenat i on
( s pr i ng)
j ubi l at i on
( s ummer )
hi ber nat i on
( wi nt er )
bar i s t a bi o
cups , et c.
cups / v1
cups / v2
j ava j acket / t r eat s / s t i r s t i cks
o o o o x x x x x
AMICI FRIEND
o o o o x x x x x
o o o o x x x x x
o o o o x x x x x
DELLA VITA LIFE
AMORE LOVE
FAMIGLIA FAMILY
COCA BELLA
A clever balance between classic
avor and a delicate citrus zest,
a perfect choice to nish a meal.
BELLA GRANDE
Big, bold and vivacious this saucy
Italian blend is always in style.
MI NT DI VA
Rich, sumptious undertones accented
by a fresh mint.
COCO MI NT
A whimisical blend of soft spices with
a deep avorful nish.
packagi ng di r ect i on
val ue car d
L A D O L C E V I T A
LA DOLCE VI TA
cus t om cof f ee dr i nks
dr i nks
Al t er nat e names
Cocoa Moj o
L oos el y t r ans l at ed: T her e s s omet hi ng mys t i cal i n my Ami ci .
Buono Gi or nat a Chocol at t a
L oos el y t r ans l at ed: Speci al days cal l f or s omet hi ng s peci al .
Cocoa di Fr eddo!
L oos el y t r ans l at ed: Get your chi l l y chocol at e her e!
Chocol at o
L oos el y t r ans l at ed: Your r ef r es hi ngl y
dr eamy chocol at e i ndul gence.
our envi r onment
pos t er s / v1
pos t er s / v2
count er car d / or der s l i p
Slip some to your friends.
Take some Amici Order Slips with you
and make next visits ordering a more
fullling experience.
EspressO
t he Ami ci or der s l i p
circle
order
shot single
(1)
doppio
(2)
size piccolo
(S)
media
(M)
largo
(L)
drink espresso cappuccino latte
coffee chai breve
milk whole half/half low-fat
non-fat soy
tea italian soda cider
avor caramel mocha vanilla
mint raspberry hazelnut
topping foam whip cream caramel
chocolate nutmeg cinnamon
name:
circle
order
sh
o
t
single
(1)
doppio
(2)
size
piccolo
(S)
m
edia
(M
)
largo
(L) d
rin
k
espresso
cappuccino
latte
coffee
chai
breve
m
ilk
w
hole
half/half
low
-fat
non-fat
soy
tea
italian soda
cider
a
vo
r
caram
el
m
ocha
vanilla
m
int
raspberry
hazelnut
to
p
p
in
g
foam
w
hip cream
caram
el
chocolate
nutm
eg
cinnam
on
At Am
ici, service is second to none. Even the way you order is up to you.
Take our EspressO
ordering slip for exam
ple. You can your favorite Am
ici
without whispering a word. In Italian we call that fai piano! Easy does it.
nam
e:
se
rv
izio
d
iv
in
o


d
iv
in
e
se
rv
ic
e
At Amici, service is second to none. Even the way you order is up to you.
Take our EspressO ordering slip for example. You can your favorite Amici
without whispering a word. In Italian we call that fai piano! Easy does it.
servizio divino

divine service
menu boar d / v1
EXTRAS
ESPRESSO BEVERAGES
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonu
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
HOT BEVERAGES
SWEET TO EAT
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
SMOOTHI ES
COLD BEVERAGES
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
menu boar d / v2
EXTRAS
ESPRESSO BEVERAGES
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonu
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
HOT BEVERAGES
SWEET TO EAT
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
SMOOTHI ES
COLD BEVERAGES
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor amet sed diam nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
lorem ipsum 2.50 3.25 3.75
dolor sit amet sed diam nonummy nibh
i nt er i or envi r onment
s at el l i t e l ocat i ons
ki os k / v1
ki os k / v2
ki os k / v3